Tag: Lifestyle

Weekend Unwind with: ThinkInk Communications CEO & founder Radhika Nihalani
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

This week’s session features ThinkInk Communications CEO and founder Radhika Nihalani, who has a proven track record of designing and delivering strategic communication plans and campaigns that have a long-term impact on the brand’s target audience.

Nihalani set up Think Ink Communications to offer effective and engaging PR solutions. With over 15+ years of expansive experience across fields.

Nihalani’s repertoire of work includes corporate communications, media relations, and image management. Prior to founding Think Ink Communications, Nihalani led publicity strategies for personalities like Ronnie Screwvala and Shiamak Davar and brands like Imagine TV, Wizcraft, and Blue Dart, amongst others. In a short span of five years, Radhika has led Think Ink Communications to be recognised as one of the top ten PR agencies in the country that offers the most innovative PR solutions in the business.

Till date, the company has serviced over 100 clients across hospitality, lifestyle, entertainment, and corporate. An avid reader and traveller, Nihalani’s passion also includes fitness and music.

So, without further ado, here it goes…
- Your mantra for life
Aim for the stars, and the sky will be yours one day.
- A book you are currently reading/plan to read
I haven’t found time to read a book in a while. But I am a huge fan of thrillers and plan to get my hands on the latest Keigo Higashino book soon.
- Your fitness mantra, especially during the pandemic
Every day, set aside 30 minutes for yourself to do something you enjoy, such as running, walking, stretching, climbing stairs, or dancing. Intensity is not as important as consistency.
- Your comfort food
Pizza, pasta, butter chicken!
- When the chips are down a quote/ philosophy that keeps you going
There is nothing that can’t be figured out.
- Your guilty pleasure
Instagram.
- When was the last time you tried something new?
I am a mother of two who owns and operates two businesses; I am constantly trying new things. 🙂
- A life lesson you learnt the hard way
Humour helps you sail through the hardest situations.
- What gets you excited about life?
The thrill of setting personal and professional goals for myself and seeing them come true!
- What’s on top of your bucket list?
Opening many new verticals in my company and buying a vacation home.
- If you could give one piece of advice to your younger self, what would it be?
Never stop working hard.
- One thing you would most like to change about the world
Less hate and less judgement.
- An activity that keeps you motivated / charged during tough times
Thinking of ideas and figuring out solutions. It completely revitalises me!
- What lifts your spirits when life gets you down?
Hanging out with my children!
- Your go-to stress buster
A good run!
November 12, 2022
Skechers India names Kriti Sanon as its new brand ambassador

Mumbai: Skechers, a lifestyle footwear brand, on Monday announced actress Kriti Sanon as a new brand ambassador for Skechers India. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.

Commenting on this association, Skechers South Asia CEO Rahul Vira said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Sanon is a fashion icon for young consumers, and her influence, paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Sanon being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”

Speaking on her new partnership with Skechers, Sanon added, “Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans.”

Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women, and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online at Skechers.in.

November 7, 2022
Jagran New Media’s HerZindagi expands into the Tamil market

Mumbai: Jagran New Media’s lifestyle website HerZindagi.com announced its entry into the Indic language landscape with the launch of its Tamil site, following its success in Hindi and English. HerZindagi.com in Tamil brings to its readers an array of content tailored for women, across the topics of fashion, beauty, shopping, recipes, travel, kitchen hacks, finance, and more. With this launch, Jagran New Media expands its reach to a new section of readers across the globe. It is one of many steps in its incredible growth trajectory and expansion plan to bring the magic of HerZindagi to everyone.

Jagran New Media CEO Bharat Gupta said, “Indian digital users are growing exponentially, especially from tier two and three cities. It is no surprise that 75 per cent of that growth is coming from Indic language users, compared to a mere three per cent of English language users in India. With a brand like HerZindagi, which has already won the trust of its readers in the Hindi heartland, it is the logical next step for us to take this exciting platform to the readers in the south of India.”

Associate VP and business head of health & lifestyle verticals Megha Mamgain said, “Our teams are carefully studying the interests of Tamil readers and creating content that captures regional nuances, is relatable, accurate, and adds value to the lives of our readers. We hope to serve this carefully created content to Tamil readers in India and across the world. Using what we’ve learned from the success of HerZindagi.com in Hindi, we hope to put the interests of Tamil women readers front and center.”

