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Tag: Liqvd Asia

  • Devyani Food unveils digital video commercials for new INFINO icecream

    Devyani Food unveils digital video commercials for new INFINO icecream

    Mumbai: Devyani Food Industries Ltd (DFIL), a part of the RJ Corp group, has introduced INFINO, a premium ice cream brand, exclusively in five key markets: Mumbai, Kolkata, Delhi, Hyderabad, and Bangalore. As part of this launch, DFIL has revealed two digital video commercials (DVC), which effectively encapsulates INFINO’s identity as a premium ice cream brand, prepared to satisfy a diverse range of taste preferences.

    The DVC’s unfolds the narrative of a premium ice cream, crafted with real chocolate, enhancing the consumer’s experience to extraordinary levels. It underscores that relishing this exquisite indulgence will evoke a heightened sensation of pleasure.

    Team Liqvd Asia, renowned for its innovative approach to marketing and storytelling, has conceptualised the DVC’s, ensuring that every frame resonates with the unique selling proposition of INFINO. The creative team behind this visual spectacle includes director and director of photography – Jay Bhansali and conceptualised by team Liqvd Asia. Their collaborative efforts have resulted in two DVC’s that are not only visually compelling but also align seamlessly with the premium positioning of the INFINO brand.

    Commenting on the DVC launch, DFIL CEO Sudhir Chavan remarked, “Brand INFINO is an embodiment of elegance and exquisite taste. With the brand’s launch, our aim was to redefine the ice cream landscape, offering a sensory journey that transcends consumer expectations. With our brand films the objective was clear – we need to depict the essence of indulgence, decadence and sophistication, thereby showing the world our brand’s unique offering and superior quality. We believe this launch will not only redefine ice cream experience for consumers but also set new standards for premium offering in the Indian market. Selecting digital launch for both our “brand films” was a strategic decision rooted in the dynamic landscape of consumer engagement. In a world where digital platforms are omnipresent, we aimed for a wide impact with our target audience across platforms and markets. The films that we have released embodies our brand ethos and communicates how the brand and products are perceived.”

    Liqvd Asia head of creative services, Sunil Gangras added, “When we were thinking about manifesting the magic of INFINO in the creative expression, we wanted to disrupt the premium segment with a product that not only smacks of elitism but also is dazzlingly different in every aspect of design, and we wanted to dial up indulgence in every frame and every conversation. Our single-minded proposition was to establish INFINO as an ‘Out of this world’ brand and hence, we gave it a creative spin by creating its own universe of delight and decadence. This was achieved through a narrative that landed right on the discerning taste buds. Our creative strategy was crafted in a way that makes INFINO drool-worthy and desirable enough to drive trials for this premium ice-cream brand and make a dent in the universe.”

    The DVC’s follow the launch of INFINO in major cities, and with Liqvd Asia at the creative helm, DFIL aims to strengthen the brand’s positioning in the premium ice cream segment. The film is poised to enhance consumer awareness and reinforce INFINO’s commitment to delivering an unparalleled ice cream experience.

    Digital video sticks film – 

    Digital video sticks – 

  • Devyani Food Industries Ltd. launches premium Ice cream brand, INFINO

    Devyani Food Industries Ltd. launches premium Ice cream brand, INFINO

    Mumbai : Devyani Food Industries Ltd (DFIL), one of the leading players in the food and beverage industry and a part of the RJ Corp group, launches INFINO, a premium ice cream brand in INDIA. In a strategic move to capture the burgeoning market for premium ice creams in India, DFIL has collaborated with Liqvd Asia (LA) to spearhead the brand’s end-to-end marketing initiatives including creative, digital content, PR, digital media and offline media, ensuring a comprehensive and impactful launch.

    Witnessing the escalating demand for premium ice cream in the Indian market, DFIL identified an unexplored opportunity to diversify its offerings by introducing a Made in India premium ice cream. INFINO has been officially introduced in the market through Quick Commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in Modern Trade outlets in Bangalore. Consumers in these cities can conveniently order the product through Blinkit, Zepto, or Amazon Fresh.

    INFINO presents a tempting selection of international flavors in sticks, cups and tubs, featuring delights such as Choco Hazelnut Marvel, Celestial Chocolate, Salted Caramel Galaxy, Crispy Chocolate Espresso and Comet Pecan, among many other exquisite options.

