ITV

Tag: Little Singham

  • Discovery Kids launches second edition of ‘Little Singham Squad’

    Discovery Kids launches second edition of ‘Little Singham Squad’

    MUMBAI: Discovery Kids, leading kids’ animation channel from Discovery India, is all set to launch an even bigger edition of its immensely successful and award-winning all India school outreach programme called ‘Little Singham Squad’. In its second edition, Little Singham Squad will reach out and teach the importance of self-defense to more than 3 lakh students across 700+ schools in 13 cities across India including Delhi, Lucknow, Kanpur, Bangalore, Chennai, Coimbatore, Madurai, Mumbai, Pune, Surat, Ahmedabad, Rajkot and Baroda.

    Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, is extremely popular amongst children. Little Singham, as the face of the school contact program, will guide and educate students to become self-aware and learn best ways to protect themselves in case of an emergency. ITC Candyman Fantastik has come on-board as the Presenting Sponsor while Britannia Treat Croissant is the Powered by Sponsor and Tata Salt as the Special Partner of Little Singham Squad.

    “The Little Singham Squad generated huge traction on-ground last year. The effort is to educate children to learn the importance of self-defense; understand basics of what to do in case of an emergency. It is a worthy cause delivered in a fun-way leveraging Little Singham,” said, Discovery  South Asia advertising sales head Vikram Tanna. “The advertisers too love the engagement that Little Singham Squad has been able to deliver.  Our endeavor is to increase the scale and impact of the program with each passing edition.”

    “Self-defense is an important art every kid must learn. Tata Salt has partnered with Discovery Kids for the Little Singham Squad to help the kids understand the importance of internal self-defence of the body. For this it is very crucial that they consume adequately iodised salt which helps in their mental development. We believe this is a step towards building the health of kids that lay the foundation for health and development of the nation" said, Tata Chemicals marketing head Sagar Boke.

    The School Contact Programme which was first launched in 2018 has been much appreciated by the participating schools and has also been the recipient of several awards including the Gold Award winner of ‘Successful use of CSR activity’ at (ACEF) Asian Customer Engagement Forum 2018, the bronze award winner for ‘Effectiveness’ at (ACEF) Asian Customer Engagement Forum 2018 and ‘Best Experiential Marketing’ at ANN Awards in 2019.

  • Hrithik Roshan gives a message to children through Little Singham

    Hrithik Roshan gives a message to children through Little Singham

    MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan.  This was superstar Hrithik Roshan’s way of giving a message to children nationally.  Discovery Kids is currently running a promo featuring the ‘Super 30’ megastar sharing wisdom with Little Singham.

    Speaking on the occasion, Hrithik Roshan, said, “I love how Little Singham aims to impart strong values of bravery, nationalism in the children. I hope through Little Singham, children across the country will get the message that education is important and cannot be taken lightly. Education and knowledge truly empower you to go out there and achieve your dreams.”

    Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, which has become nations favorite toon character in a short span of time. Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids making it the fastest growing channel in the kids genre last year. Little Singham Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 10 million downloads.

  • Discovery Kids to celebrate festive season with special episodes of Little Singham

    Discovery Kids to celebrate festive season with special episodes of Little Singham

    MUMBAI: Discovery Kids, the fastest growing kids channel this year, will premiere special episodes of Little Singham to celebrate the forthcoming festive season. The festivities start on October 10 with the campaign ‘10 Days 10 Villains’ with special content lined up for kids. Little Singham will travel to Ahmedabad to dance on the beats of dandiya, little does he knows that danger is awaiting while he is practicing his moves. Immediately after Navratri, The Dussehra special episode on 19th October will have Little Singham fight with a life-sized mechanized robot who has been replaced by the statue of Raavan on the day of Dussehra to create havoc in Mirchi Nagar. He will come face to face with 10 new monstrous, more powerful and dangerous villains to tackle new difficulties with same zest and style.

    Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, launched Little Singham at a never-before scale, and the show made immediate connect with children across the country Little Singham, India’s youngest supercop, has received huge traction amongst the advertisers as well. The property ‘10 Days 10 Villains’ is Presented by Hershey’s and Co-Powered by Lost Kitties (Hasbro).

    Speaking about the special programing Uttam Pal Singh, Business Head of Discovery Kids, said, “Little Singham has become a rage leading to more and more children joining the Little Singham squad daily. We are bringing exciting offerings this festive season with full blown fun package of fresh content, action filled episodes supplemented by on-ground activities through our school contact program.”

    Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 5 million downloads till date.

  • Little Singham propagates the importance of Self Defence in Discovery Kids’ school contact Program titled ‘Little Singham Squad’

    Little Singham propagates the importance of Self Defence in Discovery Kids’ school contact Program titled ‘Little Singham Squad’

    MUMBAI: Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country.  Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.

    As a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.

    Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

    Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids."

    "Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla.

