ITV

Tag: limelight

  • Zee Bangla hogs limelight at Sunfeast Pratidin TV awards

    MUMBAI: Zee Bangla has taken home the maximum silverware at the Sunfeast Pratidin TV awards. The Bengali channel from the Zee stable bagged 15 awards in all.

    As for the other Bangla channels, Akash Bangla bagged 13 while ETV and Tara Bangla won two awards each.

    The award function was held at Science City, Kolkata, on 7 May.
     

    Among those present at the function were directors Sandip Ray and Prabhat Roy, actresses Debasree Roy, Tanusree Shankar, Mamata Shankar and veteran actress Sabitri Chottopadhyay.

    Dance performances by television artistes and a skit based on the lines of serial production were entertaining breathers, filling up as breaks between the award ceremony.
     
     

    According a company release, readers of Sambad Pratidin, a Bengali daily newspaper, were asked to poll for nominees. It was from the readers’ poll that the winners lists were drawn.

    Zee Bangla business head JK Ray said, “It is great to walk home with the maximum number of awards of a viewers’ choice award. Knowing that viewers love our channel and our programmes the most reinforces our commitment to delivering the best in entertainment to them. With this kind of support from our viewers, Zee Bangla will definitely reach new heights in the time to come.”

    The highlight of the evening was the announcement of the lifetime award to Sri Jochon Dastidar (posthumous) a pioneer of Bengali TV serials and founder of Sonex TV Productions.

    The award was received by his daughter and national award winning actress Kheyali Ghosh Dastidar.

  • Channel [V], MBC hog limelight at Promax&BDA Asia awards

    MUMBAI: The Promax&BDA 2005 Asia, which was held in Singapore on 28 and 29 November saw Channel [V] India and UAE based MBC Creative Services hogging the limelight with the maximum number of awards.

    Channel [V] bagged the gold and silver awards for the Best In House Station Image Promo for V Gyaan- Phart Silencer and V Gyaan- Seedha Sar respectively. It also bagged the gold for Best Comedy Promo for V Gyaan – Phart Silencer. The gold for the Best Interactive Promo went to Channel V’s Scooty Get Colourful promo.

    On the other hand, the award for the gold for Best Promo Not Using Programme Footage went to Channel [V] for Ringtone TV. The gold for the Star Rocket Award was also bagged by Channel [V] for the Manish Sehrawat promo.

     

     
    Sony Entertainment Television India’s movie channel Max bagged the gold in the Best Out-Of-House Station Image award for the Look-A-Like promo. The silver in the same category was awarded to Mediacorp TV Pte Ltd for Over The Rainbow promo.

     
     
    The gold in the Best Movie Promo went to SPE Networks – Asia for Bowling For Columbine and the silver was bagged by Zee Telefilms for the Kill Bill Wedding Vows promo.

     
    SPE Networks Asia also bagged the gold in the Best Movie Campaign for Jurassic Park, whereas the silver was awarded to Zee Telefilms for the Monster campaign.

    The gold and silver in the Best Drama Promo was bagged by MBC Creative Services for MBC4: Degree of Guilt and MBC4: Buffy, Angel & Charmed respectively.

    Mediacorp TV Pte Ltd’s Desperate Housewives and Lost won the gold and silver respectively for the Best Drama Campaign.

    MBC Creative Services also bagged the gold and silver in the Best Sports Promo for MBC1: AFC and MBC1: Echo of the Stadium respectively.

    In the Best Sports Campaign category, the gold went to Television Broadcasts Limited for The 10th China National Games and the silver was awarded to Media Content And Communications Services (India) Pvt. Ltd. for Match Ke Mujrim.

    Turner Entertainment Networks Asia Inc. bagged the gold in the Best Children’s Promo for Sayonara, Samurai Jack, whereas Walt Disney Television bagged the silver for Playhouse Disney 5 Days A Week Song.

    Nickelodeon Asia Holdings Pte LTD bagged the gold in the Best Children’s Campaign category for Know Your Nicktoons Campaign. The silver in this category was awarded to Turner Entertainment Networks Asia Inc. for Pogo Amazing Kids Awards 2004.

    In the Best Comedy Promo, the silver was bagged by ETC Networks Limited for the Nautanki promo.

    Mediacorp TV Pte LTD bagged the gold and silver in the Best Entertainment/Variety Promo for Local Variety promo and Scholar Of Scholars respectively. It also bagged the gold and sliver in the Best Entertainment/Variety Campaign for Project Superstar Recruitment campaign and Scholar Of Scholars respectively.

