MUMBAI: Tick, style, tock. Tommy Hilfiger is giving timepieces a dose of star power and this one comes with a British accent and signature smirk. Actor and Tommy Family brand ambassador Lucien Laviscount is once again the face of Tommy Hilfiger’s Spring Summer 2025 watch campaign. Following his Fall 2024 debut, Laviscount continues to bring “effortless cool and natural charisma” to the brand’s evolving vision of American classic-meets-modern swag.
“It’s chic, elegant and hits all the right notes,” Laviscount said, waxing lyrical on the collection. “That’s pure Tommy through and through.” He’s not wrong.
The SS25 men’s lineup hits the fast lane with the Bank, a motorsport-inspired model featuring a red aluminium pusher guard and an integrated silicone strap for peak performance. It’s style with speed on the wrist. Meanwhile, the TH85 Carbon Chronograph leans into the luxe lane with enamel dials, sub-dials, monograms, and Cordura straps that scream sport-meets-slick.
Not to be outdone, the women’s range plays with poise and punch. From tank-shaped silhouettes with sculpted metal bracelets and sunray dials, to crystal-dotted “boyfriend watches” with sport-luxe vibes, these watches are all about timelessness with a wink.
The SS25 collection is available across India via Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger stores and other premium outlets. And of course, it’s all over Instagram.
Whether you’re racing against deadlines or fashionably late to everything, these timepieces make every second count with Lucien Laviscount, quite literally, in your corner.
MUMBAI: Time to turn heads KL Rahul is putting his signature style on your wrist with the launch of Police’s bold new Spring-Summer 2025 watch collection. Released on the cricketer’s birthday, the collection is a sartorial salute to individuality, fearless self-expression and most importantly audacity.
Known for its edgy, statement-making designs, Police has long stood for those who dare to be different. Its latest drop leans even harder into that ethos with timepieces that blend industrial swagger and sleek sophistication, anchored in the “Audacity Wanted” concept. And who better to front that than Rahul, a style icon who’s never played it safe on or off the field?
From see-through dials to gold-accented minimalism, the collection doesn’t shy away from drama. Take the Skeletor (Rs 25,995), a mechanical marvel with a matte olive dial, exposed mechanics, and an olive silicone strap that screams rebellion. It’s as comfortable as it is commanding.
Or meet Surigao (Rs 24,995), the Swiss Army knife of style. With day, date, and 24-hour sub-dials nestled into a matte black sunray dial, it’s equal parts muscle and precision set in an ion-plated gold case that means business.
If you like your statements loud and unapologetic, Shield (Rs 28,495) might be your match. A black transparent dial with gunmetal indexes sits inside a screw-styled case, complemented by a contrasting brown leather strap that feels both rugged and refined.
Available at Helios, World of Titan, Lifestyle, Shoppers Stop and online, the watches offer something for every wrist that doesn’t want to blend in. Whether you’re owning the boardroom or the dance floor, Police’s latest drop ensures you’re on time and on point.
MUMBAI: Deepa Sridhar has been promoted to senior director corporate communications, south Asia at Warner Bros Discovery’s (WBD) India unit. Sridhar has been with WBD for the past nine years and her immediate previous position was director corporate communications.
She has more than 20 years of communications and brand building experience with companies as diverse as Singapore Airlines, British Airways, Emirates Airlines, J. Walter Thompson, CII, Bajaj Electricals, India’s first American Chinese chain of restaurants, Yo! China, and Titan Watches.
As senior director, she will be driving brand strategy and communications across the diverse spectrum of genres within the WBD network- factual and lifestyle, sports and kids and theatrical.
“This is an incredible milestone in my nine year journey with WBD India,” Sridhar posted on Linkedin. “I’m eager to continue contributing, growing, and embracing new challenges in this new role.”
Mumbai: Zee Zest, an Indian lifestyle platform, has announced the third edition of the Zee Zest Unlimit Awards 2025, which honor the visionaries and innovators shaping the future of food, travel, and lifestyle.
For this edition, Zee Zest invites pioneering establishments—from luxury resorts and boutique hotels to fine dining restaurants and nightlife destinations—to showcase their contributions and stand out in the industry. With 40 categories available, businesses have the opportunity to gain recognition for their creativity and impact. Entries will be reviewed by a panel of industry leaders, including Rashmi Uday Singh, Varun Sharma, Avinash Martins, Aditi Dugar, and Suvir Saran, ensuring a thorough evaluation. Public voting will also allow consumers to participate in selecting their favorite innovative establishments.
