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  • Manas Mishra moves to Vizeum

    MUMBAI: Aegis‘ Vizeum India has appointed Manas Mishra as executive vice president and national strategy director.

    Mishra moves from Lintas Initiative Media (LIM) where he held the post of president.

    Mishra will be based in Delhi with a national responsibility and will report to Vizeum MD Indian subcontinent S Yesudas.

    Yesudas said, “I had the pleasure of working with Manas when I was looking after Initiative Media. Vizeum is at an interesting juncture in its journey. Manas brings on board all that‘s needed for its future growth.”

    Mishra said, “Aegis Media overall and Vizeum in particular have had a dream run in 2012. What attracted me to Vizeum is the determination with which the company has been built from scratch as well the faith of clients.”

    Mishra held various positions during his 18 years of media career in agencies like Contract Advertising, Initiative Media, Mudra Max and Starcom China. He joined LIM in 2012 to replace Sudha Natrajan when she left the agency to start her media venture The Media Cafe.

  • LIM’s CEO Natrajan and COO Subramanian to jointly launch TMC Corp

    MUMBAI: After quitting, Lintas Initiative Media‘s CEO Sudha Natrajan and COO Raghav Subramanian are together launching The Media Café (TMC) Corporation in the media entertainment space.

    TMC will start with the Gurgaon office in mid-August and expand to other parts of the country later.

    The new entity will constitute of The Media Consultants: A strategic consultancy offering; The Media Consumer: Research offering on both media and consumer; The Media Calibrators: Applying brand/business analytics; and The Media Content: Merging brand messaging and content.

    Having a combined experience of more than 40 years in the media industry, the two founding directors believe that the industry has a strong sense of community without a sense of belonging.

    Natrajan said, “After 20 years of working in a tight system, it’s a great feeling to break free, and evolve afresh. We’re so excited to
    launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings.”

    Subramanian added, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”

    Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

    Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.

    Also Read:

    Natrajan & Subramanian quit LIM, Manas Mishra joins as prez

  • Natrajan & Subramanian quit LIM, Manas Mishra joins as prez

    MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.

    Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.

    Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.

    Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.

    Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.

    On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”

    Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”

    Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.

    Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.

    Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of experience in the business of media, consulting, analytics and research.