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Tag: LimeRoad

  • Brands mourn the loss of actor Irrfan Khan

    Brands mourn the loss of actor Irrfan Khan

    NEW DELHI: Wednesday morning sent tremors of despair across the country as the news of the untimely demise of Bollywood actor Irrfan Khan broke out. The 53-year-old star, who had not only worked in some path-breaking Hindi films like Maqbool, Madari and Piku, but had also been a part of Oscar-winning international projects, including Life of Pi and Slumdog Millionaire, had been suffering from Neuroendocrine tumor. The versatile star was also the face of some popular brands, most notable being Syska LED and MasterCard. He had also appeared in advertisements of Indica Easy Hair Colour (CavinKare India), Candid Dusting Powder (Glenmark Pharmaceuticals Ltd), Envy 1000, CEAT Tyres, and Vodafone, amongst others.

    Syska Group head of marketing Amit Sethiya took to Twitter to share his feelings over the sad demise of the actor. He wrote, “No words to express the sorrow. You will continue to rule our heart Irrfan and will always be remembered for your impeccable performances and humble persona. Strength to your family members. #IrrfanKhan #RIPIrfan #RestInPeace #Legend #Omshanti (sic).”

    The brand also shared an emotional video on its Instagram handle to mark his journey as the face of Syska LED, taking snippets from the very popular ads he did for them.

    Several other brands paid tribute to the actor as well as homage with beautiful creatives and heartfelt messages.

    DLF Promenade

    Limeroad

    MTV Beats

    Oven Story

    Parle G

    T Series

    YouTube India

  • LimeRoad Takes Forward International Women’s Day 2020 Campaign #EachForEqual

    LimeRoad Takes Forward International Women’s Day 2020 Campaign #EachForEqual

    MUMBAI: With International Women’s Day beckoning right around the corner, LimeRoad, India’s largest independent fashion retailer, has joined this global crusade for equality and launched a campaign that celebrates ‘Collective Individualism’.

    While celebrating ‘HER’ has become a vital notion globally, in an equal world where every individual chooses to combat stereotypes and break barriers to collectively narrow the gender gap, it has become vital. While taking forward the essence of this global theme, the campaign launched by LimeRoad, celebrates three achievers who have individually chased their dreams and passions and created a niche for themselves in their chosen professions – regardless of the stereotypes.

    The campaign questions the basics of gender equality and the personal challenges faced by the personalities who have broken labels and shattered the glass ceiling which has been enforced by the society and making a bold statement in itself.

    The  unique journeys of Priya Jha – Country Director Evidence Action (International NGO), Ruchira Hoon (former journalist, now head chef Ek Bar) and photographer par excellence Ashish Chawla, have been captured in videos that will be released on LimeRoad’s exclusive Instagram, Facebook and YouTube handles. Staying true to the campaign’s essence the company has included Ashish Chawla who photographer with his experience of over 17 years, as a gesture to drive home the Each For Equal message. 

    LimeRoad has long paved the way for equality and for #EachForEqual with having a woman at the helm of affairs, a very high percentage  women in the senior leadership team as well as a veritable army of scrap bookers.  The very concept of a workplace is alien to a huge percentage of women in India, but thanks to LimeRoad’s unique approach to user-generated content, thousands are now embracing these opportunities and are able to use virtual styling as a means of self-expression, as their connect with the external world, as well as a key source of self-affirmation.

  • Radhika Apte launches her first ‘all-inclusive’ fashion collection in association with IS.U

    Radhika Apte launches her first ‘all-inclusive’ fashion collection in association with IS.U

    Mumbai: Renowned Bollywood actress Radhika Apte has launched her very own fashion collection in association with homegrown fast fashion brand IS.U this February. The collaboration aims to empower women to be the best version of themselves by creating styles that are contemporary, millennial and unique to the Indian body type – pioneering a huge step forward in supporting body positivity, self-love, and acceptance for the ‘all-inclusive’ Indian woman. 

