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DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
Mumbai: Cricket, often hailed as a religion in India, commands widespread excitement for a variety of reasons. Against the backdrop of this fervor, Star Sports eagerly...
Mumbai: The emergence of addressable TV has been nothing short of ground-breaking. Offering targeted advertising opportunities and personalized content delivery, addressable TV has swiftly carved out...
Mumbai: Sony Entertainment Television (SET) celebrated the New Year by connecting with Indian television viewers through its exclusive linear TV airing of Shrimad Ramayan. Recognising the...
Mumbai: Disney Star has registered a FIR (First Information Report) against piracy groups Tamil Rockers, Tamil MV, Tamil Blasters and Pikashow on Wednesday at the Bengaluru...
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
KOLKATA: Industry leaders have emphasised over and over again that despite recent developments and change in consumer preferences, pay TV will continue to coexist with over-the-top...
KOLKATA: The debate of over-the-top (OTT) platforms versus pay TV has been centre stage in media and entertainment conversations over the last couple of years. More...
MUMBAI: Many media and entertainment industry professionals would have already activated their “OOO” messages, while the others would be counting down to call time on what...
KOLKATA: While Netflix has been the catalyst that changed the way the world consumed linear TV, it is reportedly testing its first programming channel – Netflix...
KOLKATA: Leading direct-to-home (DTH) operators are endorsing their hybrid set-top boxes during the festive season. While it’s nothing new for them to piggyback on festivals to...
KOLKATA: ZEEL is working towards creating a digital dominance in the Indian media and entertainment market. Their plan has been on track as ZEE5 has significantly...
MUMBAI: Recent media reports have revealed shifts in consumers’ viewing behaviours, with individuals and families spending more time at home due to the Covid2019 pandemic. This...
MUMBAI: In Shaktigarh, a small town, on the outskirts of Burdwan, West Bengal, Ranjan Basu settles down in front of his TV set in his living...
MUMBAI: Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals....
MUMBAI: To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While...
MUMBAI: With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks...
MUMBAI: Netflix has a new market threat – the upcoming streaming service Disney+. Despite all the market speculation, Netflix CEO Reed Hastings seems calm and relaxed....
MUMBAI: For the first time ever, time spent on online media will overtake linear TV globally in 2018, according to GroupM’s State of Digital report. The...
MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to...
GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach...
GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach...