  • Double tashan and double fun with Season 2 of Little Singham

    Double tashan and double fun with Season 2 of Little Singham

    MUMBAI: Discovery Kids, India’s fastest growing animation channel, is geared to launch the season 2 of Little Singham on the auspicious occasion of Ganesh Chaturthi. Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, has become one of the favorite characters in a very short span of time.   Starting September 13, season 2 of Little Singham will introduce crazy new villains, new adventures & locations topped up with festive themes like Ganpati, Navratri, Dussehra and Diwali promising great entertainment, superb action and laughter moments under the theme double tashan and double fun!

    Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.

    Uttam Pal Singh, Business Head, Discovery Kids, said, “Little Singham’s swag, action and humor, has won the hearts of Indian Kids and they have been demanding for more since the launch. Season 2, scheduled to be launched on the auspicious occasion of Ganesh Chaturthi, with the theme of ‘Double Tashan-Double Fun’ promises the kids more entertainment, more action, crazy new villains and great laughter moments with their favorite character – Little Singham.”

    “Little Singham’s success has further reinforced my conviction about the strength of Singham franchise. I knew that Little Singham would be a runaway success even before the IP was officially launched earlier this year – but the scale of it has made me numb. My gratitude to the audiences who continue to shower their blessings on brand Singham.  Little Singham has in a way expanded the loyal following of Singham brand even further by getting the youngest of the audiences to its fold. The second season of Little Singham will take the fun quotient even higher – get ready for it! We will bowl you over,” said, Ace Director, Producer & Mentor of Little Singham, Rohit Shetty. “The Singham franchise is a tribute to the selfless contribution of police forces to our society. The youngest super-cop Little Singham provides an inspiration to the children to fight against the evil.” 

  • BARC week 17: ‘Little Singham’ helps Discovery Kids attain second spot

    BARC week 17: ‘Little Singham’ helps Discovery Kids attain second spot

    MUMBAI: For the first time since the roll-out BARC ratings, Discovery Kids has entered the top-five rankings in week 17 of the audience-measurement company’s weekly data. The Discovery Communications India channel climbed to second position for the week banking on the viewership of its new show Little Singham. The animated series, based on Bollywood movie Singham, premiered on 21 April this year.

    Discovery Kids moved past Hungama, Disney Channel and Cartoon Network in the process. Pogo, which broadcasts Chhota Bheem, exited the top five.

    Targeted at children in the age group of 5-11 years, Little Singham will comprise 156 episodes and five tele features. It will be aired in three languages Hindi, Tamil and Telugu.

    In a statement, the broadcaster said that the TV ratings soared by 91 per cent garnering 88,952 GTVTs in week 17 as per BARC data (age group 2-14, India urban + rural), over week 16 data of 46,559 GTVTs taking the channel to its historic high second position in the kids genre.

    Discovery Communications India SVP & GM–South Asia Karan Bajaj said, “We did things differently; focused all our energies on a single IP and launched it at an unprecedented scale. We were clear from the beginning that to take Discovery Kids from 9th position (in the 12 channel kids genre), to the top of the league, we will have to follow a bold approach and be ready to take a contrarian view on all aspects of the product–be it programming, distribution or marketing.”

    The channel said that the launch of Little Singham further accelerated its meteoric rise from 9th position in week 7 to number 2 position in week 17.

    The ground-up Super Hero Indian IP, Little Singham, launched in collaboration with Rohit Shetty Picturez and Reliance Animation, helped the channel increase its reach to 24 million, which is a historic high for the channel. Significantly, the channel also claimed that it garnered second highest time spend of 111 minutes per viewer in the kids genre in Week 17 as per latest BARC data.

    Little Singham has six sponsors on board, including Dabur Red Paste, Britannia Cakes, Dettol, Flipkart, Heinz – Glucon D and B Natural.

    Discovery Kids head Uttam Pal Singh added, “The traction that Little Singham has been able to generate is a proof that the concept of ‘India’s Youngest Supercop’ inspired by India’s biggest supercop brand–Singham is reverberating with kids across the country. At heart lies our understanding and research on our consumer–kids.”

    Also Read:

    Discovery World HD adds Hindi, Tamil, Telugu feeds

    Discovery boss JB Perrette proud of Jeet bet

  • Discovery kids to launch ‘Little Singham’

    Discovery kids to launch ‘Little Singham’

    MUMBAI: Discovery Kids, in collaboration with Rohit Shetty Picturez and Reliance Animation, is all set to launch of new animation series called Little Singham. The show will be launched on 21 April at 1.30 pm to 5.30 pm, targeting children in the age-group of 5-11 years. It will comprise 156 episodes and five tele features.

    The new animation series will be aired in three languages-Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of the show. Moreover, Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards (ICCW NBA) to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of winners.

    Discovery Kids head Uttam Pal Singh said, “The kid’s genre in India has been largely devoid of ground-up super heroes. Little Singham is a very bold and at-scale attempt to fill this gap. We have worked with a world-class animation partner Reliance Animation to produce this multi-faceted series rooted in action, adventure and comedy to attract attention of kids across the country.”

    Reliance Entertainment COO Shibasish Sarkar said, “We have engaged as many 250 animation artists on this project who have been working for than six months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”

    Reliance Animation produced its first animated short film with international acclaim, The Bad Egg, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna (TV series), Krishna Aur Kans (theatrical film), Shaktimaan (TV series), BIG Bees Jr. (nursery rhymes) are some of its creations and many more to come are in the development stage. 