HerZindagi, the company added, has a user base of over 19 million. HerZindagi was launched in 2018 with the aim of creating a platform to serve the interests of women. HerZindagi has consistently served original, credible, and relatable content. In a digital environment where male users and GenZ took precedence, HerZindagi brought the focus to the needs and wants of the mature women of today.

Strengthened by the trust of its millions of users, HerZindagi is now expanding its reach with this Tamil launch. With this launch, HerZindagi.com is expanding its reach in the South Indian market with the larger intent to launch in Telugu, Kannada, and Malayalam in the upcoming months.

With the same commitment to serving original, expert-backed content that is utility-based, HerZindagi Tamil offers to bring value and enrich the lives of its readers. The content has been crafted keeping in mind the interests and sensibilities of the Tamil audience. Along with text articles, the site also offers Google Web Story format, which will allow users to experience the rich media, tappable stories that are created for a mobile first experience.

October 28, 2022
Quaker and Euromonitor release report on ‘Lifestyle Choices and Ageing Perception of Urban Indians’

Mumbai: On the occasion of World Food Day and National Nutrition Month 2022, PepsiCo India, through its brand, Quaker, and London-based market research major, Euromonitor International, released a research study on ‘Lifestyle Choices & Ageing Perception of Urban Indians’.

The launch of the report was followed by a panel discussion in collaboration with the Confederation of Indian Industry (CII) around the key findings and the importance of incorporating healthy ageing habits to ensure holistic health.

The panel discussion, which was moderated by GotoChef founder and CEO Kavneet Sahni, included eminent names like celebrity chef and Quaker brand ambassador Vikas Khanna, Asian Para Games Gold medalist and Tokyo Paralympian Ekta Bhyan, PepsiCo India senior director of marketing-foods Anshul Khanna, health and wellness consultant & Weljiii founder & CEO Preeti Rao, and Delhi University professor from the department of food technology Eram Rao.

The report revealed that 82 per cent of the gen-X audience (those people aged 41 years and above) feel their own age or younger, while 40 per cent of the gen-Z audience (18–25 years of age) and 46 per cent of the millennial audience (26–40 years of age) feel older than their current age. Low energy, general tiredness, and poor immune health are some of the internal factors that lead to respondents feeling older than their own age.

Interestingly, data also shows that over 40 per cent of gen-X never skip breakfast, while busy mornings and long workdays affect the breakfast patterns of the younger lot, with over 50 per cent of gen-Z and 61 per cent of millennials tending to skip breakfast. However, since the pandemic, 82 per cent of the total respondents have started incorporating more wholesome breakfasts, especially multigrains such as oats, into their approach towards healthy ageing.

The survey, conducted to better understand the overall well-being of Indian consumers, also highlighted that since the pandemic, over 90 per cent of respondents have started adopting habits that support healthy ageing. Indians have become more cognizant of improving digestive health, reducing stress levels, and enhancing immunity. The study indicates that over 70 per cent of respondents have improved their nutrition intake, with 44 per cent consuming vitamins and supplements daily. The report also sheds light on breakfast being considered as the most important meal of the day, with 82 per cent of respondents intending to start incorporating more wholesome breakfast as part of their healthy habits.

Speaking at the event, Khanna said, “It is encouraging to see the younger generation making conscious efforts towards better health and seeking ways to incorporate more nutrition into their daily lives. The pandemic brought the food community together in a completely new way, supporting each other in their journey to stay fit and eat better. We even saw chefs across the world join the conversation with interesting and fun recipes that encourage better eating. Through my continued association with Quaker, my goal is to provide people with nutritious yet tasty recipes that appeal to today’s generation as well. Incorporating a wholesome breakfast into one’s daily regime is a must for those embarking on their healthy ageing journey, and I personally consider breakfast to be the most important meal of the day.”

Talking about the study findings, PepsiCo India associate director and category lead-Quaker portfolio Sonam Vij said, “The survey provided us with unique insights and views of Indians on aging. According to the study, gen-X feels younger by following a healthy routine, whereas young India feels older than their current age. However, it was good to see the shift towards a better quality of life with over 90 per cent of respondents incorporating healthy ageing habits into their daily routine.”

