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  • Cannes Lions roars into action with creatives and a Czech first

    Cannes Lions roars into action with creatives and a Czech first

    MUMBAI: Day one of the Cannes Lions International Festival of Creativity 2025 saw a sizzling lineup of winners across the Health & Wellness, Outdoor, Pharma, Print & Publishing, and Audio & Radio categories — and even a historic first Grand Prix for the Czech Republic.

    Lions CEO Simon Cook said, “It’s always an exciting moment when we see the results of our Juries’ hard work in establishing the global creative benchmark. We’re seeing work that not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society. Thank you to all our Jurors for their commitment, time and expertise in selecting the ideas that truly move the industry forward.”

    Ogilvy Shanghai took home the Grand Prix in Pharma Lions for ‘Make Love Last – Bedroom’, a poetic Viagra campaign for Viatris that turned intimacy into art. From 305 entries, 9 Lions were awarded in the category.

    Pharma Lions jury president and Area 23, an IPG Health company, executive VP, executive experience director, USA, Franklin Williams commented, “This piece stood out by saying everything without needing to say a word. Its long-exposure technique delivered intimacy and product benefit with breathtaking subtlety, turning regulation into creative opportunity. Beautifully crafted and emotionally resonant, it made a pharmaceutical brand feel deeply human. For me, it was a bold yet quiet masterclass in storytelling and an unforgettable example of how craft can carry meaning.”

    In Health & Wellness, it was science meets skincare as Ogilvy Singapore scooped the Grand Prix for Vaseline Verified, a savvy campaign that saw scientists test viral hacks and share the truth straight with creators. Out of 1169 entries, 33 Lions were awarded here.

    Commenting on the Grand Prix winner, Health & Wellness jury president and Havas Health Network Global chief creative officer Eric Weisberg said, “People run toward light and away from darkness. With health misinformation becoming a global emergency, we found a bright light in ‘Vaseline Verified’ – —our Grand Prix winner. This work proves how creativity, joy, science, and influencer culture can powerfully unite to fight false narratives, educate, and transform lives.”

    Ruffling feathers with humour, The Best Place In The World To Have Herpes for the NZ Herpes Foundation grabbed the Grand Prix for Good, thanks to its sharp, irreverent take on stigma, national pride and a one-of-a-kind “destigmatisation course”.

    Jury president United Nations Foundation Chief Communications & Marketing Officer David Ohana said, “This year’s Lions Health Grand Prix for Good unabashedly uses humor to tackle a challenging subject and stigmatization. Forget doom & gloom, there’s enough of that already to go around. Our 2025 awardee took a taboo topic and turned it on its head – showing that with a great strategy, a big bold crazy idea (…can only imagine the pitch…), and humor for days, that anything is possible. Brilliant.”

    Meanwhile, Africa Creative DDB São Paulo turned the dial up with One Second Ads for Budweiser, nabbing the Audio & Radio Grand Prix for cleverly compressing iconic songs into blink-and-miss-it spots — then making fans guess them on social media.

    Audio & Radio Jury President and Joe Public Chief Creative Officer, Africa and Middle East, Xolisa Dyeshana said, “Budweiser’s ‘1 Second Ads’ campaign was exceptionally creative, insightful, and fresh. It resonated with the brand, the medium, and most importantly, the target audience. It was an audio-first idea that couldn’t have been pulled off without the power of sound. The execution was flawless, and it achieved the ultimate goal of all communication: keeping people coming back for more.”

    Print & Publishing saw Serviceplan Munich win the Grand Prix for Price Packs for PENNY — packaging that wore its price tag like a badge of honour, ditching design frills in favour of full-throttle affordability messaging.

    Print & Publishing jury president and DM9 Brazil president and chief creative officer Icaro Doria said: “Price Packs is print, is publishing, is packaging and is a point of view! A massive brand statement and commitment to their customers printed on paper for people to see, hold and take it home. We were all deeply impressed with the simplicity, the elegance, the courage and, well, the prices too!”

    In Outdoor, there were two Grands Prix: one went to VML Prague for Phone Break for KitKat, marking Czech Republic’s first-ever Grand Prix. The witty work swapped out people’s phones in public ads with KitKats, reviving the legendary “Have a break” line with a modern-day twist.

    About the work, Outdoor Lions jury president and Ogilvy Latam chief creative officer Keka Morelle said: “Masterclass in Outdoor. Without words or logos, it communicates a strong message through a beautifully crafted image. It captures the moment we’re living in, reinforces the brand’s concept, and immediately sparks reflection, holding up a mirror to our screen addiction.”

    The other Outdoor honour went to the Paris 2024 Olympic Games campaign, which turned the Seine into a spectacular floating stage, waving France’s tricolour values of liberty, equality and fraternity with high-production swagger.

