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Tag: Lintas

  • Jaideep Mahajan joins Pickle Lintas as ECD

    MUMBAI: Jaideep Mahajan has joined Lowe Group‘s Delhi-based agency Pickle Lintas as executive creative director.

    Mahajan joins in from Rediffusion Y&R where he was working as national head (Art) and ECD. He quit the agency in early January.

    Based in Delhi, Mahajan will head the creative responsibilities of the agency. He will be working closely with Pickle Lintas executive vice-president Abhik Santara.

    Mahajan has over 17 years of experience in the industry. Prior to joining Rediffusion Y&R in March 2012, he had also worked with JWT, McCann Erickson, Leo Burnett Advertising, Contract Advertising and FCB Ulka.

    For the record, Pickle Lintas was launched in January 2011 as Lowe Group‘s second agency to handle conflicting businesses.

  • Pankaj Arora is now Triton national planning director

    MUMBAI: Triton Communications has elevated Pankaj Arora to the position of national planning director.

    Arora moves on to head planning in the agency from his current role of executive director of Triton Mumbai.

    The agency aims to redefine planning as a line function that will strategise for brand business building.

    Triton Communications CEO and NCD Renton D‘Sousa said, “One of my key focus areas is to enhance resources in the knowledge domain to enable the best end product. In my view a planning head needs to have been a senior business head to provide business insights for effective brand solutions. All with the aim to provide the right inputs to the creative for an insight laden end product. Pankaj‘s vast experience on the business of advertising along with his flair for strategic initiatives is the right fit for my vision”.

    Arora added, “When I started out it was all about the USP. With changing times, it evolved to the SMP (single minded proposition). Today with product parity across categories and intangible differentiators dwindling by the day, it boils down to the insight based creative that can make or mend a brand. It is my firm belief that the core of every planning activity is the immersion of client, category and consumer. Planning models merely revolve around this fact. A good planner reads between the reams of data and researches. But a planner with a business experience can unearth the insight that will lead to an effective end product and benefit the client in the market place”.

    Arora has over two decades of experience in advertising. Prior to joining Triton he has also worked with Lintas, Contract Advertising, Grey and Publicis.

  • Balakrishnan replaces Shah to head Lintas Initiative Outdoor

    Balakrishnan replaces Shah to head Lintas Initiative Outdoor

    MUMBAI: IPG Mediabrands has appointed Suresh Balakrishnan toreplace Hemanth Shah who was heading Lintas Initiative Outdoor.

    Balakrishnan will be taking over the responsibilities of CEO of Lintas Initiative Outdoor. The agency was earlier being headed by Hemanth Shah as the managing director, who has decided to move on from the company. At present, Shah is serving his notice period at the company till the end of the week.

    This will be Balakrishnan‘s additional responsibilities as he also serves IPG as the chief executive officer of BPN.

    He will continue to report to Lintas Media Group chairman and CEO Lynn de Souza.

    Balakrishnan said, “I am very excited about the opportunity. Lintas Initiative Outdoor is a successful brand handling clients like Nokia and HUL. I hope I‘ll be able to take the company to the next level.”

  • Maxus wins World Gold Council’s consolidated media biz

    MUMBAI: Maxus India has won the media mandate of World Gold Council (WGC), the market development organisation of the gold industry.

    WGC, the voice authority for gold, has now handed over the consolidated business to Maxus India following a multi-agency pitch which saw participation of the incumbent agencies, Maxus and Lintas.

    Earlier, the business was divided between two agencies. Mudra was the AoR for traditional media while OMD was handling the digital duties.

    The account size is pegged at around Rs 300-400 million.

    Maxus India has recently won the media mandate of Wipro Consumer Care and Lighting, which it will be handling along with Lodestar UM.

  • Natrajan & Subramanian quit LIM, Manas Mishra joins as prez

    MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.

    Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.

    Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.

    Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.

    Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.

    On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”

    Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”

    Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.

    Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

    Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.

  • Lintas Initiative Media bags DS Foods’s media biz

    MUMBAI: Dharampal Satyapal Limited (DSL) has appointed Lintas Initiative Media as media agency for its recently launched chewing gum brand Chingles.

    The account was won on the back of multi-agency pitch.

    DSL made its foray into the confectionery market with the launch of Chingles few months ago. It has been launched under the Pass Pass brand with Pass Pass Chingles as the first offering.

    Chingles‘ launch is being supported by a multi-media communications campaign that will start in mid-May.

    Lintas Initiative Media COO Raghav Subramanian said, “We are excited to work with DS Group to launch a new brand in the gum market and capture the ever moving youth segment. We are happy as our strategy and might of buying won us this very competitive pitch.”

    DSL business head (mouth freshner) CK Sharma added, “Chingles is positioned as a ‘prank‘ enabler to add excitement to the young consumer segment. The presentation of Lintas Initiative reflected their entrepreneurial talent offering new ideas and strategy to capture our target audience and make an impact in the electronic media.”

  • Lintas Initiative wins media mandate for Meritnation.com

    MUMBAI: Meritnation.com has awarded its media duties to Lintas Initiative media.

    Meritnation is an Infoedge group venture, offering e-learning for school students.

    Lintas Initiative Media COO Raghav Subramanian said, “We are excited to work with Meritnation in the education space and we sure hope to add value to their business and help the brand grow through this strategic partnership. Lintas Initiative believes in mantra of ‘we grow when our clients/ partners grow‘.”

    This account win is in addition to the agency‘s dotcom clients such as Naukri.com, Jeevansaaathi.com, Crazeal.com and Expedia.com.

    Meritnation CEO Pavan Chauhan said, “One of our biggest thrust areas is to grow the online K-12 education category in India. Lintas Initiative Media has done some great work in helping build businesses. During our interactions with their team, we were quite impressed with their strategic thinking and by their commitment to help us grow our company. Education needs long term view and we are very happy to work with a partner like Lintas Initiative which is equally committed to be a part of our success story.”

  • Maxus wins Manappuram Gold Loan’s print mandate

    Maxus wins Manappuram Gold Loan’s print mandate

    MUMBAI: Media agency Maxus has won the print mandate for Manappuram Gold Loans.

    Maxus’s Bangalore office will get to service the account from June.

    The mandate was earlier being handled by Lintas.

    Maxus already handles the non-print media mandate for Manappuram since May 2010.

    A player in the non-financial banking service (gold loans) category, Manappuram as a brand has adopted a strategy revolving around brand ambassadors with a strong regional appeal, who talk to the masses in their own language and educate them about gold loans.

    Mohanlal and Akshay Kumar are some of the celebs on board.

  • ColorPlus appoints KarishmaLintas as creative agency

    ColorPlus appoints KarishmaLintas as creative agency

    MUMBAI: Casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative agency.

    ColorPlus chief operating officer Hetal Kotak said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”

    Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men and its distribution channel spread extends to the Middle East as well.

    KarishmaLintas executive director G V Krishnan said, “ColorPlus is an iconic brand that introduced the concept of “smart casuals” way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men.”

  • Lintas Initiative Media bags Crazeal’s media biz

    Lintas Initiative Media bags Crazeal’s media biz

    MUMBAI: Crazeal.com, the India unit of group-buying website Groupon, has awarded its media mandate to Lintas Initiative Media.

    The account size is estimated to be Rs 250 million.

    Present in 45 countries, Crazeal has over 120 million subscribers.

    “Our aggressive and efficient launch strategy for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from,” said Lintas Media Group COO Raghav Subramanian.

    Lintas Initiative Media CEO Sudha Natrajan added, “It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great in achieving this.