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Tag: Liqvd Asia

  • Liqvd Asia unveils Aikonic for AI-powered content

    Liqvd Asia unveils Aikonic for AI-powered content

    MUMBAI: Liqvd Asia is turning imagination into intelligence with the launch of Aikonic Studios, a pioneering creative services business putting artificial intelligence at the heart of content production.

    More than just a studio, Aikonic is designed to revolutionise how ideas come to life, merging cutting-edge AI technology with creative craftsmanship. The launch marks the first step in a larger plan to establish AI-powered studios in Mumbai, Delhi-NCR, and Bengaluru, bringing advanced creative capabilities to India’s major media hubs.

    Liqvd Asia creative producer Vishal Chavan said, “Aikonic is a game-changer, blending smart technology with creative flair. It’s a space where innovation meets imagination, unlocking opportunities for storytellers to push boundaries.”

    Creative head Sunil Gangras added, “Today’s content demands flexibility, engagement, and scale. By weaving AI into production, Aikonic enables creators to craft work that resonates deeply and reaches far. This launch is a bold step in making intelligent, AI-driven storytelling the new standard.”

    With visionary talent and an AI-first approach, Aikonic Studios reflects Liqvd Asia’s commitment to leading India’s creative transformation, empowering brands, creators, and agencies to imagine and produce exceptional content in a digital-first world.

  • Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    MUMBAI: If SEO was your brand’s compass, meet Tesseract, the time machine marketers didn’t know they needed. Liqvd Asia, through its performance marketing arm AdLift, has launched Tesseract, a pioneering platform set to revolutionise how brands measure and optimise their presence in the brave new world of AI-driven search. From ChatGPT to Google’s AI Overviews to Perplexity, Tesseract gives marketers a peek into how their brand is surfacing across LLM-powered platforms, no keyword stuffing required.

    As traditional SEO gasps for relevance, Tesseract swoops in with real-time insights on where, how, and why a brand is being mentioned in AI-generated responses. It’s not just search engine rankings anymore, it’s conversation placement, contextual relevance, and AI-curated authority.

    “Organic marketing is undergoing a monumental shift,” said Adlift CEO & co-founder Prashant Puri. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”

    Unlike legacy SEO dashboards that stop at backlinks and meta tags, Tesseract decodes the emerging AI language tracking your brand’s appearance in tools like ChatGPT and surfacing insights that would never appear in a Google Search Console report.

    “The impact has been transformative for our early adopters,” shared Adlift VP for client success & growth, Rishabh Mahendru shared, “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”

    Liqvd Asia founder Arnab Mitra commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution, we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”

    Available in Basic, Pro and Enterprise plans, the tool has already caught the attention of brands across D2C, FMCG, healthcare, retail, and hospitality.

    With Tesseract, the AI search game isn’t about ranking anymore, it’s about being relevant, visible and remembered in the feeds and answers shaping tomorrow’s consumer decisions. Welcome to SEO 2.0 where the algorithm thinks, and your brand needs to think ahead.

  • Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist

    Liqvd Asia gets tech-savvy boost with Mahima Kukreja as new creative technologist

    MUMBAI: Liqvd Asia just added more spark to its creative engine, appointing Mahima Kukreja as its new creative technologist. Famous for her prowess at blending tech with storytelling, Kukreja steps into a key role designed to turn smart digital ideas into memorable brand experiences.

    Following the agency’s recent acquisition of Adlift, a move aimed at providing all-encompassing digital solutions, Kukreja’s arrival further enhances Liqvd Asia’s ability to merge technological depth with creative flair.

    Reporting to head of creative services Sunil Gangras, Kukreja will lead the charge in tech-driven creativity, designing strategies to elevate brands digitally. With 13 years in top agencies like Ogilvy, DDB, and Monks, her resume boasts campaigns for heavy hitters like Tata, Amazon, Mondelez, KFC, and HBO.

    Gangras shared his enthusiasm about the appointment, “Creativity today needs to be adaptive, immersive, and scalable—and technology helps us get there faster. Mahima is one of those rare creatives who can see the idea through the lens of technology, emotion, and purpose. Her ability to fuse tech with storytelling is exactly what brands need today to stay relevant and resonate with audiences. We’re excited to have her with us, and I truly believe her presence will push our creative boundaries.”

    Globally recognised, Kukreja was recently selected for the Cannes Lions See It Be It programme 2025 from over 1,650 applicants worldwide and serves as a jury member for Spikes Asia 2025 in Digital Craft, Social & Influencer categories. Her past jury duties include prestigious bodies like D&AD, with multiple accolades from One Show Asia, Effies, and Kyoorius.