Nominations for all categories are open from 15 October to 30 November 2024, with early bird submissions closing on 31 October 2024. Establishments of all sizes are encouraged to participate, whether they are boutique hotels or trend-setting bars. This is an opportunity to gain visibility and make an impact in the industry.
Zee Zest business head Rishi Parekh added: “The Zee Zest Unlimit Awards celebrate the trailblazers who redefine the boundaries of creativity, craftsmanship, and innovation. We’re proud to recognise the changemakers who push the limits in food, travel, and lifestyle, offering something truly exceptional. These awards are not just about recognition; they provide an invaluable opportunity for establishments to make a lasting impact on their industry. Our 2025 edition of the Zee Zest Unlimit Awards will continue to focus on identifying these iconic places and celebrating their innovative spirit.”
Building on last year’s success, which honored iconic places like Sidecar in Delhi, Subko Coffee Roasters in Mumbai, Avartana at ITC Grand Chola, and The Glass House in Goa, this year’s event promises to be equally impressive. The ceremony will feature celebrities including Bobby Deol, Chitrangda Singh, Babil Khan, Atul Kasbekar, and Manoj Bajpayee, alongside culinary stars like Ranveer Brar and Pankaj Bhadouria. The Zee Zest Unlimit Awards 2025 aims to provide establishments with a platform to showcase their excellence. The event celebrates creativity, vision, and the pursuit of excellence.
Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands.
The campaign featured individual campaigns across social, on-ground, and in-store. Brands included a wide range from premium formal wear like CODE, to an athleisure focus for Kappa, Fun & everyday wear of Fame Forever, Ethnic wear by Melange, Young and trendy streetwear from Forca, and High fashion winter wear from, bossini. The campaign also featured brands like Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.
Lifestyle International Pvt Ltd assistant VP, marketing, Rohini Haldea said, “We wanted a menswear-focused campaign for our much-loved in-house brands which elevates their perception even further, while aligning them with global trends, as well as high fashion cues. Right from the pitch stage, popkorn’s thinking was on-point and we are extremely pleased with how the final product has turned out”.
popkorn, led the creative conceptualization and execution of the campaign which included video and still photography in its production stage. The collection has something for everyone, whether you are a formal lover, a streetwear grunge admirer, or a casual comfortable wearer.
“We could not be more excited to partner with Lifestyle and its menswear brands”,said popkorn CEO Vishal Mehra. “Our team adopted an editorial approach, leveraging banality to create a striking contrast and capture consumer attention, making the brands feel both aspirational and internationally relevant”
Together, Lifestyle and popkorn are proud to bring its menswear Winter 2024 campaign, which truly enforces Lifestyle as the fashion leader.
Mumbai: Noise, a connected lifestyle brand, witnessed a remarkable surge in sales this Father’s Day. Consumers’ strong preference for Noise’s celebrated products across smartwatches and audio led to an impressive 4x increase in sales through quick commerce platforms and a 1.6x rise on its own website. Noise has consistently been a leading choice for wearables, and this surge further substantiates this, elevating its position as the preferred brand when sharing advanced tech with loved ones ensuring their well-being.
Father’s Day has provided an ideal opportunity for customers to purchase gifts that combine technology and style, making it a perfect gift to ensure fathers’ well-being. Moreover, it reflects the level of trust the customers have placed in the brand. Noise reinforced its leadership in Quick Commerce while underscoring its rapid growth. The overwhelming response on quick commerce hints at customers seeking convenience, and how it caters to their requirements seamlessly at the eleventh hour.
Noise’s collection of smartwatches and audio products stood out during this Father’s Day, appealing to customers with their blend of cutting-edge features and varying use cases. From monitoring health metrics, and enabling BTcalling, to providing seamless auditory experiences, the products including Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, respectively catered to consumers’ choice and hence the spike in sales during father’s day. The success of the initiative underscores the brand’s versatility to meet the dynamic demands of its consumers.
As Noise continues to celebrate its market leadership, the brand reaffirms its dedication to democratizing technology and delivering high-quality products that resonate with a diverse audience. The success of the Father’s Day campaign exemplified how Noise has been providing technological solutions to cater to one’s lifestyle needs.
Mumbai: Fabindia, a homegrown lifestyle brand, upheld India’s 5F vision at the Bharat Tex Global Textile Expo 2024. PM Narendra Modi’s 5F vision encapsulated a holistic approach to the textile industry, integrating sustainability, innovation, and global competitiveness. Fabindia has been at the forefront of this movement, driving positive change across the entire value chain since its inception in 1960.
