ITV

Tag: Linc

  • Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Mumbai: Pentonic, a writing instrument brand from the House of Linc, has ventured into the stationery category with its latest offering, Pentonic GumStik, a gum stick with super sticking power, in order to expand its product portfolio.

    Created by its agency-on-record, Wunderman Thompson, Kolkata, Pentonic has released a new digital film titled “The Aviator ” to bring this product attribute alive.

    The film tells the story of a nerdy 10-year-old who loves aeroplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.

    “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with super-sticking power. We needed a unique film to expand our mindshare among the target audience, which is school-going kids and their parents,” says Linc Pens MD Deepak Jalan.

    “We have been partnering with Linc Ltd. on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” says Wunderman Thompson, Kolkata managing partner Vijay Jacob Parakkal.

    “The power to stick different stuff together to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration, we decided on the art and animation style,” adds Wunderman Thompson Kolkata senior ECD & VP Arjun Mukherjee.

    “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer,” says Wunderman Thompson Kolkata VP & CSD of client servicing Soumya Chowdhury.

  • Linc Pens shows love for teachers who taught life lessons

    Linc Pens shows love for teachers who taught life lessons

    MUMBAI: Linc Pen and Plastics has been one of India’s most trusted writing instruments brand for the last four decades. With a strong presence over 50 countries, Linc Pens has decided to express its heartfelt gratitude to people who teach essential life lessons with a brand-new ad campaign named “Life’s Best Teachers”.

    The campaign highlights a 12th standard student ruminating those people who taught him essential lessons at different facets of life. The digital film beautifully portrays how important it is to express gratitude. Essential learnings can come from even the lower rungs of the social ladder, is another beautiful take-away from the film. It also has garnered a lot of positive response and has already clocked more than 15,000 views on YouTube and 13,600 views on Facebook.

    Linc Pen and Plastics head of marketing and international business Rohit Deepak Jalan says, “We have always looked up to teachers as a huge asset in our lives. In our opinion, some important and valuable lessons are learnt outside the classroom too. Through this campaign Linc Pens wants to express the gratitude towards all the teachers who have been a part of a students’ journey. Happy Teachers Day.”

    The creative agency added, “Linc is a national brand and we are delighted to have done this project for them. We have already received very positive feedback about the film, from social media. Evidently the hard work and effort we have put into it is paying dividends.”

    The objective of the campaign was to acknowledge and remember those people who have made you a better person in life. 

    Linc decided to celebrate Teacher’s Day with an emotional touch by identifying the “Life’s Best Teachers” who propelled you towards betterment.

  • Linc Pen encourages students taking exams

    Linc Pen encourages students taking exams

    MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

    Keeping the simplicity alive of the three most common words spoken to each other by students before tip toeing expectantly inside the examination hall, Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. All the love and appreciation the brand has received throughout its growth trajectory, Linc Pen’s ad campaign touches the emotional chords of all its connoisseurs, celebrating a vital phase of student life by wishing all across India.

    Linc Pen kicked-off its campaign aiming to connect directly with their students. It is a clear shift from the oft-repeated ‘strong, foreign, technology, quality, innovation and smooth writing’ proposition in the writing instrument category communication.

    The advertisement is unique as it helps the viewer to relate more to the inherent qualities of the brand through the sojourn of a little girl becoming an inherent part of another person’s life and their success story.

    Most pen brands during the exam season talk about new or cool features or simply how their product is superior than others in terms of writing. The stationery category doesn’t witness too much of brand loyalty and is mostly run by students asking for a certain type of pen or at a certain price point. Linc wanted to build preference for itself by finding an emotional place in the hearts and minds of these students and their parents.

    The TVC has been created by Soho Square Advertising and Marketing Communications and is live on digital platforms YouTube and Facebook.

    Linc Pen and Plastics managing director Deepak Jalan says, “Through this new campaign we connect with every student to not just attain success in life but also transform into a better human being.”

    The campaign has already garnered 4 million views on Youtube and 3.5 million views on Facebook for its poignant storyline.