    “When I read about IS.U and the message it stands for, I knew this was the brand I wanted to associate myself with. IS.U’s ideologies instantly matched with mine. In a world that is obsessed with perfection, it is important that we don’t succumb to the unrealistic standards set by society. We do not realize that it is not about breaking the norm; it is about creating the norm. This project is extremely close to my heart as it stands for self-acceptance, self-love and embracing oneself, wholly” said Radhika Apte.

    Link to the collection: https://isufashion.com/collections/isubyradhika 

    With over 70 styles currently available and 80 new styles added each week starting today, the Radhika Apte X IS.U collection embodies a brand that lets you be you. A milieu of comfort and confidence, the collection sources fabrics best suited for Indian weather conditions keeping in mind all the top trends of 2020. Each piece has been handcrafted keeping in mind the independent and empowered girl bosses of today, who are always busy and on the go but still want to look effortlessly stylish. 

    Excited about collaborating with Radhika Apte and collection, Rashi Menda, CEO & Founder, IS.U mentions, “IS.U has taken the shopping experience a step forward, by not only restricting it “looking good”, but also focusing on “feeling good” and “being YOU”. The boldness and confidence that Radhika Apte carries is something that fits perfectly with the aim of this collection. To create styles that fit effortlessly on the unique Indian body type, we have invested 9 months in getting the shape and measurements right. That’s pretty much like birthing the new size standard. We are sure this collection will make everyone feel effortlessly YOU!”

    In today’s world of social media, where people are busy portraying their perfect lives, there is immense pressure on millennials to live up to this perfect image, the perfect body type, the perfect color, the perfect shape. Creating unrealistic expectations and insecurities, browsing through size zero Instagram pictures doused with umpteen filters often make people feel compelled to hide under oversized and baggy clothes. The IS.U brand exists at the intersection of fit, trends and personal style – providing comfort and trendy offerings in the mid-segment fashion market. Hence the collection was conceptualized with three magic words: Fit, Fabric, and Finish. This a-la-mode collection is designed to replicate armor for one’s frame. 

    Radhika will be seen donning these styles this summer as she also promotes the key message of ‘body positivity’ and ‘fashion inclusion’ via an exclusively digital media campaign with the brand.

    The Radhika Apte X IS.U collection is now available on Zapyle.com and isufashion.com – Zapyle is an e-commerce platform for women who love fashion, all the options are curated as per user’s preferences, where they only see what they would really like to purchase. It will also be available on top e-commerce platforms such as Myntra, Flipkart, Amazon, Limeroad, and Ajio.

  • LimeRoad Bolsters Senior Leadership Team

    LimeRoad Bolsters Senior Leadership Team

    New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019.  The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.

    Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.

    Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.

    “Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.

    These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.  

  • LimeRoad appoints Pankaj Jain as new chief financial officer; move strengthens core management team

    LimeRoad appoints Pankaj Jain as new chief financial officer; move strengthens core management team

    MUMBAI: Leading online fashion platform LimeRoad has hired Mr. Pankaj Jain as its ChiefFinancial Officer. He joins after a9-year stint as the CFO of the ibibo group. A seasoned and result driven finance professional, Pankaj Jain will be responsible for driving rapid growth, improving efficiency and delivering profitability at LimeRoad.

    Mr Jain, who comes with a two-decade plus rich experience in finance and business management, has made invaluable contributions to driving large M&A transactions and delivering value to stakeholders during the span of his career. 

    “Pankaj brings 20+ years of experience and was part of the goIbibo journey from the early days right through to the merger with Makemytrip. He led the Redbusintegrationand launched strategic projects like PayU. Over the last 10 years, he saw the highs and the lows and knows what it feels like to be a highly ambitious challenger brand.  We hit it off – he is a straight shooter, and still very hungry and eager to build greatness and I love that about him,”saidSuchi Mukherjee, founder & CEO, LimeRoad.

    While serving as the CFO at the ibibo group, Mr Jain successfully drove and enabled consolidation in the online travel space adding solid value to all stakeholders. He was part of the founding team of ibibo’s online travel business- Goibibo in 2009 and helped the new business to rapidly scale up. He has also played a pivotal role in concluding one of the largest acquisitions in the online space in India – Redbus. 

