ITV

Tag: lifestyle brand

  • ITW Playworx gets communications mandate from furniture firm Furlenco

    ITW Playworx gets communications mandate from furniture firm Furlenco

    MUMBAI: Furniture rental and lifestyle brand Furlenco has signed ITW Playworx, the brand solutions arm of ITW Universe, as its strategic communications partner.  The partnership will focus on driving Furlenco’s communication strategies to enhance its brand narrative and build stronger connections with its target audience.

    As part of this mandate, ITW Playworx, which says it is India’s only full-stack agency offering a complete range of services through a single window,  will craft and execute a comprehensive PR strategy for Furlenco, leveraging innovative approaches to elevate the brand’s visibility. Additionally, ITW Universe will work closely with its  marketing team to amplify the brand’s presence through outdoor advertising (OOH) and sports marketing platforms, ensuring an integrated and impactful outreach.

    Said Fluorenco CEO & fonder Ajith Karimpana: “Furlenco has always strived to create exceptional experiences for the customers by offering premium, flexible home solutions. Partnering with ITW Playworx aligns with our goal of engaging meaningfully with our audience. We are confident this collaboration will help us achieve greater visibility and strengthen our brand’s positioning in the market.”

    ITW Playworx CEO Sidharth Ghosh  said, “Furlenco is redefining modern living, and we are proud to partner with a brand that resonates with urban India’s aspirations. At ITW Playworx, we craft purpose-driven strategies that elevate brands and build deeper emotional connections. This partnership is a valuable opportunity to showcase our expertise in impactful storytelling.”

    ITW Universe co-founder  Bhairav Shanth  opined, “We are excited to be working with a truly new economy brand like Furlenco on boosting its brand presence and salience. An interconnected consumer market requires strategies that are truly integrated across multiple channels and building on the work that ITW Playworx will be doing we will also be helping the brand with a holistic 360 plan spanning across multiple touchpoints such as digital/OTT, sports marketing, OOH and more.”

    ITW Playworx aims to position Furlenco as not just a furniture rental platform but a lifestyle brand that resonates with the modern Indian consumer.

  • “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.

    Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.

    To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    Edited Excerpts:

    On Lavie Luxe’s venture into the perfume category

    The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.

    On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market

    Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.

    On Lavie Luxe ensuring the quality and safety of its perfumes

    Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.

    On customer expectations from Lavie Luxe in the future

    Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.

    On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy

    The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.

  • French Essence joins India International Trade Fair

    French Essence joins India International Trade Fair

    Mumbai: French Essence is a premium lifestyle brand who is known for its aromatic and luxurious fragrance. The brand is proud to announce its participation in the upcoming India International Trade Fair. This prestigious event is scheduled to take place on the 14 to 27 November, from 10:00 am to 7:30 pm, at the India Trade Fair in Pragati Maidan, New Delhi. This sophisticated brand has launched two stunning hampers named ‘French Essence Luxury Bleu Perfume & Deodorant Gift Set for Men’ and ‘French Essence Luxury Aura Perfume & Deodorant Gift Set for Women’. These stunning gift hampers are designed to captivate the discerning tastes of both men and women.

    These exclusive hampers are set to be available at the India International Trade Fair at Hall No. 12-05 and Hall No. 12 at Pragati Maidan, New Delhi. These gift baskets perfectly capture French Essence’s commitment to providing unique and memorable options for each selective person.

    French Essence’s chief marketing officer (CMO), Nidhi Gupta expressed her excitement by saying, “We are thrilled to be a part of the India International Trade Fair, one of the most significant platforms for showcasing our brand’s excellence in luxury lifestyle products. With our curated gifting hampers for both men and women, we aim to provide visitors with a glimpse of the elegance, quality, and craftsmanship that French Essence is known for.”

    The India International Trade Fair, held annually at Pragati Maidan, New Delhi, is a highly anticipated event that brings together businesses, entrepreneurs, and consumers from around the world. The fair serves as a crucial platform for networking, promoting brand awareness, and exploring opportunities for growth and collaboration. And the agenda of the event aligns perfectly with the objective of French Essence. The brand seeks to establish a stronger presence in the Indian market and expand its network of clientele. This trade fair represents an exciting opportunity for French Essence to connect with a diverse audience that appreciates the artistry, elegance, and timeless appeal of their products.

  • Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Mumbai: Leading lifestyle & fitness brands boAt and cult.fit have joined hands to launch a first-of-a-kind at-home workout program, Fitness Xtended.

    The six-week programme is a combination of yoga, strength and conditioning exercises, and HIIT workouts curated by some of the most popular fitness & lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa.

    This partnership emphasises the beauty of performing fitness along with accurate tracking and the impact that it can have when done together.

