ITV

Tag: Life OK

  • Star Plus and Sab the only gainers in TAM Ratings

    Star Plus and Sab the only gainers in TAM Ratings

    MUMBAI: In the week 21 of TAM TV ratings, there are only two general entertainment channels (GECs) which gained the maximum eyeballs. One is the leader in this space, Star Plus which inched closer to 700 million mark once again and second is Sab. Rest other channels witnessed a drop in the viewership.

     

    At number one, Star Plus recorded 699,034 GVTs, up from 680,792 GVTs it had recorded last week. Its chart topper Diya Aur Baati Hum is scaling new heights week after week. It garnered 9,971 TVTs, up from 9,484 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,585 TVTs, down from 9,791 TVTs. The channel’s another fiction offering, Yeh Rishta Kya Kehlata Hai saw increase in the viewership and stood at 6,432 TVTs, up from 6,275 TVTs. Another fiction property which needs applaud is Ye Hai Mohababtein, which sees a growth every week despite being at the late prime time slot (11pm). It reported 6,768 TVTs, up from 5,523 TVTs.

     

    The second highest gainer of the week was Sab, which despite the hike remained at number six. The channel garnered 266,714 GVTs, up from 258,013 GVTs. Its chart topper Taarak Mehta noted 5,558 TVTs, down from 5,585 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,454 TVTs, up from 1,233 TVTs and Balveer noted 2,343 TVTs, down from 2,597 TVTs.

     

    Coming back to the channel which holds the second position strongly is Zee TV. It scored 386,568 GVTs, down from 394,023 GVTs. Its sting in the comedy space Gangs of Haseepur lost numbers and scored 1,297 TVTs, down from 1,605 TVTs. The channel’s historical series Jodha Akbar too lost eyeballs and reported 7,947 TVTs, down from 8,948 TVTs.

     

    Colors occupied third position and scored 359,877 GVTs, down from 367,024 GVTs. It was the finale weekend for its reality show – Khatron Ke Khiladi which saw a marginal rise in the ratings. It garnered 5,469 TVTs, up from 5,310 TVTs. On the other hand, Comedy Nights with Kapil also saw a huge drop in the ratings and rated 5,628 TVTs, down from 5,930 TVTs. Talking about its fiction offerings; Madhubala recorded a fall and noticed 2,527 TVTs, down from 2,757 TVTs, Balika Vadhu registered a growth and stood at 4,183 TVTs, up from 4,098 TVTs and Rangrasiya also witnessed a rise and noted 2,603 TVTs, up from 2,563 TVTs.

     

    At number four stood Life OK with 332,689 GVTs, down from 353,689 GVTs. Its fiction property, Tumhari Pakhi, seems to attract eyeballs as it saw a huge rise with 2,656 TVTs, up from 2,391 TVTs. Second to the list is its crime property – Shapath which saw a drop and measured 2,308 TVTs, down from 2,614 TVTs. Savdhan India noted 2,290 TVTs, down from 2,395 TVTs.

     

    Talking about Sony Entertainment Television which stood at number six garnered 312,543 GVTs, down from 312,921 GVTs. CID is the top charter this week. It garnered 3,159 TVTs, up from 3,300 TVTs. Second to the list is Maharan Veer Pratap which reported 3,123 TVTs, down from 3,222 TVTs. Its reality show Entertainment Ke Liye Kuch Bhi Karega witnessed a huge fall and scored 2,084 TVTs, down from 2,698 TVTs.

     

    In the movie genre: Zee Cinema reported 188,748 GVTs, up from 185,199 GVTs; Movies OK scored 132,202 GVTs, down from 133,665 GVTs; &pictures garnered 95,214 GVTs, up from 88,326 GVTs; Zee Anmol earned 69,811 GVTs, down from 72,345 GVTs and Max registered a huge hike as it recorded 582,127 GVTs, up from 445,130 GVTs.

  • Life OK launches Baawre!

    Life OK launches Baawre!

    He is a director and she is a singer. He wants to stay in his own city Lucknow and make it big while she wants to tread on the path paved by her father. Nikumbh (Abhishek Rawat) is a successful playwright, a purist who believes in his talent, while Yamini (Vinita Joshi) is a singer whose career has been moulded by her father Raghavendra. She is a part of the very world that Nikumbh despises so much. As fate would have it, Yamini ends up as the heroine in Nikumbh’s play and gets drawn to his talent and ideals, falls in love with him.