    Prior to ibibo, he was the Finance and Strategy Director at Corning Inc, where he was responsible for the India business and setting up the company’s commercial operations in the Middle East. Pankaj started his professional journey with Price Waterhouse in the audit division in 1991.

    “Fashion is a $200bn industry, and LimeRoad, with its deep focus on women, is the largest independent player in this space.  Besides it is one of the few e-commerce firms that has quickly scaled and done so super efficiently, unlike most others.  Suchi and I both believe that this is still Day 1 for us, with huge opportunities to go after.  LimeRoad is on the path to profitability and this is just the right time for me to be a part of the top management at LimeRoad and help the business grow. I look forward to working with withSuchi and the team,” said Pankaj Jain, Chief Financial Officer at LimeRoad.

  • LimeRoad rewards loyal customers with new gold membership programme

    LimeRoad rewards loyal customers with new gold membership programme

    MUMBAI: To further enrich the shopping experience of its loyal customer-base and further deepen ties with them, LimeRoad, India’s online fashion platform, has announced its new loyalty programme titled “LimeRoad GOLD”. This customer-benefits programme will offer all its exclusive members a plethora of benefits including early access to all its upcoming surprise deals and events, free shipping and a 15 per cent discount on products purchased through its website. 

    LimeRoad has been successfully creating a niche in the way fashion is sought and bought online with its unique fashion discoveries that are all affordably priced.  

    LimeRoad has been creating doses of happiness by generating unique fashion discoveries for its users combining it with its extremely affordable pricing. Customer delight is our primary focus and LimeRoad GOLD customer loyalty program was created to completely engage the customer and make them happy”, said Suchi Mukherjee, Founder & CEO ,LimeRoad.

    LimeRoad GOLD will offer free shipping on all the products on its platform, any day anytime. GOLD members will also have access to surprise deals and events. Since LimeRoad GOLD is a loyalty program, members will earn an extra 15% discount on the purchase made through GOLD accounts. Not only this, the program will give its customers a chance to be part of the elite circle of Fashionistas and will also help the customers save upto 20,000 INR in a year on the purchases.

    All existing and new users will be eligible to be part of the GOLD programme and can make prepaid payments through credit/ debit card, net-banking, Paytm and Mobikwik wallets. Also, one can pay for the GOLD membership in cash only if purchased with another item. The membership will be activated only after the order has been paid for.

    LimeRoad is India’s most innovative online fashion platform with a unique network of over 400,000 women community members from across the country who create and style different looks for the avid online shoppers. LimeRoad is a fashion destination for the entire family with products for women, men and kids. LimeRoad has a supplier network of 10,000+ manufacturers who inject fast fashion into the system that goes from design to live to site in less than 30 days, with winning styles getting established in 48 hours. 

    Every user gets a completely personalised experience – the app changes for each person every minute. Users therefore discover fast fashion unlike anywhere else in India.

  • Amit Sadh is Gritstones’ new face

    MUMBAI: Gritstones has been creating an ensemble in the world of Men’s Fashion. With customers support and positive acclamation, Gritstones have been touching heights with its abundance presence in the online shopping market. Its association with Bollwood promotions and presence has formed a complete new picture for the brand. To make the picture more youthful and attractive, Gritstones have roped in famous Bollywood actor Amit Sadh as their brand face for their brand.

    Amit Sadh, being young, stylish and popular name among the people has a good fandom. Being a versatile actor, Amit is most welcoming to face new challenges and adjoin with new experiments and innovation. Similarly Gritstones have been evolving since then with sheer sense to grow and expand their fashion ranges in over multiple shopping stops. At present they are widely and easily available at top online fashion shopping portals like Amazon, Flipkart, Jabong, Snapdeal, Voonik, Myntra and Limeroad among many.

    “I genuinely feel that the clothes are very comfortable and very stylish. It has a very lower east- New York Jamaican vibes to it. The fitting is amazing and the styling is unique and i feel really sexy being in Gritstones. I have grabbed the latest collection of Gritstones and its time you guys grab it soon,” says Amit Sadh.

