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  • Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    Indusind Bank celebrates festive joy of giving with ‘Account bada toh dil bada’

    MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching theme “Account bada toh dil bada”: a reminder that when savings grow, so does the ability to spread happiness.

    At the heart of the campaign is an emotional film that follows a humble baker and his son. The story shows how the son, empowered by Indusind Bank, fulfils his father’s lifelong dream of owning a bakery shop. The moving narrative underlines the campaign’s philosophy: financial growth isn’t just about wealth, it’s about the joy of giving.

    To complement the film, the bank is rolling out festive offers across its products and services, including: up to 50 per cent off on processing fees for loans such as home, vehicle, personal, and loan against property, and special debit and credit card deals across 15 plus leading brands like Vijay Sales, Goibibo, Zomato, and Bigbasket.

    The campaign also extends to a series of short, snappy digital films released on Instagram, Facebook, X, Linkedin, and Youtube. These spotlight Indusind Bank’s offerings, from instant loans to Indie for business, showcasing how the bank makes everyday banking simpler and more rewarding.

    With ‘Give more get more,’ Indusind Bank is reminding customers that the festive season is not just about receiving, it’s about giving more love, more joy, and more reasons to smile.

     

  • Outspark sparks ahead with 200,000 paid users and Rs 30 Crore ARR

    Outspark sparks ahead with 200,000 paid users and Rs 30 Crore ARR

    MUMBAI: When it comes to careers, Outspark is lighting a fire under the job market. The AI-powered career-tech platform has raced past 200,000 paid users and clocked an annual recurring revenue of Rs 30 crore, all within months of its debut. Even more dazzling, revenue has grown fourfold in just seven months, making it one of India’s fastest-growing names in career technology.

    In an age where resumes battle algorithms before reaching recruiters, Outspark is arming professionals with an AI toolkit that feels more Silicon Valley than CV valley. From auto-polished resumes and studio-grade Linkedin headshots to an AI co-pilot that suggests daily posts and networking prompts, the platform is designed to turn passive profiles into magnets for opportunity.

    The numbers are equally bold: more than two million resumes and profiles reviewed, over 300,000 resumes generated, and 20,000 Linkedin makeovers delivered. Half of the company’s revenue now comes from users levelling up to premium services, proving its appeal runs deep.

    “Hiring is evolving faster than ever with AI. While companies have powerful tools, job seekers have been left behind,” said Outspark, founder and ceo, Kumar Apoorv. “Outspark bridges that gap by giving professionals the same edge as recruiters.”

    With ambitions now stretching beyond India, Outspark is eyeing expansions into the US, Europe, and Southeast Asia. Future plans include hyper-personalised job alerts, a job search co-pilot to automate applications, and partnerships with global recruiters. The goal? To build the world’s largest AI-first talent pool and make job hunting less of a grind and more of a glide.

  • Birla Opus paints the town festive with Ganesh Chaturthi digital film

    Birla Opus paints the town festive with Ganesh Chaturthi digital film

    MUMBAI :  When Bappa arrives, even the walls want to dress up. This Ganesh Chaturthi, Birla Opus Paints part of Aditya Birla Group’s Grasim Industries has unveiled a heartwarming digital film under its Duniya Ko Rang Do philosophy, capturing the spirit of devotion, colour, and community.

    The film, conceptualised by Leo India, tells the simple yet stirring story of a young boy yearning to welcome Lord Ganesha into his home for the first time. Initially hesitant about the extra effort, his family eventually gives in to his determination, deciding to host Bappa and repaint their home, a reminder that festive joy often begins with fresh walls and fresher spirits.

    Ganesh Chaturthi, one of India’s most vibrant festivals, is portrayed not just as a ritual but as an emotion that unites families, neighbours, and entire communities. The film highlights how a fresh coat of paint isn’t merely cosmetic, it’s symbolic of opening doors to divinity and joy.

    Birla Opus Paints head of marketing Inderpreet Singh explained: “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this film, we wanted to tell the story through the eyes of a child welcoming Bappa home for the first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”

    Leo South Asia chief creative officer Sachin Kamble echoed the sentiment: “Birla Opus has always celebrated the transformational power of colours in our lives. This film shows how they go beyond beautifying walls to help turn houses into spaces of celebration and love.”

    Streaming across Youtube, Instagram, Facebook, and Linkedin, the campaign is designed to spread festive cheer and inspire families to brighten both homes and hearts this season. Ending with the line “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do,” the film reminds viewers that colour isn’t just what we see on our walls, it’s what we feel in our celebrations.

  • HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    MUMBAI: Insurance just found its digital double. HDFC Ergo has roped in Consumr.ai, India’s next-gen customer intelligence platform, to pilot a proof-of-concept (POC) that could transform how policyholders experience insurance from the first ad to the final claim. The partnership was sealed after Consumr.ai emerged as one of four winners of Techpreneur Season 2, an innovation programme that drew over 140 AI and tech companies worldwide. Winners were picked through a rigorous evaluation by leaders from BCG, Google, HDFC Ergo and Ergo International.