She added, “Breakfast being one of the most important meals of the day, the survey revealed that oats and cereals are the preferred choices for people who are working towards incorporating wholesome breakfast into their daily routine. Much to our delight, the survey also revealed that Quaker Oats is among the most consumed breakfast cereals across India, highlighting its nutrition quotient and the value it adds to the lives of consumers who are choosing healthier options. With our philosophy of winning with pep+, we are consistently working towards addressing changing consumer and societal needs, and with Quaker Oats, we provide consumers with nutritious yet quick and delicious recipes.”

Euromonitor International consultant Dilip Radhakrishna commented, “Indians across age groups of 18 to 40 feel older than their current age, primarily due to their poor nutrition intake. However, since the pandemic, 90 per cent of people have started incorporating habits for healthy ageing and over 70 per cent have improved their nutrition intake. People believe that higher consumption of vegetables, fruits, and wholegrains will improve their overall health. A majority of people believe that breakfast cereals, such as oats, provide lasting energy and resolve digestive health issues. In fact, those who take wholegrains consume them every day or every alternate day in a week with an average of one-two servings per meal.”

The research was conducted with over 1,000 respondents aged 18 and above, living across four key metros: Delhi, Mumbai, Bangalore, and Kolkata. With a key focus on understanding multiple factors which impact overall health, the study helped in identifying drivers and deterrents to good health. It also mapped the changing behaviours of Indians towards overall health and wellbeing, energy, and weight management, which are top priorities for better health.

Key findings of the report:

    Over 70 per cent of respondents have improved their nutrition intake, with 44 per cent consuming vitamins and supplements daily.

    The gen-X audience understands their body, lifestyle and needs, with 82 per cent of those surveyed feeling their own age or younger.

    82 per cent of the total respondents have now started incorporating more wholesome breakfasts, especially multigrains such as oats, into their approach towards healthy ageing.

    40 per cent of gen-Z and 46 per cent of millennials believe they are older than their actual age. However, over 90 per cent of the total respondents, including gen-Z and millennials, are now taking steps to support healthy ageing.

    Digestive health and fatigue are primary health concerns for almost 40 per cent of respondents.

    Over 40 per cent of gen-X never skip breakfast, while busy mornings and long workdays affect the breakfast patterns of the younger lot—over 50 per cent of gen-Z and 61 per cent of millennials tend to skip breakfast.

    Overall health & wellbeing, energy, and weight management are the top priorities of respondents for better health.

October 15, 2022
Nykaa partners with Apparel Group to enter Gulf markets; sees it as a multi-year growth opportunity

Mumbai: Nykaa, the Indian fashion and cosmetics retailer, has tied up with the Middle East based fashion and lifestyle retail giant, Apparel Group. With this strategic alliance, the former aims to utilise the latter’s robust retail infrastructure network and deep market relationships to recreate its beauty retail platform and build distinctive Gulf Cooperation Council (GCC) focused beauty offerings in UAE, Kingdom of Saudi Arabia (KSA), Qatar, Oman, Kuwait and Bahrain.

The joint venture will create an omnichannel, multi-retail brand for the Middle East with Nykaa holding a 55 per cent stake in the new entity and the remaining 45 per cent will be owned by Apparel Group.

As per reports, Nykaa CEO Falguni Nayyar believes that the per capita consumption of beauty is very high in the GCC region, and the company views it as a multi-year growth opportunity.

As per Elara Capital senior vice president – research analyst of media, consumer discretionary and internet Karan Taurani’s margins in the GCC market is far superior as compared to India (around 48-50 per cent gross margin). Nykaa’s gross merchandise value (GMV) contribution from private labels currently is 11.2 per cent, which can potentially lead to 10-15 per cent higher sales volume for this segment in the near term due to new market expansion, he points out.

“As per our assessment, this joint venture will thereby have a positive impact of one-two per cent on growth rates for the overall beauty and personal care (BPC) segment; it may be margin dilutive initially due to investment in the overseas market (creating brand awareness) but will impact earnings positively, once they achieve scale,” says Taurani.

Elara Capital has estimated 23.7 per cent revenue compound annual growth (CAGR) for the Nykaa BPC segment in the upcoming years, he adds.

For the record, Nykaa has 112 retail stores in India (as of 30 June), catering to approximately 28,000 pin codes and offering over 4,500 brands across platforms. Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in the United Arab Emirates (UAE). It is home to over 75 lifestyle and beauty brands with over 2,000 stores in 14 countries.

