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Tag: lingerie

  • Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    Bhumi Pednekar stars in Nykd by Nykaa’s latest flight-themed campaign for comfiest bras

    MUMBAI: It isn’t every day a bra campaign takes flight — quite literally. Nykd by Nykaa has launched a new campaign titled ‘Comfiest Bras Ever’, featuring Bhumi Pednekar in a witty, cinematic spin on a bumpy flight that tests comfort at 30,000 feet.

    The film unfolds aboard a blush-hued aircraft, where Pednekar doubles as a charming flight attendant and a passenger navigating turbulence with elegance and ease.

    The punchline?

    If Nykd’s bras can keep you comfortable during mid-air chaos, they can support you through anything.

    Since its debut in 2020, Nykd by Nykaa has sought to strip away the myths around lingerie and redefine it for the everyday woman. The campaign embodies the brand’s ethos — comfort-first engineering designed for real bodies, routines, and lives.

    “At Nykd by Nykaa, innovation in intimate wear begins with listening”, said Nykaa Fashion ED & CEO Adwaita Nayar. “This campaign is about reengineering comfort for real women. With Bhumi as our voice, we’re showing that support means more than just the physical”.

    Pednekar, a long-standing brand ambassador for Nykd, added, “Comfort, to me, is feeling supported without even thinking about it — and that’s what these bras deliver. They move with you, never against you”.

    The film adds humour and relatability to a segment often bogged down by overpromise. It delivers its message loud and clear: bras should feel like second skin, not an obligation.

    Nykd by Nykaa’s latest range features seamless designs, inclusive sizing, and thoughtful styling. The campaign is currently live across TV, digital platforms, and theatres in Maharashtra and Gujarat, with a call to action for women to rethink their comfort zone.

    Check out the latest collection here: https://www.nykaafashion.com/designers/nykd-by-nykaa/c/7059

  • Clovia ropes in actor Nia Sharma for ‘Big Lingerie Fest Sale’

    Clovia ropes in actor Nia Sharma for ‘Big Lingerie Fest Sale’

    Mumbai: Clovia, a D2C fashion, lingerie, and personal care brand has recently partnered with Indian TV actress and model Nia Sharma to promote its ‘Big Lingerie Fest Sale,’ held between 20 to 31 August.

    On Instagram, Nia Sharma has 7.5 million fans. In her most recent Instagram reel, Nia features three insta-worthy looks from Clovia’s newest collections as part of the collaboration.

    Nia is seen grooving in Clovia’s newly launched collection of bralettes, nightwear and activewear, which made her sway in style & comfort.  

    The video was posted to Nia’s Instagram, where it has received 53 thousand likes and 5 lakh views to date.  

    Nia can be seen wearing a light blue lacy bralette with white denim jeans in the first outfit, a black button-up cropped shirt and short pair made of plush satin in the second look, and a graphic printed sports bra and tights combo in the third look.

    The video has also been shared by Clovia on its website and mobile application, as well as on its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.

    The latest collection from Clovia includes bras, activewear, and incredibly cosy yet fashionable nightwear. The selection includes everything from basic cotton underwire bras for the house to sensual bralettes for both your everyday and your fashionable needs.  

    Women may choose from an amazing selection of sports bras, T-shirts, tights, shorts, and much more in the latest styles, hues, and patterns in Clovia’s new line of sportswear.

    Women can get their hands on the lingerie, activewear, and sleepwear that celebrities love, along with exciting offers and deals, at the Clovia Big Lingerie Fest.