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Tag: LifeCell

  • Health care services provider LifeCell opts for Kapture CX customer service tool

    Health care services provider LifeCell opts for Kapture CX customer service tool

    MUMBAI: Health care services provider LifeCell International has signed up with Kapture CX, a provider of customer experience solutions to enhance its customer support operations across all channels and optimise its omnichannel ticketing management system. As a part of the implementation, a single, unified platform for all customer tickets has been built, eliminating the need to toggle between multiple systems.

    Kapture CX has also melded with LifeCell’s order management systems and logistics providers to ensure seamless access to critical customer data for faster, more accurate resolutions. Additionally, Kapture CX enables proactive customer support, such as addressing abandoned carts to improve revenue generation, lead conversions, apart from  including outbound call support to empower agents to initiate conversations when necessary, enhancing customer outreach and engagement.

    LifeCell found it imperative to integrate all its customer support systems as it offers several  services and it reasoned that  centralising all of these under one customer response system would improve response time.

    Among the services LifeCell offers include: a community banking program  which has the world’s largest repository of ready-to-use access to over 70,000+ matching stem cell and tissue units for Indian origin patients seeking a transplant; skincare brand AreoVeda targeted at  pregnant women, new moms, and new borns and finally, health investigations for patients seeking discreet self-service offerings from the comfort of their homes through mail-order test kits. 

    “Integrating Kapture CX into our customer support system will significantly contribute to LifeCell’s journey in providing seamless, efficient, and proactive service,” said LifeCell CTO Pawan Singh. “We look forward to centralising our customer data and improved agent productivity whilst emphasising consumers’ responsiveness and the high-quality care they deserve. We look forward to its positive impact on both our customer relationships and business growth.”

    Added Kapture CX CRO Gaurav Juneja: “This collaboration exemplifies how our tech-first approach and AI-driven systems can transform customer engagement, ensuring that LifeCell continues to lead the way in innovation while enhancing overall customer satisfaction.”

  • LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015

    LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015

    MUMBAI: LifeCell, India’s largest private umbilical cord stem cell bank won the regional award at the Google SME Heroes Challenge 2015 for innovative use of internet to expand its business. LifeCell was also among the top 5 national finalists, shortlisted from 25 SMEs from different regions.

     

    LifeCell is the first company in the industry to have taken early strides in the digital medium to take the concept of umbilical cord banking across expectant parents in the country. Over the years the company has established significant presence in digital advertising to create awareness around the concept, educate the customer, generate interest and help them to actively consider umbilical cord stem cell banking as a wise investment for their children.

     

    LifeCell’s digital innovations and initiatives include content marketing campaigns, product discovery & purchase journey enabled by a robust technology platform that integrates its web properties, customer contact center and mobile applications to create a delightful experience for customers. LifeCell’s digitally driven content marketing innovations such as pregnancy properties, events, offers from its brand partners in the lifestyle and mother & baby sectors are hugely popular among expectant couples.

     

    LifeCell received the award in Delhi at a grand finale organized by Google, presided over Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP) – Ministry of Commerce & Industry.

     

    Speaking at the event, LifeCell’ chief marketing officer V.Ravi Shankar said “LifeCell was established in 2004. Until 2008, the service was largely a prescribed one by medical practitioners to expectant parents. We found that our audience of expectant parents was turning to digital media and especially Google to get information on pregnancy best practices including nutrition, fitness, do’s and don’ts. This was a big opportunity for LifeCell to reach out to pregnant couples across the country. We have been hand holding our audience in their journey towards parenthood by providing engaging content and online & offline infotainment programs. Digital media began our innings by providing a gateway to reach out to our audience directly. Today digital media serves as the one of the significant channel for expectant parents to reach out to us, catapulting the growth of our business and brand.”

     

    Earlier in November 2014, at a grand event organized by Google in Chennai, LifeCell was selected as one of the five finalists from Chennai to compete at the national level against leading SMEs across the country.