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Tag: Likee

  • #Dancewithlight trends as Likee unveils new neon light Magic Stickers

    #Dancewithlight trends as Likee unveils new neon light Magic Stickers

    Likee, the pioneering global short video creation platform by Singapore-based BIGO Technology Pte Ltd, has launched a range of new stickers under Magic function. By availing these light stickers, users can create magical dance videos with neon lights creating special effects. The stickers are gaining massive popularity across the country, and creators are making unique videos under the hashtag #Dancewithlight. The hashtag has already garnered more than 70 million views so far.

    Magic stickers such as Rainbow Gemini, Vaporline 1, Vaporline 2, neon light beard, neon light butterfly and more stickers of similar nature are attracting users in more significant numbers. Many users are creating surreal videos by combining these stickers with recently launched Style filters that help users add a dramatic feel to their video background. Anushka Sen, a popular Bollywood actress and Likee India’s brand ambassador, has also shared a couple of videos using the light Magic Stickers. In one such video named ‘I didn’t know I had a twin’, Anushka is seen dancing with magical lights that have taken the shape of her body and face, creating a mirror image. Anushka is currently one of the most popular and the most admired Likee creator in India with 25.8 million followers.

    Other notable stickers such as light beard allow users to grow a mystical neon light moustache and beard; Vaporline sticker enable users to create neon light-based body silhouette that follows all the body movements of the users a second later to create a wonderous impact. To avail these stickers, one can tag on ‘Magic’ and select ‘Latest’ section to explore all the new stickers. As a creator, one can use these stickers exclusively or combine it with other filters and features to bring out the best.

    Launched in 2017, Likee’s ability to produce emulsified content that resonates with youth and natives across all regions is driving its quick growth. The platform is bullish on providing the best possible filters backed with AI and AR technology. Recently, the app launched a new feature under its iconic ‘superme’ filters called Likee Comics, which enables users to create their comic version. Likee repeatedly offers new opportunities to creators to showcase their exclusive talents, which when couple with the app's sea of features and special effects simply create magic.

  • Likee releases a video with heart-touching Mother’s Day message from those stuck in lockdown

    Likee releases a video with heart-touching Mother’s Day message from those stuck in lockdown

    New Delhi: Likee, the pioneering short video platform by Singapore-based BIGO Technology Pte Ltd, came up with a unique initiative to connect those, who were unable to visit their homes to celebrate Mother’s Day because of the national lockdown triggered by the Covid-19 pandemic, with their mothers. This initiative under #Likeedreams enabled them to share their messages for their mothers through Likee, which is among the most downloaded apps globally.

    As part of the initiative, a video has been released by the app wherein seven Likee creators from different parts of the country came together to talk about their mothers. Apart from sharing their messages, the video also ascertains as to how much these creators know about the persons that their mothers are. In the heart-touching video, the creators answer questions such as their mothers’ likes, interests and unfulfilled dreams.

    A number of creators, including Abhishek from Bangalore, Prateek from Mumbai and Bhavana from Hyderabad, have participated in the same. The concept behind the drive, which celebrates the spirit that works consistently for us without any breaks, is that our mothers are our friends, healers, teachers, councellors and protectors. Likee also launched an H5 page dedicated to the occasion, inviting users to share videos in lieu of rewards. Likers also shared videos, featuring or honouring their mothers, under #MothersDayGift which is still among the top trends on the app.

    Speaking about the initiative, Damon He, Likee India GM, said, “The relationship between a child and a mother is like that of heart and heartbeat. We are happy to virtually connect the creators with their mothers, who are our first teacher, friend, philosopher and guide.”

    You can view the video here:

    #Likeedreams is a very special campaign from Likee, which aims at discovering and supporting ordinary people who strive to change others’ lives through their efforts. It is due to several such initiatives that Likee has emerged as an app that the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition, and a chance to earn a living. The app has become widely popular in India and also globally. In recent reports by App Annie and Sensor Tower, the app is among the top 10 most downloaded apps in the world.

  • Likee collaborates with VYRLOriginals to promote Vishal Mishra’s latest single ‘Aaj Bhi’

    Likee collaborates with VYRLOriginals to promote Vishal Mishra’s latest single ‘Aaj Bhi’

    MUMBAI: Short-video platform Likee has yet again collaborated with VYRL Originals to promote their recently-launched song ‘Aaj Bhi’, which has been sung and composed by Vishal Mishra. The music video of the song stars actors Ali Fazal and Surbhi Jyoti, who have earlier featured in some popular movies, TV serials and streaming originals.

    Likers have been invited to shoot creative videos on the song and share the same on the app with #AajBhi. Creators and influencers who share the best videos will be rewarded for the same. As part of the collaboration, Vishal Mishra will also interact with Likers in a live session.

