MUMBAI: The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.
The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams. NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.
“As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships. “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”
“The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd. “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”
MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.
The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.
#Gotit seamlessly brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.
On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”
Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.
Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.
MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff.
Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.
The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Shroff himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.
The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youth in mind. The “Forca Man” has a style of his own, an edge in whatever he does – be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.
Forca brand ambassador Shroff says, “I’m very happy to be a part of a brand that I believe in, and that my philosophies and core values can relate to; I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective – it’s something that I would wear in my everyday life. In my denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”
The Forca by Lifestyle collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs 599 onwards while Flex Denims are priced at Rs 999 onwards.
MUMBAI: Nothing beats the feeling of being served at your doorstep and this convenience is what has thrust e-commerce to pole position among shoppers worldwide. Add to it the ease of picking, cross-checking prices across sites and the frequent discounts are the cherries on the cake.
The growth of e-commerce became evident since 1994, with the first sales of Sting album in the United States. Soon, products like wine, chocolates and flowers became the pioneering retail categories which further fuelled the growth of online shopping. Before long, researchers dug out that some products are more appropriate for e-commerce buying than others – most of them turned out to be generic items which didn’t need physical touch validity. Nothing isn’t online today, you name a product and it’s up for purchase.
India officially went online publicly in 1995; before that, it was only for research and educational institutes. It was in the early 2000s when India was introduced to a novel way of purchasing – teleshopping. With the advent of the internet age here, this hopped onto the web with Flipkart being one of the earliest entrants. Starting with books, the Softbank-backed company is now giving a tough fight to America’s Amazon.
Old teleshopping TVC:
Today, India has an internet user base of over 450 million, which accounts for 40 per cent of the country’s population. NASSCOM has projected the country’s e-commerce market to be worth Rs 2 lakh crore this year. As per Google, there were 100 million online shoppers in India in 2016. Online apparel is one of the most popular verticals, which along with computers and consumer electronics, makes up 42 per cent of the total retail e-commerce sales. According to various media reports, India’s online retail market grew at about 25 per cent in 2017 and is projected to touch $20 billion by the year 2020. It won’t be incorrect to say that it has been a joyride for online websites and e-commerce platforms in India.
But things seem to be changing now. Following a successful run in the online world, e-commerce companies are now venturing into a space they once thought would soon see the same fate as dinosaurs— brick and mortar stores.
Globally, this phenomenon has taken the industry by a storm. Large organisations that were leaders in online have taken the route of opening physical stores or pop up shops. E-commerce marketplace Amazon is one such example. The global giant has teamed up with Calvin Klein to open holiday-themed pop-up stores in New York City and Los Angeles. Chinese e-commerce titan Alibaba is all set to steal a page from Amazon’s playbook by opening its first store in Shanghai.
In India, lifestyle and fashion company Myntra, beauty and cosmetics website Nykaa, eyewear company Lenskart, housing and furniture websites Pepperfry and Urban Ladder and lingerie website Zivame are a few of those who have taken the online-to-offline route.
Lenskart has established its strong presence in the offline space and is targeting to take its total brick and mortar count to over 900 in the next two years. Its current 400 offline stores contribute 50-60 per cent of its business. Online furniture website Pepperfry currently has over 23 physical stores which contribute 20 per cent to its overall sales.
Flipkart owned online fashion marketplace, Myntra is considering launching its own multi-brand offline stores where customers can walk in and shop for all the collection that is also available on its online platform. Earlier in March 2017, Myntra launched its first offline store in Bengaluru for its homegrown brand – Roadster. The decision is in line with the company’s effort to aid profitability.
Pepperfry, Lenskart and Urban Ladder are aiming to come up with their Initial Public Offering (IPO) in the next two to three years.
Chinese mobile handset manufacturer Xiaomi, which was only available in India via Flipkart and Amazon in 2016, decided to open up stores here to boost sales and boy, did that work for the company!
Xiaomi, which currently has 13 Mi Homes in top six metro cities, plans to increase the count to 100 by the end of next year. The Chinese manufacturer clocked revenue of about Rs 7000 crore in 2016 but doubled it in 2017 posting Rs 14,000 crore.
Online leaders are investing heavily in setting up physical stores to fuel their next phase of growth. The move aids them in getting more customers and the hybrid strategy helps in gaining double-digit growth figure while expanding the business.
Setting up offline stores also helps brands in balancing the high cost of acquisition that the online store demands. Although this is an emerging trend which will play an important role for online retailers in the days to come, brands have begun to embrace this omnichannel approach.
