ITV

Tag: Life OK

  • Most GECs see a fall in ratings in week 38

    Most GECs see a fall in ratings in week 38

    MUMBAI: The week 38 of TAM TV ratings witnessed no change in the ranking order of the Hindi general entertainment channels (GECs). However, on the viewership front, most of the channels saw a drop in the ratings.

     

    Thus, Star Plus continued to lead the pack with 579,978 GVTs, down from 594,923 GVTs. Diya Aur Baati Hum is back to its number one position and recorded 8,074 TVTs, up from 7,730 TVTs. At number two is Saathiya Saath which saw a significant drop in the viewership as it scored 7,062 TVTs, down from 7,708 TVTs, Yeh Rishta Kya Kehlata Hai ranks number three with 6,360 TVTs, down from 6,572 TVTs.

     

    At number two stands Zee TV, which reported 442,526 GVTs, up from 431,746 GVTs. Its new offering Bandhan has observed 4,366 TVTs. With this, Bandhan is the second highest opener show across GECs (September 2013 – September 2014), according to the statement by the channel. Other offerings which have seen a rise in the ratings are Jamai Raja which noticed 7,045 TVTs, up from 6,704 TVTs and Sapne Suhane scored 4,027 TVTs, up from 3,556 TVTs.

     

    Colors ranks number three with 412,405 GVTs, down from 416,675 GVTs. The major loss for the channel was its comedy non-fiction property, Comedy Nights With Kapil. It witnessed a major drop in the viewership and rated 3,996 TVTs, down from 6,020 TVTs. On the fiction side, Balika Vadhu too saw a fall and reported 5,067 TVTs, down from 5,443 TVTs.

     

    Despite a drop in the viewership, Life OK continues its hold at number four with 294,679 GVTs, down from 313,012 GVTs. The channel’s biggest non-fiction property with Akshay Kumar as the host – Dare to Dance garnered 2,510 TVTs, down from 2,933 TVTs. Mahadev also witnessed a drop in the ratings and stood at 1,478 TVTs, down from 1,650 TVTs.

     

    Sab at number five registered 269,045 GVTs, down from 292,474. The channel’s most popular property – Taarek Mehta tracked 6,142 TVTs, down from 7,278 TVTs. Chidiya Ghar too lost its viewership and scored 2,343 TVTs, down from 2,618 TVTs and Balveer noticed 2,267 TVTs, down from 2,574 TVTs.

     

    Sony continues to be at the bottom of the chart with 263,802 GVTs, up from 262,507 GVTs. Its crime property CID garnered 3,453 TVTs, up from 3,174 TVTs. Maharana Veer Pratap registered 3,033 TVTs, up from 3,013 TVTs.

     

    As for the new entrant GECs, Zindagi and Sony Pal have witnessed a rise in the viewership. Zindagi noted 31,528 GVTs, up from 30,016 GVTs and Sony Pal is not far with 24,234 GVTs, up from 20,881 GVTs. 

  • GEC is not Disney’s priority, says Siddharth Roy Kapur

    GEC is not Disney’s priority, says Siddharth Roy Kapur

    MUMBAI: The more the merrier seems to be the chant of all networks, these days.

     

    It was in 2011 that Star India launched its second general entertainment offering, Life OK. The sister channel of Star Plus, which replaced the defunct youth-oriented channel Star One, made headlines for its bold steps and differentiating content from the usual melodrama shown on the leading ones.

     

    Soon, Zee, the number two channel as per TAM TV ratings, plunged into already congested market with Zindagi. The second GEC from the network brought in popular shows from across the border to please the niche premium audience.

     

    If the two big networks had ventured into second GEC place, how could Sony stay behind? With Sony Pal, launched on 1 September, the Multi Screen Media (MSM) network added one more channel to its kitty.

    However, Disney, which has created content for channels, has popular television channels as well as numerous successful movies in different genres in its bag, still doesn’t have a GEC on its mind.

     

    “With kids’ channel we have presence among 4 to 14 years old, with bindass offerings we will be strongly placed for 14 to 34 years old and movie channels capture all across the age segments,” says Disney MD Siddharth Roy Kapur. The network will soon launch bindass Play, a music channel, which will take forward the philosophy and brand values of its most revenue generating channel, bindass.

     

    So will we see a GEC coming from the network’s stable? “We want to only concentrate on categories which are profitable and work with our core strengths,” he replies while elaborating that though everyone expects it to come up with a GEC, the network is not even thinking about it.

  • GECs retain positions in week 37 of TAM ratings

    GECs retain positions in week 37 of TAM ratings

    MUMBAI: In the week 37 of TAM TV ratings, the ranking order of Hindi general entertainment channels (GECs) remains undamaged.

     

    Talking about the gainers, Colors which ranks number three turned out to be the highest gainer this week taking its tally to 416,675 GVTs, up from 399,182 GVTs. Reason: a significant rise in its fiction properties. Thus, Balika Vadhu noted 5,443 TVTs, up from 5,168 TVTs, Meri Ashiqui Tumse Hi recorded 3,949 TVTs, up from 2,940 TVTs and Madhubala tracked 4,722 TVTs, up from 4,526 TVTs.

