ITV

Tag: Life OK

  • It’s a high rise for Star Plus

    It’s a high rise for Star Plus

    MUMBAI: The leader in the Hindi general entertainment space, Star Plus has proved its might once again. After setting new viewership record weeks back, it has hit another record by inching close to the 800 million mark.

     

    The on-going Indian Premier League (IPL) has also not impacted the chart topper’s ratings, thus giving it another reason to rejoice. The channel took its tally to 791 million GVTs in the week 16 of TAM TV ratings, up from 748 million GVTs. For the rest of the GECs that were hit badly by IPL are Colors, Sony and Sab.

     

    Zee TV is stable at number two with 473 million GVTs, up from 464 million GVTs. For Colors, which is at number three slot registered 433 million GVTs, down from 451 million GVTs a week earlier.

     

    Life OK witnessed hike in the viewership and recorded 389 million GVTs, up from 376 million GVTs. For the sister channels, Sab and Sony it was a bad week. Sab stood at number five with 266 million GVTs, down from 314 million GVTs and Sony occupied number six position with maximum loss in the viewership and noted 244 million GVTs, down from 308 million GVTs a week earlier.

  • Zee TV’s loss is Colors’ gain

    Zee TV’s loss is Colors’ gain

    Updated: 4:30 PM

     

    MUMBAI: In the week 14 of TAM TV ratings, Colors has ousted Zee TV to grab the number two spot. The channel has recorded 454,335 GVTs as compared to 454,237 GVTs a week earlier.  Zee TV has dropped one position, and ranks number three with 425,698 GVTs, down from 461,300 GVTs.

     

    Star Plus is enjoying its reign as the number one general entertainment channel (GEC). This week again it touched the 700 million GVTs mark as it recorded 702,324 GVTs, a huge rise from last week’s 686,602 GVTs.

     

    Life OK maintains its stability at number four and registered 384,524 GVTs, up from 371,427 GVTs last week. Despite seeing a huge fall in the ratings, Sony continues to remain at the fifth spot as it garnered 312,298 GVTs, down from 362,061 GVTs a week earlier.

     

    Sab saw a rise in the viewership but remained at number six position with 298,753 GVTs, up from 272,972 GVTs. Sahara One continues to remain at the bottom of the chart with 30,030 GVTs, down from 33,173 in the week 13.

  • Star Plus and Sony gain big in wk 13

    Star Plus and Sony gain big in wk 13

    MUMBAI: In the week 13 of TAM TV ratings, Sony Entertainment Television (SET) which has been struggling at the sixth position for quite some time now, has finally climbed the ladder of ratings and this week is at number five.

     

    The channel has recorded 362 million GVTs compared to the 313 million GVTs last week, overtook its own sister channel, Sab. The jump can be attributed to the world television premier of the movie Krrish 3.

     

    While Sony can rejoice about its improved ranking, Star Plus continues to lead the flock as it noted 687 million GVTs as compared to 649 million GVTs last week.

     

    All the other GECs saw a decline in their viewership. But even after the decline, Zee TV continues to stand strong at number two, as it registered 461 million GVTs as compared to the 489 million GVTs last week. Colors that scored 454 million GVTs as compared to 468 million GVTs a week earlier, is at number three.

     

    Life OK slipped to 371 million GVTs as compared to 396 million GVTs last week and ranks four. Sab moved to the sixth position with 273 million GVTs as compared to 326 million GVTs, last week. Sahara One continues to remain stable with 33 million GVTs.

  • A tale of intense action and selfless love on Life OK’s Nadaan Parinde

    A tale of intense action and selfless love on Life OK’s Nadaan Parinde

    MUMBAI: It’s a bright sunny day and Sameer as usual is up to some trick or pulling a prank on someone. It seems like a regular day for him and his family that lives at the border but that is far from the truth. He is unaware that he is being watched. Every movement, every step that he takes is being monitored. Someone is keeping a close watch on him. And then, there’s a transformation, something changes. The happy go lucky and the aimless Sameer’s life has turned 360 degree on the axis. Why has Sameer changed? It’s a world of illusion at the border…Life OK, India’s fastest growing General Entertainment Channel launches a first of its kind drama thriller series, Nadaan Parinde that will have viewers on the edge.

