ITV

Tag: lifestyle content

  • Harshit Sahni steps up as senior director at Warner Bros. Discovery

    Harshit Sahni steps up as senior director at Warner Bros. Discovery

    MUMBAI: Big moves, bigger responsibilities—Harshit Sahni has taken on a new leadership role as senior director – cluster revenue head for factual & lifestyle, eurosport, international business – south Asia at Warner Bros. Discovery. With over two decades of experience in media, advertising, and revenue strategy, Sahni is all set to steer the business into new territories of growth and innovation.

    Having already made an impact as cluster revenue head since September 2024, Sahni now takes the reins at a crucial time for the industry. With advertising dynamics shifting and digital transformation accelerating, he aims to push the boundaries of content monetisation and strategic partnerships in south Asia’s evolving media ecosystem.

    His track record speaks volumes. At Warner Bros. Discovery and previously at Discovery Inc., Sony Pictures Networks, and Star News, Sahni has consistently driven advertising revenue, built strategic partnerships, and spearheaded innovative sales models. From launching ad-sales operations in Bangladesh, Sri Lanka, and the Maldives to securing 80 per cent market share in key partnerships, he has been a key player in shaping the industry’s revenue streams.

    A results-driven leader, Sahni has a history of crafting integrated advertising solutions, establishing new revenue streams, and pioneering business models that redefine commercial success. His ability to forecast trends, optimise advertising strategies, and execute high-impact campaigns makes him a force to reckon with in the world of factual entertainment and lifestyle content.

    The future of factual & lifestyle media in south Asia looks promising, and with Sahni leading the charge, expect innovative advertising models, strategic brand partnerships, and bold revenue strategies that redefine content monetisation.

  • DistroTV expands distribution, now streaming free on VIZIO Smart TVs

    DistroTV expands distribution, now streaming free on VIZIO Smart TVs

    Mumbai: DistroTV, the nation’s largest, independent, free, ad-supported streaming TV (Fast) app on Friday announced that it is expanding its content offerings to Vizio. Now millions of Vizio users can stream DistroTV’s impressive and diverse content lineup — 270 channels and growing plus thousands of hours of VOD content — for free, anytime on the VIZIO Smart TV platform.

    DistroTV features over 270 multicultural channels and is growing, with everything from news, sports, movies, music & entertainment, and lifestyle content. This includes original content and new channel offerings that cater to English, Southeast Asian / Indian and Spanish-speaking audiences, as well as a recently released channel bundle that targets the African community. It is available to stream for free in over 60 markets through its apps on streaming devices and smart TVs, as well as worldwide on the web through Distro.tv, the platform truly features something for every viewer. No registration, sign-up, or fees are required.

    DistroTV’s comprehensive streaming library includes:

    -An impressive wave of new channels available to stream for free that appeal to DistroTV’s core US, UK, and Canadian audiences which includes a total of.

    -45 sports channels, with the most diverse collection of live & linear mainstream sports, combat sports, niche sports and outdoors channels, like stadium, beIN Sports Xtra, Swerve Sports, Impact Wrestling Channel, Fightnetwork, Wired2Fish, ACL Cornhole, MotoAmerica TV and FuelTV.

    -Broad array of diverse movies & entertainment channels including CineLife by Magnolia Pictures, Kweli TV, Watch It Scream, FrightFlix, Bowery Classics, Dark Matter, CinePride and many more.

    -13 documentary channels, including Goalcast, Magellan TV, Beautiful Planet & True History.
     
    -Notable new additions to the entertainment, lifestyle & food category, including AXS TV Now, Trace Urban, Bite, Planet Eat, and GustoTV.

    -A total of 21 spanish-language channels are available in North America, such as Estrella, beIN Sports XTRA Ñ, Top Cine, Canela.TV, Trace Latina, Casa Comedy and Spanglish and more spanish language entertainment, movie, documentaries, news and sports channels.

    -36 live streaming DistroTV Desi South Asian news, entertainment, and music channels featuring WION, TimesNow, Mastiii, Epic, MirrorNow, BritAsia and much more.

    -African channel bundle, DistroTV Africa, featuring 11 entertainment and music-oriented channels available to stream for free.

    -Providing audiences in the US and Canada with home screen access to must-have apps like Apple TV+, BET+, Disney+, HBO Max, Hulu, FuboTV, Netflix, Paramount+, Peacock, Prime Video and YouTube TV, VIZIO users now have round-the-clock access to DistroTV.

    -VIZIO and DistroTV are aligned in their missions to provide content and access for everyone; including movies and syndicated TV shows in the sports, kids and family, news, lifestyle, gaming, and music categories, and more.

