MUMBAI: Powering up for its next phase of digital evolution, ABP Network has appointed Anushrav Gulati as chief digital officer (CDO), bringing in a battle-hardened media and ad-tech pro with over two decades of deep digital DNA.
With a career spanning the trenches of Infosys to the command centres of Network18 and Times Internet, Gulati has now taken guard at ABP Network as of May 2025—his latest inning in an already formidable game.
From cracking programmatic codes at Network18 and leading digital ad sales at Times Internet, to building programmatic revenue models and launching performance-driven platforms at TVOptima, Gulati’s résumé reads like a playbook for India’s digital advertising future.
Prior to this move, Gulati was head of sales and business development at TVOptima, where he moonlighted as a consultant and rainmaker for ad-tech startups. His work involved sealing high-stakes partnerships, taming tech integrations, and creating monetisation magic—earning him stripes as both a sales strategist and digital fixer.
His longest tenure was with TCS (eight years), where he cut his teeth in project management, before moving up the product ladder at Infosys, Globallogic, Lime Labs, and letsbuy.com, gaining chops in product development and leadership.
At Times Internet, he helmed digital ad sales and managed targets across marquee properties. At India TV, as vp – digital, he built the digital vertical from scratch, owning both growth and the P&L. His stint at Network18 saw him leading programmatic revenues for top brands like Moneycontrol, News18 and Firstpost, where he managed everything from SSP relations to syndication.
Armed with a toolkit of AI, CRM, ad-tech, programmatic smarts, leadership and strategic business development, Gulati now steps into ABP with a clear mission—accelerate the broadcaster’s digital transformation, bolster advertising revenues, and bring the network’s digital game up to global speed.
If his past playbook is anything to go by, expect ABP Network to double down on product innovation, AI-backed audience strategies, and sleek monetisation models.
Watch this space—Gulati doesn’t just transform systems, he rewires playbooks.