    Commenting on the brand launch DFIL Sudhir Chavan, CEO remarked – The Indian ice cream market has witnessed a notable shift towards premium preferences among consumers, indicating a growing demand for a high-quality and exclusive ice cream market. With changing consumer lifestyles and growing appreciation for high-quality products & desire for global ice cream flavours, our brand INFINO aims to fill a gap in the market for consumers who seek luxurious and extraordinary ice cream experience. Our robust manufacturing capabilities and connected distribution network provides us an edge over our competition. INFINO embodies the perfect balance of craftsmanship, high-quality ingredients, and delectable Flavors. Currently we’ve launched our portfolio with three formats – tubs, sticks and cups and in the future, we will be exploring more in terms of formats, flavours and SKU’s”.

    Liqvd Asia, as the agency partner, played a vital role in shaping INFINO’s brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, PR, and digital content.

    Liqvd Asia business head spokesperson Monish Sanghavi added, “Partnering with DFIL on the launch of their premium ice-cream brand, INFINO, has been an exciting journey all across. The team at LIQVD Asia was excited to take up the challenge to launch this premium ice-cream brand in an already cluttered ice-cream market. With our go-to-market launch strategy and 360-degree media approach, we made an impact in the market, where we launched our product. Now, we are all set to take this partnership to the next level as the agency responsible for their creative, media and digital mandate, and create work that strengthens the brand image, disrupts the market and grows the segment.”

    INFINO ensures that the highest quality product is made available to customers at a competitive price, setting it apart from other competitors in the premium ice cream segment. With a commitment to providing unparalleled taste experiences using globally sourced ingredients, INFINO is poised to redefine the segment.

    As INFINO makes its mark on the premium ice cream landscape in INDIA, DFIL eagerly anticipates expanding its presence across various geographies and markets in India and establishing a distinctive position for itself in the premium ice cream market.

  • Liqvd Asia ropes in Praveen Nair as joint national creative director

    Liqvd Asia ropes in Praveen Nair as joint national creative director

    Mumbai: Liqvd Asia, a leading digital full-service company, has brought in Praveen Nair as its joint national creative director. Praveen comes on board to bolster the creative leadership team and expand the company’s digital footprint.

    In his career of more than 15 years, Nair has lent his creative skills to Grey Worldwide, Dentsu Isobar (now Dentsu Creative), The 120 Media Collective, and MRM (McCann Relationship Marketing). He has worked on various path-breaking campaigns for brands including Bournvita, Volkswagen, PNB MetLife, and Tata Motors.

    Nair will collaborate with Sunil Gangras, who is also joint national creative director at Liqvd Asia, to uplift the product offering and spearhead impact-driven campaigns.

    Gangras said, “Nothing is as fascinating as conceiving ideas that go beyond the traditional brief to disrupt a category and have a larger digital impact. I am particularly excited to work with Anish and Praveen to bolster the creative product because, in today’s day and age, I feel it’s important to think beyond the larger brand story and ensure it is seamlessly integrated with the digital landscape.”

    “It’s a vital decision that we took to align our ambitions to dissolve boundaries set by traditional digital agencies. Both Sunil and Praveen come with unmatched experience, and over the years, they have displayed proven skills in marrying ideas and technology for the new-age audience. I look forward to building stories with them, stories through which people will remember Liqvd Asia,” said Liqvd Asia chief creative officer Anish Varghese.

    Speaking on his appointment, Nair quipped, “The one thing that excites me about this new role is Liqvd Asia’s vision. I believe that the core responsibility of an agency is going beyond platforms and briefs, and focusing on providing solutions for real business challenges. It’s challenging and that’s what makes it exciting. And the fact that I’ll be working with industry veterans like Varghese and Gangras, is what I’m most excited about.”

  • IndoSpace selects Liqvd Asia as its advertising partner

    IndoSpace selects Liqvd Asia as its advertising partner

    Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first full-service agency.

    In India, Everstone Group’s IndoSpace is the pioneer and largest investor, developer, and manager of grade A industrial and logistics real estate, currently spanning 44 logistics parks with 49 million square feet of delivered/under development projects across India.

    With India’s largest and most experienced industrial real estate team, IndoSpace continues to lead the development of the world-class warehousing backbone of India’s growth.

    “Being market leaders in a category that is so pivotal for nation building is both an honour and a responsibility. We needed a partner that recognised this and assisted us in representing our market leadership, business impact, and core organisational values. With Liqvd Asia, we have found one that shares our passion for business growth without compromising on the human relations that make it worthwhile. Their vision for the brand was strongly in line with how we aim to present ourselves to key stakeholders as well as the community,” said Everstone Group vice chairman of real estate Rajesh Jaggi.