October 7, 2022
Lifestyle rolls out new campaign ‘Glam up & Style up’ ahead of festive season

Mumbai: Lifestyle has announced its latest campaign “Glam up & Style up” with the aim of encouraging all fashion lovers to elevate their style with the brand’s new collection ahead of the festive celebrations.

Conceptualised by Wunderman Thompson, Lifestyle launches the campaign with two quick, snappy, and fun 15-second digital-only films.

With this development, the brand intends to amplify the campaign through multiple celeb and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. Lifestyle plans to highlight the importance of having fun while you explore your options by becoming the ‘brand of choice’ this festive season.

Both films showcase the stylish range of season’s must-haves available at Lifestyle with a high-celebrational vibe, almost like the trending reels made by fashion influencers around the world.

Lifestyle is one of the few brands that has taken a step forward by designing a campaign film with a jump-cut style video. It intends to leverage the current trending format of short-form social videos as a new way of engaging with its customers. Each of the two films features four stylish ensembles from Lifestyle’s latest range, with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season.

Speaking about the campaign, Lifestyle assistant vice president and head of marketing Rohini Haldea said, “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”

Sharing the idea behind, Wunderman Thompson senior national creative director Priya Shivakumar commented, “We have all looked at the reels and enjoyed the seamless transitions, the synchronised steps, and the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to wear. Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”

September 28, 2022
Zee Zest has a 40% market share in the lifestyle category, says business head, Amit Nair

Mumbai: Since its inception in 2020, Zee Entertainment Enterprises’ first lifestyle channel, Zee Zest, has established itself with a diverse and comprehensive lineup of shows.

Zee Zest, which is known for its global content, hosts a great mix of Indian and international lifestyle and infotainment shows.

The channel’s content includes food, travel, lifestyle, home improvement, wellness, culture, and do it yourself (DIY). Apart from producing travel category shows including Kahani Kashmir Ki, Shonar Bengal, Safari India, Mast Maharashtra, and Goan Gullies, the channel also has highly popular food shows like Patt-ay ki baat, Taste Ki Gully, Papad Pickles Aur Pyaala, Simple Korea, and The Baker’s Table.

In an exclusive conversation with Indiantelevision.com, Zee Zest’s business head Amit Nair talked about the content & business strategy for Zee Zest shows. With a key focus on bringing original content to the platform, Nair added 100+ hours of original content every year across food & travel, in partnership with award-winning chefs, anchors, influencers, celebrities, and hosts. From documenting the evolving Indian culture and contextualizing it for modern sensibilities, he created a contemporary brand identity for both Living Foodz and Zee Zest, on-air, online, and on-ground.

By delivering substantial revenue growth through a combination of advertisements, subscriptions, and syndication, Nair oversees all major functions of the brand, including business strategy, content, editorial, marketing, and product development.

With over 10 years of experience at Zee Zest, he was instrumental in the acquisition of major international titles and the development of relationships with top international distributors such as BBC, Freemantle and Banijay. He also built mega tent poles, including “Ganga–The Soul of India” with Dia Mirza, “Station Master’s Tiffin” with Ranveer Brar, and “Fit, Fab and Feast” with Huma Qureshi.

Edited Excerpts:

On Zee zest’s viewership

Amit: Zee Zest’s viewership is always in the top ranking. They have overshadowed their competitors every year. We have 40 per cent market share. There are five or six players in this market, and we always keep 40 to 42 per cent viewership as our benchmark to be there.

On Indian content growth

Amit: We are looking at a high-growth strategy right now. So we are investing significantly in content. Indian stories have more takers than international stories. When you create content for India or the Indian market, there are many more takers as compared to international stories. Our primary goal is to produce original content from India.

On the importance of user-generated content

Amit: Zee Zest is looking forward to collaborating with content creators to develop unique content, preferably recipe shows. Audiences watch user-generated content to be entertained as well as to learn something.

User-generated content has its importance, and it’s something that we’ve also been keenly looking into because certain formats want to develop where a user is a central person where we can develop ideas and content around them.

There are several formats currently. The easiest is the one where, if it’s a food show, you invite them to be part of the audience or share something that’s part of the entire theme of the particular show.

Zee Zest will soon focus on user-generated content where users want to express themselves, their skills, and their talents. We are trying to balance this entire thing by keeping audiences engaged but at the same time engaging with our advertisers and with the users as well so that we bring them on a platform that gives them better reach.