     

    Naadan Parinde explores the thrilling and captivating journey of an Indian family living at the border. The story brings alive the reality that nothing is what it seems at the border and for the people living there it is a life full of surprises and challenges. To capture the drama and the essence of the storyline effectively and extensively, Life OK moved its entire show production including the crew and artistes right in the heart of a real village in Punjab. The channel set up an entire new ecosystem in the village across multiple locations for its narrative giving the viewers a chance to enjoy the real mustard fields of Punjab, the dhaabas and the spirit of the people of the village who also lend their support to Life OK to make Nadaan Parinde a reality.

     

    The show will also open up a new slot at 6.30 pm for the channel, thereby extending Life OK’s prime time programming from 6.30pm to 11 pm. With this show the channel is also targeting the prime time slot of 9pm, giving its viewers a double treat.

     

    Sharing his thoughts on the show, Ajit Thakur, General Manager of Life OK says,” Life OK has always been conscious of creating content that breaks the clutter and gives viewers a chance to experience different stories. With Nadaan Parinde we have gone a step ahead in our endeavour by creating an entirely new ecosystem for the show in a small village of Kharar near Punjab,  far away from the comfort and convenience of Mumbai studios. It is a conscious decision that we have taken to give the viewers the feel and look of a real village that is set near the border. With this we are also challenging ourselves as we open up the series with dual timings; a new slot at 6.30 pm and the existing 9:00 pm space.”

    With a gripping narrative, we will surprise the audiences with never seen before thrilling elements and moments. With this we are also challenging ourselves as we open up the series with dual timings; a new slot at 6.30 pm and the existing 9:00 pm space.”

     

    Nadaan Parinde is produced by Imtiaz Punjabi and his company Scaling Heights. A story that will inspire and hold the viewers’ attention with its lead characters; Sameer played by Karan Rajpal as a happy go lucky and affable boy who lives life to the fullest, Meher portrayed by Gulki Joshi who is Sameer’s childhood friend, is progressive in thoughts and wants Sameer to make a mark for himself and Bebe played by Tanushree Kaushal who embodies the love of a mother who is not only protective but also stands by her child even amidst many a dark secrets.

     

    Starting 7th April, Nadaan Parinde will premiere on Life OK every Monday to Friday at 6:30pm and 9:00pm

     

  • MSM gets ready to max it with MAX 2

    MSM gets ready to max it with MAX 2

    MUMBAI: Its good news for movie buffs as Multi Screen Media’s (MSM) long awaited plan to launch one more movie channel is rolling along fine.  And the unveiling of the new service is likely to be once both the Indian Premier League (IPL) and elections are wrapped up and done.

     

    Multi-system operators (MSOs) say they have been approached by the Sony Entertainment Network (led by TheOneAlliance team) to keep aside space on their networks for two channels by May-end- early-June. 

     

    One of these according to MSOs is the movie channel which has been christened as MAX 2 while the other a GEC has not yet been given a name. The GEC is likely to work as a third flanking GEC to both Sony and SAB. And the management is introducing it to take advantage of the monetisation opportunities digitisation is expected to bring with it.

     

    Star India has in recent times been hyperactive by re-launching its Star Sports services under different brands like 1,2,3,4 and also flagging off Life OK to help absorb advertising inventory which cannot be absorbed by the market leader Star Plus. Ditto with Zee TV which has introduced &pictures while Colors debuted Rishtey India. Sony which has relatively been playing low-key was expected to up the ante and its impetus to launch new services such as the two channels is only expected.   

     

    Await detailed report…

  • Star Plus and Zee TV shed weight in ratings

    Star Plus and Zee TV shed weight in ratings

    MUMBAI: The week 12 of TAM TV ratings, has come as a shocker to the leader of the ratings chart. Star Plus has seen a major drop in its ratings with 649,264 GVTs, down from 726,516 GVTs a week earlier.

     

    This hasn’t deterred the viewership of the channel’s most popular talk show – Satyamev Jayate. It seems that more and more Indians continue to tune into the show each week. At the end of three episodes, the show has reached out to 26 crore Indians. As per TAM data for week 12, Satyamev Jayate’s cumulative reach for the first three weeks now stands at nine crore viewers.  The show recorded 5,720 TVTs in week 3 in all India (All 4+, All India) and a HSM TVT of 5,045 (All 4+, HSM).

