ITV

Tag: Life OK

  • Horror weekends with Life OK

    Horror weekends with Life OK

    MUMBAI: The appeal of the evil is driving many. And cashing in on the growing popularity are the Indian television channels. After a series of crime-thrillers that have become immensely popular in the last few years, now the TV channels are experimenting with the horror genre.

    While Sony launched its horror show, Bhoot Aaya a month and a half ago, now it’s Star Plus’s sister channel Life OK that is all set to give you sleepless nights with its new offering – Ringa Ringa Roses…Khauff Begins. The series is slated to go on air by early December at the 11:00 pm slot and will run for an hour every Saturday-Sunday according to a source from the channel.

     

    The show is produced by Majid Azam’s Somersault Productions that also produced the first and second season of Zee TV’s Fear Files. According to the channel sources, the show is aimed at young men aged 15 and above and kids, who are really interested in the genre.

     

    The story revolves around a father, who is a ghost detective and his daughter, who is kidnapped by Rose – the antagonist. The story moves forward as the father works to unravel the mystery of Rose, the ghost, to save his daughter.

     

    The channel has dabbled in the horror genre earlier with a special 16-episode series – Ek Thi Naayika – during the release of the movie Ek Thi Daayan. Now, with this show, an official announcement for which will be made soon, the channel is again set to experiment with the genre.

     

    Life OK has planned a 360-degree marketing activity for the show. “A lot of innovative marketing activities are being planned. At present, we are working on a ring tone (signature tune) for which we have roped in a Pune-based rock band, ‘Agnee’. We are going to have a lot of activities on social media and television as well. The promos of the show will be out in a day or two. This is the first time that we are doing a full-fledged horror series and we are pretty excited about it,” says the source.

     

    While the channel plans to go overboard on the social media platforms to create the right buzz about the show, they don’t plan to create a separate page. The source says, “We are not going to launch any official page, especially for the show, on the social media sites. It is always integrated through the Life OK page.”

     

    The show is going to have stiff competition with other horror shows on like Bhoot Aaya on Sony which airs every Sunday at 11:00 pm and Fear Files on Zee TV which airs on Saturday-Sunday from 10:30-11:30 pm.

  • ‘Tumhari Paakhi’ to replace ‘The Bachelorette’

    ‘Tumhari Paakhi’ to replace ‘The Bachelorette’

    MUMBAI: Life OK is all set to add a new show to its kitty – a differentiated love story called Tumhari Paakhi.

    Slated to premiere on Star Plus’s sister channel at 9.30pm on 11 November, the new series will replace the much-hyped Mallika Sherawat-starrer The Bachelorette India.

    Produced by Shashi-Sumeet Mittal Productions, Tumhari Paakhi is based on legendary Bengali author Sarat Chandra Chattopadhyay’s novel Navvidhan.

    About the show, Life OK general manager Ajit Thakur says: “With this show, we are innovating and venturing into a whole new genre of general entertainment; book-inspired fiction. It is inspired from the novel, and we are going to bring it alive in viewers’ drawing rooms.”

    Yuvraj Bhattacharya, programming team, Life OK, reveals the show has only four characters, and is the story of handsome but self-centred Shimla-based businessman Anshuman (Iqbal Khan) and pretty but unassuming Chittor-based guide Paakhi (Shraddha Arya).

    Married off as children, a grown-up Paakhi waits for Anshuman to acknowledge their relationship even as Anshuman seems unaware of it.

    Explaining how it is different from run-of-the-mill love stories, Bhattacharya says: “Paakhi has waited 18 years for an answer, to close the pages of their story. She stands strong, undeterred and hopeful. This is not a show, but it is only about these two characters.”

    At the time of writing this article, 12 episodes had already been canned; shot at various locations including Udaipur, Shimla, Chittaur and Panchgani, with the basic set located at Film City in Mumbai.

    The channel always needs to be experimentative in nature believes Yuvraj Bhattacharya

    Isn’t the choice of prime time a bit dangerous, considering there would be viewers hooked on to other soaps on different channels? “The channel always needs to be experimentative in nature. On other GECs, this slot is occupied with mostly soaps and saas-bahu content. So we came up with the concept, breaking all the common factors. People always want to watch new content on television, and Life OK is the perfect destination for a change. It depends on us how better we engage with the audiences and give them some freshness,” reasons Bhattacharya.

