ITV

Tag: LinkedIn

  • LinkedIn’s SlideShare becomes more personalised

    LinkedIn’s SlideShare becomes more personalised

    MUMBAI: In today’s day and age, social networks are a way of life; so much so that they are the source of news for many media professionals. I happen to be one such professional who gets the beat of the industry through LinkedIn.

     

    Today morning I came across this mail from – LinkedIn’s presentation channel – SlideShare, stating it is integrating its Privacy Policy and Terms of Use into the LinkedIn Privacy Policy and User Agreement, effective 26 March, 2014.

     

    What does this mean for the user? This integration of SlideShare’s terms of service will now make it even easier for the member to discover and share content across both services. This means one’s SlideShare experience can be personalised based on his/her LinkedIn profile, their network, and their engagement with content from both services.

     

    The user’s LinkedIn account will power a richer experience on SlideShare’s service, and in the future may be prioritised over other sign-up or log-in options on the global presentation channel.

     

    “We encourage connecting your SlideShare and LinkedIn accounts, and in the future all SlideShare accounts could be merged into LinkedIn accounts. We’ll let you know ahead of time if we merge these accounts,” stated the e-mail from SlideShare.

     

    SlideShare was founded on the basic desire to easily share presentations on the web. This desire to help professionals around the world to discover people through content, and content through people, led it to join the LinkedIn family in 2012. Both the services claim to work on the fundamental philosophy of “members first”.

  • LinkedIn, Pinterest more popular than Twitter

    LinkedIn, Pinterest more popular than Twitter

    MUMBAI: A new Pew Research Center Internet Project study shows a change in the use of the social media trend. While Facebook is still on the top with 71 percent online adults on the network, up from 67 percent one year ago; the result also shows that 42 per cent adults are now using at least two networks.

    Another interesting revelation made by the study is that Pinterest saw the biggest spike in 2013, jumping from 15 percent of online adults to 21 percent while passing Twitter (18 percent) in the process. LinkedIn is at the second spot after Facebook at 22 percent, while Instagram grew from 13 percent to 17 percent.

    According to industry experts, Twitter is less intuitive than Facebook and thus can turn off users, limiting its growth as a mainstream social media platform.

  • LinkedIn unveils trio of mobile apps

    LinkedIn unveils trio of mobile apps

    MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.

    The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people’s LinkedIn account connected with popular email accounts so that they can immediately identify people.

    LinkedIn Intro works on iPhones and is available for download at Intro.LinkedIn.com and will hit Apple’s App store in coming months.

    “This adoption of smartphones over the last decade or so has really changed the way we think about products,” said LinkedIn senior VP of products and user experience Deep Nishar.

    LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 38 per cent of its members visit from mobile.

    LinkedIn senior VP of products and user experience Deep Nishar

    For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

    LinkedIn acquired Pulse in April for $ 90 million in stock and cash. Pulse’s popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.

    LinkedIn’s redesigned Pulse app will be available for download on iOS and Android for both smartphones and tablets in the coming week.

    Last week, LinkedIn unveiled ‘Recruiter Mobile’ and ‘Mobile Work With Us’, two popular desktop services adapted into apps for on-the-go use.

    ‘Recruiter Mobile’ will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

    Recruiter is LinkedIn’s primary subscription service and is responsible for the largest portion of the company’s revenue. The product is used by more than 20,000 companies.

    LinkedIn’s new ‘Mobile Work With Us’ gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.

    LinkedIn acquired CardMunch in January 2011 for an undisclosed sum. CardMunch’s mobile app allows people to take photos of business cards and convert them into their mobile contacts.

  • Avian Media ropes in Palin Ningthoujam

    Avian Media ropes in Palin Ningthoujam

    MUMBAI: Avian Media has appointed Palin Ningthoujam to spearhead its digital practice. The appointment will further strengthen Avian’s existing capabilities in the digital space.

    With more than a decade of experience Ningthoujam will be responsible for building the firms digital thought leadership, internal digital adoption and lead client strategy, execution and analytics. Besides, Ningthoujam will scout for opportunities to incorporate reputation management and digital marketing.

    Commenting on his new role, Ningthoujam, said, “Today, clients are looking at tighter integration of digital in marketing, communication and customer service initiatives with teams that understand business requirements, quality in execution and ideas with substance. My priority at Avian Media will be to work on these expectations and take the delivery a notch higher in the industry. Avian Media, with its strong leadership and passionate teams, has attracted good clients and industry accolades in the past few years. I believe this is the right place that offers the flexibility, creativity, and culture that will help me work towards industry priorities.”

    On the appointment, Avian Media CEO and business partner Nitin Mantri said, ‘In today’s era when social media is transforming the communication industry globally, companies are opting for an integrated PR and digital approach for brands. Online reputation management holds the key to building prominence, popularity and preference for companies. Hence, it is crucial for us to strengthen our base with talented professionals who will reinforce our ongoing strategic focus on delivering successful digital campaigns for clients. Palin has the experience of working across sectors and we will use his rich pool of knowledge to steer Avian’s growth on the digital front.”  