    What happens when these two individuals with different dreams and ideologies cross each other’s path? What happens when conflict forms the premise of love in their lives?   Life OK, India’s fastest growing Hindi General Entertainment Channel is all set to launch a love story of these two opposite characters in its new show Baawre chal jahan chalen mann ke paon re.

    The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show and will also be seen in it as the ‘sutradhar’ who links and holds the story together. Baawre will give the viewer a never seen before experience of an innovative and creative style of storytelling on Television.

    Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

     
    The show is produced by Sunshine Productions’ Sudhir Sharma in association with Neelesh Misra. Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline. With a strong line-up of much-admired and celebrated actors like Abhishek Rawat, Vinita Joshi, Akhlaque Khan and many more, the show promises to charm and capture the imagination of the audiences and make them an integral part of Nikumbh and Yamini’s journey every night on Life OK at 7pm and 10 pm, Monday to Friday from 2nd June.

  • Colors and Life OK in a nip & tuck fair

    Colors and Life OK in a nip & tuck fair

    MUMBAI: In week 20 of TAM TV ratings, it was a neck-to-neck fight between Colors and Life OK. Life OK which is the gainer this week continues to remain at number four. Interestingly, it has moved close to Colors and scored 354 million GVTs, up from 348 million GVTs.

     

    Sony Entertainment Television was also the highest gainer this week registered 313 million GVTs, up from 286 million GVTs, but continued to be at number five. Rest all GECs have seen a drop in the viewership.

     

    Thus, Star Plus reported 681 million GVTs, down from 733 million GVTs. Zee TV stood at number two position with an inch drop and garnered 394 million GVTs, down from 395 million GVTs.

     

    Colors occupied the number three position and scored 367 million GVTs, down from 376 million GVTs. For Sab, which remains at number six, score was 258 million GVTs, down from 268 million GVTs.

  • GEC viewership drops with IPL & election fever on a high

    GEC viewership drops with IPL & election fever on a high

    Updated: 5:30 PM

     

    MUMBAI: With the IPL and elections on everyone’s mind, it is the Hindi general entertainment channels (GECs) that are at the receiving end.

     

    In the week 19 of TAM TV ratings, the IPL fever took Max to greater heights. It witnessed a huge hike and reported 540,911 GVTs, up from 457,415 GVTs.

     

    The week saw all the GECs taking a plunge. Though, Sab saw a minor gain.

     

    Despite shedding numbers, Star Plus maintained its hold on number one position 732,585 GVTs, down from 746,025 GVTs. All its fiction properties have seen a drop too in the ratings. Thus, its chart topper Diya Aur Baati Hum scored 10,525TVTs, down from 12,233TVTs. Saathiya Saath is the second highest rated show for the channel which rated 8,507TVTs, down from 8,885TVTs and Yeh Rishta Kya Kehlata Hai scored 7,257 TVTs, down from 7,573 TVTs.

     

    Zee TV held onto the second position with 394,786 GVTs, down from 409,010 GVTs. Its experiment t in the comedy space Gangs of Haseepur did not seem to grab eyeballs and lost numbers in the third consecutive week and registered 1,688 TVTs, down from 1,916 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 8,450 TVTs, down from 9,139 TVTs. Its other fictional offerings like Do Dil Bandhe noted 4,328 TVTs, down from 5,179 TVTs.

     

    Colors occupied the third place with 375,641 GVTs, down from 396,193 GVTs. All its popular fictional offerings have witnessed a rise in the ratings. Madhubala recorded 3,216 TVTs, up from 2,925 TVTs; Balika Vadhu noted 4503 TVTs, up from 4,440 TVTs, and Uttaran garnered 3,648 TVTs, up from 3,254 TVTs.

     

    On the other hand, the channel’s reality shows didn’t work wonders for the channel. Thus, Comedy Nights with Kapil reported 6,923 TVTs, down from 7,198 TVTs, Khatron Ke Khiladi five scored 4,923 TVTs, up from 6,570 TVTs and Mission Sapne recorded 1946 TVTs, down from 2,769 TVTs.

     

    Life OK stays happy at number four with 347,802 GVTs, down from 360,213 GVTs. The channel’s most popular series Shapath recorded 2,533 TVTs, down from 2,852 TVTs. Savdhan India saw a rise and noted 2,603 TVTs, up from 2,480 TVTs and Tumhari Pakhi stood at 2,489 TVTs, up from 2,445 TVTs.