On Zee Zest’s online reach

Amit: The channel has about three million users per month and is among the top 15 websites in the country. It’s a multi-platform brand. We don’t want Zee Zest to be just a television-centric brand. Since our users search for us or various media, they are different from TV. As a publishing platform, it makes perfect sense for us to not only provide a platform to watch a point of view, but also to serve as a handy guide for their lifestyle.

The social media platform offers recipes and interactive content as a way to make it happen, while the channel offers interesting viewing content. Web platforms and events have become the two-way communication channels between the audience and the brand.

Zee Zest is investing in the web platform as well. We’re also looking to buy a couple of untitled Intellectual Properties (IPs) this year, which will be mostly online. So several more ideas are being put into play. And all of this will be taking shape next year.

On the competition in the OTT space

Amit: Interest among the audience has remained unchanged. We always find our audiences when there is new content because that is when we create content that is entirely original, new, and innovative. It’s a mix of finding and wanting the content rather than the medium, which is particularly important.

On regional collaborations

Amit: Zee Zest, along with the network’s sub-channels (regional channels), is venturing into various regional collaborations. While Mast Maharashtra and Sonar Bengal are already on Zee Zest’s channel, the upcoming show Highway Dream will start in mid-September and will be on Zee’s south sub-channel. There are a lot of insights, knowledge, audience insights, and so on.

On new content and ideas

Amit: We have a great ideation cell internally, which manages to churn out some interesting formats and ideas. Now, these ideas are also taken to advertisers, where they find fitment. The newly launched eight-episode series Luxe Pins aims to let the audience experience exclusivity through the host’s eyes.

September 1, 2022
Jagran New Media continues to grow; crosses 100 mn users mark

Mumbai: Jagran New Media (JNM), a digital arm of Jagran Prakashan said that it has surpassed 100 million users in the news/information category. According to the report ‘Comscore MMX Multi-Platform: June’22,’ as JNM reported, the company registered a growth of 19 per cent in total unique visitors to 100.60 million. With 384 million total views and 485 million minutes time spent, JNM said that it has witnessed an annual growth of four per cent in total unique visitors and consolidated its position as one of India’s top ten news and information publishers, which augurs well for monetisation.

Jagran New Media provides real-time content across genres, with news and politics being the primary drivers. Education, lifestyle, health, auto, and technology are also significant contributors to this growth, it said.

Jagran New Media CEO Bharat Gupta said, “Content, technology, and policy are the new building blocks for any new-age media company. Our mission is to produce factual and credible content that enables and empowers the new India through knowledge, information, and POV towards better health, better education, and better growth, leading to an inclusive and progressive society. We have made significant investments in content + technology to provide an engaging and secure experience at the product end, while also protecting the digital expansion of Cookie Fadeout through the use of the DMP.”

“News/information category witnessed a drop in FY 2021-22. The algorithm change aimed at making the news ecosystem more expert-driven, authoritative, and trust-based, as well as the post-UP election traffic, were the two big reasons for this drop. Eight out of the top 10 news and information companies witnessed a sharp annual decline. Thanks to our audience-first strategy, wherein we have different products for different audience segments, which helped Jagran New Media witness growth. In all, we are gearing up for the next billion users by way of a scalable and sustainable business model,” he further explained.

Jagran New Media chief revenue officer Gaurav Arora said, “We are all set for the festive season and are hopeful of an action-packed season this year. Our primary goal at Jagran is to reach out to our advertisers with innovative solutions across genres. The segmented approach has previously yielded results, and we are currently aiming high in the auto, tech, lifestyle, FMCG, and gaming categories as part of our overall revenue plan. We are introducing new products and IP’s to enable brand solutions that are out of the ordinary.”

Jagran New Media has an array of offerings under the media and publishing category. Within the Hindi news and information category, the company’s flagship brand, Jagran.com, further consolidated its position with constant growth in terms of users, page views, and time spent. It clocked a reach of 44.61 million unique visitors, 166 million total views, and 229 million total minutes of reach.

In the education category, JagranJosh.com said that it has 43.79 million total unique visitors, 124 million total views, and 140 million minutes of spent time and registered a growth of 98 per cent in total unique visitors, 86 per cent in total views, and 87 per cent in total minutes. JagranJosh.com also registered an annual growth of 138 per cent in total unique visitors, 167 per cent in total views, and 171 per cent in total minutes.