    That said, the show still faces tough competition from the likes of Yeh Rishta Kya Kehlata hai on Star Plus, Big Boss season seven on Colors, Qubool Hai on Zee TV, Jeanie Aur Juju on Sab, and Jee Le Zara on Sony.

    Marketing wise, the channel has an official Facebook page which has not so convincing around 800 likes. On Twitter, the channel is constantly updating with news, polls and promo links using #TumhariPaakhi hashtag. The promos are already on air and lot of hoardings can also be seen across cities.

    So, will Tumhari Paakhi do for Life OK’s prime time slot what The Bachelorette was obviously unable to do?

    “The channel has definitely created out-of-the-box content, but it has never worked for them. Apart from shows like Mahadev and Shapat, which are the channel’s flagship properties, which it is known for, Life OK has experimented a lot in the past but it hasn’t really worked. People want to see something different and spicy. So taking that into consideration, I don’t think people can ever leave Big Boss and switch to this new show. Different would have been the case if the channel would have aired it during early prime time. Maybe channel loyalty could work for them,” says a highly-placed media planner.

  • King Khan takes Zee to top spot on GEC chart: Week 43

    King Khan takes Zee to top spot on GEC chart: Week 43

    MUMBAI: It seems the 40 crore acquisition of Zee TV has paid off. The channel’s biggest acquisition Chennai Express worked wonders for the channel. In the week 43 of TAM TV ratings, Zee TV has finally overtaken Star Plus, thanks to the biggest blockbuster of the year which the channel premiered on 20 October that earned 19,541 TVTs.

     

    It has notched up the channel’s ratings taking its tally to 505,442 GVT’s (409,304). Second placed, Star Plus shed and marked at 492,849 GVTs (517,048). Colors is at the third position earning 423,584 GVTs (384,496).

     

    Life OK’s position was constant at number four with 334,635 GVTs (316,904). Sab is at number five with 331,674 GVTs (319,214) and Sony remains stable at number six with 281,638 GVTs (292,327). Sahara One continues to be at the bottom of the chart with 36,323 GVTs (32,081).

     

    Coming back to the chart topper, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 4,998 TVTs (5,412). Pavitra Rishta generated 4,419 TVTs (4,736). Sapne Suhane Ladakpan Ke secured 4,843 TVTs (4,660). Period drama Jodha Akbar noted 8,299 TVTs (8,551), while drama series, Do Dil Bandhe Ek Dori Se registered 4,412 TVTs (4,726). The new sitcom Bh se Bhade generated 2,856 TVTs. The channel recently launched its reality dancing show, DID 4 which registered 6,075 TVTs.

     

    Star Plus ranked second in the rating, but its popular show, Diya aur Baati Hum fared well with 10,367 TVTs (9,981), Yeh Rishta Kya Kehlata Hai scored 7,347 TVTs (6,819), Pyar Ka Dard Hai generated 7,178 TVTs (6,878) and Saathiya registered 7,474 TVTs (7,007). Epic series, Mahabharat witnessed a rise and scored 5,530 TVTs (4,815). Saraswati Chandra scored 5,170 TVTs (6,009).

     

    Interestingly, Colors’ longest running fiction series Balika Vadhu saw a huge rise in its ratings and marked 7,735 TVTs (5,767), Madhubala – Ek Ishq Ek Junoon scored 4,305 TVTs (4,230) and Uttaran reported 3,722 TVTs (3,663). Comedy Nights with Kapil maintained its stability and registered 5,250 TVTs (5,228). It’s much hyped adaptation of the international 24 starring Anil Kapoor witnessed a rise and scored 3,050 TVTs (2,776). And its popular reality show, Bigg Boss scored 4,587 TVTs (4,246).

     

    Fourth placed, Life OK’s top mythological series Mahadev scored 3,759 TVTs (3,316). Do Dil Ek Jaan stood at 1,719 TVTs (1,711), Savdhan India rated 2,577 TVTs (2,563). Shapath generated 3,699 TVTs (3,460) and Ek Boond Ishq noted 2,749 TVTs (2,673). Reality series The Bachelorette India stood at 2,052 TVTs (1,875).

