Tag: Lifestyle

Comedy Central rules English Entertainment space; English Movies observe increased ratings

MUMBAI: With Comedy Central dominating the English Entertainment genre, other players witness mixed ratings. According to week 30 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals, the English movies space observed increase in ratings dominated by Movies Now. Discovery and Living Foodz continues to top respective spaces.

English Entertainment

Comedy Central climbed up the list dominating the genre with 223 Impressions (000s) followed by AXN at second berth with 160 Impressions (000s). Zee Café took the third spot with 153 Impressions (000s).

Star World stood at the fourth position with 132 Impressions (000s). Colors Infinity SD with 73 Impressions (000s) grabbed the fifth position.

English Movies

Movies Now with an increase in ratings sustained the number one position with 3303 Impressions (000s) as compared to 3159 Impressions (000s) in week 29 followed by Star Movies with an increase in the ratings bagging the second position with 3159 Impressions (000s). Sony Pix secured its third place with 2563 Impressions (000s) followed by Zee Studio which grabbed the fourth place with 1628 Impressions (000s). HBO bagged the fifth position with 1484 Impressions (000s).

Infotainment

Discovery continues its leadership in the space with 5171 Impressions (000s), followed by National Geographic Channel with 3671 Impressions (000s) on second position. History TV 18 grabbed third place with 3112 Impressions (000s).

Animal Planet with 2785 Impressions (000s) and Nat Geo Wild secured fourth and fifth place respectively.

Lifestyle

Living Foodz stood on top position with 1915 Impressions (000s. Fix Life secured second spot with 712 Impressions (000s), followed by TLC on third place with 689 Impressions (000s). Food Food is on fourth position with 558 Impressions (000s), followed by Travel XP HD with 298 Impressions (000s) on last spot.

August 4, 2016
AXN HD enters English entertainment space; Colors Infinity exits: BARC week 28

MUMBAI: AXN HD enters the English entertainment space grabbing third position with Zee Cafe grabbing the numero uno position in the genre. Colors Infinity made an exit in this week’s data. Movies Now dominated the English movies space according to Broadcast Audience Research Data (BARC) India in week 28 of 2016.

Leaders in the infotainment space continue at the same position. The lifestyle genre saw a decline in ratings with NDTV Good Times entering the list.

English Entertainment

Zee Cafe stands at the number one position with 214 (‘000s) followed by Star World with 141 (‘000s) in the second place. The third position is secured by AXN HD with 112 (‘000s) while Comedy Central holds the fourth position with 109 (‘000s). AXN takes the fifth spot with 102 (‘000s).

English Movies

Movies Now continues to stay in the first place with 3444 (‘000s). Star Movies with 2602 (‘000s) and Sony Pix with 1907 (‘000s) grabbed the second and the third positions respectively. HBO secured the fourth position with 1291 (‘000s) followed be Zee Studio with 1154 (‘000s) in the fifth place.

Infotainment

Discovery continues to lead the space with 4488 impressions (000s), followed by National Geographic Channel on second position with 3195 impressions (000s). Animal Planet with 2732 impressions (000s) is on third position. History TV18 with 2335 impressions (000s) and Nat Geo Wild with 2017 impressions (000s) are on fourth and fifth spot respectively.

Lifestyle

Living Foodz with 1749 Impressions (000s) and Fox Life with 740 Impressions (000s) took the first and the second spot respectively. TLC is on third position with 634 impressions (000s). Food Food grabbed fourth position with 517 impressions (000s) and NDTV Good Times took the fifth berth with 245 impressions (000s).

July 21, 2016
AXN HD enters English entertainment space; Colors Infinity exits: BARC week 28

MUMBAI: AXN HD enters the English entertainment space grabbing third position with Zee Cafe grabbing the numero uno position in the genre. Colors Infinity made an exit in this week’s data. Movies Now dominated the English movies space according to Broadcast Audience Research Data (BARC) India in week 28 of 2016.

Leaders in the infotainment space continue at the same position. The lifestyle genre saw a decline in ratings with NDTV Good Times entering the list.

English Entertainment

Zee Cafe stands at the number one position with 214 (‘000s) followed by Star World with 141 (‘000s) in the second place. The third position is secured by AXN HD with 112 (‘000s) while Comedy Central holds the fourth position with 109 (‘000s). AXN takes the fifth spot with 102 (‘000s).

English Movies

Movies Now continues to stay in the first place with 3444 (‘000s). Star Movies with 2602 (‘000s) and Sony Pix with 1907 (‘000s) grabbed the second and the third positions respectively. HBO secured the fourth position with 1291 (‘000s) followed be Zee Studio with 1154 (‘000s) in the fifth place.