    Ningthoujam has led award winning digital campaigns for various organisations in auto, technology, food, and travel sectors. He founded the India PR Blog in 2006 which ranks among top PR blogs globally. He has also written extensively for leading US based social media blog, Mashable.com, reviewing and comparing online tools, and also has written for key blogs such as Desicritics and New Communications Review. He also founded the ‘Network of PR Professionals’ group on Linkedin.

  • Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    Karthik Srinivasan joins Ogilvy as Social@Ogilvy national lead

    MUMBAI: Ogilvy India today announced the appointment of Karthik Srinivasan as Social@Ogilvy national lead.

    Srinivasan, who was previously Flipkart AVP corporate communications, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, digital and social media agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others. 

    Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs – one on communications, branding and PR, and the other on music reviews.

    Ogilvy, as a brand, is all about bright, path-breaking ideas says Karthik Srinivasan

    Ogilvy India chief digital officer Kunal Jeswani said, “Social@Ogilvy is already India’s largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the past five years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients.”

    Social@Ogilvy is Ogilvy’s cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency’s digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

    Social@Ogilvy asia-pacific director added, “Karthik’s appointment further strengthens our market-leading position for social media in the asia-pacific region. The strength of our team is directly derived from our ability to attract leaders of Karthik’s calibre. His knowledge and experience will immediately bring great value to our clients in India and across the region.”

    Srinivasan, on his new role at Ogilvy commented, “Ogilvy, as a brand, is all about bright, path-breaking ideas. And social media, as a function, has moved its focus away from run-rate platform management to creative ideas that work at the intersection of multiple client functions – marketing, corporate reputation, customer relationship, supply chain and human resources, among others. With the kind and nature of clients Ogilvy has in India, I see tremendous potential in the use of social media to make a tangible difference to their businesses.”

  • Twitter: Strong IPO, followed by even stronger opening

    Twitter: Strong IPO, followed by even stronger opening

    MUMBAI: It began with a tweet on its twitter handle which stated: “We just priced our IPO.” Attached with the tweet was a screen shot of the offering announcement.

    And by the time Wednesday 6 November ended, the social networking site that has become a phenomenon across the globe had managed to raise $2.09 billion from its IPO, making it the seventh-largest US tech IPO ever, just ahead of Google, which raised $1.92 billion in its 2004 stock market debut, according to some estimates.

    But there was more in store for stockmarket observers and investors as trading began on Thursday morning. The Twitter share – under the TWTR ticker – spurted 90 plus per cent in value as it soared to $45 per share during early trades and then to a high of $50. This took up the valuation of the firm to $25 billion or 32 billion or so, at the time of writing.

    Yesterday’s $26 price valued the microblogging service at $18.34 billion, on a fully diluted basis. That is 16 to 17 times forecast 2014 sales, a premium to rivals including Facebook, LinkedIn and Yelp, according to some analysts.

    Twitter set an early price range of $17 to $20 for its IPO, which was considered cautious. But there was strong interest from investors, and the company was selling just 70 million of its 545 million shares, leaving an imbalance between supply and demand. That allowed the company and its bankers, led by Goldman Sachs’ Anthony Noto, to raise the range to $23 to $25 and then pick a final price above that.

     

    Analysts felt that the price should have been in the $21 range but the final pricing zipped past that. Other analyst and stock watchers had predicted that the share would go past the $40 market during day one’s trading. The IPO was as much as 30 times over-subscribed.

    While Twitter has a broad and powerful influence, its service is sometimes tricky to understand and use, which has reportedly limited the company’s growth. Twitter has about 230 million users, including heads of state and celebrities, while Facebook has more than one billion.

    However, Twitter lost $65 million in the latest quarter.

    Twitter is expected to generate $1.24 billion in sales in 2015, according to some projections. Its adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) margins will be roughly 6.5 per cent this year and 8.4 per cent in 2014, according to IPO underwriter forecasts that were shared with investors. In 2015, margins may jump to about 16 per cent, the estimates suggest.

    During an interview given to CNBC, Twitter CEO Dick Costolo is believed to have said that investors should not be concerned about the company’s current lack of profits, since its part of a plan to invest for the long term.

    It looks like the investment community and public is buying his story for now – at least.

  • Twitter: Strong IPO, followed by even stronger opening

    Twitter: Strong IPO, followed by even stronger opening

    MUMBAI: It began with a tweet on its twitter handle which stated: “We just priced our IPO.” Attached with the tweet was a screen shot of the offering announcement.

     

    And by the time Wednesday 6 November ended, the social networking site that has become a phenomenon across the globe had managed to raise $2.09 billion from its IPO, making it the seventh-largest US tech IPO ever, just ahead of Google, which raised $1.92 billion in its 2004 stock market debut, according to some estimates.