Showcasing the vibrant tapestry of craftsmanship and celebrating Indian textiles in various forms — for apparel and home, under its ESG campaign ‘Designed for Impact – Community, Process and Products’. Steeped in Indian heritage, and culture and strengthened by sustainable practices, the brand is rooted in finding new methods of recycling and upcycling — spanning from exquisite home furnishings to timeless apparel pieces.
“At Fabindia, we are deeply committed to upholding India’s 5F vision as outlined by PM Narendra Modi,” stated Spokesperson, Fabindia. “Through our participation at the Bharat Tex Global Textile Expo, we aimed to celebrate the unparalleled craftsmanship of Indian artisans while highlighting our relentless pursuit of community development and innovation across all aspects of our business. With each thread, we seek to revive not just the colours of India’s rich culture but also the values that can guide us towards a more mindful and eco-conscious future. This Expo is a unique opportunity to share Fabindia’s journey over the decades, presenting sustainability initiatives to the world.”
Fabindia’s presence at the expo was designed to be an immersive experience, that demonstrated various offerings by the brand in both apparel and home collections. From mesmerizing handblock prints to elegant embroideries to magnificent weaves — the brand is committed to its eco-conscious processes and its groundbreaking initiatives aimed at empowering over 55000 artisans across various clusters.
FabHome’s collection consists of Panja Dhurries which are exquisite handwoven rugs, timeless Upholstery options, exquisitely crafted Curtains and Cushions that are perfect to add character to any space. This exhibit also presented Fabindia’s unique offerings, ‘Shunya’ and ‘Punh’ that have been up-cycled from discarded single-use plastic bottles and fabric leftover from production respectively. These ranges served as a testament to Fabindia’s ongoing efforts to create a positive impact on both society and the environment at large.
The Bharat Tex Global Textile Expo 2024 provided an unparalleled platform for industry leaders, policymakers, and stakeholders to come together and shape the future of the textile sector. Fabindia’s participation underscored its unwavering commitment to driving sustainable growth and promoting India’s rich textile heritage on a global scale.
Mumbai: Noise, India’s smartwatch and connected lifestyle brand, pays a stellar tribute to their brand ambassador, Neeraj Chopra on his birthday. Celebrating the pride of the nation and his remarkable achievements in the field of athletics, Noise has named a star after the Golden Boy of India.
Neeraj Chopra joined Noise’s cohort of legacy brand ambassadors earlier this year and shares the synergy of national champions winning glory at a global stage. The campaign showcases celestial stars in the sky coming together to take different forms, symbolising Neeraj’s milestones while underscoring his status as a gold star himself.
The beautiful tribute is more than a birthday wish. It is a way of paying homage to Neeraj Chopra’s incredible journey, he continues to provide inspiration to millions across the country. As a brand that values the spirit of champions, Noise has truly expressed how much they value Neeraj Chopra as a face for them.
Mumbai: Entrepreneurship is the art of turning ideas into action, where innovation meets determination. It’s a journey marked by risk, resilience, and relentless pursuit. Entrepreneurs are the architects of change, crafting their destinies with a blend of passion and practicality. In this dynamic realm, every challenge is an opportunity, and success is the sweet reward for those who dare to disrupt the status quo.
In this interview, we have an industry veteran – Vikram Bhalla who is an entrepreneur/filmmaker with a diverse career spanning over 30 years. His journey reflects his enduring passion for events, content creation, and innovation. Vikram’s professional life began right after school when he worked as a telephone instrument salesman in 1992. However, he found his true calling in the world of music and events. He transitioned to managing bands, including Daler Mehndi, in partnership with the international agency PNG, all under Golden Melodies in 1993.
Vikram’s expertise in lifestyle, music, and the audio industry is the foundation of his creative endeavors. He has actively engaged in various lifestyle segments, including motorcycling, music, audio, cycling, and coffee culture. He envisions Vivify Asia as a platform for nurturing entrepreneurs, embracing the gig economy, and fostering creativity.
Indiantelevision.com in conversation with Vivify Asia founder and director Vikram Bhalla discussed his entrepreneurial journey, Vivify Asia’s USP, and more.