Having said that, it is also a gamble that not every brand might have an appetite for. Setting up physical stores means investing heavy money into infrastructure and land acquisition while also running the risk of the store being an utter dud! It is a win-win situation for brands that are willing to embrace the step back.
MUMBAI: Worldwide, the business of broadcast is typically categorized into three verticals: the entertainment piece (GECs, English, Hindi, Regional, Music and other entertainment), the News & Sports piece (mostly events driven and current affairs driven) and the Factual Entertainment piece.
Factual entertainment refers to ‘lifestyle’ entertainment and ‘Information & Knowledge’ category. Worldwide it is monopolized by the four majors: Discovery, History, National Geographic and Scripps.
The business of factual entertainment worldwide commands 11.5% of the audience share while contributing nearly 20% of the advertising sales revenue pie. This business is seen to be an attractive segment therefore. No major TV broadcaster from India or the Eastern part of the world has yet cracked it. Why?
In India, the ratios for both the above parameters is approximately 1.5% and 2% respectively. In terms of audience numbers, even as it is bigger than most of the English News Channels and other English entertainment, the ad revenue contribution remains highly under-performed.
The way to crack this business requires one to reimagine the business of factual entertainment aben issue.
Business Insights
Two insights are important for this business to be understood:
1. Brand –Unlike GECs where individual programs pull their own weight, in the business of factual entertainment, the Channel is the brand. Channel = Brand. The shows are incidental. The audience is loyal to the channel and not necessarily to an individual program. The genre provides high engagement value and the audience profile can be decoded from channel personality and hence the advertising brand fits. The brand is expected to deliver certain standards and hence no daily valuations and audience ratings do not matter much.
2. Imagery – Not only are the content costs high but the marketing investments are also higher as imagery – leading to perception – is everything. You do not have viewers in this category…you need to create fans.
Reimagining the Business Model
The business model needs to be looked at absolutely differently as compared to other segments. The revenue streams need to come from five different sources:
1. Pre-Sales
2. Co-Production
3. Broadcast
4. Formats, and
5. Syndication
In this model, while individual contribution shares may vary, broadcast is seen to contribute no more than 25-30%. The shelf life of content is far longer and investments in quality content need to pay off through several channels as above. Example – Co-production can help set-off high initial content costs. No wonder then that Discovery’s annual content budgets are in excess of a few billion dollars.
The broadcast players therefore need to decide to invest in Brand and Content as above. Most of all they will need to understand that this business has a long gestation period as getting the three unique factors – Audience communities as Fans, impeccable Brand integrity and cutting-edge Content – right makes the business thrive. Over and above this, the business model needs to follow the Five-Point Strategic approach rather than being looked at as a pure-play broadcast business.
(Piyush Sharma, a global tech, media and entrepreneurial leader, created the successful foray of Zee Entertainment in India and globally under the ‘Living’ brand. The views expressed here are of the writer’s and Indiantelevision.com may not subscribe to them.)
MUMBAI: In an attempt to delve deep into the Indian kid’s market and understand their interaction with their environment, Kantar IMRB has launched its annual property KidScan.
The study draws up a holistic report on how kids consume brands – with a special focus on food, beverages and related categories. A segment on how media is consumed – with a special focus on television and emerging media also forms an integral part of the study. It also unearths the level of peer influence and its implications on the kids’ purchase & consumption, their ambitions, key drivers and barriers to choice, lifestyle, the amount of pester power they yield, parental pressure and much more. In a nutshell KidScan serves the purpose of a handbook for marketers relevant to the space.
The quantitative study combines innovative approaches utilizing both face to face and self-filling questionnaires. The findings are derived from a robust sample size of 2500 kids in the age group of 5 years- 14 years and an equal number of parents, belonging to New SEC A, B & C households, spread across 14 cities in the country.
The study also highlights the real time record of kid’s regular activities and analyzes the communication conundrum to get the brand message across. This study shows that kids act as brand consultant for categories that are targeted to them as well as for big ticket brands operating in categories like consumer electronics, automobiles, etc.
To better understand the kids’ views on the outlook for retail industry, this study shares some insights like 69% of the kids thinks it is important to wear latest fashion. It also breaks the clutter in the market which helps brands to deliver the target message across.
The study also seeks to understand the product trends of different industries. Advertising also plays a huge role to shape kids’ preferences and influence them to buy brands. 36% of the kids claim to definitely go and buy the product because they felt that the ad was nice. Same goes for the Digital and Television categories, where 62% of the kids feel that TV is not only for entertainment but also a source of information. For example, 63% of the kids watch English channels to improve their English. The study found that in Digital category, 17% of the Kids who use internet, have accounts on Facebook and they mostly use Facebook for Chatting (15%) and 55% of internet users feel internet is a close ‘buddy’.