     

    Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah continues to lead among all its other shows with 8,161 TVTs (7,224). Chidiya Ghar saw a rise and rated 3,852 TVTs (3,386). Lapataganj generated 2,217 TVTs (2,189) and Baalveer registered 2,904 TVTs (2,750). It was a roller-coaster ride for other fiction shows as well.

     

    Sony, which is at number six, saw a rise and recorded 5,009 TVTs (3,229) for its longest running crime series CID, Crime Petrol too saw a rise and registered 3,947 TVTs (2,940). The channel’s historical show Maharana Pratap witnessed 2,772 TVTs (2,680). KBC garnered 3,570 TVTs (3,796). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    In the movie channel genre, Zee Cinema reported 195,223 GVTs (205,828); Star Gold witnessed a rise and registered 190,414 GVTs (179,697) and Movies OK scored 124,887 GVTs (116,200). On the other hand, &pictures garnered 67,725 GVTs (64,687), Zee Anmol rated 52,731 GVTs (52,080) and Max scored 198,492 GVTs (199,906).

     

    Let’s see what’s in store for the channels in the coming weeks.

  • Nautanki Films production, Do Dil Ek Jaan successfully completes 100 episodes

    Nautanki Films production, Do Dil Ek Jaan successfully completes 100 episodes

    MUMBAI: The popular television show Do Dil Ek Jaan has completed a successful run of a 100 episodes. Having commenced early this June, the television series is already the #1 show on Star India’s Life OK, having proved its mettle in a short span.

    To commemorate the occasion, the entire cast and crew along with producers Abhinav Shukla and Saurabh Tewari of Nautanki Films celebrated on set. The daily soap revolves around a Kashmiri girl Antara (Nikita Sharma) who moves to the big city – Mumbai with her family and falls in love with a goon Raghu (Ayaz Ahmed).

    Having popularized the on-screen character, Antara on the show, Nikita Sharma expressed her happiness on completion of 100 episodes saying, “Do Dil Ek Jaan has changed my life. I am really overwhelmed and thankful for the love and support I have received from my fans. The completion of a 100 episodes feels really special after all the hard work we have put in. I feel we deserve the win.”

    Also known for the popular daily soap Madhubala, Nautanki Films founder, Abhinav Shukla said “The tremendous response the show received this early has come as a pleasant surprise to us. We are glad that the show has shaped up exactly the way we conceived it. The positive feedback received by the audience is really encouraging.”

    On the road ahead the production house’s co-founder Saurabh Tewari hinted “Viewers can expect major twists in the next four weeks. The ratings are already hitting rooftops, and we are expecting it to rise higher as the plot gets more interesting. Currently the show stands at number 6 online and it is the number one show on Life Ok. It is really exciting to see how, Do Dil Ek Jaan has caught on with the viewers”

    Watch Do Dil Ek Jaan, Mon- Fri 9pm only on Life OK.

  • TAM week 42: Zee packs a punch, now at No 2

    TAM week 42: Zee packs a punch, now at No 2

    MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves down to number three with 384,496 GVTs (407,337).

    With a huge rise, Star Plus continues to be the GEC leader with 517,048 GVTs (464,989). Sab, which was at number six position last week, notched up with 319,214 GVTs (291,781) going back to number four. Life OK ranks fifth this week with 316,904 GVTs (344,750). Sony goes back to six once again with 292,327 GVTs (313,411). Sahara One continues to be at the bottom of the chart with 32,081 GVTs (33,705).

    Coming back to the chart topper, Star Plus’s fiction shows have seen a good amount viewership. Thus, its popular show Diya aur Baati Hum scored 9,981 TVTs (9,243), Yeh Rishta Kya Kehlata Hai reported 6,819 TVTs (6,032), Pyar Ka Dard Hai generated 6,878 TVTs (6,250) and Saathiya registered 7,007 TVTs (6,314). Epic series Mahabharat too witnessed a rise and scored 4,815 TVTs (4,523). On 20 October, the channel aired Hindi feature film Bhag Milkha Bhag 4,702 TVTs.

