ITV

Tag: Lingaa

  • Zee Cinema bags four awards at Indian Brand Convention

    Zee Cinema bags four awards at Indian Brand Convention

    MUMBAI: Zee Cinema has recently bagged four awards at the Branding, Advertising, and Marketing (BAM) awards ceremony held by the Indian Brand Convention 2015 in New Delhi, for its constant innovative branding and communication efforts. The Convention was a learning, networking conference and an awards ceremony for branding, marketing, design, communications, advertising, sales and creative professionals in India.

     

    Amongst many other brands that participated, Zee Cinema was a front runner at the convention and the awards won by the channel include best corporate social responsibility campaign for November 2014 Children’s’ day Masti Ki Paathshala’ activity. It also bagged the best integrated marketing campaign for October 2014 campaign for promoting world TV premiere of entertainment, the best mobile innovation for May 2015 for the mobile activity done on world TV premiere of Lingaa. The channel has also roped in the best digital marketing campaign for May 2015 for the digital & social media promotion for world TV premiere of Lingaa.

     

    Masti ki Paathshala, was an initiative that the channel organized for the children of selected orphanages across Mumbai, Delhi and Ahmedabad to mark the celebrations of Children’s Day 2014. Over 300 children were engaged with fun activities like movie screening, antakshari and fun games with a view to give them a memorable special day and let them know that they are valued and loved.

     

    The promotion campaign for the world television premiere of the film, Entertainment provided its viewers an exclusive opportunity to interact with Johnny Lever for the first time on Zee Cinema’s twitter handle. One of the comic actors from the film Krishna Abhishek was also made available for the media market visit in Lucknow which also ensured the visibility of the brand in the prime market. The channel also used a unique platform of airline branding (special branding inside the aircraft in Air-India) for marketing the movie innovatively. The film was extensively promoted via engaging and interactive activities conducted across social media platforms with the movie’s merchandise were given to winners.

     

    The promotion campaign for Lingaa included an extensive digital campaign and also an exclusive mobile campaign Rajnikanth phone call ad wherein participants received a pre-recorded call from Rajnikanth urging them to watch Lingaa on Zee Cinema. The mobile campaign had a reach of a gigantic 8.2 million.

  • Superstar Rajinikanth is back on Zee Cinema with super hit ‘Lingaa’

    Superstar Rajinikanth is back on Zee Cinema with super hit ‘Lingaa’

    MUMBAI: It’s going to be  an action packed Sunday as Zee Cinema, the world’s biggest theatre for Hindi movies, brings to its viewers superstar Rajinikanth’s ultimate blockbuster movie ‘Lingaa’ on 30th August, 9 pm.   Lingaa also marks the debut of Sonakshi Sinha in the South and it was Rajinikanth’s first ever birthday release.

     

    The film begins with the murder of a government official inspecting a dam, and then the action cuts to Lingaa (Rajinikanth), a small-time criminal, who is in prison with his cohorts (Santhanam, Karunakaran and co). Lakshmi (Anushka), a TV reporter, helps him to get out on bail to return to his village, Solaiyur and re-open the temple that his grandfather, Raja Lingeswaran (Rajinikanth), had built. At first, Lingaa refuses because he is angry at his ancestor as he left his father to die penniless by donating his wealth to the masses.

     

    However, he ends up going to Solaiyur when he learns of his grandfather’s sacrifice. Lingeswaran had resigned his job as a collector when he realized that the British will not let him build the dam that will benefit the people of Solaiyur. Being an extremely wealthy Maharaja, who has studied civil engineering in Oxford, he used his own money to fund the project and planned the construction himself, rallying the people of the village to his cause. However, an egotistical British collector used every trick in the book — money, caste, and power- to thwart him at every step. Lingeswaran had given his entire wealth to the collector for the sake of completing the dam. Years later, Naga Bhushan (Jagapathi Babu), a corrupt MP is trying to weaken the dam’s structure for a kickback, and Lingaa returns to the village to protect his grandfather’s legacy.