    The song is an ode to an unfulfilled love story between Ali Fazal and Surbhi Jyoti. The college-time lovers parted ways and even end up choosing different partners for themselves. But as fate would have it, they meet each other again at a palace hotel.

    Likee, which has emerged as the most preferred destination for film and music promotion, had earlier collaborated with VYRL Originals to promote singing sensation Akull’s ‘Laal Chunariya’ song, which revolved around the story of two lovers.

    Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi, Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.

  • Likee backs PM’s call for social distancing

    Likee backs PM’s call for social distancing

    MUMBAI:  Short video platform Likee has taken yet another step towards fulfilling its corporate social responsibility by urging all to comply with Prime Minister Narendra Modi-led Indian government’s call for staying at homes during the lockdown triggered by COVID-19 aka Coronavirus pandemic. The message was also conveyed by the global platform on some of the most reputed TV news channels during PM Modi’s address to the nation formally announcing the lockdown extension.

    The platform, home to tens of millions of users from India as well as other countries, has constantly been striving to ensure that its users adhere to social distancing and bolster the worldwide war against the dreaded novel virus. One #LockdownkiHalat hashtag, which is among the top trends on the app, asked all users to share how they are spending time at their homes during the (previously 21 days’) lockdown to save themselves and the society on the whole. The hashtag clocked more than 211 million views. The app also has a dedicated COVID-19 dashboard, furnishing data from different states in India as well as other countries, sourced from the Union Ministry of Health and Family Welfare along with the World Health Organization (WHO).

    Taking the stride further, the global app by Singapore-based BIGO Technology Pte Ltd has now asked all to #StayHomeWithLikee. As part of the initiative, Likers have been asked to indulge in creative video making and spend their lockdown time with a positive spirit. Likee influencers including Anushka Sen, who is a popular television actress, too will create and post videos around the theme.

    Recently, Likee partnered with Jjust Music and Cape of Good Films to promote #MuskurayegaIndia, which is an attempt by the Bollywood fraternity to spread positivity in these trying times and reassuring that India will smile again. PM Modi himself had taken to microblogging site Twitter to post the music video of the song that starred superstar Akshay Kumar, Ayushmann Khurrana, Kriti Sanon and Ananya Pandey, among others. Actor-producer Jackky Bhagnani and Bollywood singer Palak Muchhal went live on Likee to spread the message among users that everyone needed to stay home and stay safe.

    Likee spokesperson Mike Ong said, “Likee is always committed to undertake social responsibility and make a contribution to the local society. With a variety of initiatives to support the efforts of the Indian government, Likee has emerged as a responsible global platform in the wake of the COVID-19 outbreak.”

  • Muskurayega India – an initiative by Jackky Bhagnani’s Jjust Music and Cape of Good Films will now reach millions through the Likee community

    Muskurayega India – an initiative by Jackky Bhagnani’s Jjust Music and Cape of Good Films will now reach millions through the Likee community

    Some of the biggest names from the Bollywood fraternity have assembled for a music video that encourages people to be strong to confront coronavirus pandemic. Leading short video platform Likee too has stretched out a helping hand as a promotion partner for the song titled ‘Muskurayega India’, which is produced by Cape of Good Films and Jackky Bhagnani’s Jjust Music. In the song, Bollywood bigwigs reassure people in the wake of the ongoing countrywide lockdown that normal days would get back on track.

    As part of the partnership, Likee will urge people to watch the song on YouTube to ensure maximum views. Revenues earned and amount pledged through this initiative will be donated to the PM-CARE Funds and the Maharashtra Chief Minister Relief Fund. Likee has also invited Likers to create videos on the song and post it with #MuskurayegaIndia, which is already trending on the platform.

    Prime Minister Narendra Modi also took to social media site Twitter to share the music video. Lauding the Bollywood stars, the Prime Minister called it a “good initiative by our film fraternity”.

    The stars who have appeared in the video are Akshay Kumar, Tiger Shroff, Rajkummar Rao, Kartik Aryan, Ayushmann Khurrana, Vicky Kaushal, Kriti Sanon, Bhumi Pednekar, Siddharth Malhotra, Ananya Panday, Kiara Advani, Rakul Preet Singh, Taapsee Pannu, Team India’s firebrand opener Shikhar Dhawanand Jackky Bhagnani . Practicing social distancing and lockdown norms, the video has been shot at the homes of these B-Town celebrities itself. Other than these celebrities, Mumbai Police personnel have been portrayed in the video as the real heroes in these trying times.

    Speaking to Abhishek Dutta, Head of Likee India, in an exclusive live session on Likee, Jjust Music owner Jackky Bhagnani said, “Every performer you see in the video supported the initiative whole heartedly. They all shot their part at their homes and shared, following which the video was created. The idea is to ramp up charitable donation to help those suffering due to coronavirus.” He further urged Likers to ensure that they liked and shared the video so that maximum help could be delivered to the needy.