    Commenting on the second Grand Prix this year, Morelle said, “It’s bold, unforgettable, and a clear reminder of the limitless power of Outdoor. This work redefines public space as a platform not just for visibility, but for meaning, where brand values meet cultural relevance. This is how Outdoor should be seen: expansive, emotional, and essential to authentic brand expression in today’s world.”

    Special awards handed out include:

    ●    Healthcare Network of the Year: FCB Health, Real Chemistry, Ogilvy Health

    ●    Healthcare Agency of the Year: AREA 23, an IPG Health company, New York
        Followed by 21Grams and Ogilvy Health

    So far, it’s less lions lying in the sun, more roaring brilliance from every corner of the globe.

  • Spikes Asia announces its jury presidents

    Spikes Asia announces its jury presidents

    Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the jury president line-up.

    2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Dentsu Creative, Taiwan chief creative officer Alice Chou who will preside over the direct and outdoor juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invite them into this wonderful playground, and take action in the direction we envision. At this moment, as we’re still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving a shared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next year to set the benchmark for creative excellence in APAC for a 37th edition.

    Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.

    Inaugural jury president of the Gaming Spikes, Octopus&Whale, the Philippines founder & CEO Joey David Tiempo commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”

    Other changes include the strategy & effectiveness Spikes evolving into the creative strategy spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for media agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.

    The Spikes Asia 2024 Jury Presidents have been named as:

    Brand experience & activation, creative commerce, glass: The award for change, integrated and Grand Prix for good jury president: McCann Worldgroup, APAC, chief creative officer, Valerie Madon.

    Creative data and innovation jury president: EssenceMediacom, Mainland China, chief digital officer, Mandy Hou

    Creative effectiveness and creative strategy jury president: DDB Mudra Group, India, CEO and MD Aditya Kanthy

    Design and industry craft Jury president: TBWAHAKUHODO, Japan, chief creative officer, Takahiro Hosoda

    Digital Craft and Social & Influencer Jury President: Cheil Worldwide, Global, Global Creative Director, Jax Jung

    Direct and Outdoor Jury President: Dentsu Creative, Taiwan, Chief Creative Officer, Alice Chou

    Entertainment, Gaming and Music Jury President: Octopus&Whale, The Philippines, Founder & CEO, Joey David Tiempo

    Film Jury President: Special, New Zealand, Founder, Tony Bradbourne

    Film Craft Jury President: FINCH, Australia, CEO, Rob Galluzzo

    Healthcare Jury President: BrandCare Asia, India, Executive Creative Director, Lyndon Louis

    Media jury president: Publicis Groupe, APAC, Chief Solutions Officer, Sapna Nemani

    PR jury president: Ogilvy Public Relations, APAC, president, Asia, Emily Poon

    Print & publishing and radio & audio jury president: BBDO, Singapore, creative chairman, Guan Hin Tay

    Commenting on the Jury President line-up, LIONS CEO Simon Cook said: “The Jury Presidents have a vital role to play in upholding the integrity of the Spikes Awards, as well as setting the creative benchmark for the industry in APAC. We’re excited to welcome a record number of markets to the Jury President line-up for 2024 and we wish them luck

    for the important task ahead of them. The introduction of the Gaming Spikes is an exciting evolution of the Awards and our belief is that this Award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity,

    gaming, customer experience and communities.”

    Event registration is now open, and entries into Spikes Asia are being accepted until 1 February 2024.

  • Cannes Lions scraps on-ground event, goes the digital route

    Cannes Lions scraps on-ground event, goes the digital route

    NEW DELHI: Organisers of the annual gala celebrating the advertising, marketing, and communications network, Cannes Lions (International Festival of Creativity), have announced that the on-ground event will not be conducted in 2021. The prestigious affair will now run as an online event from 21-25 June. 

    The decision to scrap the on-ground festival comes at a time when France is witnessing a rise in Covid2019 cases. With a new round of restrictions in place, the organisers of Cannes Lions decided to call off the physical event. 

    "Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new Lions Membership platform. We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration, and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June," said Lions chairman Philip Thomas. 

    Lions managing director Simon Cook revealed that Cannes Lions Live will also signal the return of the Lions awards. 

    "After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again. We’ll be championing the work on a huge scale – tracking progress throughout the week, analysing the winners, delivering insights, identifying new talent – it’s the return of the benchmark and a moment for the industry to reflect but also look forward," added Cook. 

    Further information regarding the Cannes Lions will be unveiled in the coming weeks. It is expected that all Lions members will get complimentary access to Cannes Lions as part of their membership. Annual Lions membership is priced at €249. 

  • Wherever they go, Spy cams follow

    Wherever they go, Spy cams follow

    MUMBAI: Taking natural-world filmmaking to an unparalleled scale, Animal Planet’s new series SPY IN THE WILDbrings most engaging and secret stories of some of the most intriguing and charismatic animals present on this Earth. Award winning teams of directors and cameramen employ remote-controlled buggy-cameras, buried periscopes and state-of-the-art technologies to bring forth the lives of world’s famous animals.

