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Tag: Lionsgate Play

  • Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

    Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

    47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down. The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have entered the territory of the deadliest shark species in the claustrophobic labyrinth of submerged caves. The film will be available in English, Hindi, Tamil and Telegu on partner platforms of Lionsgate Play – Vodafone Play, Airtel Xstream, Idea Movies&TV on Friday,3rd July 2020. 

    Shot against the beautiful landscape of South America, 47 Meters Down: Uncaged, starring Sophie Nélisse, Corinne Foxx, Brianne Tju and Sistine Stallone is about the diving adventure of four teenage girls exploring a submerged Mayan City. Once inside, their rush of excitement turns into a jolt of terror as they discover the sunken ruins are a hunting ground for deadly great White Sharks. With their air supply steadily dwindling, the friends must navigate the underwater labyrinth of claustrophobic caves and eerie tunnels in search of a way out of their watery hell. The film received rave reviews for it’s cinematography and critically shot underwater scenes. Viewers will start longing for a holiday while watching this film. 

    The lead characters in the movie have adventure on their mind but little do they know that a trip that’s got them excited could very well be a terrifying trap. Watch this film to know how well-prepared they are for the dangers under the sea!
     

  • Lionsgate Play to premier Bandidas, a western action comedy film starring Salma Hayek and Penélope Cruz

    Lionsgate Play to premier Bandidas, a western action comedy film starring Salma Hayek and Penélope Cruz

    Bandidas starring Salma Hayek and Penelope Cruz is a western action comedy film which tells the tale of two distinctive women in late-19th-century Mexico. Inevitably, the unalike duo burry their differences to combat a ruthless adversary by robbing banks to help the poor Mexicans who have lost their lands. The film will be available on partnered telecom platforms of Lionsgate Play – Vodafone Play, Airtel Xstream, Idea Movies and TV on Friday, 19th June 2020. 

    Bandidas is the brainchild of producer-screenwriter Luc Besson and co-directed by Espen Sandberg and Joachim Roenning. This western action comedy film is a rare film in its genre to use women as its principal characters and distinguishes itself further by adding hefty dosages of comic relief to the Western formula. In 1890s Mexico, María Álvarez (Penélope Cruz) is an uneducated, daughter of a poor but loving father, who is being forced off his land by a cruel U.S. land baron named Tyler Jackson (Dwight Yoakam). Sara Sandoval (Salma Hayek) is the highly educated, wealthy daughter of the arrogant owner of the nearby properties and has recently returned from Europe where she attended numerous grade schools and colleges in England, Spain, and France for several years. In one fell swoop, both María's and Sara's fathers fall under attack by the baron, (Sara's father is killed, María's is shot but survives) giving him free rein in the nearby territories. As an act of revenge, María and Sara team up to become bank robbers, stealing and giving back to the poor Mexicans who have lost their lands. Watch this film to know how these brave hearted women seek revenge! 
     

  • Watch action-thriller, Gerard Butler starrer ‘Den of Thieves’ on Lionsgate Play

    Watch action-thriller, Gerard Butler starrer ‘Den of Thieves’ on Lionsgate Play

    This June, Blockbuster Friday series by Lionsgate Play brings you American heist action-thriller, Den of Thieves. The film written, directed, and produced by Christian Gudegast, starring Hollywood heartthrob and action hero Gerard Butler along with, Curtis "50 Cent" Jackson, Pablo Schreiber, O'Shea Jackson Jr., Evan Jones, Dawn Olivieri, Mo McRae, and Max Holloway. The film revolves around an elite group of County Sheriff Deputies look to stop a gang of thieves planning to rob the Federal Reserve in Los Angeles. The film will be available on partnered telecom platforms of Lionsgate Play – Vodafone Play, Airtel Xstream, Idea Movies and TV on Friday, 5th June 2020.

    The film follows a group of thieves and Police officers. A gang of thieves led by Ray Merriman takes the hostage of the Federal Reserve to rob 30$ million that was planned to be shredded and their records were to be deleted. This action flick takes interesting twists and turns till the last scene, keeping its viewers attached to their seats. The film garnered great reviews across the globe and did well at the box office.
     

  • Lionsgate Play launches Valentine’s Day campaign, #DateAMovie

    Lionsgate Play launches Valentine’s Day campaign, #DateAMovie

    MUMBAI: This Valentine’s month everyone will have a larger than life date who will woo them with cinematic magic. Riding on Valentine’s fever, Lionsgate Play has launched a quirky tongue-in-cheek campaign #DateAMovie to take a humorous dip on the season of love.Conceptualised by creative agency, Havas Creative, #DateAMovie is a quirkycampaignthat will witnessfun innuendos, “Turning on a movie is easy”, “You can always switch movies in between” etc across varied media platforms in Mumbai and Delhi.

    The holistic campaign will encompass engagement across digital, outdoor and radio. The activation will entail outdoor hoardings, human standees at key locations and influencer and media outreach. The highlight of the campaign is the interesting consumer contest that encourages people to #DateAMovie and share their reasons for the same. The contest will be amplified across social pages (Instagram, Facebook and Twitter) of Lionsgate Play India. Best entries will be gratified with exciting prizes. Through this campaign, Lionsgate encourages viewers to date a movie, fall in love with the characters, obsess over its tiniest details, get attracted to its unpredictable plot and remain infatuated with its storyline. 

    Commenting on the launch, Mr. Rohit Jain, Managing Director Lionsgate South Asia said, “Our latest campaign, #DateAMovie, uses bold headlines to ignite conversations and showcases Lionsgate Play as the best partner one can have on Valentine’s Day. It is one of the most compelling campaign after our #WhereElse campaign and we are anticipating positive response from our audience.”