  • Math Genius Siddiqui Transforming Lives of Underprivileged Children’s Through Likee

    Math Genius Siddiqui Transforming Lives of Underprivileged Children’s Through Likee

    MUMBAI: n the course of its journey so far, pioneering short video platform Likee has emerged as much more than an entertainment provider. Launched in 2017 by Singapore-based Bigo Technology PTE Ltd, Likee has touched and transformed several lives. Its pool of influencers and content creators are the protagonists of this success story. One such tale is that of 26-year-old Raziuddeen Siddiqui, a mathematics genius who uses the platform to impart education to those who cannot afford to join conventional coaching classes or tuitions.

    It was in 2014 when Raziuddeen, fondly called Siddiqui Sir by his students, packed his bags from hometown Pratapgarh in Uttar Pradesh to embark on an ambitious journey to Mumbai. He began teaching at a coaching institute in Nala Sopara, a town in Palghar district near the Maharashtra capital. Though the stint helped Raziuddeen earn his livelihood, his tryst for inner peace and satisfaction was yet to be fulfilled. And that’s when he started teaching underprivileged kids free of cost.

    As fate would have it, the teacher with a kind heart got acquainted with a student named Ritesh Jaiswal, who introduced him to the world of Likee. Initially apprehensive of venturing online, owing to the technical nuances involved, Raziuddeen thought over the suggestion and posted 2-3 videos to explore the medium. “Ritesh shot 2-3 videos and posted them on Likee. The response was average for the first few days, but within a week, the videos went viral and garnered more than 50,000 likes. I was overwhelmed by the response and decided to pursue it further,” recalls Raziuddeen.

    As his fan base on Likee expanded gradually, Raziuddeen later started using the live streaming feature of the platform. At a fixed time, knowledge seekers would join his live sessions. As part of it, he would discuss and solve queries posted by hundreds of students.

    “The response to my videos and live sessions was excellent. With Likee, I could create more content is less time, say 7-8 videos can be shot within 30 minutes. Around 500-600 students joined my live sessions, which were suspended temporarily owing to my health complications. But I plan to resume it soon and will organise it in a more synchronised manner,” says the Math genius.

    According to Raziuddeen, creators on Likee must use the platform for more than providing just entertainment. He believes that dancers, singers, teachers and other creators must use the platform to educate and train others. “Thanks a lot to Likee makers that they created such great platform,” he says.

    Raziuddeen failed to pursue his PhD due to financial constraints, but he made sure that he would do his bit to help others in need. Once an UPSC aspirant, he still intends to pursue PhD and even appear for the civil services examination. But no matter where the road leads, he is determined to continue using Likee for educating others. He currently has more than 223K fans and over 1.11 million likes on the platform.

  • Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

    Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

    MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song – #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of traditional and Punjabi dance beats with an upbeat composition.

    As part of the collaboration, Likee influencers will be releasing creative dance videos on the song with the hashtag #LaalChunariya. Other users are also invited to engage with the influencers and create their own entertaining videos on the newly launched song.

    #LaalChunariya’s music video on YouTube has already crossed more than 20 million views since its release on 17th March’20. The song revolves around a sweet love story of two lovers, portrayed by Akull and Chetna Pande. Akull has already won the hearts of millions with his unique voice in the previous hits – ‘Laal Bindi’ and ‘I Love You’ released by VYRL Originals.

    Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day.

  • Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus

    Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus

    MUMBAI: Short-video platform Likee has partnered with health-tech brand Healthians, backed by cricketer Yuvraj Singh, to raise awareness about the global pandemic, which has affected as many as 185 countries across the world. As part of the collaboration, several doctors associated with Healthians will interact directly with Likeers on the issue.

    Over a period of five days, doctors and nutritionists associated with Healthians, which is one of India’s leading doorstep health test providers, will join live sessions conducted by the Likee Official India team. During the sessions, they will interact with Likeers and answer all their queries related to the dreaded virus outbreak. Apart from responding to queries, the medical professionals will use the opportunity to provide smart and useful tips on wellness and raise awareness about the pandemic.

    The sessions will commence on Saturday – March 28, 2020, and will continue thereafter on Sunday, Monday, Tuesday and Wednesday. There will be a one-hour session each day from 6 pm to 7 pm. Healthians co-founder Mr Deepak Sahni, Dr Pranava, Dr Deepak Parashar and nutritionist Saumya Shatakshi will interact with the Likeers during the drive. The five-day-long interactive session is expected to benefit millions of Likee users, who hardly have any source other than the Internet to gather information in this phase of an unprecedented lockdown.