     

    Will Raja Lingeswaran’s descendant Lingaa be able to open the Shiva temple?

     

    Catch superstar Rajinikanth in a double role by tuning into ‘Lingaa’ on Zee Cinema, this Sunday 30th August, at 9 pm.

  • Zee Cinema to premiere ‘Lingaa’ and ‘Khoobsurat’

    Zee Cinema to premiere ‘Lingaa’ and ‘Khoobsurat’

    MUMBAI: Zee Cinema is all set to premiere two movies this coming weekend.

     

    On 31 May, Zee Cinema will premiere Rajinikanth’s Lingaa in Hindi at 9 pm, whereas Zee Cinema HD will premiere the Fawad Khan – Sonam Kapoor starrer Khoobsurat at 9 pm.

     

    Zee Hndi Movie Channels deputy business head Ruchir Tiwari said, “With the recent revamp of Zee Cinema, our aim has been to air the fresh and varied movies on our channel. And when we talk about entertainment who better than Superstar Rajinikanth. Lingaa is full of Rajini’s magic and pure treat for his fans. On the other hand, Khoobsurat is a young refreshing romantic story. I am certain that the audiences are going to enjoy watching these movies in the comfort of their homes on a lazy Sunday night.”

     

    Lingaa marks the debut of Sonakshi Sinha in the South and it was also Rajinikanth’s first ever birthday release. The film, which also boasts double role by Rajinikanth, revolves around a small-time thief who reforms after learning about the role his grandfather played in building a village dam that transformed many lives.

     

    On the other hand, Khoobsurat narrates the story of a chirpy and rule breaker physiotherapist Milli (Sonam Kapoor) who falls in love with a Rajput prince Vikram (Fawad Khan).

  • ‘PK’ continues to reign at the BO

    ‘PK’ continues to reign at the BO

    MUMBAI: The movie Mumbai Can Dance Saala finds no takers and grossly negative reviews make things worse for the film.

     

    Take It Easy, a film directed at kids, meets with poor response.

     

    Ugly, a bleak kind of film not quite welcome in the festive Christmas week, has been poor at the box office. The film has managed to collect Rs 3.5 crore in its first week.

     

    Rajinikanth’s Lingaa (Dubbed) just passes muster in its first week collecting Rs 4.1 crore.

     

    PK is running a one horse race as the film continues to rule at the box office with no worthy opposition and having made the most of the Christmas holidays. The film has added Rs 94.4 crore in its second week to take its two week tally to Rs 269.6 crore. A strong third weekend of about Rs 50 crore sees the film through Rs 300 crore mark.

     

    Action Jackson has added another Rs 15 lakh to its total in its fourth week to take its four week total to Rs 58.8 crore.

     

    Badlapur Boys adds a symbolic Rs 5 lakh in its third week to take its three week total to Rs 98 lakh.

  • Now, Sonakshi dons the producer’s hat

    Now, Sonakshi dons the producer’s hat

    MUMBAI: After Ranbir Kapoor and Anushka Sharma, Sonakshi SInha is now the latest to join the production bandwagon. The Dabangg actress with her brothers Luv and Kush has launched a new production house Kratos Entertainment.

     

    Kush SInha took to twitter to make the announcement, “Sonakshi, Luv and I are happy to announce the formation of our production company – Kratos Entertainment.”

     

    Reportedly, the siblings had been thinking over the prospect for long and were waiting for the right time and opportunity. It still remains to be seen which project they undertake for their debut venture.

     

    Earlier Ranbir Kapoor had announced that he would co-produce his upcoming movie Bombay Velvet with Phantom productions, owned by Anurag Kashyap. His second production venture will again be his upcoming movie Jagga Jasoos. Actress Anushka Sharma, who is awaiting the release of her next PK, also is also set to try her hands as a producer for one of her upcoming movies – NH10. The actress, who will also play the lead in the venture, is co-producing it with the production house – Phantom.

     

    Sonakshi SInha will soon be starting up with the promotions of Action Jackson, she is also shooting for the movie Tevar and finished shooting for her south debut Lingaa with Rajnikant.