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Tag: Likee

  • Likee collaborates with Vehli Janta Records to promote a Punjabi music video

    Likee collaborates with Vehli Janta Records to promote a Punjabi music video

    New Delhi: Likee, a trending and popular global short-video creation app from Singapore based BIGO Technology, has collaborated with Vehli Janta Records (VJR), a pioneering music company from Chandigarh Punjab that promotes new talent in the field of music. This collaboration aims to promote a highly anticipated music video by Gopi Waraich, a well-known Punjabi artist. Likee is inviting its users to show creative dance moves on the song with #Sameblood.

    The music video was released on 4th Jan 2020 and features top Likeer Himani Rawat as the main female lead. This development is yet another initiative of Likee to provide valuable content as well as contribute to the growth of talented artists.

    Likee has emerged as an app the youth identifies with. It provides them a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. The platform also announced the launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.

  • Likee, SKF’s campaign #HudHudDabanggChallenge crosses 275 mn views

    Likee, SKF’s campaign #HudHudDabanggChallenge crosses 275 mn views

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has recently partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's official digital partner. The campaign #HudHudDabanggChallenge gave Likee's users an opportunity to interact with the lead actor Salman Khan. The campaign has garnered more than 275 Mn views with a fan base of 22k+ Fans. 

    Dabangg 3 is one of the most awaited films of the year for Salman’s fans, which hit the Box Office on 20 December 2019 and has had one of the highest opening box office collections in 2019.

    #HudHudDabanggChallenge has played a vital role in promoting the film across India, where “Likeers” from all states have gone beyond the languages by creating dynamic dance videos and lip-sync videos with the Film’s title tracks and dialogues. To top it up, the movie is also released in four Indian languages – Hindi, Tamil, Telugu, and Kannada.

    As part of the campaign, the debutante ‘Saiee Manjrekar’ also collaborated with the top five Likee users to create entertaining videos. 5 Lucky Likee users also won a chance to personally meet Bollywood megastar Salman Khan.

    “It was great to see so much enthusiasm and such positive participation from all the Likee users in such huge numbers from across India. Not just Hindi but Dabangg 3 also received a great response from South India on Likee App. We also liked the whole idea of Dabangg3 taking over the Likee India Instagram page a day before the film’s release that added on to some great promotional value. Overall it has been a great association with Likee as our Digital Partner”, said  Salman Khan Films  marketing head Aparna Desai.

    As a leading short video platform, Likee has expanded the horizons for SKF team to connect with their target audience and magnify the excitement around the movie among the young movie enthusiasts. Such Collaborations are in line with Likee’s aim of providing valuable content to the Indian youth, who connect deeply with Bollywood movies and actors.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.

  • Likee becomes digital partner of Panipat Film

    Likee becomes digital partner of Panipat Film

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Ashutosh Gowariker Productions as digital partner for its upcoming movie Panipat. The film aims to educate the youth of India on the Third Battle of Panipat, one of the most eventful wars in the 18th century, in Indian history. Set to be released on December 6, Ashutosh Gowariker Productions recently organized a special trailer preview event with the lead actors Arjun Kapoor, Sanjay Dutt and Kriti Sanon. Select Likee users were invited to the special event and were also privileged with a chance to exclusively spend time with the lead actors and click pictures with them. 

    Likee was the only digital partner of the film with exclusive access to the movie's first trailer preview, along with the star cast of the film. The trailer was later premiered for the public. During the event, select Likeers also got an opportunity for one-on-one interaction with Ashutosh Gowariker, the director and producer of the film. The session was beneficial for Likee users as they leveraged this opportunity to learn many things from the movie director of great substance; who was also nominated for the Oscar awards for his famous film Lagaan featuring Aamir Khan.

    Likee has experienced massive growth in India and has emerged as a significant platform for youth to express themselves, showcase their talent and connect with like-minded users. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennial in the most effective way. As the digital partner of Panipat, Likee is anticipated to create a positive impact on the Indian youth. Through this association, select users from Likee were given the opportunity to realize their dreams.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day. The platform also announced the launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.

  • Likee collaborates With Telugu Movie Raja Varu-Rani Garu

    Likee collaborates With Telugu Movie Raja Varu-Rani Garu

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has joined hands with the upcoming Telugu movie Raja Varu – Rani Garu which is releasing on Nov 29. The platform also announced the launch of exciting new app function, ‘FaceFace’ which utilizes Likee’s mature AI technology.

    As part of the film collaboration, an exclusive preview of the movie was organized for Likee users on Nov 23. The preview was attended by actor and the actress of the movie: Kiran Abbavaram and Rahasya Gorak who engaged with 30 Likee’s influencers. The event witnessed lead Star casts of the Telugu movie enjoying and having great fun posing for pictures.  