Edited Excerpts:
On the inspiration behind your transition from selling telephone instruments to managing bands, and eventually founding Vivify Asia
The evolution transpired as my awareness heightened during the sales process, revealing that particular brands wield a premium despite offering fundamentally equivalent products as their counterparts. This realisation prompted a heightened cognizance of the pivotal role that marketing assumes in augmenting the perceived value of products.
On your experience as a DJ in Delhi contributing to the foundation of Vivify Asia, and the role that your passion for music played in shaping the company’s identity
I became involved in live events out of a fascination with the factors that contribute to their success. This curiosity led me to delve into various aspects of the event process. Initially, I took on the role of a DJ, and as I embarked on different projects, I gradually assumed responsibility for additional facets of the events. This evolution saw me not only handling the musical aspects but also taking charge of technical aspects and eventually delving into the thematic treatment of events. Through this progression, I gained a comprehensive understanding of the diverse elements that come together to create a memorable and successful event experience.
On the USP of Vivify Asia in providing high-quality content at affordable prices and balancing cost-effectiveness with maintaining content quality
Leveraging insights gained from millions of human and consumer interactions, coupled with our adept skill in crafting impactful scripts, we seamlessly integrate our understanding of the human mindset into content creation. This synergy allows us to produce compelling content that effectively resonates with audiences without exceeding budgetary constraints. Drawing on decades of experience in the production process, we strike a harmonious balance between effectiveness and cost-efficiency. Our approach combines a deep understanding of consumer behavior with the art of crafting persuasive narratives, ensuring that our content not only engages but also aligns seamlessly with the financial parameters of the production journey.
On your engagement in various lifestyle segments being diverse, and ensuring the appeal of your documentaries extending beyond enthusiasts
The goal is to spark curiosity and provide a glimpse into the enriching experiences that a joyful lifestyle can offer. This initiative aims to open a window for individuals, offering them the opportunity to explore and uncover exciting aspects of life that may have previously escaped their attention. By doing so, we hope to introduce people to novel and enjoyable activities they may not be familiar with, ultimately enhancing their overall sense of well-being.
On the genre or type of content that you believe, holds the most potential for success in the current market
The potential for success lies in creating fresh content that highlights the aspirations of the emerging generation in India. Whether it’s fictional narratives or real-life stories, there’s a growing audience eager to witness and hear about individuals who are ambitiously pursuing their dreams and forging unique identities. The opportunity resides in showcasing the endeavors of this new wave of Indians who are thinking big and striving to carve out their distinct paths. People are keen to engage with content that reflects the spirit of these endeavors, making it a promising avenue for storytellers to explore and captivate audiences with narratives that resonate with the dreams and ambitions of the contemporary Indian persona.
On navigating the dynamic landscape of a rapidly evolving industry, balancing traditional and new-age approaches, to position Vivify Asia effectively
Examine all propositions critically, embracing methodologies that demonstrate efficacy while scrutinising established industry practices that may have diminished in effectiveness over time. Assume the role of a devil’s advocate in assessing each approach, thereby identifying and endorsing those that withstand rigorous scrutiny.
On the success stories where Vivify Asia played a crucial role in fostering someone’s creative endeavors or business ventures
The alumni of Vivify have successfully established a minimum of ten businesses. Situated in proximity to our initial office, a local community expressed interest in employment opportunities, prompting several individuals to join as production assistants. Over time, these individuals transitioned to establish a prosperous set designing enterprise, collaborating with industry leaders. Such success stories abound within our community.
On the advice that you would give to aspiring entrepreneurs
For aspiring entrepreneurs, my advice would be to dedicate 10,000 hours to your craft, embrace challenges with an open mindset, and persevere through adversity. Take ample time to observe various customer interactions, as they hold valuable insights. By doing so, you’ll discover that the customer often guides the way forward.
Mumbai: With a robust presence across categories such as jewellery, eyewear, fragrances, accessories and Indian wear, Titan Company, which owns the famed watch brand under the same name, recently forayed into a new lifestyle category – handbags – with Irth.
The handbag market is home to various popular brands such as Lavie, Baggit, Peperone, Hidesign, Lino Perros, Da Milano, Ladida, Caprese, Esbeda, The House of Tara, Calvin Klein, Aldo, LVMH Moet Hennessy – Louis Vuitton, Guess etc.
Based on the company’s research, the women’s bag category is approximately Rs 4,500 crore, whereas the organised market size is about Rs 1,600 crore. The compound annual growth rate (CAGR) for the organised market is estimated to be around 13 per cent.