    At the centre of the POC lies Consumr.ai’s proprietary AI Twins technology virtual doppelgängers of consumer cohorts built on real behavioural data. These AI-powered twins simulate how different audiences respond to creative campaigns, products, and messages, enabling “always-on” customer-informed decision-making. In other words, it helps HDFC Ergo keep the customer firmly in the driver’s seat of every marketing, product, and creative choice.

    The POC will tap into deterministic behavioural data from hundreds of millions of global users via integrations with Meta, Google, DV360, Linkedin, Snap, and Amazon. HDFC Ergo’s own first-party data can also be securely onboarded, anonymised at cohort level, and modelled into AI Twins, all while maintaining full GDPR and CCPA compliance and without ingesting personally identifiable information.

    Consumr.ai co-founder Vivek Bhargava said: “Our AI Twins technology transforms real behavioural data into actionable intelligence that enables real-time personalisation at scale. This aligns perfectly with HDFC Ergo’s vision of a digitally agile, customer-first future.”

    On successful completion, the POC could be scaled across HDFC Ergo’s business lines, distribution channels, and even new frontiers such as influencer marketing, regional positioning, and voice-of-customer programmes. The model could also be replicated for Ergo International’s global markets, turning the Indian POC into a global insurance playbook.

    Consumr.ai already has a strong BFSI track record, having deployed AI Twins for Rustomjee, Aditya Birla Insurance, and even a Fortune 100 US insurer. With HDFC ERGO in the mix, the three-year-old platform has doubled down on its mission to be the innovation engine powering the insurance industry’s leap into the future.

  • Ashutosh Gupta appointed Coursera MD for India and Asia Pacific region

    Ashutosh Gupta appointed Coursera MD for India and Asia Pacific region

    MUMBAI: From scaling up social networks to leading the charge in online learning, Ashutosh Gupta is now scripting a new chapter at the intersection of tech and education. Veteran tech executive Ashutosh Gupta has been appointed managing director for India & Asia Pacific at Coursera, taking the reins in July 2025 as the edtech giant strengthens its footprint across the region.

    Gupta’s move to Coursera comes after a prolific career spanning over two decades, including a 10-year stint at Linkedin, where he most recently served as country manager for India. Under his leadership, Linkedin’s India user base crossed 105 million, making it the platform’s fastest-growing region globally. He also championed vernacular accessibility, launching features in Hindi to widen the platform’s appeal.

    Prior to Linkedin, Gupta held senior leadership roles at Google, Cognizant, Covansys, and Infosys, focusing on sales, operations, and strategic partnerships across North America and India. Most recently, he served as Operating Partner at Avataar Venture Partners, advising portfolio companies on scaling sustainably and navigating IPO-readiness.

    Armed with degrees from IIT-BHU (Chemical Engineering) and IIM Lucknow (PGDM in Finance & Marketing), Gupta brings a rare blend of technical rigour and market acumen. At Coursera, he’s expected to drive growth, forge regional alliances, and champion lifelong learning across India and the Asia Pacific, a market witnessing a sharp surge in demand for upskilling and remote education.

    Commenting on his new role, Gupta has emphasised the need for “technology that respects intelligence and drives real impact”, signalling a shift from platform-centric models to learner-first strategies in edtech.

    With education becoming the next frontier of digital disruption, Coursera has made a strategic bet on a leader who knows how to scale with purpose. From connecting professionals on Linkedin to helping them upskill on Coursera, Gupta’s journey is now a full circle in empowerment.

  • Santosh Krishnamoorthy logs into LinkedIn as head of global strategic accounts, India

    Santosh Krishnamoorthy logs into LinkedIn as head of global strategic accounts, India

    MUMBAI: LinkedIn has roped in Santosh Krishnamoorthy as the new head of global strategic accounts, India, as the professional networking giant sharpens its focus on enterprise engagement and premium partnerships in the region.

    Krishnamoorthy brings with him a rich and textured career spanning over 20 years, having held leadership roles at marquee names like Times Network, BBC Worldwide, and ESPN. His career has traverpsed the worlds of media, luxury, and hospitality – giving him a front-row seat to evolving consumer cultures and brand storytelling.

    Known for his ability to build category-defining narratives and forge high-impact partnerships, Krishnamoorthy is expected to spearhead LinkedIn India’s outreach to its most strategic B2B clients, as the platform continues to grow its clout beyond job listings – into content, commerce, and community.

    For a man who’s helped craft brand stories across continents, the next story he writes may just be LinkedIn’s most powerful one yet.

  • DSP’s ‘Salute’ gives financial heroes their cinematic due

    DSP’s ‘Salute’ gives financial heroes their cinematic due

    MUMBAI: They aren’t in the limelight, don’t post returns on Linkedin, and won’t show up in trending reels. But they’re the quiet anchors behind financial futures. DSP Mutual Fund’s new short film, Salute, puts the unsung Mutual Fund Distributor (MFD) at the centre of a stirring tribute turning spreadsheets into stories.

