ITV

Tag: LIMCA Book of World Records

  • Everest Brand Solutions’ campaign for Taarak Mehta ka Ooltah Chasmah

    Everest Brand Solutions’ campaign for Taarak Mehta ka Ooltah Chasmah

    MUMBAI: SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.

    To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has been conceptualised by Everest Brand Solutions and created by Rediffusion depicts that a little change in perspective makes even a setback look encouraging and brings people together. Rahul Jauhri is the chief creative officer for the campaign, with Samir Chonkar contributing as creative head and Ashish P Verma as creative head. Art direction is by Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil.

    The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.

    Sony SAB sr EVP and business head Anooj Kapoor said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”

    Sony SAB senior VP & head marketing Chandramohan Mehra, , said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”

    Rediffusion Y&R Dhunji S Wadia- Group President said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega’ – need to see the ‘Oolta Chashmah’ way to get the real joy of life.”

    Rediffusion Y&R CCO Rahul Jauhari added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”

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  • Everest Brand Solutions’ campaign for Taarak Mehta ka Ooltah Chasmah

    Everest Brand Solutions’ campaign for Taarak Mehta ka Ooltah Chasmah

    MUMBAI: SAB TV’s most popular show ‘Taarak Mehta ka Ooltah Chashmah’ has been the longest running comedy show in the country. It has also been recognised by the LIMCA Book of World Records for its achievement as the longest running comedy shows (8 + years) and the show has now crossed 2,000 episodes.

    To celebrate this remarkable accomplishment, SAB TV has launched its latest campaign titled ‘Ooltah Chashmah Pehnoge, Toh Seedha Dikhega’. The campaign has been conceptualised by Everest Brand Solutions and created by Rediffusion depicts that a little change in perspective makes even a setback look encouraging and brings people together. Rahul Jauhri is the chief creative officer for the campaign, with Samir Chonkar contributing as creative head and Ashish P Verma as creative head. Art direction is by Rajaram Kavatkar (CD), Mayura Ajgaonkar, Bankesh Gohil.

    The campaign is celebratory, philosophical and intrinsic to core tonality of the show. The thought has been extended into Print, TV, Radio, Outdoor and Digital.

    Sony SAB sr EVP and business head Anooj Kapoor said, ““It is a feeling of pride for us to have one of the longest running comedy shows on our channel. It has been a great journey for us, Taarak Mehta Ka Ooltah Chashmah completing 2000 episodes and still going strong only proves and strengthens our brand conviction of ‘Asli Mazaa Sab Ke Saath Aata Hain’. We would like to thank the viewers for their constant love and support.”

    Sony SAB senior VP & head marketing Chandramohan Mehra, , said,“The TMKOC brand rejuvenation campaign is also about reinforcing the mother brand SAB’s core values of positivity, simplicity, light-heartedness and togetherness. The distinctiveness of SAB brand is its ultimate competitive advantage and the milestone lends a perfect opportunity to reinforce it.”

    Rediffusion Y&R Dhunji S Wadia- Group President said, “Tarak Mehta KaOoltahChashmah is an Iconic show for Indian Television. And when it’s the 2000th episode celebrations then the creative work has to be up to its reputation and humour. That made the task challenging yet simple – Ooltah Chashmah Pehnoge Toh Seedhaa Dikhega’ – need to see the ‘Oolta Chashmah’ way to get the real joy of life.”

    Rediffusion Y&R CCO Rahul Jauhari added “How often will you find a show that continues to find relevance and strike a chord with viewers even after 8 years and 2000 episodes? That’s the magic of TMKOC and that’s also the magic of SAB TV. The campaign was based on a simple idea that pretty much is at the heart of TMKOC. A different perspective changes everything.”

    Link:

    Couple:

    Dadi:

    Elevator:

  • Indian filmmaker on international jury of CICFF

    Indian filmmaker on international jury of CICFF

    Vinod Ganatra, an independent award winning film maker from Mumbai, is a member of the international jury of the 12th China International Children’s Film Festival to be held from 9-15 September in Siping City, Jilin Province.

     

    The China International Children’s Film Festival (CICFF) is an international biennial film festival held at different parts of China. The festival provides Chinese children an opportunity to learn about the world and helps global children’s film professionals know about China. The Festival aims to enhance the international communication and cooperation for children’s films, and promote the worldwide development of children’s films.

     

    Vinod Ganatra, a recipient of The Liv Ullmann Peace Prize, Chicago, has been active in the Film and Television Production from 1982. He has edited and directed about 400 Documentaries & News Reels. He has Produced 25 TV Programmes for Children & Youth. He has also made three Films for Children’s Film Society, India, and these films have won 23 International Awards.

    He is also a recipient of the Dada Saheb Phalke Lifetime Achievement Award conferred by The Association of Film And Video Editors. He has several National & International Awards to his credit. Widely travelled, he has also served as Jury at several National and International Film Festivals world over for last two decades.

     

    His debut feature film Heda Hoda (Blind Camel) travelled to about 58 International Film Festivals world over and won many Awards. His next film Lukka Chhuppi (Hide-n-Seek) was listed in the LIMCA Book of World Records as ‘the First Children’s Feature Film fully shot at the highest altitude’ at Ladakh in the Himalayas. It was also screened at about 21 International Film Festivals.

     

    Harun-Arun, his next film in Gujarati, based on the Indo-Pak border was world premiered at the 26th Chicago International Children’s Film Festival and conferred with the prestigious ‘Liv Ullmann Peace Prize’. He also won the ‘Best Juvenile Audience Award at Dhaka International Film Festival in January 2010. This was followed by yet another Goal of Transmedia Critics Jury Award in March 2010. In June he received the ‘Light of Asia Award at Sri Lanka.