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Tag: Linc Pen

  • Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

    Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

    Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years.

    Linc Pen MD & CEO Deepak Jalan stated that the company achieved the best ever result in FY20 despite the loss of sales in the last few weeks.  “Revenue grew by 9 per cent to close at almost Rs. 400 crore. EBIDTA margin was in double-digit at 10.3 per cent. PAT of Rs. 19.25 crore registered a healthy jump of 273.8 per cent over a lower base of Rs.5.15 Crore in the previous year. The board recommended a dividend of Rs. 1.50 per share, same as last year, in view of unprecedented challenges ahead in FY21.”

    However, Jalan stated that going by the current scenario, the brand may witness at least 70-80 per cent of FY20 sales by the end of FY21.

    “Turnover at Rs. 27.52 crore, was about one further of normal levels. For the first time ever, we registered a negative PAT of Rs  3.99 crore. Company’s April and May sales were washed out because of the nationwide lockdown. Our factories were closed for 28 days, and thereafter, gradual resumption started once the lockdown was lifted in a phased manner,” adds Jalan.

    Jalan further mentioned that the company saw sales come back to more than 50 per cent levels of what it reported in the same month last fiscal (June 2019).

    He also cited that the writing instruments industry has been severely affected by the Covid2019 as it has resulted in the closure of educational institutions and commercial establishments operating with lower physical attendance, which has clearly impacted the demand for writing instruments. The situation is similar all over the globe, with trade disruptions and lockdowns in several countries.

    Linc Pens has an aggressive plan to enhance the organizations retail footprints from 65000 retail touchpoints to about half a million, helping the brand to embark upon a multi-year growth journey.

    The stationery brand in past has launched several campaigns and even did ad films with Bollywood actor Shah Rukh Khan.

    The stationery products market garnered revenue of 109.5 billion dollars in the year 2019 globally and has been foreseen to yield USD 154.1 billion by the year 2027 at a CAGR of 4.6 per cent over the forecast period. 

  • Linc Pen creates new ad for Pentonic

    Linc Pen creates new ad for Pentonic

    MUMBAI: Linc Pen and Plastics Ltd has lauded the resolution and hard work of students who are taking their board exams this year with its brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”. The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook.

    It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.

    Speaking on the latest Exam ad campaign, managing director and CEO Deepak Jalan stated, “Pentonic has to be one of the best offerings from the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield.”

    Adding to the thought process behind their latest Advertising campaign Brand Bazooka Advertising Pvt Ltd co-founder and CEO Sadhana Karwal, said “We decided to set aside the tangible benefits and features of the pen and instead create communication that appeals to the psyche of a student preparing for the exams. From the initial feedback from the market, the film has been very well received.”

  • Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.

     

    Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.

     

    As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.

     

    Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.

     

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • Linc Pen ties up with Pune Warriors India for IPL 6

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013).

    Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.

    Pune being an educational hub and Linc‘s product being directly related to education, it sees a huge market for its brand. Thus in order to increase their foothold and presence in this high potential market with increasing young students and professionals, they strategically decided to associate with PWI.

    This association with PWI will not only help create a buzz and awareness in Pune but all over India, the brand said.

    As a part of this tie up, Linc is doing promotional activities in Pune like contests for consumers, retailers, distributors and wholesalers where they will get a chance to meet the Pune Warriors, win hospitality/VIP match tickets, stand tickets, autographed merchandise. These contests will be amplified through mall activations, radio and social media which will help in making Linc a strong and powerful brand in this region.

    Customers in Pune can directly enter the contest through retail buy and those in other places can avail it through online booking of merchandise from the e-linc store which opened recently.

    The final lucky draw contest shall be held at the Amanora Town Centre, Pune on 28 April. Among the many prizes to be given away, top prizes include flying to Pune and watching the match from hospitality/VIP area, meeting the Pune Warriors team, winning autographed merchandise, and many other prizes. Linc Pen has also planned a mass promotional activity through outdoor, online and radio.

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Pune Warriors we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • Linc Pen launches TVC created by O&M

    MUMBAI: Linc Pen has launched its new ad campaign with the tag line “linc pen lo, kismat badlo”.

    Created by Ogilvy & Mather, the philosophy behind this new campaign is to create a brand preference for Linc.

    Unlike in the earlier ads where Linc had a more product focus, this campaign focuses on Linc as the brand to watch out for while choosing a pen.

    The idea here revolves around the central theme of ‘Koi bhi pen nahin, Linc pen. Linc pen lo, kismat badlo’ (Don’t choose any pen, ask for a Linc pen. Buy Linc pen and turn your destiny around).

    O&M ECD Sumanto Chattopadhyay said, “The Linc Pens ads are cautionary tales that warn us, with a dash of wicked humour, to place as much importance on what we write with as we do on what we write.”

    Linc GM- marketing Tanmay Chattopadhyay said, “The writing instrument market is low-involvement and highly fragmented. About 80 per cent of the industry’s revenues in India come from pens priced up to Rs 20. Through these ads we want students, employees and others to re-consider which brand of pen they are buying.”

    The TV campaign will be supported by an integrated marketing campaign. Apart from outdoors and increased visibility at trade outlets, they will also have on ground promotions, retail activations, sell in schemes apart from social activation through digital platforms.

    The company aims to shore up its retail presence in South and West Indian markets through this marketing campaign.

    The 45-day campaign will be aired across 12 channels in kids, sports and regional genre. There would be around 2000 spots aired to reach the target customers in the age group of 12-30 years.

  • Linc Pen inks sponsorship deal with three IPL teams

    Linc Pen inks sponsorship deal with three IPL teams

    MUMBAI: Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian Premier League (IPL).

    Linc Pen would continue as a partner of both the Rajasthan Royals and Kolkata Knight Riders from IPL 2010. Additionally this season, they will also be the Principal Sponsor for the Deccan Chargers.

    Following the terms of the agreement, Linc Pen will have a presence on the cap and helmet of the players of Kolkata Knight Riders and on the jerseys of the players of the Deccan Chargers. They will continue to be the Official Pen Sponsor for the Rajasthan Royals following IPL 2010.

    The Kolkata IPL franchise team Kolkata Knight Riders is owned jointly by Shah Rukh Khan, Juhi Chawla and Jai Mehta, whereas the Deccan Chargers is owned by the south based leading English newspaper, The Deccan Chronicles.

    Rajasthan Royals is owned by a consortium of international investors comprising Suresh Chellaram, Manoj Badale, Lachlan Murdoch, Raj Kundra and Indian actress Shilpa Shetty.

    Linc Pen MD Deepak Jalan said, “We are extremely proud to be associated with an event such as the DLF IPL 2011. We are extremely privileged to continue our association with teams such as Rajasthan Royals and Kolkata Knight Riders given their enormous potential. Our decision to sponsor the Deccan Chargers is in keeping with our decision to expand to the markets in the south. Additionally, the Deccan Chargers have been the victors of IPL 2009 and hence it is indeed a matter of great honour to be associated with a team, which has always displayed so much promise.”