    Outside advertising, Kukreja advocates inclusive creativity, mentoring young creatives—especially women and queer individuals—and runs FeelFuzzy.in, an affordable, affirmative therapy platform for young adults.

    Speaking on her new role, Kukreja said, “I’ve always believed creativity should reflect the world we live in. Today, we can build real magic at the intersection of tech, culture, and humanity. Joining Liqvd Asia feels like the perfect opportunity to do just that—with people who dream big, build boldly, and are unafraid to play in new spaces. It’s an agency that understands the power of culture, technology, and storytelling. I look forward to crafting work that’s not just seen, but felt—work that moves the needle emotionally, technologically, and culturally.”

    With Kukreja onboard, Liqvd Asia is firmly positioned to deliver compelling, technology-powered creative solutions, setting new standards in digital innovation.

  • Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    MUMBAI: Liqvd Asia just added a bold new chapter to its governance playbook. The digital-first advertising agency has appointed Anasuya Chaudhuri-Ghosh, a seasoned hand in insurance and innovation as an Independent director to its Board, signalling a sharper strategic lens and a future-ready mindset.

    With over 25 years of cross-industry leadership, Anasuya brings a formidable blend of underwriting grit, digital transformation chops, and brand-building flair. Her appointment is aimed at not just strengthening board objectivity but also adding firepower to Liqvd Asia’s long-term growth and governance roadmap.
    Liqvd Asia founder Arnab Mitra said, “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”

    Anasuya Chaudhuri Ghosh added, “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”

    Anasuya’s CV reads like a masterclass in insurance sector leadership from LIC of India to Birla Sun Life, Reliance Nippon Life and IndiaFirst Life, to her current role as head of marketing at Star Union Dai-ichi Life Insurance (SUD Life). Notably, her work with InsurTech startups like Loop Health and ecosystem builders like the India Insurtech Association showcases her knack for marrying tradition with tech innovation.

    While she continues her role at SUD Life, Anasuya joins the Liqvd Asia board in an independent capacity offering a valuable outside-in view as the agency scales. Her inclusion also reflects a push for gender diversity and fresh, future-facing perspectives at the leadership table.

    With this appointment, Liqvd Asia sends a strong message, the boardroom is no longer just about compliance, but creativity, curiosity, and courageous growth.

  • Liqvd Asia swallows Adlift in digital marketing power play

    Liqvd Asia swallows Adlift in digital marketing power play

    MUMBAI: Two digital marketing outfits have decided that in the cutthroat world of online advertising, it’s better to bed down together than battle it out alone. Liqvd Asia, a digital-first advertising agency, has snapped up Adlift, a performance marketing and SEO specialist, in a move that promises to shake up the industry’s established order.

    The tie-up, announced on 20 March, creates a full-service digital powerhouse that marries Liqvd Asia’s creative chops with Adlift’s data-driven prowess. The combined entity aims to offer clients the holy grail of marketing: campaigns that not only look pretty but actually deliver the goods.

    Founded in 2013, Liqvd Asia has made its name flogging digital branding and content campaigns. By acquiring Adlift, which has been pushing data-driven performance marketing since 2009, the agency is clearly gunning for a bigger slice of the digital marketing pie.

    Liqvd Asia founder &  managing director Arnab Mitra couldn’t resist a bit of corporate speak when explaining the deal: “This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale.” Strip away the jargon and the message is clear: they want to be the biggest and the best.

    Adlift co-founder &  chief executive Prashant Puri was equally bullish about the union: “This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.” Translation: we’re coming for everyone else’s lunch.

    With Adlift’s team staying put under a joint leadership framework, the merger should avoid the usual corporate bedlam that follows such deals. The companies are betting that their combined financial muscle will allow them to splash the cash on fancy AI platforms and automation technologies.

    Liqvd Asia, which already has studios in Mumbai, Gurgaon, Bengaluru and Kolkata, has made no secret of its global ambitions. The firm has its sights set on the US, Gulf states, Asia-Pacific and Europe, with Adlift’s international connections providing a ready-made launchpad.

    Adlift brings to the table a team of over 200 digital experts and relationships with more than 250 blue-chip clients, including Walmart, Shopify and HDFC Bank. The agency has built its reputation on the back of search engine optimisation, paid media and content marketing—all areas where Liqvd Asia was looking to beef up its offerings.

    If the two agencies can successfully merge their strengths without stepping on each other’s toes, they might just create the digital marketing juggernaut they’re promising. But as many a corporate marriage has shown, the path from honeymoon to happily ever after is often strewn with unexpected obstacles.

  • IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    India, 19 June, 2024: IndoSpace, the largest investor, developer and manager of industrial and logistics real estate in India, has unveiled a brand philosophy in ‘Linking the Limitless’. This ambitious initiative marks a significant milestone in IndoSpace’s journey as it positions itself as the pivotal bridge between today’s achievements and tomorrow’s boundless possibilities.

    Liqvd Asia, renowned for its innovative approach to marketing and storytelling, has played a key role in shaping the creative direction of ‘Linking the Limitless’. They have insightfully captured IndoSpace’s role as an enabler that propels ideas towards infinite potential. Their collaborative efforts with IndoSpace have resulted in a campaign that not only communicates the brand’s core values but also sets a new benchmark in the industry.

    The central theme of the campaign, ‘Connect with your tomorrow’, reflects on IndoSpace’s vision to serve as more than just a real estate provider. It positions the brand as a catalyst for limitless opportunities, connecting the power of progressive thinking with the potential of future innovations. In continuation of this philosophy, IndoSpace aims to strengthen its market presence and reinforce its role as a transformative force in the industry.

    The campaign rollout includes a series of strategic elements designed to resonate with IndoSpace’s diverse audience, including a dynamic social media presence, a captivating brand film introducing the concept of limitless possibilities together with its offline and online manifestations, and the integration of ‘iSpace’, IndoSpace’s bespoke intranet platform designed to foster collaboration and knowledge sharing among stakeholders.

    Everstone Group vice chairman (Real Estate) Rajesh Jaggi said, “At IndoSpace, it’s our constant endeavour to exceed the expectations of our clients and partners. Our ‘Linking the Limitless’ campaign is not just a mere brand initiative; it epitomises our ongoing commitment to fostering innovation and driving growth. We believe in bridging today’s capabilities with tomorrow’s opportunities, creating an ecosystem where every idea can flourish. This campaign embodies our ethos of connecting excellence with efficiency, forging bonds between innovative ideas and the boundless possibilities they unlock.”

    Liqvd Asia head of creative services Sunil Gangras added,* “We always strive to push the boundaries of creativity with stories that create relevance and build meaningful impact.  Collaborating with IndoSpace on the ‘Linking the Limitless’ campaign has been a journey of innovation and strategic storytelling. Our aim was to articulate IndoSpace’s pivotal role not just as a torchbearer in the industrial and warehousing industry but also as a bridge between ambition and achievement. We wanted to bring to life the scale, the geographical footprint and the aspects of excellence through a visual spectacle of limitless motion that links every journey to its milestone through a narrative that inspires and connects.”

  • Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mansion House twists Father’s Day narrative with campaign ‘The Warm Embrace of Fatherhood’

    Mumbai: In a world where fatherhood knows no bounds, Mansion House, a flagship brand under Tilaknagar Industries, has unveiled a profoundly moving campaign this Father’s Day titled ‘The Warm Embrace of Fatherhood’ to celebrate the dad in every man. The campaign honours the selfless love and responsibility that defines fatherhood, transcending biological ties.

    Fatherhood, as beautifully portrayed in the campaign, can be pictured in various forms – be it nurturing children in the most selfless way or caring for pets even when you are away. It celebrates the universal love shared by fathers everywhere, embodying the very essence of that warmth and bond. It captures heartwarming moments that illustrate the everyday sacrifices and joys shared between a father and his cherished companion. ‘A Warm Welcome,’ the brand proposition of Mansion House, is reflected as a strong sentiment that echoes throughout this campaign.

    Conceptualised by the Tilaknagar Industries’ Digital Marketing Agency LIQVD ASIA, the campaign artfully captures the essence of paternal love through a poignant narrative that unveils the touching story of a father and his fur baby, and the heartfelt connection they share.  

    The campaign video is brought to life by Pumpkin Production which is not only visually compelling but also emotionally relevant.

    Commenting on the campaign, Tilaknagar Industries CMO  Ahmed Rahimtoola   said, “On this momentous occasion of Father’s Day, we are proud to honour all fathers – those who have shaped us with love and guidance. Whether it’s a human dad or a pet parent, this Father’s Day, we aim to celebrate all aspects of fatherhood and the unconditional bond and nurturing spirit that goes beyond biological bonds. In its true spirit, the campaign celebrates the joy and warmth of homecoming, inspired by the hospitality and love in our brand proposition “A warm Welcome”. The campaign, therefore, is a heartfelt tribute to all fathers for going beyond their roles, every single day.