    In the Best Documentary Promo, National Geographic Channel Asia bagged the gold for MegaStructures and the silver was taken home by Discovery Asia, Inc. for Sayonara Changi.

    The gold in the Best Documentary Campaign was awarded to Discovery Networks Asia for Animal Planet: Meerkat Manor campaign, whereas the silver went to Mediacorp TV Pte LTD for Missing.

    No awards were given in the Best Comedy Campaign, Best Reality Promo, Best Reality Campaign and Best Integrated Marketing Campaign – Terrestrial categories.

    The other winners are as follows:

    Best Holiday/Seasonal Promo
    Gold
    Television Broadcasts Limited
    Dragon Boat Festival Image

    Silver
    Cartoon Network Japan
    National Foundation Day Special

    Best Leisure & Lifestyle Promo
    Gold
    Star Group Taiwan
    [V] Fashion In House-Miranda

    Silver
    MTV Networks Asia
    50 Most Stylish Videos Tune-In

    Best News/Current Affairs Promo
    Gold
    Star India Pvt. Ltd.
    Cover Story Rewind

    Silver
    Media Content And Communications Services (India) Pvt. Ltd. Kaun Banega Mukhyamantri

    Best Sales & Marketing Presentation
    Gold
    SPE Networks – Asia
    Numb3rs Sales Presentation

    Silver
    Hallmark Channel
    Hallmark Stories: 2005 Sales Tape

    Best Special Event Promo
    Gold
    Television Eighteen India LTD
    Car Lover

    Silver
    Mediacorp TV Pte LTD
    Channel 8’s Mother’s Day Greetings

    Best Sound Design
    Gold
    Pt. SCTV
    Image SCTV Music Awards

    Silver
    MBC Creative Services
    MBC1: Echo Of The Stadium

    Best Script
    Gold
    MTV India
    Kanon Kumar

    Silver
    Turner Entertainment Networks Asia Inc.
    Marinate You

    Best Editing
    Gold
    Star India Pvt. Ltd.
    Cook Na Kaho Pakaging

    Silver
    Celestial Movie Channel Limited
    A Journey To The West

    Best Interstitial
    Gold
    Nickelodeon Asia Holdings Pte LTD
    Krusty Krab Saving Tip

    Silver
    Walt Disney Television
    Legends of the Ring of Fire

    Best Interactive Promo
    Silver
    MTV Networks Asia
    HP Quest Contest

    Best PSA Award
    Gold
    MTV India
    Kanon Kumar

    Silver
    Bennett, Coleman & Co., Ltd.
    Aids & Literacy

    Funniest Spot
    Gold
    Wowow Inc
    Join Us By Calling

    Silver
    MTV India
    OTS – Panju Aunty

    Something For Nothing
    Gold
    SPE Networks – Asia
    AXN Monday Watch It

    Silver
    The Walt Disney Company India Pvt. LTD
    Blackboard

    Best Promo Not Using Programme Footage
    Silver
    MTV India
    Immies Devotional

    Best Integrated Marketing Campaign – Satellite Or Cable
    Gold
    Discovery Asia, Inc.
    Discovery Travel & Living-Channel Relaunch

    Silver
    Star Group Ltd.
    Star World Channel – Medical Investigation Campaign

    Best Website Design
    Gold
    Walt Disney Television International (Japan)
    Disney Channel Japan Web Site

    Silver
    MTV Networks Asia
    MTV Asia Awards 2005

    Best On-Air Identity
    Gold
    MBC Creative Services
    MBC4: Idents

    Silver
    Starhub
    2006 Fifa World Cup

    Best Print Ad
    Gold
    Nickelodeon Asia Holdings Pte LTD
    Entertain Or Else – Tying Lace

    Silver
    Star Group Ltd.
    Star World Channel – The Office Tune In Ad

    Best Print Campaign
    Gold
    National Geographic Channel Asia
    Megastructures

    Silver
    Nickelodeon Asia Holdings Pte LTD
    Entertain Or Else Campaign

    Best Animation
    Gold
    Starhub
    2006 Fifa World Cup

    Silver
    National Geographic Channel Asia
    Megastructures

    Best Original Logo Design
    Gold
    MBC Creative Services
    MBC4: Logo

    Silver
    Discovery Asia, Inc.
    Discovery Travel & Living-Open Ticket

    Best Programme Title Sequence
    Gold
    Discovery Asia, Inc.
    Discovery Travel & Living-Re.Design

    Silver
    MTV Networks Asia
    MTV Screen Open Titles

    Best On-Air Channel Branding
    Gold
    MTV Networks Asia
    The Albert & Nancy Experience Campaign