     

    But there was more in store for stockmarket observers and investors as trading began on Thursday morning. The Twitter share – under the TWTR ticker – spurted 90 plus per cent in value as it soared to $45 per share during early trades and then to a high of $50. This took up the valuation of the firm to $25 billion or 32 billion or so, at the time of writing.

     

    Yesterday’s $26 price valued the microblogging service at $18.34 billion, on a fully diluted basis. That is 16 to 17 times forecast 2014 sales, a premium to rivals including Facebook, LinkedIn and Yelp, according to some analysts.

     

    Twitter set an early price range of $17 to $20 for its IPO, which was considered cautious. But there was strong interest from investors, and the company was selling just 70 million of its 545 million shares, leaving an imbalance between supply and demand. That allowed the company and its bankers, led by Goldman Sachs’ Anthony Noto, to raise the range to $23 to $25 and then pick a final price above that.

     

    Analysts felt that the price should have been in the $21 range but the final pricing zipped past that. Other analyst and stock watchers had predicted that the share would go past the $40 market during day one’s trading. The IPO was as much as 30 times over-subscribed.

     

    While Twitter has a broad and powerful influence, its service is sometimes tricky to understand and use, which has reportedly limited the company’s growth. Twitter has about 230 million users, including heads of state and celebrities, while Facebook has more than one billion.

     

    However, Twitter lost $65 million in the latest quarter.

     

    Twitter is expected to generate $1.24 billion in sales in 2015, according to some projections. Its adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) margins will be roughly 6.5 per cent this year and 8.4 per cent in 2014, according to IPO underwriter forecasts that were shared with investors. In 2015, margins may jump to about 16 per cent, the estimates suggest.

     

    During an interview given to CNBC, Twitter CEO Dick Costolo is believed to have said that investors should not be concerned about the company’s current lack of profits, since its part of a plan to invest for the long term.

     

    It looks like the investment community and public is buying his story for now – at least.

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • LinkedIn unveils trio of mobile apps

    LinkedIn unveils trio of mobile apps

    MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.

    The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people’s LinkedIn account connected with popular email accounts so that they can immediately identify people.

    LinkedIn Intro works on iPhones and is available for download at Intro.LinkedIn.com and will hit Apple’s App store in coming months.

    “This adoption of smartphones over the last decade or so has really changed the way we think about products,” said LinkedIn senior VP of products and user experience Deep Nishar.

    LinkedIn senior VP of products and user experience Deep Nishar

    LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 38 per cent of its members visit from mobile

    For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

    LinkedIn acquired Pulse in April for $ 90 million in stock and cash. Pulse’s popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.

    LinkedIn’s redesigned Pulse app will be available for download on iOS and Android for both smartphones and tablets in the coming week.

    Last week, LinkedIn unveiled ‘Recruiter Mobile’ and ‘Mobile Work With Us’, two popular desktop services adapted into apps for on-the-go use.

     

    ‘Recruiter Mobile’ will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

    Recruiter is LinkedIn’s primary subscription service and is responsible for the largest portion of the company’s revenue. The product is used by more than 20,000 companies.

    LinkedIn’s new ‘Mobile Work With Us’ gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.

    LinkedIn acquired CardMunch in January 2011 for an undisclosed sum. CardMunch’s mobile app allows people to take photos of business cards and convert them into their mobile contacts.

  • India sets up nationwide inspection programmes

    India sets up nationwide inspection programmes

    MUMBAI: India has launched a wide-ranging surveillance programme that will give its security agencies and even income tax officials the ability to tap directly into e-mails and phone calls without oversight by courts or parliament, several sources said.

    The expanded surveillance in the world‘s most populous democracy, which the government says will help safeguard national security, has alarmed privacy advocates at a time when allegations of massive US digital snooping beyond American shores have set off a global rumpus.

    The Central Monitoring System (CMS) was announced in 2011 but there has been no public debate and the government has said little about how it will work or how it will ensure that the system is not abused.

    The government started to quietly roll the system out state by state in April this year, according to government officials. Eventually it will be able to target any of India‘s 900 million landline and mobile phone subscribers and 120 million Internet users.

    Officials said making details of the project public would limit its effectiveness as a stealthy intelligence-gathering tool.

    “Security of the country is very important. All countries have these surveillance programmes,” said a senior telecommunications ministry official, defending the need for a large-scale eavesdropping system like CMS.

    “You can see terrorists getting caught, you see crimes being stopped. You need surveillance. This is to protect you and your country,” said the official, who is directly involved in setting up the project.

    The new system will allow the government to listen to and tape phone conversations, read e-mails and text messages, monitor posts on Facebook, Twitter or LinkedIn and track searches on Google of selected targets, according to interviews with two other officials involved in setting up the new surveillance programme, human rights activists and cyber experts.

    Security agencies will no longer need to seek a court order for surveillance or depend, as they do now, on Internet or telephone service providers to give them the data, the government officials said.