     

    At number five remains Sony which registered 286,202 GVTs, down from 290,948 GVTs. Jee Le Zara scored high and reported 1,390 TVTs, up from 1,297 TVTs, Maharana Pratap garnered 2,697 TVTs, down from 2,858 TVTs. Its crime property Crime Patrol saw a decrease in the number of viewers and stood at 2,281 TVTs, down from 2,680 TVTs.

     

    Lastly, Sab scored 268,051 GVTs, up from 267,113 GVTs. Its chart topper Taarak Mehta noted 5,198 TVTs, down from 5,880 TVTs. Balveer reported 2,774 TVTs, up from 2,734 TVTs.

     

    In the movie genre: Zee Cinema reported 189,889 GVTs, up from 188,125 GVTs; Movies OK scored 132,426 GVTs, down from 143,794 GVTs; &pictures garnered 88,319 GVTs, up from 82,537 GVTs and Zee Anmol earned 72,968 GVTs, down from 74,074 GVTs

  • Life OK to reward good content through ‘Life OK Now Awards’

    Life OK to reward good content through ‘Life OK Now Awards’

    Updated: 09:50 PM

     

    MUMBAI: In the age of instant noodles and even instant sex, why should entertainers from the world of music, television and films wait for as long as a year or even six months for their 15 seconds of fame? It was this thought that led to the conceptualization of the ‘Life OK Now Awards’, a partnership between Star Plus’ sister channel, Life OK, and BIG Productions.

     

    Billed as the country’s first instant awards celebrating excellence in the field of film, television and music, they will be held every month, with the first edition scheduled for 31 May and film star Akshay Kumar roped in as its face. According to Life OK general manager Ajit Thakur, “In the events space, we went ahead and did the Screen Awards, which we are quite happy about, but we always thought of them as a product that we got and took to the next level. By contrast, this initiative is our own innovation.”

     

    Further explaining the thought behind the awards, Thakur said, “It’s not that Bollywood releases movies only three or four times a year. It’s the same like television; we keep launching shows every now and then and the same goes for music. So this is where the whole insight came from that if there is so much excellent work happening week after week and month after month, why should the celebration, rewards and coming together happen only once or twice a year? That was the basic premise on which we worked with Big Productions and turned the whole thing on its head.”

     

    The ‘Life OK Now Awards’ have been conceptualized by Life OK and will be produced by Big Productions along with 92.7 BIG FM as radio partner.

     

    Thakur recalled that when RBNL CEO Tarun Katial and he met a month ago to discuss something interesting, they never imagined that 30 days of thinking would get such a WOW reaction from the industry. With Life OK planning to get at least six sponsors for the awards and huge amounts of money required every month, are clients ready for this? “We have been pitching it only for the last 15 days because the earlier 15 days went into finalizing the idea. We have four-five powered by and associate sponsors. We are in the middle of locking the main sponsor,” said Thakur.

    The channel has got wild stone as it’s powered by sponsor. Though Life OK officials chose to remain tight lipped about financial details of the show, an industry source revealed that the channel is expecting close to anywhere between Rs 80,000 to Rs 100,000 per 10 seconds slot.

    The ‘Now’ awards encompass film, music and TV, and are not restricted to television alone. “It is not a television award show at all. It is primarily a Bollywood show and will happen every month unless we feel that there is a particular month in the year where there are not enough film releases. We may skip say July while during Diwali, we may do something much better depending on the scale of releases,” said Thakur.

     
    This month’s shoot will be shot on 21 May at Reliance Studio and will telecast on 31 May at 8 pm. Significantly, these awards will see no involvement of the jury save for short-listing movies. Even the Life OK shows that will be chosen will be purely on the basis of ratings. While seven categories will remain constant from month to month, Life OK plans to introduce newer categories every month, depending on the film releases during that month. For the first edition of the awards, voting will go live from 15 May.

     

    There will be categories like best actor (male and female), best movie, best picturised song and Life OK hero of the month and many more. Each subsequent edition of the awards will have a different face. “It is a great platform for these actors to promote their movies. Otherwise, they only get to promote their films on reality shows. This way, every month, they will have a platform to promote their films and even the music,” said Big Productions business head Rajesh Chadha.

     

    Speaking of movies nominated for the ‘Now’ awards, would ‘B’ and ‘C’ grade films qualify? “Television is a mass platform. We also want to promote experimental content. I don’t categorize films as ‘B’ or ‘C’ grade but each film which has got noticed by the audience will be taken into consideration. Remember, small films need all such platforms as compared to big films in terms of budget,” said Thakur.