    Starting May 1st, every night at 10 pm on Animal Planet, SPY IN THE WILDgives a new perspective on the behaviour, emotions, intelligence and extreme survival tactics used by animals. Specially designed cameras and the latest technology allow the viewers to really get to know the species that include lions, elephants, polar bears, tigers and penguins.  

    For the first time, state of the art ‘SpyCreatures’ infiltrate the dolphins’ underwater world, often interacting and engaging the curiosity of the dolphins themselves, offering a unique glimpse of their intelligence and personalities.   The sensational ‘Bouldercam’ takes viewers to within a whisker of the lion. The programme also introduces ‘Dungcam’ and applies the revolutionary brand of photography to perhaps the most popular of all animals – the African Elephant.  Using the‘Tuskcams’ and ‘Trunkcams’, the crew uses intelligence and sensitivity of elephants and seeks support to carry the cameras on their tusks and trunks to film the tigers wherever they go, even on the move.With bouldercam’s revolutionary sound system, the television vibrates to the purrs, roars, yelps and barks of these highly vocal animals.The team also uses mini-cranes, buried cameras and tracking vehicles to grab the action.

    Production Facts

    1. For the three-part special Penguins – Spy in the Huddle, 1,000 hours of intimate behaviour were recorded – almost nothing that happened on the colony was missed. With emperor penguins, this proved to be the longest continuous shoot of emperors ever made – more than 330 consecutive days. The overwintering crew was totally  isolated for 8 months, with no contact with the outside world beyond a satellite uplink, in temperatures as low as -60?C. There were only 10 days when they didn’t film.

    2. Humboldt penguins are shy birds and have hardly ever been filmed. Spycams played a key role in the 165 days of filming.

    3. For Dolphins – Spy in the Pod, 900 hours of intimate behaviour were recorded over the course of 1 year, in countries as diverse as Mozambique, Canada, Florida, South Carolina, Honduras, Costa Rica, Australia, South Africa and Argentina.

    4. In the course of the filming period, they dived over 1500 times and spent nearly 3000 hours at sea filming with the Spy Creatures and dolphins in all weathers. Over half of the filming took place via free diving (as opposed to using scuba gear), in depths ranging from shallow coral reefs to nearly 70 feet deep!

    Episode Details:

    Tiger – Spy in the Jungle:   The elephant camera crew reveals the incredible story of four cubs growing up in this previously unseen world.  By following the tiger, the camera-carrying elephants uncover a wildlife world every bit as rich as that of Africa, encountering sloth bears – a rarely filmed bear with a unique character, famous for carrying its comical babies on its back – and leopards, the tiger’s major competitor. The episode also brings to light the extraordinary red dogs. These fearsome creatures race through the jungle in huge packs, striking fear into anything in their path.

    Polar Bear – Spy on the Ice: Shot mainly using spy cameras, this episode gets closer than ever before to the world’s greatest land predator.Icebergcam, Blizzardcam and Snowballcam are a new generation of covert devices on a mission to explore the Arctic islands of Svalbard in Norway. Backed up by Snowcam and Driftcam, these state-of-the-art camouflaged cameras reveal the extraordinary curiosity and intelligence of the polar bear.  The cameras also follow the bears as they hunt seals, raid bird colonies, dive for kelp and indulge in entertaining courtship rituals. Icebergcam even discovers their little-known social nature as seven bears share a washed-up whale carcass.

    Elephants – Spy in the Herd: Elephants show many human similarities – life span, social structure, wisdom of age and emotional bonds – which allows this series to connect even more strongly with the audience.  The cameras are disguised as elephant dung.  These come in different versions and use different lenses.  Shots are captured as the cameras are carried by the elephants or even kicked like a football. The intimacy of the ‘dungcams’ images reveal the subtleties of elephant life in a way that has never been seen before.

    Dolphins – Spy in the Pod is a magical underwater adventure. Dolphins are one of the most social and playful animals on the planet. Using the trademark blend of extraordinary imagery,analysis of behaviour and moments of humour, the episode looks at thesecret lives of one of the world’s most popular and charismatic animals.

    Lion – Spy in the Den makes us imagine sitting just a whisker away, watching lion cubs growing up learning to be lions themselves, and getting into all kinds of trouble. Out on the African plains, right under the lion’s nose, ‘bouldercam’ – a state-of-the-art mini camera and buggy with surround sound, all hidden in a ‘boulder’ – trundles along.

    Penguins – Spy in the Huddle: The amazing technical wizardry of the penguincams allows them to blend into these penguin colonies, allowing a closer view of the creatures than ever before as they immerse themselves in the penguin world, both on land and at sea.Penguins – Spy in the Huddle spends nearly a year in their close company, deploying 50 spycams to capture as never before the true character of three very different, yet equally charismatic, birds