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Tag: LinTeractive

  • LinTeractive announces national leadership team

    LinTeractive announces national leadership team

    MUMBAI: The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about mainlining itself as an agency for the digitised world.

     

    With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.

     

    The three-member leadership team comprising a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Lowe Lintas + Partners CMO and LinTeractive country head Vikas Mehta.

     

    Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitised world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Dueman has been named as the head of strategic and engagement planning. His career spans over 18 years with 14 years in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly five years in two stints. Dueman said, “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergised working with teams across the board internally – from PR, to healthcare, activation and advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    Ganguly joins LinTeractive as senior vice president and will be taking on the role of business head. Ganguly’s responsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country. He said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions. Joshi added, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”

  • LinTeractive wins digital mandate for Saint-Gobain Gyproc

    LinTeractive wins digital mandate for Saint-Gobain Gyproc

    MUMBAI: Saint-Gobain Gyproc India (formerly India Gypsum) has announced the appointment of LinTeractive as its digital AoR.

     

    Gyproc has been working with Lowe Lintas as its creative agency for a while now and found it fitting to pass on the digital mandate to the agency’s digital arm, LinTeractive. LinTeractive would be offering the following suite of services to Saint-Gobain Gyproc India including creation of a new website, SEO, SEM, digital media planning & buying, social media marketing and digital campaign creation.

     

    Saint-Gobain Gyproc India marketing head NE Subramanian said, “The choice of LinTeractive was influenced by the fact that it is a partnership with Gyproc’s ATL agency (Lowe Lintas). This was seen as an important factor in ensuring the work across mediums was integrated and spoke the same language to the consumer.”

     

    Subramanian added that the teams handling Gyproc across both agencies, LinTeractive and Lowe Lintas, are working closely to ensure that the brand message is being delivered seamlessly. “This includes creating a 360 degree campaign for Gyproc where the mass media work creates awareness and leads consumers to the Gyproc website where they are given more specific information that helps them in their decision-making journey. The campaign has been developed with this on and offline interaction as the focal point, making the partnership with LinTeractive integral to its success,” noted Subramanian.

     

    Lowe Lintas Partners CMO & Head of LinTeractive head Vikas Mehta said, “Gyproc is another great opportunity for us to build a seamless brand story on and offline. It’s tempting to assume that a category like gypsum boards should be largely B2B and hence boring. We believe Gyproc has the potential to move the conversation from Gypsum boards to great-looking-ceilings. We are delighted to partner Gyproc in the journey and look forward to playing a role in creating business success for the brand.”

     

     Gyproc India is part of the €43 billion Saint-Gobain Group, the world’s leading manufacturer of ceilings, drywalls and gypsum plasters.

  • LinTeractive adds Dabur Healthcare & Foods to its kitty

    LinTeractive adds Dabur Healthcare & Foods to its kitty

    MUMBAI: Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur healthcare and foods division. Some of the company’s leading products that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit. Along with this the agency will handle two other product web portals.

     

    On bringing on aboard LinTeractive as the digital AoR Dabur executive vice president – marketing (healthcare and foods) Krishan Kumar Chutani said, “Our association with Lowe Lintas + Partners has been a successful one. They’ve understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve.”

     

    LinTeractive will be offering capabilities including search, social, web, mobile, monitoring, analytics and campaign activation.

     

    Lowe Lintas + Partners head of LinTeractive and CMO Vikas Mehta said, “Our decade-long association with Dabur has been a mutually rewarding journey for both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands.”

  • Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    MUMBAI: After partnering with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners is taking the association to the next level and re-launching its digital division, ‘LinTeractive’.

     

    While ‘LinTeractive’ will offer services and solutions to clients across digital platforms, what will set it apart will be its focus on brand strategy and creative throughput that will form the core of its digital strategy. The end offerings will be delivered seamlessly across multiple platforms by teams of domain specialists comprising strategists, technologists and creators.

     

    The full-service digital entity will be helmed by Lowe Lintas & Partners CMO Vikas Mehta, who has been entrusted with an additional responsibility of heading ‘LinTeractive’.

     

    Announcing the launch and sharing his vision for ‘LinTeractive’, Lowe Lintas & Partners CEO Joseph George said: “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. ‘LinTeractive’ will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with.”

     

     ‘LinTeractive’ will be managed as a part of the group Lowe Lintas & Partners India, working closely with their advertising counterparts at Lowe Lintas. According to the agency, there is a clear attempt to mainline the digital offering and approach it as an integrated offering.

     

    Outlining the agenda for ‘LinTeractive’ in India, Mehta said: “With ‘LinTeractive’, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function.”

     

     ‘LinTeractive’ will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies including search, social, web|mobile, technical development, analytics, campaign activation and digital media.

     

    The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.

     

    ‘LinTeractive’ would function with offices in Mumbai and Delhi with plans to open the Bangalore arm soon.

  • Godrej uses HIT to battle out ‘World Malaria Day’

    Godrej uses HIT to battle out ‘World Malaria Day’

    MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population does not use any such product. And tapping this market is Godrej Consumer Products (GCPL). The brand has over the years launched a variety of products for this untapped market.

    Plus, with the rising threat of dengue and malaria, Godrej is always seen taking initiatives through its brand communication. It can be noted that there are about 103,395,721 suspected malaria cases in India. On the eve of ‘World Malaria Day’ HIT has rolled an interesting advertising campaign. Executed by Lowe and Linteractive, the brand has used a 360 degree approach with an inclusion of a digital film on social media along with seven TVC spots, radio and print media.

    The agency developed a digital video which shows a life cycle of a mosquito in Facebook timeline format. The character named as Miss Malaria is seen flaunting her life events. Till she gets a friend request from HIT and dies the next moment after the request is accepted. The video has already got over 161,485 hits in day’s time.

    The campaign idea was simple yet smart. The communication was released across different media platforms; one to understand what a user can do for ‘World Malaria Day’ by participating in the polling to enable the brand to do things and two to understand why the brand should educate the users about the hazards of malaria.

    Click here to watch the video

    Apart from this, to ensure there is more action oriented activity on social media, the brand conducted a poll asking what social initiatives should HIT take on this ‘World Malaria Day.’ The one which gets the highest votes will be the activity that the brand will initiate.

    Along with this, six TVCs have already been released that shoots out a strong message on the lines of how people are ignorant about malaria. The campaign tries to wake them up!

    It is interesting to see how brands are rolling out strategies that are thought provoking and hit’s the right mindset.

    Click here to watch the video