     

    Wouldn’t there be a saturation point with so many awards flooding the market? “Depends on how you see it. If you look at celebration of good content, talking, showcasing, presenting good content and interacting with your favorite stars; I don’t think there is any problem then. Look at the content on your channel and look at the content on your online platform, look at the content in the extension of the newspapers, every day, there is content around Bollywood, television and music,” said Thakur. “I don’t think there will be saturation. Today, supplements are growing thicker by the day because people want to know about things. For me, if there is so much content and so much curiosity and so much engagement with respect to entertainment, then why would you postpone the celebration, rewards and recognition? Many people work hard to make one film and by January next year, with 500 films, the smaller films get lost. I don’t think there is any saturation.”

     

    Regarding the association with BIG FM, Thakur said, “I think the 45 stations are great to take the message across. They are our only media coverage; we have not roped in any other media partner.”

     

    Are the ‘Now’ awards just an experiment? “We don’t give up easily on something which we are quite excited about. We are not going to give up on the experiment for sure.  But I also think it is not going to be an overnight success, so we have to be different in every way. It will take time for us to build it but we will be on it,” said Thakur. “Both the industry feedback and advertisers’ feedback has been excellent. People have come and told us they want to sponsor from July to October.”

     

    Starting with the first edition, every installment will be shot around the middle of the month and telecast over the last weekend of the month. Viewers can avail exclusive content by giving a missed call on 1800 270 8701 or downloading the Life OK Now Awards app from the Android Store or Google Play or by logging into www.lifeok.com/NowAwards. 

  • NDTV 24X7 hops on to Time Warner Cable in the US

    NDTV 24X7 hops on to Time Warner Cable in the US

    MUMBAI:  Hungry for expansion outside of India, one of India’s leading English news channels has grabbed a space on the coveted Time Warner Cable (TWC) in the US. NDTV 24X7 will now be available to subscribers in New York City as well as boroughs of Brooklyn, Manhattan, LA, Dallas, Austin and Rio Grande Valley region in Texas in the ‘Hindi Pass Plus’ or the ‘Passport Pack.’

     

    With this the channel aims to reach about 20,000 households through the partnership. The ‘Hindi Passport Pack’ costs about $70 while the ‘Hindi Pass Plus Pack’ costs about $40. The former has channels such as Star Plus, Sony, Zee TV, Life OK, Willow, TV Asia, Star Gold, NDTV 24×7, ITV Gold, Filmy, UTV Movies and Bollywood On Demand while the latter provides Star Plus, Sony, Zee TV, Life OK, Willow, TV Asia, NDTV 24×7 and ITV Gold.

     

    The subscription range for channels on this platform range from $1 million to $1.5 million. NDTV is also available on the DTH platform Dish Network. The average ARPU in the US is around $40 and packs such as Indian, Chinese, Arabic have high prices. Unlike India, NDTV 24X7 does not have to pay any carriage fee to the distribution platforms in the US.

     

    “Asian Indians in the US are among the affluent communities,” says NDTV AVP for network distribution and affiliate sales Rohit Jaiswal speaking to indiantelevision.com. “We will be looking at deals with more cable operators in the US going forward in the next two years,” he adds. Europe is also a part of the expansion plan since the channel says it is already well distributed in other parts of the world.

     

    NDTV Group CEO Vikram Chandra said in a press statement, “NDTV is delighted to partner with Time Warner Cable to bring its content and the election to an even wider audience in the US. The US is a very crucial market for us and the launch of the channel on TWC is a testimony to the trust that our affiliates and viewers from all over the world have shown in our brand and our quality over these years. NDTV, today, is available in 17 million households across 75 countries outside India and now looks forward to serving the TWC households with the same award-winning programmes and keeping them abreast with the constantly evolving events in India.”

     

    Earlier this year the US’s largest cable company Comcast announced that it intended to buy the second largest cable company TWC for $45 billion. This deal is under federal consideration for approval. If the proposed acquisition does get through, it could well be the pot of gold at the end of the rainbow for Indian channels.

  • Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Updated: 5:30 PM

     

    MUMBAI: Week 18 of TAM TV ratings was a dull period for the major general entertainment channels (GECs). Zee TV and Colors were the two channels that suffered the most, this week.

     

    Despite shedding numbers, Zee TV continues to stand at number two with 409,010 GVTs, down from 444,500 GVTs. Its new entrant in the comedy space Gangs of Haseepur lost numbers in the second consecutive week and registered 1,916 TVTs, a major fall from 2,727 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 9,139 TVTs, down from 9,834 TVTs. Its other fictional offerings like Do Dil Bandhe… saw a major rise and noted 5,179 TVTs, up from 4,941 TVTs.