    “We are thrilled to join the VIZIO family, particularly at a time when we are continuing to grow our viewership and channel content at a rapid pace,” said DistroScale co-founder & CEO Navdeep Saini. “By expanding our distribution via VIZIO Smart TVs, we can continue to provide audiences with the content they crave, and all while maintaining our FAST no-sign up, credit card or email required model.”

    DistroScale Country Head-India Vikas Khanchandani said, “US has over 87 per cent homes with at least one Connected TV and other western countries are seeing scale as well. Vizio is one of the largest CTV players in the US market and brings access to a large viewership base within Vizio for Indian content owners. It’s an opportunity to tap into the large advertising market in the US and other western countries and simultaneously combat piracy in those markets. FAST (Free Ad Supported Television) is bringing the lean-back linear experience for users on television and is solving for content discovery with sharper defined cohorts. Distro is focussed on building a very strong South Asian bouquet of content for the diaspora audiences across the world and bring in the ad monetisation through its vast global advertising footprint.”

    “VIZIO appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said VIZIO’s senior director of business development Chris Tanquary. “VIZIO strives to be a place where viewers have endless entertainment options across all categories and genres so there is something for everyone,” Tanquary added.

     

  • Trell’s latest masterclass gives tips to budding content creators

    Trell’s latest masterclass gives tips to budding content creators

    Mumbai: Content creators today have become one of the crucial aspects of product marketing as they influence the decision of buyers, and make recommendations that are beneficial to both the brand and the consumer.

    Against this backdrop, lifestyle content app Trell recently conducted a masterclass with celebrity chef Ranveer Brar and Trell content creator Nilu Thapa, in which they shared their professional experiences and useful tips for budding content creators.

    “The only secret recipe about good content I have nailed down is that I took some time to discover myself in front of the camera through my content,” said Ranveer Brar. “In order to be authentic and to be able to connect with people, it’s important to learn and recognise to be yourself, be unique, and comfortable with your flaws.“

    “The biggest life lesson that I can share is to be patient and consistent with your content. A viral video doesn’t ensure huge followers but a viral video does ensure exposure,” he further added.

    “It is very important to have a vision when you create content, to have your own identity, vibe and signature,” said fashion and beauty influencer Nilu Thapa. “If you create the content blindly by following trends, it might not appear authentic to your audience, and you won’t be able to relate to it as well. It’s essential to create content which is organic, unique, and of the best quality.”

    “The aim of this Masterclass was to give a platform to content creators to learn from renowned influencers and better their content creations on social media,” said Trell’s VP & content head Parul Menghani. “We plan to do a lot of initiatives for content creators and provide them with better opportunities which can help them to grow along with Trell.”

    Trell has content creators creating content on various categories including health and fitness, beauty and personal care, travel, food, and more.

  • Star India partners with Times Internet to distribute IPL on digital in India

    Star India partners with Times Internet to distribute IPL on digital in India

    MUMBAI: Star India has licensed the digital distribution rights for IPL 2014 from Times Internet, the digital arm of the Times of India Group. Star India will offer streaming and video on demand on starsports.com, the Star Sports app, and on mobile operator services powered by Star Sports. Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player. Both companies will market the joint proposition, and Star India will be solely responsible for monetisation, including advertising sales.

     

    Last year, IPL online witnessed a 56 per cent growth in unique visitors, with over 200 million video views. This year, India’s largest media houses will co-distribute IPL, offering unparalleled reach and viewership.

     
    The move deepens Star’s commitment to dramatically shape the sports experience on digital. Launched in June 2013, starsports.com has become the go-to destination for following the best of international sports. It has redefined the sports experience through a revolutionary video timeline that is a first of its kind in the world of sports, and allows the viewer to keep track of live sports as well as catch up on games with ease. The company has also built an advanced technology infrastructure that enables HD quality streaming across multiple devices.

     
    “At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience, ”said Mr. Sanjay Gupta, Chief Operating Officer of Star India. “We want to make IPL the world’s largest sporting event on a digital platform this year.”

     
    Satyan Gajwani, Chief Executive Officer of Times Internet, said, “We have been offering our users IPL for three years, and it continues to be a major driver in consumption and brand, recognized as one of the largest online video events worldwide with rapid growth. Our partnership with Star will enable an even larger reach for the property across digital devices.”

     
    starsports.com is India’s first multi-sports digital service with availability across the web and mobile. Powered by live and video rights, it covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey and tennis.

     
    Times Internet is the largest Indian online media entity, with over 40 million monthly visitors across its numerous digital destinations. Its portfolio includes news, lifestyle content, entertainment, ecommerce, mobile VAS, music & movie streaming, and local services.