Tag: Liqvd Asia

Dinesh Swamy joins iProspect India as NCD

MUMBAI: iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director. In his new role he will be reporting to iProspect India CEO Rubeena Singh and will be based out of the Mumbai office of the company.

Swamy brings with him more than 17 years of experience working with the agencies such as SapientRazorfish, Digital Law and Kenneth, Tribal DDB Mudra, Proximity India and BBDO.

Swamy started his career as a senior multimedia developer at Red Apple Communication. Prior to his successfull stint at Liqvd Asia, he had worked as a senior creative director at SapientRazorfish for over two years. Dinesh was also the digital creative head at Proximity India for three years prior to that.

Swamy’s ever-growing portfolio spans strong strategic innovations and served clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep, amongst others.

Over the years he has supervised over 200 campaigns nationally and contributed innumerable accolades to the agencies. He has been invited to judge Adfest Asia Awards twice in the year 2012 and 2016, Abby Awards Goafest, Media Apac, Tambuli and Grand Jury at New York Festivals.

August 15, 2018
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

MUMBAI: Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media’s (ZMCL) channels that include its eight new channels like Zee News, WION etc.

This was a multi-agency pitch and was conducted over a period of two months.

The mandate for the agency is to manage the integrated creative mandate for eight of 14 channels including Zee News and WION.

ZMCL vice president Mehraj Dube says, “With our strong focus on enhancing viewers’ experience, it is crucial for us to have a powerful brand resonance especially for flagship channels like WION and Zee News. We were looking for new age thinkers and artists and we believe Liqvd Asia have some of those.”

Liqvd Asia managing director Arnab Mitra adds, “We are delighted by this win. This is a huge mandate for us. Zee Media is one of the most revered news brands in the country and to be given the mandate to handle the creative duties for their key channels speaks volumes of our talents and capabilities. In fact it’s a first that a brand has gone ahead and hired a primarily digital agency to handle the overall creative mandate for their eight new channels.”

July 23, 2018
Rentickle.com hires Liqvd Asia digital agency

MUMBAI: Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com, an online platform that provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages & deals.

It offers high-quality brand new products for rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad in India. Rentickle.com has raised USD 500,000 from various industry veterans such as Manish Kheterpal, Managing Partner at Water Gate Investments, Vinay Mittal, Chief Financial Strategy Officer of HT Media, Mr. Sanjay Garodia, Managing Director, Deutsche Bank, Singapore and Sandeep Gupta, General Manager, Microsoft, Singapore.

The agency will be working with the founders & the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.

renticke.com co-founders Vineet Chawla and Amit Sodhi said, “I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”

Liqvd Asia founder and MD Arnab Mitra said, “I am excited to work with a brand which has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”

November 21, 2016
Rentickle.com hires Liqvd Asia digital agency

MUMBAI: Liqvd Asia has bagged the digital performance marketing mandate for rentickle.com, an online platform that provides furniture, appliance, and other home furnishing essentials on rents to its customer through attractive packages & deals.

It offers high-quality brand new products for rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad in India. Rentickle.com has raised USD 500,000 from various industry veterans such as Manish Kheterpal, Managing Partner at Water Gate Investments, Vinay Mittal, Chief Financial Strategy Officer of HT Media, Mr. Sanjay Garodia, Managing Director, Deutsche Bank, Singapore and Sandeep Gupta, General Manager, Microsoft, Singapore.

The agency will be working with the founders & the marketing team of the brand on their performance marketing pie with a target to upswing the customer acquisition piece through various digital marketing channels.

renticke.com co-founders Vineet Chawla and Amit Sodhi said, “I am happy to have Liqvd Asia on board to help us in building our brand online. The team at LA is young, dynamic and enthusiastic bunch of people and I am looking forward to collaborating with them.”

Liqvd Asia founder and MD Arnab Mitra said, “I am excited to work with a brand which has a huge potential with the increasingly growing migrant working community in some of the key markets of the country.”