    Amit Sadh also started as a beginner with no godfather in the film industry and established himself as a brand by taking up television soaps then film acting as a career and became popular among us with his bold and mesmerising acting skills and dialogue delivery, same with Gritstones, they launched themselves online without thinking of the risk of failure or dissonance from the customers and now is one of the most trending and followed brand in the industry. Gritstones has always been developing according to the changing dynamics of the industry and has formulated itself as the most promising brand among the customers.

    Gritstones has bagged the award and recognition for “Most Trusted Fashion Apparel brand in India in quality and service” on Flipkart Marketplace for year 2016-2017.

  • LimeRoad For Men revolutionises online shopping & style discovery for men

    LimeRoad For Men revolutionises online shopping & style discovery for men

    MUMBAI: Limeroad revolutionized style discovery for women, today announced the launch of its new offering – LIMEROAD for Men.

    LIMEROAD for Men is launching with 100,000+ style suggestionsand products for men, in order to address a unique need gap – people care deeply about how they look, yet find it difficult to find what they love when shown millions of options. LIMEROAD’s unique community of 200,000+ scrapbookers together with their deep algorithms create for users, fresh, unique looks, every 30 secondson the platform.

    LIMEROAD for men includes 23 sub categories of apparel and accessories from over 250 Indian and International brands, together with tens of thousands of innovatively styled looks like “Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints.”

    This is a first for Indian men, who will now be able to look at their favourite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at a click – all thanks to LIMEROAD’s unique extensive community of stylists, called scrapbookers. As users keep repeating on LIMEROAD, the platform’s personalization algorithms kick in, thus automatically getting users closer to what they are likely to like the most. It is this content that drives the highest engagement and conversion rates in the industry – 13.5% for repeat users, and 7.5% for new users on the LIMEROAD app.

    “Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion.” says Suchi Mukherjee, Founder & CEO, LimeRoad.

    At launch, the internal team at LIMEROAD, 70% of who are men, were simply ecstatic. Says Prashant Malik, co-Founder & CTO, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad For Men. Why should girls have all the fun?” Anuj VSN, LIMEROAD’s new CMO adds saying “We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad For Men is a delightful way to solve the problem.”

  • LimeRoad For Men revolutionises online shopping & style discovery for men

    LimeRoad For Men revolutionises online shopping & style discovery for men

    MUMBAI: Limeroad revolutionized style discovery for women, today announced the launch of its new offering – LIMEROAD for Men.

    LIMEROAD for Men is launching with 100,000+ style suggestionsand products for men, in order to address a unique need gap – people care deeply about how they look, yet find it difficult to find what they love when shown millions of options. LIMEROAD’s unique community of 200,000+ scrapbookers together with their deep algorithms create for users, fresh, unique looks, every 30 secondson the platform.

    LIMEROAD for men includes 23 sub categories of apparel and accessories from over 250 Indian and International brands, together with tens of thousands of innovatively styled looks like “Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints.”

    This is a first for Indian men, who will now be able to look at their favourite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at a click – all thanks to LIMEROAD’s unique extensive community of stylists, called scrapbookers. As users keep repeating on LIMEROAD, the platform’s personalization algorithms kick in, thus automatically getting users closer to what they are likely to like the most. It is this content that drives the highest engagement and conversion rates in the industry – 13.5% for repeat users, and 7.5% for new users on the LIMEROAD app.

    “Our mission is to build India’s most extensive discovery platform, driven by unique engaging content. We started out solving the problem first for women, and tackled the most fragmented of supplier and option ranges, enabling women to discover local and global trends like indie/ikat, gota patti, palazzos or fringes and botanical prints, pretty much as soon as they are first seen. All of this at super affordable prices. We will now bring this same discoverability to Indian men. We are ultimately democratizing fashion.” says Suchi Mukherjee, Founder & CEO, LimeRoad.