Infotainment

Discovery continues to lead the space with 4488 impressions (000s), followed by National Geographic Channel on second position with 3195 impressions (000s). Animal Planet with 2732 impressions (000s) is on third position. History TV18 with 2335 impressions (000s) and Nat Geo Wild with 2017 impressions (000s) are on fourth and fifth spot respectively.

Lifestyle

Living Foodz with 1749 Impressions (000s) and Fox Life with 740 Impressions (000s) took the first and the second spot respectively. TLC is on third position with 634 impressions (000s). Food Food grabbed fourth position with 517 impressions (000s) and NDTV Good Times took the fifth berth with 245 impressions (000s).

July 21, 2016
BARC week 27: Star World, Movies Now, Discovery and Living Foodz were genre leaders

MUMBAI: According to week 27 of BARC India, six Mega Cities: NCCS AB : 4+ Individuals rating, Star World replaced Zee Café on top spot in English Entertainment and Movies Now regained its top spot from Star Movies in the respective spaces.

Infotainment and Lifestyles genres did not see much change with Discovery and Living Foodz leading the spaces.

English Entertainment

Star world has moved up a position to number one in comparison to it second spot in week 26 with 176 Impressions (000s). Zee café dropped to second spot with 152 impressions (000s). Comedy central is on third spot with 105 impressions (000s).

AXN with 102 Impressions (000s) and Colors Infinity SD with 42 Impressions (000s) secured fourth and fifth positions respectively.

Movies

Movies Now repossessed its top position with 3338 impressions (000s), pushing Star Movies to second rank with 2939 impressions (000s). Sony Pix secured third spot with 2132 impressions (000s). Zee studio was on fourth spot with 1383 Impressions (000s), followed by HBO on fifth rank with 1104 Impressions (000s).

Infotainment

Discovery continued to lead the space with 4327 impressions (000s), followed by National Geographic Channel on second position with 3627 impressions (000s). Animal Planet with 3010 impressions (000s) is on third position.

History TV18 with 2768 impressions (000s) and Nat Geo Wild with 2119 impressions (000s) were on fourth and fifth spot respectively.

Lifestyle

The space was yet again topped by Living Foodz with 1677 Impressions (000s), followed by Fox Life with 899 Impressions (000s) on second spot. Home Shop 18 was on third position with 822 impressions (000s). Food Food grabbed fourth position with 541 impressions (000s) and Shop CJ dropped a position to last spot with 539 impressions (000s).

July 14, 2016
BARC week 27: Star World, Movies Now, Discovery and Living Foodz were genre leaders

MUMBAI: According to week 27 of BARC India, six Mega Cities: NCCS AB : 4+ Individuals rating, Star World replaced Zee Café on top spot in English Entertainment and Movies Now regained its top spot from Star Movies in the respective spaces.

Infotainment and Lifestyles genres did not see much change with Discovery and Living Foodz leading the spaces.

English Entertainment

Star world has moved up a position to number one in comparison to it second spot in week 26 with 176 Impressions (000s). Zee café dropped to second spot with 152 impressions (000s). Comedy central is on third spot with 105 impressions (000s).

AXN with 102 Impressions (000s) and Colors Infinity SD with 42 Impressions (000s) secured fourth and fifth positions respectively.

Movies

Movies Now repossessed its top position with 3338 impressions (000s), pushing Star Movies to second rank with 2939 impressions (000s). Sony Pix secured third spot with 2132 impressions (000s). Zee studio was on fourth spot with 1383 Impressions (000s), followed by HBO on fifth rank with 1104 Impressions (000s).

Infotainment

Discovery continued to lead the space with 4327 impressions (000s), followed by National Geographic Channel on second position with 3627 impressions (000s). Animal Planet with 3010 impressions (000s) is on third position.

History TV18 with 2768 impressions (000s) and Nat Geo Wild with 2119 impressions (000s) were on fourth and fifth spot respectively.

Lifestyle

The space was yet again topped by Living Foodz with 1677 Impressions (000s), followed by Fox Life with 899 Impressions (000s) on second spot. Home Shop 18 was on third position with 822 impressions (000s). Food Food grabbed fourth position with 541 impressions (000s) and Shop CJ dropped a position to last spot with 539 impressions (000s).

July 14, 2016
A+E Networks and TV18 launches FYI TV18

MUMBAI: A+E Networks and TV18 has begin soft run of factual and lifestyle channel- FYI TV18 on July 4. The channel will be fully launched in couple of days on all major DTH and analog cable platforms. Whether FYI TV18 will be categorised under factual entertainment or as a lifestyle channel is not yet clear.