    Second placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,412 TVTs (5,676). Pavitra Rishta generated 4,736 TVTs (4,196). Sapne Suhane Ladakpan Ke secured 4,660 TVTs (5,085). The channel’s historical show Jodha Akbar noted 8,551 TVTs (8,777). Drama series Do Dil Bandhe Ek Dori Se registered 4,726 TVTs (5,104). On 19 October, its dance reality DID – Dance ka Tashan aired its finale taking its tally to 4,572 TVTs.

    Third placed, Colors long running fiction series Balika Vadhu saw a drop in its ratings and marked 5,767 TVTs (6,624), Madhubala – Ek Ishq Ek Junoon scored 4,230 TVTs (4,157) and Uttaran reported 3,663 TVTs (3,252). Comedy Nights with Kapil lost its viewership and registered 5,228 TVTs (6,518). Much hyped reality show 24 witnessed a slight rise and scored 2,776 TVTs (2,625).

    Fourth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,224 TVTs (6,945). Chidiya Ghar saw a rise and rated 3,386 TVTs (3,096). Lapataganj reported 2,189 TVTs (2,090) and Baalveer registered 2,750 TVTs (2,600). It was a roller-coaster ride for other fictional shows as well.

    Fifth placed, Life OK’s top mythological series Mahadev scored 3,316 TVTs (3,416). Do Dil Ek Jaan stood at 1,711 (1,669), Savdhan India rated 2,563 TVTs (2,566). Shapath generated 3,460 TVTs (3,470). Ek Boond Ishq noted 2,673 TVTs (2,551).

    Sixth placed, Sony’s long running crime series CID witnessed a drop and recorded 3,229 TVTs (5,292), Crime Petrol too saw a drop and registered 2,940 TVTs (3,423). The channel’s historical show Maharana Pratap generated 2,680 TVTs (2,772). KBC garnered 3,796 TVTs (3,960). New reality series The Bachelorette India stood at 1,875 TVTs (1,888). Other fiction shows either held on to their viewership or dipped marginally during the week.

    In the movie channel genre, Zee Cinema reported 205,828 GVTs (196,371); Star Gold witnessed a fall and registered 179,697 GVTs (192,339) and Movies OK scored 116,200 GVTs (115,017). On the other hand, &pictures garnered 64,687 GVTs (62,839), Zee Anmol notched up and rated 52,080 GVTs (47,173) and Max scored 199,906 GVTs (177,170).

    Let’s see what’s in store for the channels in the coming weeks.

  • TAM week 42: Zee packs a punch, now at No 2

    TAM week 42: Zee packs a punch, now at No 2

    MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves down to number three with 384,496 GVTs (407,337).

     

    With a huge rise, Star Plus continues to be the GEC leader with 517,048 GVTs (464,989).  Sab,which was at number six position last week, notched up with 319,214 GVTs (291,781) going back to number four. Life OK ranks fifth this week with 316,904 GVTs (344,750). Sony goes back to six once again with 292,327 GVTs (313,411). Sahara One continues to be at the bottom of the chart with 32,081 GVTs (33,705).

     

    Coming back to the chart topper, Star Plus’s fiction shows have seen a good amount viewership. Thus, its popular show Diya aur Baati Hum scored 9,981 TVTs (9,243), Yeh Rishta Kya Kehlata Hai reported 6,819 TVTs (6,032), Pyar Ka Dard Hai generated 6,878 TVTs (6,250) and Saathiya registered 7,007 TVTs (6,314). Epic series Mahabharat too witnessed a rise and scored 4,815 TVTs (4,523). On 20 October, the channel aired Hindi feature film Bhag Milkha Bhag 4,702 TVTs.

     

    Second placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,412 TVTs (5,676). Pavitra Rishta generated 4,736 TVTs (4,196). Sapne Suhane Ladakpan Ke secured 4,660 TVTs (5,085). The channel’s historical show Jodha Akbar noted 8,551 TVTs (8,777). Drama series Do Dil Bandhe Ek Dori Se registered 4,726 TVTs (5,104). On 19 October, its dance reality DID – Dance ka Tashan aired its finale taking its tally to 4,572 TVTs.