    Released in collaboration with long-time creative partner Bandstand Collective and scripted by their in-house agency Tune, the film trades numbers for nuance, emotion, and everyday financial realities. Known for their emotionally intelligent storytelling from the viral “Dancing Uncle is Back” to the subtle strength of “Stranger on the Bench” Bandstand once again proves that finance can be both heartfelt and human.

    Salute follows the lives of MFDs who do more than recommend SIPs. They counsel during market crashes, cheer quiet wins, and ensure dreams from education to retirement stay on track. It’s a nod to the deep trust between an investor and advisor in a world obsessed with DIY and meme-stock bravado.

    “Mutual fund distributors are the real enablers of long-term prosperity. They don’t make noise, but they make a difference,” said DSP Mutual Fund senior VP & head of marketing Abhik Sanyal. “With Salute, we wanted to move beyond metrics and celebrate those who guide people through life’s most crucial money decisions.”

    Backed by DSP’s consistent push to humanise financial communication, Salute marks another step away from the chart-and-graph trope. Instead, it finds power in everyday gestures reminding us that the biggest financial wins often start with quiet conversations.

    Bandstand Collective co-founder and CCO Tuhin added, “Our brief was simple, make people feel something. That’s always been the spirit of our work with DSP. With Salute, we wanted to give voice to the MFDs who are often overlooked but vital to millions of Indian families.”

    With financial storytelling that moves, not just informs, DSP Mutual Fund and Bandstand continue their winning streak of emotionally resonant content that makes you think maybe even rethink how you feel about finance.

  • Kaunsal takes centre screen as NMH’s new marketing head

    Kaunsal takes centre screen as NMH’s new marketing head

    MUMBAI: From customer care cubicles to commanding campaigns Ajit Singh Kaunsal’s journey has come full stream. Kaunsal has been appointed as vice president & head of marketing at New Media Holding (NMH), a move he confirmed via a Linkedin post. In his new role, he will helm the marketing strategy for one of India’s most dynamic digital media ecosystems home to brands like One Digital Entertainment, Blush, Being Indian, Instant Bollywood, and Social Nation, among others.

    With over 20 years of experience in media, research, and digital growth, Kaunsal brings a toolkit honed across major media houses. Most recently, he spent five years at MX Player, navigating the platform through intense competition in the OTT space. Before that, he clocked nearly six years at Sony Pictures Networks India, where he shaped digital and analytics strategies for SonyLIV, helping steer its early digital transition.

    But it wasn’t all front row from the start. Kaunsal began his career in 2005 as a customer service agent at First Source Pvt. Ltd., before stints at Harapa International and TAM Media Research. That hands-on foundation spanning data, customer experience, and content makes him a uniquely well-rounded fit for a company as multifaceted as NMH.

    NMH, with its diverse play across content, creators, and commerce, is at the centre of India’s evolving media zeitgeist. Kaunsal’s appointment signals a sharper focus on marketing leadership as the company scales its brand ecosystem and influence in pop culture and the creator economy.

    In a digital-first world where attention is currency, Kaunsal’s brief is clear: keep NMH at the top of feed and mind.

  • Sip, sip hooray HSBC wants you to retire to more, not settle for less

    Sip, sip hooray HSBC wants you to retire to more, not settle for less

    MUMBAI: Who says the best chapters of life end at 60? HSBC Mutual Fund is flipping that notion on its head with its new investor education initiative, #Retiretomore, reminding Indians that retirement isn’t a full stop, it’s a fresh start. Drawing from the HSBC Quality of Life retirement report, the campaign puts the spotlight on an alarming disconnect: 58 per cent of affluent Indians plan to work post-retirement not out of passion, but necessity. Despite nearly 8 in 10 knowing what they need for retirement, 4 in 10 still feel unprepared. The estimated retirement savings required in India? A cool USD 0.39 million.

    To address the gap between intent and action, HSBC Mutual Fund has launched a 360° campaign featuring three short films that portray retirement through lenses of Life, Passion, and Freedom. Targeted at professionals aged 30 to 45, the emotionally charged narratives underscore the idea that planning early with SIPs can unlock a more fulfilling future.

    “Retirement isn’t the end, it’s the beginning of your next act,” said HSBC Mutual Fund CEO Kailash Kulkarni. “But to enjoy it, smart financial planning through SIPs is key. With #RetireToMore, we aim to transform how India thinks about retirement less fear, more freedom.”

    Beyond the screen, the campaign rolls out across Youtube, Instagram, Facebook, Linkedin, regional languages, OTT platforms, metro wraps, and bus branding. A dedicated landing page allows users to calculate their retirement needs making the campaign both aspirational and actionable.

    #RetireToMore follows HSBC Mutual Fund’s earlier investor education drives like SIP Hai #FaydeWaliAadat and Apne #SIPKoDoPromotion. This latest chapter, though, may be its most important yet because as this campaign cheekily reminds us, retirement isn’t a choice, but planning for it is.

  • Yesmadam rolls out zero per cent commission for top gig workers across India

    Yesmadam rolls out zero per cent commission for top gig workers across India

    MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.

    Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.

    The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.

    The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.

    The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.

    “We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.

    Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.”