    At launch, the internal team at LIMEROAD, 70% of who are men, were simply ecstatic. Says Prashant Malik, co-Founder & CTO, “I have spent the last 3 hours simply unable to do anything else but browse the platform. So glad we have launched LimeRoad For Men. Why should girls have all the fun?” Anuj VSN, LIMEROAD’s new CMO adds saying “We are solving a fundamental problem for men. We believe that at a macro level, men are getting more conscious about how they look, driven by local and global influences. And LimeRoad For Men is a delightful way to solve the problem.”

  • Shadowfax bags $300k funding from Snapdeal founders & others

    Shadowfax bags $300k funding from Snapdeal founders & others

    MUMBAI: In view of the booming e-commerce industry, the Gurgaon-based tech-enabled logistics startup Shadowfax has raised funds of $300,000 from multiple investors.

     

    Merely within four months since inception, the hyperlocal merchant delivery services company received the investment in an angel round led by established Indian entrepreneurs such as Snapdeal founders Kunal Bahl and Rohit Bansal, Powai Lake Ventures’ Zishaan Hayath and Limeroad’s Prashant Malik.

     

    The reason they are betting big on the venture lies in the difference in approach, according to Shadowfax co-founder and CEO Abhishek Bansal. “We believe that improving the existing state of last mile delivery and hyperlocal logistics would enable all future business growth. At Shadowfax, we are looking to build India’s most formidable, credible and fastest merchant delivery service. To achieve our aim, we have invested in strengthening our people on-boarding & training with tech-enabled solutions that help us provide 100 per cent service assurance,” he said.

     

    Shadowfax has invested in robust and reliable technology that uses multiple modes of communication in order to provide relevant solutions in the Indian context. It employs integrated GPS tracking functions and automated algorithms in its product to improve the efficiency of the network. 

     

    Shadowfax CTO and co-founder Vaibhav Khandelwal elaborated, “We have incorporated several features that leverage our proprietary end-to-end capacity planning algorithm to put the merchant directly in touch with the rider, geo-location for tracking orders, rider route planning, order coupling etc. that will help us become most efficient delivery company. Our advanced technology around restaurant preparation time ensures riders pick up meals only after they are ready and use the shortest route to navigate their way to their destination. We are single-mindedly focused towards building a highly reliable and smart network that guarantees seamless and accurate delivery which will help us lead this space.”

     

    Facts and figures support Shadowfax’s exponential growth within a short span of time. Since its launch in May 2015, Shadowfax today has an average delivery volume processing of approximately 3000 orders a day and 120-150 outlets that are currently utilising its service for last mile delivery in the Delhi-NCR region. Its service levels have made the company the vendor of choice with the merchants. The growth of the company has been driven through referrals.

     

    “We’re growing very rapidly. We have already created a niche for our services in Delhi-NCR and are looking to strengthen our present team of 35+ employees and 350+ riders and expand into 10 more cities within the next one year. With the recent investment, technology maturity and endorsement from our partners we are well poised to achieve that goal,” says Abhishek.

     

    The company further aims to take its services beyond food delivery and expand its efficient logistical infrastructure to multiple other categories. Angel investor Hayath added, “Abhishek and Vaibhav are focused on using technology as the core to build a strong merchant delivery network. This is a large problem with high fragmentation and the founders are obsessed with skill, efficiency and speed. This gives me the confidence that Shadowfax will grow into a very valuable company.”

     

    Moreover, Shadowfax has a strategic tie-up with NSDC’s training partners to enhance skills of riders and provide customized training that focused on continuous improvement. “With our superior training infrastructure and pioneering approach towards the delivery management sector, we will make the delivery industry an aspirational avenue for the youth of the country. We have opted for a partial crowd-sourced model, where anyone who wishes to be a rider can join our rider pool. However, every rider is imparted vocational skill based training before deployment,” said Abhishek.

     

    “Our core team comprises members who have known each other well from our time at IIT-Delhi. We share an extremely strong bond from our college days, and it has translated into a strong base on which to build the organisation. We are keen on getting like-minded individuals on board who can contribute to Shadowfax’s growth,” he concluded.