ITV

Tag: Lifestyle International

  • Farhan Akhtar to endorse Code by Lifestyle

    Farhan Akhtar to endorse Code by Lifestyle

    MUMBAI: Actor-filmmaker Farhan Akhtar has been appointed as the brand ambassador for menswear brand ‘Code by Lifestyle’.

     

    “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand,” said Akhtar.

     

    “Farhan Akhtar has been chosen as he wholly symbolises the Code Man with his effortless style, confidence and versatility. Farhan’s achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador,” said Lifestyle International Pvt. Ltd managing director Kabir Lumba.

     

    A new campaign for the brand captures Akhtar’s myriad facets in the latest Spring Summer collection of Code, while highlighting the brand’s philosophy ‘Live by your Code.’

     

    The Code formals boasts elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in fabrics such as cottons and linens; and the Code casuals comprises a sunny range of blazers, shirts, trousers and T-shirts in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range. The clothes are priced between Rs 599 and Rs 4,599.

  • Deepika Padukone to endorse ‘Melange by Lifestyle’

    Deepika Padukone to endorse ‘Melange by Lifestyle’

    NEW DELHI: Deepika Padukone, who is gradually making a niche in television commercials with her lively style, has been picked up as the brand ambassador by Lifestyle International for its Ethnic Wear Brand – Melange.

     

    Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store reaching out to the primary audience of the brand which is 18 to 32 years old urban female.

     

    According to a Lifestyle spokesperson, Melange by Lifestyle has been growing at a phenomenal rate and is today a Rs 100 crore brand. Melange by Lifestyle has a presence across 40 Lifestyle stores and six exclusive stores.

     

    Landmark Group MD Kabir Lumba said “Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience”. 

     

    Padukone added: “Melange by Lifestyle has an amazing range of Salwar, Kurtas & Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman”.