    Also Read:

    Kids today watch more animated content than ever

    Original Indian kids’ animation content is the need of the hour

  • Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications

    Rohit Shetty Picturez and Reliance Animation to launch a new animation series – ‘Little Singham’ with Discovery Communications

    MUMBAI: India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is inspired by the Ajay Devgn starring superhit franchise ‘Singham’.  ‘Little Singham,’ an original kid’s content series in India will be aired in 4 languages- English, Hindi, Tamil and Telugu.

    Targeted at kids belonging to the age-group of 4-8 years, the intro line of ‘Little Singham’ is – ‘Police ki wardi, Sher ka Damm, Naam hai mera – Little Singham!’ The animated show will make its debut on television in April 2018 on the completely revamped Discovery Kids channel. This is probably one of the largest deals in the animation industry with the first season to go on air with 156 episodes and 5 tele features. When asked about this collaboration, Rohit Shetty said, “Singham was hugely loved by the kids and a show like this will not only take the franchise ahead but will also become a source of entertainment for the kids and audiences who love Singham so dearly.”

    Reliance Entertainment, Shibasish Sarkar said “Little Singham will set a completely new benchmark for animation in India. With Rohit also mentoring the animated series, we are confident of taking the Singham franchise to newer heights.”

    Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Little Singham, the original make in India super hero series is a very bold and at scale attempt by Discovery Kids. We are delighted that Rohit Shetty is personally involved in promoting Little Singham, this will help us reach out to kids across the country.”

    Rohit Shetty presents in collaboration with Discovery Kids, Reliance Animation & Rohit Shetty Picturez, ‘Little Singham’ will air on television in April 2018.

  • Not relying on movies to garner Jeet’s viewership: Karan Bajaj

    Not relying on movies to garner Jeet’s viewership: Karan Bajaj

    MUMBAI: After entertaining the Indian audience for over 20 years with world-class documentaries on food, science, survival and more, Discovery Communications India (DCIN) is all set to entertain Indians with its general entertainment channel (GEC) Jeet. Slated to launch on 12 February 2018, Jeet’s differentiated content philosophy has enabled the channel to get various brands on board as advertisers and achieve its pre-launch inventory sales targets. The channel has sold out its entire Q1 inventory for advertisers.

    Brands such as Reckitt Benckiser, Hindustan Unilever Ltd, Marico, Mondelez International, Johnson and Johnson, Yellow Diamond and Quickheal have come on board.

    DCIN, which will launch the channel with distribution to more than 100 million households in the country, has already signed Netflix as the exclusive global OTT platform. The shows on Jeet will be available on Netflix one month after the first airing.

    Jeet is aiming to break the clutter in the Hindi GEC arena riding on purpose-driven entertainment content. The channel will launch with five hours of programming band daily out of which three hours will be bespoke, ground-up original programming built on the thesis of underdog winning.  With an aim to be India’s first national GEC, Discovery Jeet will be available in Hindi, Tamil and Telugu. The channel does not intend to add more regional languages anytime soon.

    Discovery Communications India senior VP and GM (South Asia) Karan Bajaj said that although the channel would initially have only two hours of original weekend programming, the network would look at increasing or decreasing the library depending on the audience reception.

    At a press briefing in DCIN’s offices in Mumbai yesterday, Bajaj mentioned that the channel did not plan on premiering movies as they didn’t feel the need to bank on films to get viewership. The team is optimistic about its strong line-up of shows.

    The network has been doing a test run for Jeet from 1 February on DTH platform Tata Sky. The channel is available for viewers on channel number 155.

    The uplinking of the channel is done from Singapore. All the content feed is sent there before the show is finally telecasted across India.

    Discovery Jeet will be made available for viewers in Standard and High Definition feed. During the launch, almost 120 million households will be able to see Discovery Jeet as a part of their Discovery Communication network pack on DTH platforms.

    Bajaj emphasised that there would be more content and less ads in Q1 in order to build a following for the content before deciding to increase the ad inventory.

    DCIN’s business model has changed from foreign content to now local mass targeted content. The network that aired international documentaries and shows on Discovery Channel, TLC, Animal Planet, TLC, etc will now focus majorly on Indian originated content for the masses.

    The channel has taken a very unique marketing approach in order to promote the shows. The marketing for all show on the channel will be very regional and will vary geographically. For instance, a show that is based in Punjab will be majorly advertised in the region as opposed to another show on the channel where the story is based on Tamilians.

    With Discovery Kids all set to air Little Singham starting March and Jeet in its last leg of launch, Bajaj is highly optimistic about both the channels. He believes that Discovery Kids and Discovery Jeet will become prime properties of the network that will drive maximum viewership and ratings for the network.

    Also Read :

    Discovery Jeet gears up for Feb 12 launch

    Discovery India ties-up with Reliance Animation to produce kids IP

    Discovery Jeet signs content deal with Netflix

    Discovery launching Hindi GEC in Q4, re-brands ID as Discovery Jeet