In the health segment, Onlymyhealth.com maintained its leadership position in the Indian health-information category with 7.09 million total unique visitors, 11 million total views, and 13 million total minutes time spent, registering a monthly growth of 30 per cent in total unique visitors, 41 per cent in total views, and 30 per cent in total minutes, and an annual growth of 91 per cent in total unique visitors, 23 per cent in total views, and a 28 per cent increase in total minutes.

In the women’s and lifestyle category, HerZindagi.com maintained 18.22 million total unique visitors, 28 million total views, and 31 million total minutes. JNM consolidated its video presence by clocking 67.18 million video views and witnessed a growth of 120 per cent during the month of June’22 (Source: YT analytics).

August 2, 2022
ZeeZest.com features Ali Fazal on the digital cover

Mumbai: India’s favourite multiformat lifestyle portal, ZeeZest.com unveils its June Digital Cover featuring global artiste Ali Fazal, one of the most sought-after Indian actors in international cinema, as its cover star. As one of India’s most dashing exports to Hollywood, Fazal’s poetic looks and noteworthy acting chops make him the next big crossover star to make India proud.

As the June Cover Star, shot by ZeeZest.com’s exclusive photographer Atul Kasbekar, the multifaceted actor opens up about his commercial Hollywood projects such as Death On The Nile and Kandahar co-starring Gerard Butler, sharing screen space with international icons such as Dame Judi Dench, Gal Gadot, and Kenneth Branagh.

He also shares his thoughts on the ‘Guddu Bhaiya’ fever in India, and his relationship with his partner in life and business – Richa Chadha.

ZeeZest.com’s digital cover shoots, shot exclusively by celebrated photographer and lifestyle influencer Atul Kasbekar, are an endeavour to interact and engage with lifestyle audiences on digital mediums of their choice. Featuring diverse celebrities, the glamourous photoshoots capture snapshots of the many moods, passions, and aspirations of celebrities and the movers and shakers of influence today. As a digital pioneer launched in 2021, ZeeZest.com is a millennial-friendly platform featuring some of the biggest celebrities such as Kate Winslet, Emma Corrin, Farhan Akhtar, Manoj Bajpayee, Prateek Kuhad, Vir Das and bringing their fans up, close, and personal to their icons.

Speaking about being the digital cover for ZeeZest.com’s Ali Fazal said, “I am excited to be on the June digital cover of ZeeZest.com. Given that the website is all about food, travel, wellness, etc. it is great to reach out to my fans across the world and speak about what I love the most in these aspects. The cover story is full of zest and some interesting trivia about my life. I had a good time being a part of it and I hope that the readers enjoy it too.”

Zee Zest’s Business Head Amit Nair said, “ZeeZest.com has always believed in creating impactful and engaging content. The response to our digital covers in the past six months has been stupendous, engaging readers at a phenomenal scale. Ali, with his perseverance and gradual rise to eminence, matches our brand philosophy effortlessly with his personality and performance compelling the global audience to notice his calibre. His fervour and influence make him ideal for ZeeZest.com’s June 2022 digital cover.”

June 11, 2022
Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

Mumbai: Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear.

The film is a continuation of the brand’s successful ‘Dil Se Diwali’ campaign and it depicts a story about the joy of dressing up and wearing festive finest that makes it a memorable Diwali. The campaign attempts to bring this moment alive with a memorable song.

“Dil Se Diwali comes back for the third year, this time looking a little inward to capture the real spirit of the festive season. Fact is, we have spent many months in our tracks and comfy clothes and there is a longing to play dress up and recapture that magic of mirror and self, transforming into a version of ourselves we look forward to meeting,” said Wunderman Thompson India national creative director Priya Shivakumar.

“This season, Lifestyle celebrates the joy of dressing up, and the light that hope brings, as a promise of better times and a return to normalcy. While we don our festive sparkle to mark the season, Lifestyle does its bit once again, to ensure it’s a Diwali that’s all heart,” she added.

The all-new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind.

“The Dil Se Diwali film is a celebration of all the unique moments that come together in this festival – from emotions, feelings right down to fashion, the video will remind everybody of their favourite Diwali moments,” remarked Lifestyle assistant VP marketing Rohini Haldea. “Our all-new festive collection has also been curated keeping in mind the occasions that Diwali brings forth. We are ensuring that no matter what the consumer mindset is, they will be dressed to stand out.”

October 23, 2021