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Tag: Lindsay Pattison

  • WPP appoints Lindsay Pattison as Global Chief People Officer

    WPP appoints Lindsay Pattison as Global Chief People Officer

    Mumbai: WPP has appointed Lindsay Pattison as the new global chief people officer, responsible for overseeing the company’s people strategy and operations. She takes over from Jennifer Remling, who is moving on to become the chief people officer at Warner Bros. Discovery.

    Pattison currently serves as WPP’s global chief client officer, where she leads the relationships with the company’s major clients. She has held this role since 2018 and is in charge of developing and supporting the global client leaders for the company’s largest clients, which contribute significantly to WPP’s revenue. Before this, she held various leadership positions at WPP, GroupM, and the media agency Maxus.

    Throughout her career, She has been a dedicated advocate for talent development and is committed to enhancing diversity at the highest levels of business. She has a strong track record of implementing initiatives to improve gender diversity, including the successful launch of ‘Walk The Talk’ during her time as CEO of Maxus. This program aimed to empower senior women to reach their full potential and was later expanded globally within WPP, benefitting over 3,000 female leaders worldwide.

    She has also played a crucial role in WPP’s Diversity & Inclusion Council, supported the Elevate program for Black female talent, and served as the former President of WACL (Women in Advertising and Communications Leadership), where she mentored early-career talent across the industry.

    In addition to her role at WPP, Pattison serves as an independent non-executive director for the Rugby World Cup (England 2025) Limited, overseeing the delivery of the Women’s Rugby World Cup in 2025. She also holds positions on the board, including chairing the compensation committee, at Waldencast, a NASDAQ-listed global beauty and wellness company. Furthermore, she is involved with the advisory board of Planet First Partners, a fund focused on sustainable products and services, as well as Meta’s Global Client Council, and the UK EFFies advisory board, which is dedicated to driving effectiveness in marketing. Pattison also contributed to the WEF Global Agenda Council on the Future of Media, serving two terms and co-chairing for two years.

    WPP CEO Mark Read commented, “Lindsay is extremely highly regarded across the industry as a leader who can identify and develop top talent and as a trusted partner to global clients. She has a deep understanding of our business, people and culture, and her strong commercial focus will help to drive our future people strategy.”

    “Jennifer has been an excellent partner to me, the rest of the executive team and the leaders of our agencies, and I’d like to thank her for everything she’s contributed to WPP and our agencies over the last seven years,” he added.

    Lindsay Pattison said, “Our business and our clients succeed when we have the best, most highly motivated talent. Our most valuable assets are our people, and creating the culture and environment where they can do the work of their lives is both what excites me about this new role, and what will deliver results for our clients.”

    Pattison and Jennifer Remling will work closely together on the transition until the end of the year, taking up their new positions in January 2024. An announcement regarding Pattison’s successor will be made shortly.

  • Maxus’ Lindsay Pattison to lead change initiatives across GroupM

    MUMBAI: GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely competitive business environment.

    Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy. She remains a member of GroupM’s global executive committee, reporting to Kelly Clark, global CEO of GroupM. Pattison also continues as CEO of GroupM agency Maxus and will perform both roles.

    In her new role, Pattison will also focus on senior talent development to ensure GroupM and its agencies have a strong bench of diverse leaders who can help clients win in a very challenging marketing landscape. She will support WPP’s horizontality strategy by helping deliver the best of GroupM to key clients, together with other WPP companies, regardless of the client’s entry point to the group.

    “Clients need us to think differently and work smarter,” said Clark. “Lindsay will help us deliver on those challenges. I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”

    WPP CEO Sir Martin Sorrell said: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”

    Pattison was named global CEO of Maxus in October 2014. She was previously Global Chief Strategy Officer and UK CEO for Maxus during a period in which it was the fastest-growing media agency worldwide. Her prior experience includes roles at Young and Rubicam, PHD Media and Sony Ericsson. Lindsay was named to Ad Age’s 2015 class of Women to Watch and served two terms on the World Economic Forum’s Global Agenda Council focused on the Future of Media. In 2016, she launched ‘Walk the Talk,’ an initiative to help senior women at Maxus to thrive and progress in their career, a program now being adopted globally by WPP.