    Liqvd Asia’s strategic communication approach is to translate the IndoSpace brand’s leadership position into traditional and digital channels, aligning it as a forward-thinker that is future-ready and customer-focused.

    Commenting on this development, Liqvd Asia managing director Arnab Mitra said, “Winning the IndoSpace mandate is special because Liqvd Asia was not the only agency vying for the account. Our deep expertise across all media formats and stellar client list are testament to Liqvd Asia’s mettle as a full-service agency. The objective is to showcase IndoSpace as a brand that turns thoughts into action and possibilities.”

  • Liqvd Asia appoints Anish Varghese as CCO

    Liqvd Asia appoints Anish Varghese as CCO

    Mumbai: Liqvd Asia has announced the appointment of Anish Varghese as its chief creative officer. 

    In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients, said the statement.

    “Anish comes with a reputation for creating successful and famous campaigns for brands across different sectors. He brings a unique combination of global and regional experience and craft,” said Liqvd Asia managing director Arnab Mitra. “He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”

    Varghese has over 22 years of experience in advertising and building narratives for new-age digital advertising. He has worked with brands such as Visa, KIA, Reebok, National Geographic, Royal Challenge, Captain Morgan, Bira, Ceat, Marks & Spencer, Malabar Gold & Diamonds, Skore, Toyota, ICICI Bank, Acer, etc. He was the mentor and practice lead for the creativity, innovation wing – NowLab & Films Division – Orange Candy for Dentsu Isobar. He played an instrumental role in the growth story and portfolio-building for Dentsu Isobar & Interactive Avenues (IPG Group).

    “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity,” stated Anish Varghese. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”

  • Liqvd Asia bags creative & social media mandate for TATA Shop Share Smile

    Liqvd Asia bags creative & social media mandate for TATA Shop Share Smile

    NEW DELHI:  Liqvd Asia has successfully added yet another feather to its hat by winning the mandate for TATA Shop Share Smile program. Won after a multiagency pitch, the mandate will be handled out of Liqvd Asia’s Mumbai office.

    Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India wherein employees, the family & friends they refer and the channel partners, who get invited by a Tata company, can avail offers from various participating Tata Group companies. 

    Liqvd Asia will be responsible for a comprehensive creative & social media strategy that would focus on the building awareness and more engagement on the initiative brought by TATA Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles and up the game of creative management.

    Liqvd Asia COO Tanushree Radhakrishnan said, “TATA is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”

    Liqvd Asia national brand strategy head Purnima Kathuria Bhambri said, “It's a fantastic win. We are honored and proud to have a TATA group company in our client portfolio. This prestigious win serves as a great testament to our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to TATA Shop Share Smile."

  • Sagnik Ghosh joins Liqvd Asia as managing partner

    Sagnik Ghosh joins Liqvd Asia as managing partner

    MUMBAI: Sagnik Ghosh has joined digital marketing agency Liqvd Asia as managing partner. Sagnik will be based out of the company’s Mumbai office and will help build the communication across verticals like media planning, buying, performance marketing, brand strategy, online listening and reputation management, creative, social media and content marketing solutions. 

    Liqvd Asia managing director Arnab Mitra said, “Sagnik and I are friends first and maybe then everything else. Like we are partners now! I am extremely elated to have Sagnik on board and therefore get to work on the next phase of growth for LIQVD ASIA. His illustrious career does little justice to his capability and together we want to focus on building an all service marketing agency of the future. I wish him all the very best and look forward to it”.

    Sagnik Ghosh said, “I am happy to join the ever-growing team at Liqvd Asia and partner Arnab to help grow the agency. I love working across categories and brands & this gives me an opportunity to do so. At Liqvd, we want to bolster our position as an Ideas Company for the Digital World and I will be working towards this mandate. We will be working towards creating a fully integrated marketing communications agency.”
     
    With an experience of more than 20 years in the industry, Sagnik Ghosh has worked with brands and organisations like Star India, Axis Bank, Grey Worldwide, TBWA India and HSBC in the past.

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  • LIQVD ASIA wins creative mandate for Jiva Ayurveda

    LIQVD ASIA wins creative mandate for Jiva Ayurveda

    MUMBAI: Mumbai-based LIQVD ASIA has been awarded to shoulder the integrated creative duties of Jiva Ayurveda, founded in 1992 by Dr Partap Chauhan. With the world’s first online Ayurvedic centre and telemedicine practice, Jiva facilitates personalised Ayurvedic treatment to millions of people worldwide.