     

    Zee TV continues to hold on to its number two position strongly despite witnessing a drop in its viewership. It registered 489,111 GVTs, down from 501,284 GVTs a week earlier.

     

    Colors is at number three with 467,985 GVTs, up from 465,493 GVTs in the earlier week. Everything seems to be OK for Star Plus sister channel Life OK, which continues to stay at number four position with 396,242 GVTs, up from 361,431 GVTs.

     

    Sab stood at number five position with 325,605 GVTs, up from 312,641 GVTs. Despite a rise in the ratings, Sony continues to be at the sixth position with 312,963 GVTs, up from 291,382 GVTs.

     

    Sahara One continues to be at the bottom of the ladder with 33,439 GVTs, up from 31,010 GVTs a week earlier.

     

    In the movie genre: Zee Cinema reported 195,342 GVTs, down from 201,397 GVTs; Movies OK scored 138,215 GVTs, up from 126,651 GVTs; &pictures garnered 90,356 GVTs, up from 79,296 GVTs; Zee Anmol earned 64,694 GVTs, down from 69,650 GVTs and Max registered 232,232 GVTs, up from 196,182 GVTs.

  • ‘Welcome 2’ back with ‘zaikedar dilli’

    ‘Welcome 2’ back with ‘zaikedar dilli’

    MUMBAI: As things heat up in the national capital with the political parties battling it out for aam admi’s attention, Life OK’s second season of the reality show Welcome 2- Baazi Mehmaan Nawaazi is all set to add more spice to the existing drama!

    The ‘desi’ version of the international reality series, Come Dine with Me, will now explore the Delhi cuisine and culture with common man, this time around.

    Unlike the first season which was hosted by actor Ram Kapoor, this one will be sans a host and celebrities. The previous season featured actors hosting dinner at their places and will bring together a bunch of New Delhi-based strangers from different walks of life. They will be seen bonding over food, entertainment and ‘mehmaan nawaazi’ (hospitality) with one specific theme each week.

    Produced by Miditech, the series started from 17 March and is aired every week Monday to Friday at 10:00 pm and will run for eight weeks.

    India Gate Basmati Rice continues to be the presenting sponsor of the show. Moreover, the channel has roped in Pantene 6 Oil Nourish as the powered by sponsor.

    The reason behind having no host this time around is, the makers wanted to focus on the five contestants. “This time we just wanted to focus on the five contestants each week. The show concentrates on Dilwalon Ki Dilli, the melting pot of cultures offered with a dash of masala, drama and entertainment. This season is all about laughter, food, excitement, drama and different personalities,” echoes Miditech co-founder Niret Alva.

    Fifteen episodes have been canned till now. The makers and the channel believe that it is going to be a fun ride. Celebrities are expected to come in but much later. “This time we are keeping this season more on the lines of the international format. Some celebs will definitely join in every now and then to pep up the drama and entertainment quotient, but that will come much later,” reveals Alva.

    Life OK general manager Ajit Thakur expounds: “It is our endeavor to introduce clutter-breaking content and our reality shows are always served with a twist. As five contestants from culturally diverse backgrounds come together, the show moves away from the run of the mill kitchen politics and takes you into the actual kitchen conversations.”

    Alva revealed that selecting the contestants was very tough. “We were looking for the characters from different walks of life. We needed permissions to invade their homes. Apart from this, we also needed the contestants for five days without even telling them what’s going around.”

    In its first season, the show aired from 21 January to 23 March 2013. There were nine groups that involved 45 celebrities, with five celebrities featuring in the show every week.

    While the channel has pinned high hopes on this series, whether they will succeed it or not is a different story altogether. Says a highly placed media planner (name withheld on request): “The channel has been innovating and launching new shows time and again to sustain viewership and maintain numbers. But according to me, they should not try content which has not worked for them in the past. The first season did not work well for the channel and that was the clear indication that audiences are not interested in such content.”

    The media planner further goes on to say that: “To fill the vacant slot, they could have extended the shows which are doing well for the channel like Mahadev and Shapath. This strategy would have got them a few numbers.”

  • Colors gains big in week 11 of TAM TV ratings

    Colors gains big in week 11 of TAM TV ratings

    MUMBAI: In the week 11 of TAM TV ratings, Star Plus, Colors and Sab are the only gainers. Other channels in the general entertainment channels (GECs) space have witnessed a drop in their ratings.