With the ability to demonstrate how kids act as brand consultants / active agents, Kantar IMRB’s KidScan is a marketers’ minefield of information.
Key Learnings
1. Wearing Latest Fashion is Important for 69% of the Kids
2. Deciding what to wear evokes a feeling of confusion in 41% of the kids
3. 62% of the Kids feel that TV is not only for entertainment but also a source of information
4 77% of the Kids feel that it is important to save money for the future
5. 1 in 2 Kids access Internet without anyone’s help
6. 4 in 10 kids watch serials even when their mother is not watching
7. 63% of the kids watch English channels to improve their English
8. Kids spend 48 minutes on an average school day and 60 minutes on a holiday using a mobile phone/tablet
9. 63% of the Kids spend their pocket money on biscuits
10. 36% of the kids claim to definitely go and buy the product because they felt that the ad was nice
MUMBAI: Star World exited and AXN entered the top five English entertainment channels’ list. In the lifestyle and English Movies genre, players saw mixed ratings as Sony Pix slipped two slots according to BARC week 21.
English Entertainment
Comedy Central HD emerged on the number one position with 277 Impressions (000s) sum climbing from 184 Impressions (000s) sum in BARC Week 20. Zee Cafe bagged the second position with 269 Impressions (000s) sum followed by AXN which made an entry into the Top 5 with 179 Impressions (000s) sum.
FX with 139 Impressions (000s) sum came at the fourth position. Colors Infinity SD stood at the fifth spot with a fall in ratings with 127 Impressions (000s) sum as compared to 144 Impressions (000s) sum last week.
Infotainment
History TV18 pocketed the first position with 4335 Impressions (000s) sum as compared to 4015 Impressions (000s) sum last week followed by Discovery Channel with 3724 Impressions (000s) sum.
National Geographic Channel and Animal Planet achieved third and fourth positions respectively with 2631 Impressions (000s) sum and 2614 Impressions (000s) sum.
Although retaining the fifth position, Nat Geo Wild’s ratings fell with 2600 Impressions (000s) sum as compared to 2769 Impressions (000s) sum last week.
Lifestyle
FYI TV18 almost doubled its ratings eventually emerging at the numero uno position with 1452 Impressions (000s) sum as compared to 738 Impressions (000s) sum last week. Living Foodz and Food Food took second and third spots this time, respectively, with 1273 Impressions (000s) sum and 736 Impressions (000s) sum.
Fox Life with 564 Impressions (000s) sum bagged the fourth position followed by TLC with 524 Impressions (000s) sum.
English Movies
With an increase in ratings, Star Movies hopped to the number one position with 3253 Impressions (000s) as compared to 2799 Impressions (000s) sum in week 20.
Movies Now achieved the second position with 2201 Impressions (000s) sum and Sony Pix slipped with 1974 Impressions (000s) sum to the third position. Movies Now 2 and HBO interchanged their positions and came fourth and fifth spot this time, respectively, with 1970 Impressions (000s) sum and 1962 Impressions (000s) sum.
CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.
“As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”
The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.
“Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.
A few of the highly-anticipated series confirmed for launch include:
Man Fire Food
Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.
Dinner at Tiffani’s
Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.
Unwrapped 2.0
Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.
Cake Hunters
The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?
Unique Sweets
Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.
CANNES: Corus Entertainment, the leader in specialty entertainment with six of the top 10 specialty channels in Canada, has announced that it is introducing Cooking Channel, a 24-hour network that caters to avid food lovers, in Canada on December 12, 2016. From the creators of Food Network, Cooking Channel is the answer to a growing appetite for more content devoted to food and cooking in every dimension; from global cuisines to international travel, to food history and unconventional how-tos. A perfect pairing to Food Network Canada, Cooking Channel expands Corus’ dominance in the food and lifestyle genre and joins the company’s roster of lifestyle channels including: Food Network Canada, HGTV Canada, W Network, Slice, DIY Network and OWN: Oprah Winfrey Network Canada.
“As leaders in specialty content, we are continuously evaluating our portfolio to ensure we are delivering audiences the best in entertainment,” said Corus Entertainment executive vice president and COO Barbara Williams. “As the interest in food content continues to grow, we see an opportunity to add the tremendously successful Cooking Channel brand to our portfolio. With Cooking Channel’s focus on serving those passionate about food and cooking, Food Network Canada will continue to bring Canadians dynamic, new entertainment-driven food related programming.”