Close to 70 per cent of the organised women’s bag market in India is dominated by masstige brands catering to a price point of up to Rs 4,000; this is then followed by premium and luxury brands with a market share of about 30 per cent.
Priced economically between Rs 2,495 – Rs 5,995 to suit every pocket, Irth bags straddle the upper end of the masstige and premium segments.
Delving into Irth’s assortment, the brand has a product portfolio ranging from work bags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets. Delights and organisers are the categories unique to Irth.
Delights is a line of special bags. Many specific need-based bags today carry solutions but are not the most stylish. The Delights range is an evolving cluster starting with mom bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands-free with detachable straps to be hooked onto the stroller. There are many more little pockets to organise the little things of both the mom and the baby.
The detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs.
The delight in Irth bags is the little features: padded shoulders, key holders, wire organisers, detachable sanitizer pouches, detachable pouches, etc., to keep your secret things secret and precious things safe.
The launch pack of Irth has a wide choice of 90 bags and four organisers in two colorways to choose from, each bag crafted with a deeper understanding of women’s journeys.
In a confab with Indiantelevision.com, Titan Company marketing head of fragrance and fashion accessories division Kanwalpreet Walia discusses the nuances of the brand, its future plans, and more.
Excerpts:
On the reason for coining a brand name such as Irth and the significance behind it
Irth intends to create long, meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, Irth symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.
On the opportunities that are waiting to be tapped in this category, and which Irth looks at catering to
Every woman today carries a bag and owns multiples. However, for this huge potential market, the existing solutions today are largely geared toward vanity. Titan sees potential in organised styling as a space that is unoccupied by anyone. Typically, a woman’s fancy-looking bag is a big jumble inside. Our concept is to provide a practical solution in which a woman organises her world inside a stylish bag.
Given the large loyal base of women consumers that Titan caters to, Irth is yet another endeavour to enhance her every day. A thoughtfully designed women’s handbag brand with a deep understanding of the consumer.
On positioning Irth as a brand designed with a deeper understanding of women and to elevate their every day
Irth’s positioning is to offer a thoughtfully designed bag with great Titan quality at a very affordable price range of Rs 2,500–6,000. So the customer value proposition is to get international-like premium quality that is very well designed at a far lower ticket price.
On the kind of revenues the brand is aiming for in the initial 5 years
We want to be experts in the women’s bag market in India while optimising all aspects of the value chain, from design to manufacturing, the supply chain, etc.
For now, we are following the right processes and building the brand from scratch, but our vision is to reach a milestone of Rs 1000 crores with the ladies’ handbag portfolio of two brands, Fastrack and Irth.
On the plans for retail and expansion of the brand
Right now we are present in irth.in, Shoppers Stop and Tata Cliq. We will soon have many more marketplace partners and also open exclusive brand outlets (EBOs) by the end of March 2024.
Our channel mix will be offline and online, both substantially penetrated, as bags as a category are an impulse and joyful purchase for many women, and we want to be with them wherever they shop.
On the kind of target group the brand is aimed at
We are hoping a lot of consumers sitting at mass and economy levels would upgrade to this. From a consumer segment point of view, we want to be a part of women who are on an active journey, women following their passion and pursuing their journey and seeking a solution. We also have different organisers depending on different bags. We have a delight range for mothers, and we are identifying other special needs with great functions and great looks.
From a communication target group point of view, we are thinking about 23 years and above, urban women.
On the advertising, marketing activities, and media mix planned for the brand
The launch campaign celebrates this live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea. We respect the intelligence of the audience we are speaking to, and our bags are thoughtfully designed and filled with possibilities. It will always be theirs to define.
With the tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotypes. Irth bags are meant for the women of today to elevate their everyday. Irth bags are focused on both design and functionality.
Irth’s brand film brings alive the “Yours To Define” brand world. The beautiful frames capture the premium Irth bags in the best way, showing the many possibilities any active woman has with Irth bags.
The brand will also be launching feature films that will highlight the many nuances of functionality built into each Irth bag in the most stylish manner.
The aim at the moment is to create awareness while bringing alive the space of organised styling in the women’s bag industry. All the advertising and marketing efforts will be aligned to achieve this.
On the trends noticed in the handbag category
Women of today are doing a lot more, and there are countless possibilities packed into their days, thereby increasing demand for practical bags that are high on ergonomics and offer organising possibilities paired with great looks. Irth bags provide for this need! Irth bags organise her every day and make her journey joyful.