November 21, 2016
Legrand India & Liqvd Asia say #ComeHometoPujo

MUMBAI: Legrand India and Liqvd ASIA partnered to bring vibrancy associated with Pujo for people living outside their home town.

Legrand India, an electrical and digital infrastructures company along with its digital partners Liqvd Asia, plans to create a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination — http://www.comehometopujo.com/ dedicated to festive happenings.

The agency created an Instagram account ComeHomeToPujo which functions just like a regular website. It has 6 image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category), all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred The tagging feature on the app has been used to enable easy navigation and involvement from their users — https://www.instagram.com/comehometopujo/

“We wanted to create something really cool. And then, we noticed similarities between Instagram tags and website links. And then was ComeHomeToPujo Instragram introduced. The account makes use of Instagram’s tagging features and grid structure in an unconventional way to simulate a website,” said Liqvd Asia MD Arnab Mitra.

The campaign also includes a photography contest as the country is slowly decking up for DurgaPujo. The contest is open for fervent and passionate photographers to capture the spirit of pujo through their eyes.

Legrand India has been associating themselves with DurgaPujo pandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.

To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi (The sixth day of Durga Puja).

October 10, 2016
Legrand India & Liqvd Asia say #ComeHometoPujo

MUMBAI: Legrand India and Liqvd ASIA partnered to bring vibrancy associated with Pujo for people living outside their home town.

Legrand India, an electrical and digital infrastructures company along with its digital partners Liqvd Asia, plans to create a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the company has created an online destination — http://www.comehometopujo.com/ dedicated to festive happenings.

The agency created an Instagram account ComeHomeToPujo which functions just like a regular website. It has 6 image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category), all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred The tagging feature on the app has been used to enable easy navigation and involvement from their users — https://www.instagram.com/comehometopujo/

“We wanted to create something really cool. And then, we noticed similarities between Instagram tags and website links. And then was ComeHomeToPujo Instragram introduced. The account makes use of Instagram’s tagging features and grid structure in an unconventional way to simulate a website,” said Liqvd Asia MD Arnab Mitra.

The campaign also includes a photography contest as the country is slowly decking up for DurgaPujo. The contest is open for fervent and passionate photographers to capture the spirit of pujo through their eyes.

Legrand India has been associating themselves with DurgaPujo pandels in Kolkata for almost a decade now. Last year #ComeHomeToPujo campaign generated prodigious response receiving over 1000 entries. This campaign helped citizens from far-flung regions connecting themselves with their favourite festival. Taking a cue from the popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.

To make this experience unique, the company will organise Flash Mobs which will be performed at 20 different locations starting from Soshthi (The sixth day of Durga Puja).

October 10, 2016
Brands realize value of digital: Liqvd Asia’s new creative head

MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

September 12, 2016
Brands realize value of digital: Liqvd Asia’s new creative head

MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

September 12, 2016
Liqvd Asia to handle digital media and marketing for RR Kabel

MUMBAI: Digital marketing communications agency Liqvd Asia has won the digital mandate for RR Global in a multi-agency pitch in a multi-agency pitch held over a period of two months with nine different agencies presenting their respective strategies.

The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel.

RR Kabel director Kirti Kabra said: “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Liqvd Asia MD Arnab Mitra added: “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Liqvd Asia co-founder Rashmi Putcha said: “Winning the account for RR makes a very interesting case for us, as we are looking forward to the digital amplification of the brand over next few months.”

August 18, 2016
Liqvd Asia to handle digital media and marketing for RR Kabel

MUMBAI: Digital marketing communications agency Liqvd Asia has won the digital mandate for RR Global in a multi-agency pitch in a multi-agency pitch held over a period of two months with nine different agencies presenting their respective strategies.

The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel.

RR Kabel director Kirti Kabra said: “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, Liqvd Asia provided the most germane approach that met our business objectives. Liqvd Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Liqvd Asia MD Arnab Mitra added: “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Liqvd Asia co-founder Rashmi Putcha said: “Winning the account for RR makes a very interesting case for us, as we are looking forward to the digital amplification of the brand over next few months.”

August 18, 2016