    “When we look at the broader business context, the transformation we are experiencing is profound,” Pattison said. “The WEF calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility. New thinking is required across the board, and I’m delighted to take on this new transformation role.”

  • Jen Smith is Maxus’ first global creative head

    Jen Smith is Maxus’ first global creative head

    MUMBAI: Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.

    Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy where she restructured the team to enable Maxus UK to better provide insight-led, ideas-focussed and technology-rich solutions across the agency. Smith was also instrumental in creating Change Planning, Maxus’ bespoke planning process.

    In 2016 Smith developed a bespoke creativity training scheme, taking ten percent of the agency on a journey of facilitation techniques and creative problem solving. Each of these creative champions are driving learnings out across the entire agency.

    In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.

    Announcing the promotion, Lindsay Pattison, Maxus worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.

    “Jen was a very key participant in Walk The Talk, the Maxus gender equality initiative that helps women identify what their goals are and find the confidence to step up and make bold moves. Jen took these learnings on board and came to me with a proposal for this new role that both benefits Maxus and offers her the ideal step up; she is truly walking the talk.”

    Nick Vale, Worldwide Head of Planning, Maxus says; “Without any shadow of a doubt we are in the midst of a revolution in media; there’s a tremendous opportunity to create new types of work that sizzle with excitement. But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles – it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places.”

    Jen Smith, global creative director at Maxus, said: “Maxus is a super -fast and agile global agency and there’s a fantastic opportunity to drive creativity across our network. Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.

    “I could not be more excited to take up the opportunity to drive creativity across Maxus and to help the entire organisation lead change in a whole new way.”

    Smith will continue to be based in London and will report into Nick Vale Worldwide Head of Planning and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.

  • Jen Smith is Maxus’ first global creative head

    Jen Smith is Maxus’ first global creative head

    MUMBAI: Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.

    Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy where she restructured the team to enable Maxus UK to better provide insight-led, ideas-focussed and technology-rich solutions across the agency. Smith was also instrumental in creating Change Planning, Maxus’ bespoke planning process.

    In 2016 Smith developed a bespoke creativity training scheme, taking ten percent of the agency on a journey of facilitation techniques and creative problem solving. Each of these creative champions are driving learnings out across the entire agency.

    In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.

    Announcing the promotion, Lindsay Pattison, Maxus worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.

    “Jen was a very key participant in Walk The Talk, the Maxus gender equality initiative that helps women identify what their goals are and find the confidence to step up and make bold moves. Jen took these learnings on board and came to me with a proposal for this new role that both benefits Maxus and offers her the ideal step up; she is truly walking the talk.”

    Nick Vale, Worldwide Head of Planning, Maxus says; “Without any shadow of a doubt we are in the midst of a revolution in media; there’s a tremendous opportunity to create new types of work that sizzle with excitement. But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles – it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places.”

    Jen Smith, global creative director at Maxus, said: “Maxus is a super -fast and agile global agency and there’s a fantastic opportunity to drive creativity across our network. Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.

    “I could not be more excited to take up the opportunity to drive creativity across Maxus and to help the entire organisation lead change in a whole new way.”

    Smith will continue to be based in London and will report into Nick Vale Worldwide Head of Planning and Nick Baughan, CEO Maxus UK. She will split her time 50/50 between Maxus UK and Maxus Global.

  • Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    Maxus promotes Lindsay Pattison, replaces Vikram Sakhuja

    MUMBAI: In a major development, GroupM has announced the appointment of Lindsay Pattison as global CEO of Maxus.

     

    The announcement was made by GroupM’s global president, Dominic Proctor, who Pattison will report to as she co-locates between London and New York.

    Pattison has been leading Maxus in the UK for five years.  She has also held the global chief strategy officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness.  

    Pattison replaces Vikram Sakhuja, who will remain in the group.

    “Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients”, said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

     

    On the move, Pattison said, “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus, we have a mantra to lean into change. In fact, it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

     

    She will be replaced in the UK chief executive role by Nick Baughan, who moves from the position of managing director. Baughan will continue to report to Pattison.

     

    Baughan joined Maxus in March 2012, having worked at Mindshare for two years as the head of business development. Baughan said, “Over the last five years, Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry.  I’m hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter.”