    Silver
    MBC Creative Services
    MBC4: Channel Branding

    Best Collateral Material
    Gold
    Star Group Ltd.
    Star Chinese Movies Channel – Chess Set

    Silver
    Mediacorp TV Pte LTD
    Desperate Housewives

    Best Sting
    Gold
    Star Group Ltd.
    Money Packaging

    Silver
    Velvet Medinedesign Gmbh
    HBO Signature

  • Kelloggs in limelight with Zee Woman slot, ‘Shrek 2’

    MUMBAI: Cereal major Kelloggs continues to make its presence felt. Be it the vignettes around Sony’s Jassi Jaissi Koi Nahi or the special edition of ‘Kelloggs Chocs Spider Man 2’ which was launched around the release of Spider Man 2.

    Now, Kelloggs has entirely branded the ‘Zee Woman’ slot (12.30 pm to 3 pm) and has also tied up with the latest movie from DreamWorks Shrek 2 which released in India on Friday, 20 August.
     
     
    The Zee – Kelloggs deal was finalised in June. Talking about the same, Kellogg India marketing head Yuvraj Arora said, “Our target audience for the corn flakes brand includes women/home makers, and as such, we actively try and participate in programmes catering to this audience. The afternoon time band, where the remote for the TV is in the woman’s hands is a logical choice. Since Zee was coming up with a very relevant and attractive proposition of branding the afternoon time band, we felt that it’s a good opportunity for Zee and Kelloggs to come together.”
     
     

    The purpose of the branding is obviously to increase eyeballs for the brand and therefore sales. Says Arora, “If one were to put together data from audience measurement in terms of GRPs, feedback from trade and other sources in the north, east and west markets, the branding has been very visible. We are quite happy with the overall response generated by the activity. As far as sales are concerned, any activity that includes good planning and conceptualisation and excellent execution, like this particular one, always results in tangible benefits.”
        
    Puss in Boots… in attacking mode!     What to do? What not to do? If that’s the question, Kelloggs’ the answer!

    As far as the tie up with Shrek 2 is concerned, the idea was conceptualised by the Broadmind (Group M) team. This tie up came about because of the company’s need to try different innovative media tactics to maximise the bang for the buck in today’s cluttered environment. The ad that is made around the same shows a scene from the movie wherein Puss in Boots is all set to attack Shrek. Shrek in order to fight Puss looks up to the sky in angst. A voice over says – ‘Will Kelloggs be able to help Shrek find a way to tackle Puss?’

    Kelloggs core proposition is to educate consumers about the promise of each of our brands and with activities such as these, the company hopes to take their message to the consumer in an interesting manner. Talking about the probability for more such tie ups, Arora said, “As and when activities and alliances that offer us an opportunity to take our message to the consumer in an interesting manner materialise, we will evaluate and consider the same.”

  • BBC World TV campaign puts Dubai in limelight

    MUMBAI: The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers across the world a visual feel of the trading hub of the Middle East during peak-time programmes.
     

     
    DTCM manager media and advertising Ahmed Al Tunaiji said, “The campaign forms part of the aggressive marketing agenda the department has set for itself to promote Dubai in overseas markets. The campaign added punch to the ongoing initiatives in established and emerging source markets.”

    Tunaiji added that the commercials were broadcast before and after the programmes. BBC World TV has a gigantic reach in over 260 million households in over 200 countries and territories worldwide, including 945,000 hotel rooms, 18 airlines and 14 cruise ships, informed an official release.

    The department added four new exhibitions to its list of overseas promotions this year to enlarge the scope of its marketing agenda. The BBC World TV campaign comes in the wake of enormous interest in Dubai coming from different parts of the world, the release says.

    The department had conducted an extensive television campaign early this year – in time with the beginning of the holiday season in many parts of the world.

    DTCM has had an office in India for the last seven years which has been functioning as an initial contact point and query-processing centre for the Indian travel trade interested in doing business in Dubai.

    The release informs that the Indian office aims at promoting commerce and tourism, through the organisation of marketing activities such as presentations, roadshows, advertising, brochure distribution, direct sales meetings and media education programmes, which include familiarisation visits for business and travel journalists to Dubai.

    Owing to its excellence at marketing ‘Discover Dubai’, DTCM India was recently adjudged the ‘Best International Tourism Board in India’ by the Indian travel industry at the Galileo Express Travel and Tourism Awards in New Delhi, says the release.

    DTCM aims to play an important role in boosting bilateral ties by promoting a widespread awareness of the opportunities Dubai has to offer in both business and tourism.