    The ‘FaceFace’ function combines the contours of the user's face with the popular video content, allowing users to transform themselves into a character in the video. Users can recreate any movie/ video scenes with just one-click shots and become part of that scene. The new function allows users to make entertaining content and maximize engagement among their family and followers on Likee.

    With the help of ‘FaceFace’ feature, users can now create content utilizing existing library of videos already available on the app. Users can click the “More” icon in the upper right corner of the video material preview page to upload the material template through the “Upload Material” portal. Likee technical team will review and check the video material thoroughly and approve only suitable and acceptable templates for publishing.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.
     

  • Likee collaborates with Indus App Bazaar to expand reach

    Likee collaborates with Indus App Bazaar to expand reach

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee's reach in the Indian markets. Likee is now available on Indus App Bazaar for free download and usage. Indus App Bazaar currently caters to 60 million users every day and is a preferred app store among Indians who like to discover and consume digital content in their local or regional languages. As partners, both Likee and App Bazaar aims to achieve mutual objectives of content localization, enhancing user-experience with easy-to-use apps and encouraging diversity.

    Likee is a highly-interactive short-video creation app, and the diverse content in local languages on the platform further improves the user experience. Likee’s constant endeavor is to offer content as per the preference of Indian youth, and therefore Likee’s past campaigns were focused on engaging with maximum users, in their regional languages. With the partnership, Likee aims to invite more users to create content in the language of their choice, share their life moments in engaging video formats and connect with like-minded people.

    Indus OS  Co-founder & CEO Rakesh Deshmukh said, "The consumption of video content is growing exponentially, spurring a sense of community beyond the frontiers of demography and languages. Our collaboration with Likee is a manifestation of a shared vision of reaching out to diverse emerging markets as well as connect with niche audiences. As a platform, Indus App Bazaar will help Likee to maximize localization of the mobile app, increase discoverability and strengthen hold into the local user market to drive downloads and help tap the unexplored potential."

    Likee is a popular user-driven app, where user-generated content plays a primary role. Indus App Bazaar is famous among users for its simplified navigation, versatile user recommendation, and user-friendliness. Trending UGC apps such as Likee on App Bazaar will further enhance the user experience of the platform audience. Likee is one of the most preferred mobile apps among Indian youths and has emerged as the platform of choice to express creatively. In India, Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. By collaborating with App Bazaar, Likee has been successful in generating large numbers of downloads and also in getting maximum user recommendations.

  • Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

    Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box office records. Likee users have a tremendous opportunity to interact with Salman Khan and Sonakshi Sinha and support the lead actors by participating in Likee's #HudHudDabanggChallenge, via the official SKF Likee account and also through their other social profiles.

    Dabangg 3 is set to hit cinema halls on December 20, 2019, and will be released in four Indian languages – Hindi, Tamil, Telugu, and Kannada. Film's title track and hit music video 'Hud Hud Dabangg' was released on November 14. To participate, users need to create dynamic dance videos and lip-sync videos with the newly released title track.

    As part of the campaign, the debutante ‘Saiee Manjrekar’ will also collaborate with the top five Likee users to create entertaining videos.

    Salman Khan Films Marketing Head Aparna Desai said "It is great to have Likee App on board as the digital partner for Dabangg 3. Likee is known to create interesting magic effects and stickers and they are creating something really cool for Dabangg 3 as well that will let the audience feel connected to the film. We also received a great response to the #HudHudDabanggChallenge on the Likee App and people have been sharing some innovative videos.”

    As a leading short video platform, Likee will expand the horizons for SKF team to connect with their target audience and magnify the excitement around the movie among the young movie enthusiasts. Such Collaborations are in line with Likee’s aim of providing valuable content to the Indian youth, who connect deeply with Bollywood movies and actors.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. 

  • Desi Melodies collaborates with Likee to promote music video filhall

    Desi Melodies collaborates with Likee to promote music video filhall

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Desi Melodies to promote its most-awaited music video Filhall. Composed by famous Punjabi lyricist Jaani and sung by leading singer B Praak, Filhall marks the debut of India's heartthrob Akshay Kumar and the sensational Nupur Sanon into the world of music albums. The song and its music video are focused on highlighting the sentiments of selfless love and commitment. Given the excitement around the launch, over 30 million hashtag views and 50 million impressions are expected and will make the in-app promotion a success.

    As the music video is set to be premiered on November 9, Desi Melodies will activate his official Likee account and share the glimpses of the music video on Likee. Besides, Punjabi singer B Praak will also collaborate with select influencers on Likee to shoot some entertaining videos. Likee users can also expect the availability of the newly launched song's file for video integration to make dynamic videos and impress friends.