FYI TV18 will have management hierarchy same as History TV18, headed by
A+E Networks|TV18 vice president and head of marketing Sangeeth Aiyer. A+E Networks|TV18 and President Strategy, Product & Alliances – Network 18 , MD Avinash Kaul will launch the channel this week.The channel will be live on all major DTH platforms. Tata Sky, Dish Tv, Airtel Digital, Videocon D2h are some. It will also be launched as HD channel. The tagline of the channel is life se milofy

The channel will be launched in all the major markets in languages like Hindi, English, Tamil, Telegu to name a few. Initially, the channel will have 100 hours of Hindi programming, with one of the prime shows hosted by fiction writer Chetan Bhagat. Another show will be Chef Vickey Ratnani’s Rivals in Law featuring actor Rohit Roy with his wife and mother.

There will be three locally produced shows in the beginning. The channel has launched the trailer on their facebook page today.

FYI also airs in Australia and Southeast Asia.

July 4, 2016
A+E Networks and TV18 launches FYI TV18

MUMBAI: A+E Networks and TV18 has begin soft run of factual and lifestyle channel- FYI TV18 on July 4. The channel will be fully launched in couple of days on all major DTH and analog cable platforms. Whether FYI TV18 will be categorised under factual entertainment or as a lifestyle channel is not yet clear.

FYI TV18 will have management hierarchy same as History TV18, headed by
A+E Networks|TV18 vice president and head of marketing Sangeeth Aiyer. A+E Networks|TV18 and President Strategy, Product & Alliances – Network 18 , MD Avinash Kaul will launch the channel this week.The channel will be live on all major DTH platforms. Tata Sky, Dish Tv, Airtel Digital, Videocon D2h are some. It will also be launched as HD channel. The tagline of the channel is life se milofy

The channel will be launched in all the major markets in languages like Hindi, English, Tamil, Telegu to name a few. Initially, the channel will have 100 hours of Hindi programming, with one of the prime shows hosted by fiction writer Chetan Bhagat. Another show will be Chef Vickey Ratnani’s Rivals in Law featuring actor Rohit Roy with his wife and mother.

There will be three locally produced shows in the beginning. The channel has launched the trailer on their facebook page today.

FYI also airs in Australia and Southeast Asia.

July 4, 2016
Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

MUMBAI Event Capital, the live IP arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

“Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

“It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.

April 27, 2016
Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

MUMBAI Event Capital, the live IP arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

“Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

“It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.

April 27, 2016
Times Network creates unique advertising opportunity for SMEs

MUMBAI: Times Network has kick-started a unique advertising opportunity for Small & Medium Enterprises (SMEs) called Ascend Now 2015.

The week long workshops over three markets – Mumbai, Bangalore and Delhi are being held to educate, create awareness, and provide cost-effective advertising opportunities on national television for SMEs and start-ups.

In India, there is a huge amount of potential hidden in the SMEs sector, which needs to be brought forth. The country is a home to over five crore SME units. Having said, that when it comes to communicating their respective brands, these SMEs and start-ups don’t know how to go about it.

They don’t get expert advice that their bigger counterparts receive from brand consultants and media agencies. As a result, fail to optimise their brand communication and get that critical benefit. The research has shown that the biggest perception bearers amongst the SME and start-ups are of the opinion that the national television is expensive and beyond their reach.

Having identified this need gap, Times Network has created an opportunity through Ascend Now 2015, whereby the SMEs and the start-ups can avail expert advices on brand communications and can broadcast their brand through the television channels of Times Network. Through this framework, the SMEs and the start-ups can do their brand promotions on India’s largest television platform in a cost-effective manner.

As the workshops end on 23 September, Times Network is expecting to reach out to over 1000 SMEs and start-ups, which are prospective advertisers. The trend shows that the conversion of the prospects to the real advertisers will be about 150 companies. This initiative will possibly give a 10 per cent increase in the number of advertisers on Times Network, annually.

Times Network CEO &MD MK Anand said, “I’m extremely thrilled with the kind of response we have received from the SMEs in the first two days of seminars in Mumbai. It is this success that gives us confidence about doing well even in Delhi and Bangalore in the next few days.”

The packages that were offered were specially created for SMEs ranging from Rs 22 lakhs to Rs 66 lakhs. The offers are valid for a 12-month period and are only available on the day of the seminar.

In the inaugural two-day workshop in Mumbai, the senior executives who participated were from companies that have presence in – Construction, Education, Food and Agro Products, Jewellery Manufacturing, Internet start-ups and Beauty and Lifestyle.

September 16, 2015