    Talking about the initiative, Abhishek Dutta, Head of Likee India, said, “It is our social responsibility to equip Likee users with all the information they need in this time of crisis. It is also imperative that the source of information is authentic and reliable. Hence, we have joined hands with Yuvraj Singh’s Healthians to empower millions in this war against Covid-19, ensuring people get maximum awareness while staying safe at their homes.”

    Deepak Sahni, Founder and CEO of Healthians echoed the sentiments, saying, “In a situation like this people are bound to panic when they notice any minor symptoms and they are going through a lot of anxiety due to the lockdown when visit to hospitals are also restricted. Our collaboration with Likee is to reassure and empower them with information that’s relevant and meaningful so that their fears and doubts are allayed.”

    The collaboration signifies the rightful and positive impact that a social media platform can have when the world is in the grip of an unprecedented crisis.

  • Short video app Likee educating people on corona, busting myths

    Short video app Likee educating people on corona, busting myths

    MUMBAI: The world has resorted to ‘social distancing’ in a bid to come out safe of the fierce battle against deadly Covid-19 or Coronavirus. India on its part has upped the ante against the pandemic, with Prime Minister Narendra Modi announcing a 21-day nationwide lockdown. This has left the common man with no choice but to remain confined inside their homes. While a few of us are sulking over the practical house arrest, there are many who are using it in a constructive manner. These creative minds have been using the various social media platforms and short video apps such as Likee to spread awareness and information about the pandemic.

    Likee, which is a pioneering short video platform, has come up with several corona-related hashtags, as part of which users are sharing the Dos and Don’ts, and even busting several myths doing rounds on the Internet since the corona outbreak.

    One of the hashtags trending on the short video app is #FightCorona, which has already clocked more than 55 million views. Under this hashtag, creators have suggested the various precautions that we need to take in the battle against Covid-19. A total of three steps have been highlighted by most of the creators:

    1.     Washing hands frequently using soap, handwash or sanitizer

    2.     Covering face with mask or elbow, but do not use your hand

    3.     If cold and cough stays longer, please go see a doctor

    Another similar hashtag trending on the app is #CoronaFactAndRumours, which is themed around busting myths related to the pandemic. As part of the measure, Likee officially roped in three medical professionals – Dr Neha Rajpal – MBBS from MGM Medical College in Navi Mumbai, Dr Om Patil – Consultant Orthopaedic and Spine Surgeon in Mumbai, and Dr Mrinmayee Mukund Ganoje – a Consultant Dermatologist and Cosmetology expert, who predominantly works with the Bollywood fraternity for beauty and facial enhancement. These doctors conducted live sessions on the app on March 24, 25 and 26 wherein they answered the queries of Likeers. Besides, videos posted by Likeers dispel myths such as cow urine acting as a medicine for the disease.

    Apart from these, the app has also introduced a live tracker, which provides the latest updates related to the corona crisis. Details such as total infected people, number of new cases, number of corona-related deaths and patients recovered can be obtained through this section. In the dedication section, latest news reports concerning the pandemic are also available.

  • Likee is the 4th most downloaded social media app globally: Sensor Tower Report

    Likee is the 4th most downloaded social media app globally: Sensor Tower Report

    MUMBAI: Short video platform Likee has yet again emerged as one of the five most downloaded social media apps. According to the latest data released by Sensor Tower, the short video app by Singapore-based BIGO Technology Pte Ltd stand firm at the fourth spot among the most downloaded social media apps globally in February 2020. Likee has entrenched its top position by featuring among the six most downloaded non-gaming apps both in January as well as February. The consecutive reports reaffirm Likee’s widespread popularity across the world.

    According to the report released by the app’s parent company for October-December 2019 Quarter, the Monthly Active User (MAU) of Likee reached 115.3 million from 37.4 million in the corresponding period of 2018, representing an increase of around 208% on yearly basis for Likee.

    Launched in 2017, the short video app has registered significant growth in the recent past. The surge in Likee’s popularity has been powered by some of its unique features as well as campaigns, that provide a niche to the platform. In India, which has emerged as a promising market for the app, Likee introduced varied campaigns such as #LikeeDreams, #KilltheChill, #DanceForAnimals and #1km1day. While #LikeeDreams empowered several Likeers to create a positive impact in the society, #KilltheChill campaign helped shelter-less people who battled intense cold waves.

    Apart from this, Likee has emerged as the most-preferred platform for the massive Bollywood and Indian music industry to reach out to cinephiles across the country. Major production brands such as T-Series, Fox Star Studios, Salman Khan Films and Red Chillies Production, among others, collaborated with Likee to promote a number of films and songs. Exciting hashtag challenges were introduced to ensure participation of millions of Likeers. In India, the app is available in 15 regional languages, including, Tamil, Telugu, Marathi, Punjabi, Bengali and Gujarati.