    LIQVD ASIA head of creatives Sunil Gangras added, “At LIQVD ASIA, our constant endeavor is to push the boundaries of creativity and turn new age insights into meaningful stories. The idea of fatherhood has changed considerably in the last decade and this Father’s Day we wanted to build relevance in our approach for this topical initiative from Mansion House. So, we came up with a touchingly honest story that celebrates the warmth between a father and his fur baby, reflecting the brand DNA of ‘A Warm Welcome’ with a strong message about ties beyond blood that strikes a chord almost instantly. After all, being a pet parent is a full-time job too and it needs equal if not more emotional investment. What really hit home was having an entire team of pet parents to bring this story to life.”

    This DVC campaign is set to captivate audiences across digital platforms and has been conceptualised and produced in multiple regional languages like Malayalam, Kannada and Telugu, apart from English of course, keeping in mind the target markets for the brand. Thus, inspiring each and every one to fully embrace and cherish the enduring spirit of fatherhood.

  • Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Liqvd Asia promotes Monish Sanghavi, Sunil Gangras to join the Board of Directors of the company

    Mumbai: Liqvd Asia’s journey of growth and success is evident across multiple fronts, with increasing business revenue, enhanced profitability, a diversified client portfolio, and the production of award-winning work. Notable brands such as Parle, BOB Cards, ICICI Bank, and Pfizer stand as testament to the company’s prowess in the industry. Operating from strategic locations in Delhi-NCR, Kolkata, Bengaluru, and Mumbai, Liqvd Asia is dedicated to crafting compelling digital narratives for prominent events like the IPL.

    The company is gearing to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Liqvd Asia founder Arnab Mitra, said, “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

    Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia’s vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together.”

    Liqvd Asia director Sunil Gangras further commented, “Being a part of Liqvd Asia’s journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients.”

    Recently the company also announced the opening of their new operations in Kolkata, marking another milestone in their expansion journey. Their collaboration with the prestigious Peerless Group in Kolkata signifies a promising start.

  • BOBCARD Ltd unveils #AurKyaChahiye campaign

    BOBCARD Ltd unveils #AurKyaChahiye campaign

    Mumbai: BOBCARD Ltd (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay BOBCARD with UPI, enhancing customer experience and providing unparalleled convenience for everyday digital transactions and instant access to credit.

    The campaign aims to raise awareness among consumers about the game-changing capabilities of RuPay BOBCARD on the UPI platform, enabling users to access their credit cards with unprecedented ease. Through a humorous yet relatable narrative featuring an auto-rickshaw driver and a passenger, the campaign illustrates the benefits of linking credit cards to UPI, emphasizing convenience and innovation in digital payments.

    In a bustling railway station setting, the campaign’s protagonist, an auto-rickshaw driver, witnesses the frustration caused by traditional payment methods. However, the mood shifts when he introduces the simplicity of UPI-linked credit cards to the passenger. The subsequent scenes showcase the passenger seamlessly using the service with a tagline “Galat time mein out of balance mat ho jaye, Aaj hi UPI pe RuPay BOBCARD apnaye #AurKyaChahiye”, ultimately empowering her with the ability to transact without worrying about running out of cash or balance even for small ticket size payments.

    BOBCARD Ltd deputy managing director Ravindra Rai M, commented on the launch, stating, “In recent years, UPI payments have experienced significant growth, yet credit card users have been deprived of the advantages of UPI transactions. The recent integration of RuPay credit cards onto the UPI platform by RBI and NPCI has effectively filled this void. BOBCARD stands out as an early adopter of this regulatory initiative, ensuring our customers never worry about running out of funds, even for small day-to-day transactions, with unparalleled ease and speed.”

    He continued, “From corner Kirana shops to large supermarkets, UPI payments have become a favorite among all. They’re fast, effortless, and eliminate the need for cash – making them the ideal choice for your busy lifestyle. With the introduction of RuPay Credit Cards on the UPI platform, consumers now enjoy enhanced convenience and instant credit availability that led to greater customer satisfaction. Our #AurKyaChahiye campaign strives to educate users about the perks of UPI-linked credit cards through real-life scenarios portrayed in a series of digital films. This initiative seeks to accelerate the adoption of digital payments, supporting our vision of a cashless economy.”

    The campaign targets the Indian smartphone users to guide them on the ease of using credit card on UPI through various use cases where credit card can be used instead of cash or any other payment mode for quick and hassle-free transactions.

    “In our journey of transformation, we wanted every experience with BOBCARD to be reimagined like never before. The ability to scan and pay through UPI with your RuPay BOBCARD is one such step to forge meaningful connections with our audience and stay ahead of the curve. So, it was a strategic move to communicate about this revolutionary feature in the modern Indian banking system, in the language that most Indians emotionally associate with – Bollywood. We reimagined and recreated some iconic scenes from the B-Town to drive ‘Top of the mind’ recall and reaffirm our commitment to stay relevant”, said Liqvd Asia creative services head Sunil Gangras.