The launch of Cooking Channel in Canada is an extension of Corus’ long-term partnership with Scripps Networks Interactive, leading developer of engaging lifestyle content whose media portfolio includes: Food Network, HGTV and DIY Network. Since Scripps Networks’ launch of Cooking Channel in the United States in 2010, ratings and impressions have grown exponentially for core demographics (A25-54 / W25-54), averaging gains of more than 50% to date while growing its distribution to US households by 20%. The network most recently wrapped Q3 2016 notching its highest-rated, most-watched quarter to date marking 15 consecutive quarters of quarter-to-quarter growth.
“Cooking Channel is a complementary network to Food Network and a leading lifestyle brand in the United States,” said Jim Samples, President, International, Scripps Networks Interactive. “As it has in the U.S., Cooking Channel will satiate audiences’ growing hunger for more food lifestyle programming in Canada and fuel their passion and curiosity for cooking and entertainment.” Cooking Channel in Canada is a rebrand of W Movies.
A few of the highly-anticipated series confirmed for launch include:
Man Fire Food
Man Fire Food stars Canadian chef Roger Mooking and features the inventive ways to cook with fire. From small campfires to creative custom-made grills and smokers, they visit home cooks, pitmasters and chefs who are fascinated by fire and food. The smoke signals take Roger Mooking across the country, including the American South for different styles of regional barbecue, the Pacific Northwest for a tribal salmon bake and New England for a unique seafood feast. Man Fire Food celebrates the passion for building and cooking with fire.
Dinner at Tiffani’s
Tiffani Thiessen invites her celebrity friends over for good company, great stories and delicious food. With guests like Jason Priestley, Seth Green, her White Collar co-stars and more, it’s a wonderful blend of dinner, drinks and fun. Come for the party, stay for the food.
Unwrapped 2.0
Unwrapped 2.0 is a fun and fascinating look at the amazing processes, great stories and interesting people behind the creation of some of the most popular snacks. Hosted by Alfonso Ribeiro, Unwrapped 2.0 features everything from classic childhood treats to the latest candy crazes. Whether you like your snacks sweet or savoury, crispy or gooey,Unwrapped 2.0 offers behind-the-scenes access to get you a front row seat to see them made.
Cake Hunters
The perfect party needs the perfect cake, and that’s where Cake Hunters comes in! From weddings to family reunions and more, party hosts meet with three cake designers who present their jaw-dropping concepts to make the perfect complement to their big bashes. And once the winning design is picked, will the cake make it to the big day on time and in one piece?
Unique Sweets
Unique Sweets is an insider’s peek into innovative eateries that are creating the most unique and exciting desserts today. These sweet spots cover the gamut: restaurants with revolutionary pastry chefs; candy shops inventing eye-popping confections; chocolate boutiques with wild artisanal flavours and bakeries producing one-of-a-kind pastries, cakes and cookies in the middle of the night. Wherever there are gooey, crunchy, sticky and sweet treats that you won’t find anywhere else, Unique Sweets will take you there.
MUMBAI: With Comedy Central dominating the English Entertainment genre, other players witness mixed ratings. According to week 30 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals, the English movies space observed increase in ratings dominated by Movies Now. Discovery and Living Foodz continues to top respective spaces.
English Entertainment
Comedy Central climbed up the list dominating the genre with 223 Impressions (000s) followed by AXN at second berth with 160 Impressions (000s). Zee Café took the third spot with 153 Impressions (000s).
Star World stood at the fourth position with 132 Impressions (000s). Colors Infinity SD with 73 Impressions (000s) grabbed the fifth position.
English Movies
Movies Now with an increase in ratings sustained the number one position with 3303 Impressions (000s) as compared to 3159 Impressions (000s) in week 29 followed by Star Movies with an increase in the ratings bagging the second position with 3159 Impressions (000s). Sony Pix secured its third place with 2563 Impressions (000s) followed by Zee Studio which grabbed the fourth place with 1628 Impressions (000s). HBO bagged the fifth position with 1484 Impressions (000s).
Infotainment
Discovery continues its leadership in the space with 5171 Impressions (000s), followed by National Geographic Channel with 3671 Impressions (000s) on second position. History TV 18 grabbed third place with 3112 Impressions (000s).
Animal Planet with 2785 Impressions (000s) and Nat Geo Wild secured fourth and fifth place respectively.
Lifestyle
Living Foodz stood on top position with 1915 Impressions (000s. Fix Life secured second spot with 712 Impressions (000s), followed by TLC on third place with 689 Impressions (000s). Food Food is on fourth position with 558 Impressions (000s), followed by Travel XP HD with 298 Impressions (000s) on last spot.