     

    Third placed, Colors long running fiction series Balika Vadhu saw a drop in its ratings and marked 5,767 TVTs (6,624), Madhubala – Ek Ishq Ek Junoon scored 4,230 TVTs (4,157) and Uttaran reported 3,663 TVTs (3,252). Comedy Nights with Kapil lost its viewership and registered 5,228 TVTs (6,518). Much hyped reality show 24 witnessed a slight rise and scored 2,776 TVTs (2,625).

     

    Fourth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,224 TVTs (6,945). Chidiya Ghar saw a rise and rated 3,386 TVTs (3,096). Lapataganj reported 2,189 TVTs (2,090) and Baalveer registered 2,750 TVTs (2,600). It was a roller-coaster ride for other fictional shows as well.

     

    Fifth placed, Life OK’s top mythological series Mahadev scored 3,316 TVTs (3,416). Do Dil Ek Jaan stood at 1,711 (1,669), Savdhan India rated 2,563 TVTs (2,566). Shapath generated 3,460 TVTs (3,470). Ek Boond Ishq noted 2,673 TVTs (2,551).

     

    Sixth placed, Sony’s long running crime series CID witnessed a drop and recorded 3,229 TVTs (5,292), Crime Petrol too saw a drop and registered 2,940 TVTs (3,423). The channel’s historical show Maharana Pratap generated 2,680 TVTs (2,772). KBC garnered 3,796 TVTs (3,960). New reality series The Bachelorette India stood at 1,875 TVTs (1,888). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    In the movie channel genre, Zee Cinema reported 205,828 GVTs (196,371); Star Gold witnessed a fall and registered 179,697 GVTs (192,339) and Movies OK scored 116,200 GVTs (115,017). On the other hand, &pictures garnered 64,687 GVTs (62,839), Zee Anmol notched up and rated 52,080 GVTs (47,173) and Max scored 199,906 GVTs (177,170).

    Let’s see what’s in store for the channels in the coming weeks.

  • Seven Indian channels added to StarHub TV in Singapore

    Seven Indian channels added to StarHub TV in Singapore

    MUMBAI: Festive season is the time when channels make the best use of the opportunity served to them. This time, it’s also happening overseas as StarHub TV, Singapore’s only cable operator service has decided to give its viewers a treat of seven new Indian channels to view, increasing its lineup of channels from the country to nine.

    The channels that are now a part of the bouquet include: Life Ok, NDTV 24 X 7, NDTV Good Times, Verna, Zee Tamizh, Zee Khana Khazana and Zee TV HD. While the channels became a part of StarHub from 18 October, subscribers can get a free preview till 4 November.

    StarHub TV also has a facility called ‘Anywhere TV’ that allows subscribers to view TV on their personal devices through a subscription plan. Except for Life OK, remaining six new channels along with three others Vannithirai, Zee Cinema and Zee TV can be viewed through ‘Anywhere TV’.

    “India is a colourful country with a rich cultural tapestry,” said StarHub TV head of media business unit Lee Soo Hui. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes,” she added.

    As part of Diwali celebrations, the existing channels will also be available for free from 1 to 4 November. These include Colors, Asianet, Channel V India, Sony, Star Gold, Sony Max, Star Plus, Star Vijay, Sun Music, Sun TV and Zee News apart from the nine that will be available on ‘Anywhere TV.’

    A ‘Manoranjan’ pack gives eight entertainment channels including Life Ok and Zee TV at $25.90 per month while the NDTV pack comes at $6.24 per month. Verna and Zee Tamizh are available at a la carte price of $8.56 and $6.42 respectively per month.

  • Now ‘Mahabharat’ on Star Pravah

    Now ‘Mahabharat’ on Star Pravah

    MUMBAI: Marathi GEC viewers are set to be taken back into time. Marathi viewers will soon be introduced to two popular mythological shows for the first time. Come 21 October, between 6:00 pm and 7:00 pm, a new slot has been created on Star Pravah called Mahaparv that will start airing two of Star India’s biggest properties in this genre – Star Plus’s magnum opus Mahabharat and Life OK’s Devon Ke Dev… Mahadev. The difference being both the shows will be telecast, dubbed in Marathi.