     

    Colors occupied the third place with 396,193 GVTs, down from 423,262 GVTs. All its popular fictional offerings have witnessed a fall in the ratings. Thus, Madhubala recorded 2,925 TVTs, down from 3,106 TVTs; Balika Vadhu saw a slight fall and noted 4,440 TVTs, down from 4,545 TVTs and Uttaran garnered 3,254 TVTs, down from 3,485 TVTs. On the other hand, the channel’s reality shows have created a boom. Comedy Nights with Kapil reported 7,198 TVTs, up from 6,992 TVTs, Khatron Ke Khiladi five scored 6,570 TVTs, up from 5,752 TVTs.

     

    Star Plus, even after shedding numbers stands strong at number one. Its chart topper Diya Aur Baati Hum scored 12,233 TVTs, down from 13,301 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,885 TVTs, down from 9,503 TVTs. Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,573 TVTs, up from 7,490 TVTs.

     

    Life OK stays happy at number four with 360,213 GVTs, up from 349,580 GVTs. The channel’s most popular series Shapath recorded 2,852 TVTs, a slight rise from 2,546 TVTs. Savdhan India noted 2,480 TVTs, up from 2,153 TVTs. Its reality show Welcome Bazi showcased a slight rise and generated 1,473 TVTs, up from 1,322 TVTs.

     

    Sony Entertainment Television maintained its stability at number five and registered 290,948 GVTs, down from 297,073 GVTs. Jee Le Zara reported 1,297 TVTs, down from 1,305 TVTs, Maharana Pratap garnered 2,858 TVTs, a slight high from 2,828 TVTs. Its crime property Crime Patrol garnered 2,680 TVTs, up from 2,624 TVTs.

     

    Last but not the least, Sab which stands at number six scored 267,113 GVTs, up from 260,127 GVTs. Its chart topper Taarak Mehta noted 5,880 TVTs, down from 6,098 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,582 TVTs, up from 1,456 TVTs.

     

    In the movie genre: Zee Cinema reported 18,8125 GVTs, down from 203,672 GVTs; Movies OK scored 143,794 GVTs, up from 123,291 GVTs; &pictures garnered 82,537 GVTs, up from 85,904 GVTs; Zee Anmol earned 74,074 GVTs, up from 71,400 GVTs and Max registered a fall, as it recorded 457,415 GVTs, down from 495,922 GVTs.

  • Sony earns big in week 17

    Sony earns big in week 17

    MUMBAI: The Indian Premier League (IPL) has started impacting the general entertainment channels (GECs). And so is visible in the week 17 of TAM TV ratings where most of the GECs have seen a drop in the TVTs with an exception of Sony Entertainment Television (SET), which is the only gainer.

     

    Sony over took its sister channel Sab and has made its way to number five with 297,073 GVTs (244,069). Reason, the double airing of Umang 2014 which was telecast on 20 April. Other properties of the channel saw a rise as well compared to the previous week. Thus Jee Le Zara reported 1,305 TVTs, up from 1,069 TVTs, Adaalat scored 1,483 TVTs, up from 1,359 TVTs and Maharana Pratap garnered 2,828 TVTs, up from 2,548 TVTs.

     

    Despite shedding numbers, Star Plus continues to lead the flock with 743,435 GVTs (790,776 GVTs). Its chart topper Diya Aur Baati Hum scored 13,301 TVTs, down from 14,531 TVTs a week earlier. Saathiya Saath is the second highest rated show for the channel which garnered 9,503 TVTs, down from 9,934 TVTs and Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,490 TVTs, up from 7,384 TVTs.

     

    Zee TV continues to hold on to its number two position strongly as it rated 444,500 GVTs (473,025 GVTs). Its new entrant in the comedy space Gangs of Haseepur opened on a decent note. It garnered 2,727 TVTs.  Rest all the shows have seen a drop in the ratings. Thus its historical series Jodha Akbar scored 9,834 TVTs, down from 10,470 TVTs, Sapne Suhane Ladakh… stood at 5,281 TVTs, down from 6,503 TVTs, Qubool Hai seems to have lost interest as it shed for the third consecutive week with 4,588 TVTs, down from 5,000 TVTs.

