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Tag: Lightbox Creative Lab

  • Godrej’s creative chief walks out after role mismatch

    Godrej’s creative chief walks out after role mismatch

    MUMBAI: Swati Bhattacharya is leaving Godrej Consumer Products, effective January 1st 2026, barely months into her tenure as head of Lightbox Creative Lab. The reason? Blunt and unvarnished: the role “did not leverage her strengths and objectives.”

    The Mumbai-based consumer goods company disclosed the resignation to stock exchanges on October 24th, offering corporate platitudes about appreciating her contribution. But Bhattacharya’s departure signals a rare public admission of a mismatch between executive expectations and reality—a failure that typically gets buried in boardroom euphemisms.

    As senior management personnel at one of India’s largest consumer products firms, Bhattacharya helmed the company’s creative laboratory, presumably tasked with injecting innovation into a portfolio spanning soaps, hair colour and household insecticides. That the experiment fizzled speaks volumes.

    Godrej Consumer Products, listed on both the Bombay Stock Exchange and the National Stock Exchange, now faces the task of finding someone whose strengths actually align with what Lightbox demands. The company’s shares closed at their previous levels; investors, it seems, are unfazed by the creative exodus.

    In corporate India, where resignations are usually dressed up in diplomatic language about “pursuing other opportunities”, Bhattacharya’s candour is almost refreshing. Almost.

  • Godrej Yummiez brings Protein to the everyday plate

    Godrej Yummiez brings Protein to the everyday plate

    MUMBAI: Godrej Yummiez has launched a campaign “Protein to bahana hai, Godrej Yummiez khaana hai”. Focused on the increasing need for everyday protein consumption, the campaign is rooted in a cultural shift we’ve been observing, Chicken Nuggets are fast becoming a fan favourite in Indian households, not just for their taste, but also for their versatility. At the same time, children are no longer passive eaters. They’re increasingly influencing family food choices and asking sharper questions about what’s on their plate. Recognising this change, the campaign takes a playful yet purposeful approach to showcase how kids today are becoming the biggest champions of smarter snacking.

     

    In a refreshing twist, the campaign flips the traditional parent-child dynamic. Here, it’s the kids schooling their parents on protein and smart eating. With humour, affection and a bit of reverse psychology, the two ad films show children leading the conversation rejecting low-protein snacks and guiding their parents toward a smarter fix that doesn’t compromise on taste: Godrej Yummiez Chicken Nuggets with 16g of protein per serving. In one film, a young boy climbs onto a stool, flexes in the mirror, and proudly shows off abs he’s drawn on his stomach with a marker, setting the stage for his mission to find a proper protein fix. In the second, a spirited daughter throws playful protein facts at her dad during a push-up session, declaring her intent to grow stronger, only if she gets her share of protein-packed nuggets.

    According to the India Snacking Report Volume 2 (STTEM 2.0), 59% of parents believe that frozen snacks are a convenient fix for hungry children. Both films are anchored in themes of nutrition, convenience, and the changing vocabulary of families who are becoming more aware of nutritional choices.

    Speaking on the campaign, Godrej Foods Ltd head of marketing & innovation, Anushree Dewen said, “Today’s parents want snacks they can feel good about – ones that are fun, nutritious, and made with care. With 16g of protein per serve, our Godrej Yummiez Chicken Nuggets deliver just that. It’s made better with our commitment to clean-label and advanced IQF technology that locks in freshness without compromise. This campaign celebrates the clever ‘bahanas’ kids come up with – all in the name of getting their favorite protein fix: Chicken Nuggets.”

    Swati Bhattacharya, Head of Lightbox Creative Lab, who led the campaign’s creative direction, added, “The world is fried with ‘taste bhi health bh’i campaigns. So, we knew we wanted to do something different, something that delivers the promise of 16 gm protein in every serving and 100% entertainment with every viewing”