     

    “The Marathi space has been missing this genre and these two shows are the network’s prime properties. The whole idea behind spending so much is that the whole network gets to share it,” explains Star Pravah programming head Jayesh Patil, pointing out that the astronomical costs involved in producing such shows was the very reason they hadn’t been tapped so far by the Marathi GEC space.

     

    Mahaparv will also serve as an experiment in how well (or otherwise) mythology is received by the Marathi audience. The question however remains whether Marathi GECs will be willing to spend several times more on original mythological shows.

     

    “We are spending a lot on dubbing to establish them. Once the market is open for mythology, we can shell out more,” replies Patil, adding that there’s a lot of scope for showcasing mythological tales from Marathi literature. As it is, each episode of either of the two shows takes nearly a day for dubbing in Marathi, with costs ranging between Rs 1.5 to Rs 2 lakh per episode, according to industry sources.

     

    According to Patil, 6:00 -7:00 pm is a good time to air these shows however Madison Media COO Karthik Lakshminarayan feels prime time would have been more suitable.

     

    So will these shows work for the Marathi audience? Life OK GM Ajit Thakur believes that mythological shows are universal so they will work everywhere. Mahadev has already been aired on the Star network’s Kannada, Oriya, Malayalam and Tamil channels, he points out.

     

    Lakshminarayan however feels Mahadev might fare better in the Marathi space. “Mahabharat has been treated like a movie and Marathi audiences are unused to such grandeur on TV shows. In terms of set and costumes, it may just be a bit too much for them,” he opines.

     

    Star Pravah is in the midst of negotiations to get advertisers on board and Lakshminarayan feels that shouldn’t be a problem considering both the shows are established.

     

    Will this time travel work for the Marathi audiences?

  • Now ‘Mahabharat’ on Star Pravah

    Now ‘Mahabharat’ on Star Pravah

    MUMBAI: Marathi GEC viewers are set to be taken back into time. Marathi viewers will soon be introduced to two popular mythological shows for the first time. Come 21 October, between 6:00 pm and 7:00 pm, a new slot has been created on Star Pravah called Mahaparv that will start airing two of Star India’s biggest properties in this genre – Star Plus’s magnum opus Mahabharat and Life OK’s Devon Ke Dev… Mahadev. The difference being both the shows will be telecast, dubbed in Marathi.
    Jayesh Patil is confident that the two shows will work wonders for the Marathi GEC genre

    “The Marathi space has been missing this genre and these two shows are the network’s prime properties. The whole idea behind spending so much is that the whole network gets to share it,” explains Star Pravah programming head Jayesh Patil, pointing out that the astronomical costs involved in producing such shows was the very reason they hadn’t been tapped so far by the Marathi GEC space.

    Mahaparv will also serve as an experiment in how well (or otherwise) mythology is received by the Marathi audience. The question however remains whether Marathi GECs will be willing to spend several times more on original mythological shows.

    “We are spending a lot on dubbing to establish them. Once the market is open for mythology, we can shell out more,” replies Patil, adding that there’s a lot of scope for showcasing mythological tales from Marathi literature. As it is, each episode of either of the two shows takes nearly a day for dubbing in Marathi, with costs ranging between Rs 1.5 to Rs 2 lakh per episode, according to industry sources.

    According to Patil, 6:00 -7:00 pm is a good time to air these shows however Madison Media COO Karthik Lakshminarayan feels prime time would have been more suitable.
    Karthik Lakshminarayan believes that a good slew of advertisers would soon come on board

    So will these shows work for the Marathi audience? Life OK GM Ajit Thakur believes that mythological shows are universal so they will work everywhere. Mahadev has already been aired on the Star network’s Kannada, Oriya, Malayalam and Tamil channels, he points out.

    Lakshminarayan however feels Mahadev might fare better in the Marathi space. “Mahabharat has been treated like a movie and Marathi audiences are unused to such grandeur on TV shows. In terms of set and costumes, it may just be a bit too much for them,” he opines.