     

    Colors stood at number three with 423,262 GVTs (433,237 GVTs). The channel’s reality shows have seen a decline in the viewership. Thus Khatron Ke Khiladi noted 5,752 TVTs, down from 7253 TVTs, Comedy Nights with Kapil reported 6,992 TVTs, a huge fall from 8,457 TVTs. Its fiction properties have shown some improvement. Thus Sasural Simar Ka recorded 4,445 TVTs, up from 4,377 TVTs, Madhubala scored 3,106 TVTs, up from 2,886 TVTs and Rangrasiya noted 3,179 TVTs, up from 2,916 TVTs.

     

    Life OK maintains its stability at number four and recorded 349,580 GVTs (389,214 GVTs). Almost all its properties have seen a drop in the ratings. Thus the channel’s most popular show – Shapath recorded 2,546 TVTs, down from 2,998 TVTs. Tumhari Pakhi witnessed a major fall and reported 2,585 TVTs, down from 4,082 TVTs. Its reality show Welcome Bazi showcased 1,322 TVTs, down from 1,756 TVTs.

     

    Sab stood at number six. Its chart topper Taarak Mehta noted 6,098 TVTs, down from 6,476 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise high in the viewership and stood at 1,456 TVTs, up from 1,150 TVTs.

     

    Sahara One continued to be at the bottom of the chart and recorded 22,645 GVTs, up from 21,245 GVTs.

     

    In the movie genre: Zee Cinema reported 203,672 GVTs, down from 217,826 GVTs; Movies OK scored 123,291 GVTs, down from 144,732 GVTs; &pictures garnered 85,904 GVTs, down from 93,933 GVTs; Zee Anmol earned 71,400 GVTs, down from 76,195 GVTs and Max registered a huge rise, thanks to the IPL frenzy as it recorded 495,922 GVTs, up from 410,312 GVTs.

  • Life OK to launch ‘Bhatak Lena Baware’

    Life OK to launch ‘Bhatak Lena Baware’

    MUMBAI: Two and a half years ago, Star India decided to turn around one of its older channels and give it a fresh new look and feel. Result: Star One was reborn as Life OK. Two years down the line, Life OK is giving others of its ilk a run for their TRPs, with shows like Savdhaan India and Devon Ke Dev Mahadev in its kitty.

     

    In keeping with its tradition of ‘differentiated content’, the channel is now all set for the launch of another show titled Bhatak Lena Baware at the end of May.

     

    Sunshine Productions of Na Bole Tum Na Maine Kuch Kaha and The Buddy Project fame, Bhatak Lena Baware, is the love story of a singer and a theatre director cum lyricist from Lucknow. It tells the tale of two different people drawn to each other and how that changes at least one of them. “It is a completely fresh love story with lots of surprises. It is not your regular love story that people are used to watching,” says a source close to the show.

     

    Screen writer-lyricist Neelesh Misra of Barfi and Ek Tha Tiger fame has conceptualized the show while Seema and Sudhir Sharma have developed it further. “We are through with the Lucknow schedule and have started shooting in Mumbai at Filmcity,” says Sudhir Sharma.

     

    Shooting started a month ago and three to four episodes have already been canned. The makers want to create a bank of 10 to 12 episodes before launching the show.

     

    Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. “Keeping in mind the channel’s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.”

     

    He further adds: “You see love stories on every show, but how to make this one different from other offerings was a task. The show is about a small town love story in a realistic zone and a strong narrative.  We have got on-board Neelesh Misra who is the co-creator will act as a narrator for the show.”

     

    Pathak reveals that the planning of the show was started five months back. He further said that the channel is planning to make its presence in the comedy genre as well. “We want to do serious comedy and with so many shows already ruling the roost, we really have to work hard on the concept. We are working on it and will have a clear picture in sometime,” Pathak signs off.

     

     

    In all likelihood, the new show will occupy primetime, reveals the source.

  • Baal Veer gains consistently and moves ahead in viewership

    Baal Veer gains consistently and moves ahead in viewership

    MUMBAI: SAB TV’s popular super-hero kids show Baal Veer entertains kids and takes them into magical trips to fairyland. Being popular among the younger audience segment, Baal Veer has also gained traction amongst the adult male and female audience sections in the last few weeks, making it a wholesome family entertainer in all aspects.

     

    The show has successfully ousted a popular show Mahadev (Life Ok) for the last four weeks with an average of 2493 TVTs as compared to Mahadev’s 2264 TVTs. Furthermore, in last 4 weeks average under kids’ fantasy genre of superhero, Baal Veer with 2493 TVTs has beaten Life Ok’s Hatim 2213 TVTs

     

    (Source: TAM, CS4+, HSM, Wk 13-Wk 16’2014) (TVT=Television viewership in 000s)