    This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennials in the most effective way.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day.

  • Likee’s #DiwaliWishQuiz challenge went viral; Garner Over 108M Views

    Likee’s #DiwaliWishQuiz challenge went viral; Garner Over 108M Views

    MUMBAI: Whether you are an ardent Likee user or not, it would have been very hard to restrain from participating in one of its exciting guessing game challenge- #DiwaliWishQuiz. Launched nearly 10 days before Diwali festival, #DiwaliWishQuiz saw massive participation from people across the country garnering over 108 million views with a fan base of 43.7K.

    The challenge did not only win the hearts of users, but top influencers such as Ashwitha S (Ashwitha4real), Sudeshna (Sudeshnasworld), Rajeev Rajgor (rajgor_rajeev) and more participated with high enthusiasm and encouraged masses to be part of the challenge. The excitement around the challenge was also felt on the other social media platforms such as Instagram, where users posted dynamic videos with the challenge hashtag. Some lucky users also won exciting gifts such as smartphones, a trendy pair of shoes, and more.

    So, what made this new challenge a big hit among the youths?

    #DiwaliWishQuiz was unique because unlike other challenges, it was a quiz (of 3 questions set) created by the users and shared with other internet users to guess the right answers. The thrill of the challenge lies in the fact that even though users had to create the quiz within the platform, users were able to share the quiz link with all their friends on different social media platforms or social messaging apps such as Instagram, Facebook, Whatsapp, and others. We bet, for friends taking the quiz was as addictive as it was to create the quiz.

    Let's check out the amazing video featuring the #DiwaliWishQuiz challenge

    Have you seen anything more entertaining than this? We guess, not!

    The App is popularly known for its unique campaigns that bring out the best in users' creativity. In the past few weeks, we have seen some of the most excellent dynamic videos by Likee users owing to the various entertaining campaigns. However, we believe the best is yet to come with Christmas and New Year around the corner.

  • Want to be movie stars in Housefull 4? join Likee to make it happen

    Want to be movie stars in Housefull 4? join Likee to make it happen

    MUMBAI: Likee, a global short video creation app, has joined hands with the upcoming movie Housefull 4. While everyone is waiting enthusiastically for the much-awaited comedy movie, Likee users can have fun by becoming the main characters of the movie through the app.

    Celebrities from Housefull4: Akshay Kumar, Riteish Deshmukh, Kriti Sanon, Kriti Kharbanda and Pooja Hegde showed up in a meetup held on Oct 23 to engage with movie enthusiasts. Ten Likers attended the activity and had great fun posing for pictures with the lead Starcast. 

    Only with a single click, users can transform into the characters of Akshay Kumar, Bobby Deol, Riteish Deshmukh, Kriti Kharbanda, Kriti Sanon and Pooja Hegde as played in the upcoming film Housefull 4 by a face-gradient function.

    The function is an innovative feature called Superme Morph in Likee, which has been trending as #LikeeMorphing with approximately 600M views so far.

    By uploading a clear front-facing photo, users can transform themselves into male or female star characters, Da Vinci's paintings like Mona Lisa, youth or aging transformations, or test which animal they may look like!

    Superme Morph, powered by facial recognition and image processing technology, can mark key points of facial regions and then automatically convert into the target appearance.

    Play with Likee and join hashtag #Housefull4 to have fun！

  • Know the story behind Dussehra with Likee’s #HappyDussehra campaign

    Know the story behind Dussehra with Likee’s #HappyDussehra campaign

    MUMBAI: Riding on the success of its popular campaigns such as #IAMINDIAN, and others, Likee has launched another innovative campaign #HappyDussehra to make the festival of Dussehra special for its Indian users. Likee, the pioneering global short video creation platform from Singapore based BIGO Technology is popularly known for its unique campaigns thatbring out the best in users' creativity. With the #HappyDussehra campaign, Likee aims to educate its users on the importance of Dussehra and reiterate the message behind the festival.

    The campaign is spread over for ten days and will be throwing engaging challenges to the users each day. The users will need to move through different stages of the challenge to ultimately kill the three avatars of Evil. To participate, the users will need to create dramatic videos using special Dussehra stickers, filters, and music; and collect an army of 'likes' on the video(s) in each stage. The 'Likes' garnered will allow the users to exchange with the virtual weapons, which they can use to win over the Evil finally. Users can also share their Likee videos on the other platforms to gain more likes. Post completing the mission on the day of Dussehra, users will also qualify to win exciting prizes such as VIVO smartphone.