    Star Pravah is in the midst of negotiations to get advertisers on board and Lakshminarayan feels that shouldn’t be a problem considering both the shows are established.

    Will this time travel work for the Marathi audiences?

  • TAM week 40: Most reality shows fire simmers down

    TAM week 40: Most reality shows fire simmers down

    MUMBAI: In week 40 of TAM TV ratings, reality shows have gone for a toss. Not all, but most of the non-fiction shows have seen a drop in its ratings. But that has not affected the entire channel’s portfolio.

     

    This week the spotlight was on Colors’ much talked about reality series 24. The show has garnered 3,134 TVT’s on Saturday and Sunday. Launched on 4 October, the non-fiction reality show has got positive response in the metros. The Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show.

     

    This week saw Sony being the highest gainer taking its tally to 323,337 GVTs (286,083) and occupying the fifth position. Zee TV was the next highest gainer with 415,793 GVTs (384,111) holding the number three slot.

     

    Star Plus retained its number one position with 501,683 GVTs (506,317). Life OK is at number four position with 347,291 GVTs (334,306). Sab has reported with 317,170 GVTs (331,772). Sahara One continues to be at the bottom of the GEC chart with 33,222 GVTs (26,838).

     

    Back to the top charter, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,911 TVTs (9,614). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its ratings and scored 7,614 TVTs (6,328). Pyar Ka Dard Hai reported 7,708 TVTs (7,191). Saathiya witnessed a rise and registered 7,237 TVTs (7,101). Epic series Mahabharat witnessed a drop in its third week with 4,909 TVTs (5,518).

     

    Second placed, Colors much hyped reality show Bigg Boss seven reported 4,835 TVTs (4,811) this week. Long running fiction series Balika Vadhu saw a drop in its ratings and marked 6,759 TVTs (7,797), Madhubala – Ek Ishq Ek Junoon scored 4,519 TVTs (4,743) and Uttaran reported 4,056 TVTs (3,464). Comedy Nights with Kapil reported 4,462 TVTs (6,804). The channel aired twice a day, Hindi feature film Raanjhanaa that garnered 4,493 TVTs and 3,400 TVTs respectively.

     

    Third placed, Zee TV’s fictional offering Qubool Hai saw a rise and scored 6,003 TVTs (5,511). Pavitra Rishta generated 4,646 TVTs (4,421). Sapne Suhane Ladakpan Ke notched up and scored 6,490 TVTs (5,343). The channel’s historical show Jodha Akbar is working wonders for the channel with its strong storyline and reported 9,337 TVTs (8,027). Drama series Do Dil Bandhe Ek Dori Se registered 5,696 TVTs (4,675). Its dance reality DID – Dance ka Tashan took its tally to 3,870 TVTs (4,088) on a Saturday and 3,707 TVTs (4,290) on a Sunday.

     

    Fourth placed, Life OK’s top mythological series Mahadev scored notched up and scored 4,009 TVTs (3,623). Do Dil Ek Jaan stood at 1,884 TVTs (1,725), Savdhan India rated 2,479 TVTs (2,563), Shapath generated 3,637 TVTs (3,729). Ek Boond Ishq propped up this week taking its tally to 2,635 TVTs (2,351).

     

    Fifth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 7,048 TVTs (5,505), Crime Petrol saw a drop and registered 3,882 TVTs (4,789). The channel’s historical show Maharana Pratap generated 3,057 TVTs (2,840). KBC lost its score and only garnered 3,911 TVTs (5,176). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,489 TVTs (8,096). Chidiya Ghar saw a rise as it rated 3,817 TVTs (3,176). Lapataganj reported 2,380 TVTs (2,015). Baalveer registered 2,925 TVTs (2,835). Other fictional shows witnessed marginal rise and fall as well.

     

    In the movie channel genre, Zee Cinema reported 198,401 GVTs (201,334); Star Gold witnessed a slight drop to 174,671 GVTs (183,757) and Movies OK notched up taking its tally to 126,462 GVTs (107,863). On the other hand, &pictures garnered 61,530 TVTs (67,942), Zee Anmol rated 38,080 GVTs and Max scored 220,318 GVTs (207,046).

     

    Let’s see what’s in store for the channels in the coming weeks.