     

    Star Plus continues to be the leader in the space with 727 million GVTs, up from 717 million GVTs.  Zee TV is still standing strong at number two position, even though it registered a drop garnering 501 million GVTs as compared to the 528 million GVTs last week.

     

    Colors, with 466 million GVTs is at number three position. The channel has gained big this week and is up from 435 million GVTs from the previous week. Life OK, ranked at number four garnering 361 million GVTs, down from 373 million GVTs, in the earlier week.

     

    While Sab is at number five with 313 million GVTs, up from 305 million GVTs, Sony continues to be at the bottom of the chart with 291 million GVTs, down from 301 million GVTs from last week.

  • Star Plus gains big in TAM week 10

    Star Plus gains big in TAM week 10

    Updated: 7:08 PM

    MUMBAI: It was a big victory for the leading general entertainment channel (GEC), Star Plus – courtesy India’s most talked about show – Satyamev Jayate which clocked 4,874 TVTs and helped the channel cross the 700 million mark. In the week 10 of TAM TV ratings, the channel recorded a whooping 717,248 GVTs (637,252 GVTs). Not only this, the channels move of extending all its prime time fiction properties till Saturday has also paid off.  

     

    Star Plus’ chart topper Diya Aur Baati Hum noticed a huge rise and noted 12,748 TVTs from 10,943 TVTs last week. Saathiya is the second highest property for the channel as it observed 10,853 TVTs from 9,827 TVTs a week earlier.  Its epic series Mahabharat too witnessed a high in the ratings and recorded 6,669 TVTs from 5,904 TVTs a week earlier. Sunil Grover’s reality show – MAD In India does not seem to interest people as it witnessed a drop in its ratings and scored 2,366 TVTs from 3,216 TVTs.

     

    Holding the second position strongly is again Zee TV which saw a marginal dip but is ahead of the other GECs and scored 527,996 GVTs (547,981 GVTs). Its fiction property Aur Pyar Ho Haya witnessed a slight drop in its ratings and noted 5,206 TVTs from 5,328 TVTs a week earlier. The channel’s dance reality show, DID LiL masters – in its second week, witnessed a huge drop in its ratings and stood at 8,764 TVTs from 11,099 TVTs in week 09.

     

    Colors doesn’t seem to be spreading enough colours these days as the channel witnessed a further drop this week. Its comedy property Comedy Nights with Kapil magic is working with the audiences as it recorded a high with 9,515 TVTs from 8,427 TVTs. India’s Got Talent lost and fetched 4,864 TVTs from 6,567 TVTs.

     

    Life OK saw a rise and garnered 372,666 GVTs from 341,467 GVTs and stood at number four. Sab continues to occupy the fifth position with 304,619 GVTs from 302,960 GVTs a week earlier. Sony Entertainment Television (SET) stands at the bottom of the chart as it fetched 301,112 GVTs from 306,159 GVTs, last week.
     

    In the movie genre: Zee Cinema reported 198,401 GVTs, down from 191,121 GVTs; Movies OK scored 116,767 GVTs, down from 130,606 GVTs; &pictures garnered 80,248 GVTs, up from 77,000 GVTs; Zee Anmol earned 63,203 GVTs, down from 64,848 GVTs and Max registered 158,676 GVTs, down from 176,561 GVTs.

  • Zee TV dislodges Colors again from second position

    Zee TV dislodges Colors again from second position

    MUMBAI: It seems Zee TV and Colors are playing a run-and-chase game as the former has dislodged the latter from the second position again in the week that ended 23 February. In fact, among the general entertainment channels (GECs), Zee TV and Life OK are the only gainers, rest all have seen a considerable dip.

     

    In the Week 9 of TAM TV ratings, at the second position Zee TV registered 548 million viewers compared to 454 million last week, while Life OK registered 341 million compared to 318 million last week. Star Plus stood strong at number one even after witnessing a slight dip with 637 million viewers compared to 688 million in Week eight. Colors, at number three, witnessed a drop too as it registered 465 million viewers (502 million).

     

    Sony, which climbed to the fourth position last week, is down at number five with a slight dip. It registered 306 million viewers compared to 339 million last week. Sab, at number five, also witnessed a slight dip with 303 million viewers (326 last week).

     

    Sahara One at the bottom saw no change with 37 million viewers in both the weeks.