    The programme provides exclusive fitness videos on boAt’s crest app that can be accessed by anyone who owns select boAt smartwatches. The content is also available on the cult.fit app.

    The programme includes two phases of three weeks each and will cover 24 sessions over six weeks. Going forward, both brands plan to come up with more unique content and initiate various promotional activities on digital under the ‘Fitness Xtended’ campaign to reach a larger audience.

    Expressing his thoughts about the partnership, cult.fit growth and business head Naresh Krishnaswamy said. “We have always emphasised the importance and value of fitness. To bring about a shift in people’s attitude towards fitness and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking vitals, so each of us can understand our unique bodies better and find the best way to stay fit and healthy.”

    Adding to it, boAt brand manager Siya Wadhawan said, “In collaboration with the cult.fit, we’re excited to be part of this fitness revolution. By customising workout routines and running plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys. With this partnership, we continue to inspire and support boAtheads with products that support healthy living and enable them to select a fitter lifestyle.”

  • Mobilla tells a ‘Tale of Two’ in Valentine’s Day campaign

    Mobilla tells a ‘Tale of Two’ in Valentine’s Day campaign

    Mumbai: Lifestyle and mobile accessories brand Mobilla has launched its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. 

    Conceptualised by the internal creative team at Mobilla, the digital marketing campaign consists of three relatable films that unfold phenomenal moments of perfect companionship. It features digital creators Virti Vaghani and Samkit Shah enacting the emotions.

    The brand films are currently live on YouTube and they will also be released along with an extended and extensive marketing outreach across social media and other video sharing and OTT platforms, said the brand. “With this brand campaign, Mobilla aims to cement its leadership position in a highly competitive, demanding and dynamic market,” it added.

    “At Mobilla, quality is what we strive for and we truly believe in empowering our customers with products that are trustworthy and dependable,” said Mobilla’s co-founder Hetal Shah. “Having established ourselves as a reliable brand for a decade, we believe that it is imperative to connect with our consumers in today’s hyperactive environment at a deeper level and our latest brand campaign will help us achieve this goal.”

    “Our brand campaign ‘Tale of Two – Trilogy’ creates a sense of belonging while driving engagement with our consumers. We are certain that this new campaign will help us achieve our branding objective and take us one step closer to our end consumer,” stated creative head Da Sachin Sharma.

    “The primary objective of the series is to shed light on how Mobilla is with you Har Pal K Liye and adorns your Har Pal with a beautiful shelf of lifestyle products that fit in each moment of your life. Only the original delivers original hence to be on the shore of originality makes you experience the sense of originality,” said marketing head Da Vishal Gupta.

  • Deepika Padukone to launch global lifestyle brand rooted in India

    Deepika Padukone to launch global lifestyle brand rooted in India

    Mumbai: Actor Deepika Padukone has announced to launch her lifestyle brand rooted in India. It is expected to roll out in 2022 and the first category of launch will focus on beauty and skincare, according to a statement.

    The brand will have its roots in India but will have a global reach and appeal. The beauty and skincare category specifically, while rooted in India, will be backed by science, said the statement.

    “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.

  • Chumbak launches new brand identity

    Chumbak launches new brand identity

    NEW DELHI: Chumbak, the design-led lifestyle brand, unveiled its new logo today with a digital release. The logo change is part of the larger shift in the positioning of the brand.

    Chumbak was founded in 2010 by Shubhra Chadha and Vivek Prabhakar with the idea of designing fun souvenirs & collectibles inspired by India. 

    The new logo reaffirms Chumbak’s positioning as a lifestyle brand. Speaking about it Chumbak  co-founder  Vivek Prabhakar, mentioned “When we launched Chumbak ten years ago, the logo was designed to reflect the quirky, young brand positioning. At the time, the logo enabled us to stand out in a serious retail landscape. It worked perfectly with the initial product range that was India inspired. Over the years, we’ve not only expanded our product range but also presented an evolved, globally relevant design language. The new logo represents & establishes that shift.”

    Chumbak CEO Vasant Nangia added “In the last ten years, Chumbak has successfully diversified its product portfolio and scaled to appeal to audiences across the country. The new brand identity reflects our mission to be an evolved and globally relevant, design-led lifestyle brand.”

    Designed to work effortlessly across the brand’s digital and physical channels, the new logo uses simple serif typography that mirrors the brand pillars of wit, warmth, and authenticity. It also brings to the forefront, the beloved Chumbak owl that is known and recognised by its growing community of consumers and community. The design was developed with the in-house brand team and Delhi-based design consultancy, Bull Design. The logo will be rolled out across brand touchpoints in the months to come.