    The objective of the pitch was to partner with a brand, who could stir a conversation to transform the traditional perception of Ayurveda and make it relevant to the present day. LIQVD ASIA has been recognised as one of the fastest evolving agencies in India and Asia Pacific.

    Jiva Ayurveda director Madhusudan Chauhan said: “For the last 27 years, Jiva Ayurveda has always adopted a participative approach, empowering and educating people on ways to adopt a healthier lifestyle with Ayurveda.  Greater awareness of the true powers of Ayurveda and debunking the Generation Z’s perception of it as a nostalgic grandma’s ‘shehat ke nushkhe’ is crucial in completely redefining the concept of preventive healthcare, especially in the post-epidemic world.”

    He further elaborated, “With more and more people depending upon social and digital channels, Jiva will build upon its already existing strength to broaden that community fulfilling its vision of a healthier, happier society and becoming the voice of ‘evidence-based, data-driven science’ pioneered at our company. Ayurveda is India’s priceless gift to the world, and more people not only need to know of it, but also apply it in their day-to-day lives. LIQVD ASIA ’s vision aligns with Jiva’s on that matter, and we are confident that this collaboration will take Ayurveda to every home, every phone, every heart!” 

    LIQVD ASIA COO Tanushree Radhakrishnan said, “Jiva through its services and wellness products has been working on bringing about a change through Ayurveda in the realm of education, health and culture and we are happy to partner with them. The ideology of Jiva, to make Ayurveda a way of life is something I personally relate to and hence this win is more fulfilling”.

    The creative scope of work for LIQVD ASIA would be to unearth the science and beauty of Ayurveda and get people excited about the myriad products and exemplary services that Jiva has to offer. LIQVD ASIA has been consistent in elevating its brands across digital platforms and would ensure that Jiva becomes synonymous with authentic and contemporary Ayurveda.

  • Liqvd Asia amongst most awarded Independent Digital Agency of 2019

    Liqvd Asia amongst most awarded Independent Digital Agency of 2019

    MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry defining talent has seen them winning over 35+ awards across a spectrum of awards platforms in 2019 which makes them one of the most potent teams in the digital world right now. With services  ranging across Branded Content, Conversational Marketing, Creative engagement, Search marketing, Ecommerce Excellence and other services as Liqvd Asia is rightfully recognized as Asia’s 1st digital experiential marketing company.

    At LIQVD ASIA, giving clients the best experience on digital platforms is a motto and that has led to some exceptional work. The agency is the only digital agency to have produced an entire web series on SonyLiv which was titled – The Good Vibes. Its path breaking work for the likes of Zee Hindustan, LivingFoodz etc are exemplary.

    Adding to their ever-growing team, LIQVD ASIA has appointed Mr. Rajeev Sharma as Director – Strategy & Business Transformation, Sunil Gangras as Jt. National Creative Director and Bani Kalra as Director – Business & Services to strengthen its core offering across strategy, creative, media and the overall senior leadership of the organization. LIQVD ASIA is enthusiastic to get industry veterans on board as part of its talent pool. The extensive work at LIQVD ASIA will be taken to newer heights with the addition of the new senior management.

    Commenting on the development, Arnab Mitra, Managing Director, LIQVD ASIA, said, "We are moving away from being a hot shop of digital & transforming ourselves into an all service agency. With our kind of aspirations & variety of specialized services, it's only imperative that we attract & appoint the best talent from the industry. Rajeev, Sunil & Bani join us at the highest level in walking with Rashmi & myself as we move towards becoming a truly integrated outfit without the barriers of separate P&L. For us brands existent today work in sync with human desires. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients.”

    Prior to this, Rajeev was head of Digital Services at JWT & has held senior positions at TribalDDB, O&M, TBWA. Sunil was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications etc & Bani was heading digital media services for various prestigious brands during her time with Cheil India, OMD & Starcom Mediavest before joining LA.

    Rashmi Putcha, co-founder LIQVD ASIA adds "This is our year of exponential growth & extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency & for some we are a media planning/buying house. But all in all its a vast spectrum of services which were only catered by specialized agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil & Bani only pushes us by 3 steps at least in delivering excellence in everything under one truly integrated outfit. So yes we are excited."