    Further he added, “Lionsgate Play has the most sought-after collection of films across genres. The Valentine’s Day line-up includes some of the best romantic movies like La La Land, Letters to Juliet etc. along with a marvellous collection of action, comedy, and thriller flicks that the audience can binge watch this season. With this campaign, we have a perfect set up for the most loved day in the calendar.”

    Adding to the launch of the campaign Bobby Pawar, Chairman & Chief Creative Officer at Havas Group said “Most valentine’s day campaigns talk about romantic love. For Lionsgate Play, we decided to explore our love for the movies in a manner that would resonate with today’s youth.”

    Cinephiles can watch critically and commercially acclaimed films like La La Land, Juno, How to be a Latin lover and many more exclusively available on partner platforms of Lionsgate Play – Airtel Xstream, Vodafone Play and Idea Movies & TV.
     

  • Lionsgate Play launches innovative outdoor campaign #WhereElse in India

    Lionsgate Play launches innovative outdoor campaign #WhereElse in India

    MUMBAI: Global content leader Lionsgate’s OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore Chennai and Pune, promotes an illustrious line up of digital premieres exclusively available on Lionsgate Play. The campaign uses bold headlines to create intrigue and showcases Lionsgate Play as the platform of choice for premium Hollywood content.

    Lionsgate Play offers customers in India more than one thousand hours of blockbusters across all genres including award-winning feature films and unscripted content from the studio house. With Valentine’s Day and Oscars just around the corner, the campaign exhibitsa remarkable line up of movies such as La La Land, Wonder, The Hunger Games Saga, Babel, How to Be a Latin Lover, Juno, Monster’s Balland many more which consumers can stream on partner platforms of Lionsgate –Airtel Xstream, Vodafone Play and Idea Movies & TV.

    Commenting on the launch, Lionsgate South Asia managing director Rohit Jain said,“Our primary intent has always been to provide our audience with a stellar movie collection to suit every mood, occasion and choice of genre. Our latestcampaign, #WhereElse provides a one stop destination for audiences to some award-winning films across categories and with Valentine’s Day and the Oscarstaking place this month, Lionsgate Play will stream the best of Oscar winning and romantic movies of all time.”

  • Lionsgate, Airtel strike strategic alliance; launch Lionsgate Play in India

    Lionsgate, Airtel strike strategic alliance; launch Lionsgate Play in India

    MUMBAI: Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, global content leader Lionsgate and Starzplay, the international premium subscription platform from Starz, have joined hands to bring premium content from Lionsgate Play to customers in
    India.

    The partnership will give Airtel customers access to a deep portfolio of critically acclaimed and beloved Lionsgate feature film content, which will be available on Airtel Xstream app and web platforms. Airtel Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.  

    By expanding the Indian market’s access to premium quality content on a leading digital platform, the collaboration is expected to be a compelling value proposition for the Indian cinephile audience. The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

    Lionsgate Play’s initial offering includes the blockbuster Hunger Games and Twilight Saga franchises, multiple Academy Award® winner La La Land, and the critically- acclaimed international breakout hit Wonder among its deep slate of box office successes.

    In addition, Airtel customers will have access to recent hits like American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as marquee library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.

    Commenting on the partnership, Bharti Airtel chief product officer  Adarsh Nair said, “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks program. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”
     
     “The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers. Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” said Lionsgate Play South Asia managing director .

  • Lionsgate Play launches first marketing campaign with Havas Creative

    Lionsgate Play launches first marketing campaign with Havas Creative

    MUMBAI: Premium entertainment service, Lionsgate Play has made a grand entry into the Indian market, with its first marketing campaign. The renowned global brand has awarded its creative mandate to Havas Creative India, the business will be handled by the agency’s Mumbai office.

    For the brand’s launch campaign Lionsgate and Havas Creative decided to go with a clutter-breaking quirky out of home campaign that has gone live across Delhi, Mumbai, and Pune.

    The idea is to showcase multiple genres of movies to the same consumer emphasising the breadth of Lionsgate Play’s premium content offering hence the brand tapped into prime outdoor presence in select pockets across the city.

    The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app.

    Lionsgate Play India MD Rohit Jain said, “We are excited to get Havas Creative on board as our creative partner. Their thought process on the brand and the category is interesting and we look forward to building a strong brand here in India. We have always taken a bold stand, be it content where our super heroes are un-conventional like Hunger Games or while establishing a brand image, we like to be fearlessly bold in our approach. While OTT is an exciting category with many brands focusing on key titles to market themselves, we are looking at a consumer connect early in our journey so we can be relevant to our core audiences.”

    Commenting on the win and the campaign, Havas Mumbai managing partner – west & south Arindam Sengupta said, “We are delighted to partner with a renowned as well as innovative content player like Lionsgate Play, for its foray in the Indian market. In a content- first era,  Lionsgate Play brings a great mix of premium quality content to the Indian audiences, given our Havas Vivendi offering in India, which has content at its core, our partnership seems perfect. We look forward to building a differentiated and unique positioning for brand Lionsgate Play in dynamic Indian market.”

    Talking about the creative idea behind the campaign Havas Mumbai executive creative director Gururaj Rao said. “The idea emerged from the insight that one could watch blockbusters anywhere with LionsGate Play. And that too blockbusters from every genre. This led to a clutter-breaking campaign that attracts eyeballs with its witty innuendos and its quirky approach.”