     

    At number five, Sab was the second highest gainer this week as it recorded 292,474 GVTs, up from 287,945 GVTs. It seems that the track of Taarak Mehta Ka Ooltah Chashmah is going in the right direction as it witnessed 7,278 TVTs, up from 6,143 TVTs. Chidiya Ghar also saw a growth in the viewership and noted 2,618 TVTs, up from 2,300 TVTs and Badi Door se Aaye Hai observed 2,669 TVTs, up from 2,414 TVTs.

     

    At number one stood Star Plus which was the third highest gainer this week. It reported 594,923 GVTs, up from 591,045 GVTs. Diya Aur Baati Hum continues to remain the chart topper as it scored 7,730 TVTs, up from 6,951 TVTs, Pyar Ka Dard saw a hike in the ratings and garnered 5,505 TVTs, up from 4,724 TVTs and Yeh Rishta Kya Kehlata Hai observed 6,572 TVTs, up from 6,174 TVTs.

     

    On the other hand, other GECs witnessed a drop in the viewership. Despite a drop, Zee TV continues to hold its number two position strongly. Most of its offerings have seen a drop in the ratings. Thus, its chart topper Kumkum Bhagya reported 8,439 TVTs, down from 8,573 TVTs, Jodha Akbar scored 7,898 TVTs, down from 8,131 TVTs and Qubool Hai garnered 5,805 TVTs, down from 6,087 TVTs. Its non-fiction property India’s Best Cine Stars Ki Khoj seems to have lost audiences as it scored 1,454 TVTs, down from 1,569 TVTs.

     

    Life OK which ranks number four in the ratings chart observed 313,012 GVTs, down from 326,081 GVTs. Despite a significant drop, the channel’s non-fiction property Dare to Dance turned out to be the best show for it. It noted 2,933 TVTs, down from 4,532 TVTs. Other fiction offerings which observed a drop in the ratings are Savdhan India with 2,309 TVTs, down from 2,465 TVTs and Shapath with 2,154 TVTs, down from 2,448 TVTs.

     

    Last but not the least, Sony Entertainment Television (SET) at number six garnered 262,507 TVTs, down from 286,594 TVTs. Kaun Banega Crorepati (KBC), the chart topper of the channel observed 3,637 TVTs, down from 3,863 TVTs, CID witnessed 3,174 TVTs, down from 3,181 TVTs and Hum Hain Na stood at 1,665 TVTs, down from 3,181 TVTs.

     

    Zindagi reported 30,016 GVTs, down from 34,888 GVTs. Ishq Gumshuda tracked 216 TVTs, down from 342 TVTs and Kini Girhain Baki Hai recorded 222 TVTs, down from 230 TVTs.

     

    Sony Pal saw a huge growth in the viewership and garnered 21 million GVTs, up from 11 million GVTs. Almost all its offerings have seen a rise. Thus Sinhasan Battisi reported 366 TVTs, up from 190 TVTs, Ek Rishta Aisa Bhi noted 203 TVTs, up from 103 TVTs and Hamari Sister Didi got 184 TVTs, up from 74 TVTs.

  • Sony Pal gets 11 million GVTs in opening week

    Sony Pal gets 11 million GVTs in opening week

    MUMBAI: The week 36 of TAM TV ratings witnessed a new entrant in the general entertainment channel (GEC) category from MSM’s stable, Sony Pal. Launched on 1 September, it opened at 11 million GVTs.

     

    On the other hand, week 36 also saw GECs going back to the same ranking order as a week ago. Life OK which recorded number six position last week is back to number four. It noticed 326,081 GVTs, up from 266,952 GVTs. Reason, its new offering in the non-fiction space – Dare to Dance. It seems like the charm of Akshay Kumar has worked wonders for the channel as it opened at 4,532 TVTs. Other popular properties have also witnessed a growth in the viewership. Thus, Shapath garnered 2,448 TVTs, up from 1,827 TVTs and Savdhan India registered 2,465 TVTs, up from 2,253 TVTs.

     

    Other gainers for the week are Star Plus which maintains its number one position strongly. It noted 591,045 GVTs, up from 561,897 GVTs. Talking about its fiction offerings – Saath Nibhaana Saathiya leads the chart with 8,016 TVTs, up from 7,334 TVTs, Diya Aur Baati Hum ranks second with 6,951 TVTs, up from 6,666 TVTs and Yeh Rishta Kya Kehlata Hai at number three scored 6,174 TVTs, up from 5,267 TVTs. The channel’s music reality show – India’s Raw Star garnered 4,316 TVTs, down from 4,521 TVTs.

     

    At number three, Colors is the next gainer this week. It noticed 399,182 GVTs, up from 388,017 GVTs. Sasural Simar Ka ranks number one with 6,333 TVTs, up from 6,002 TVTs followed by Comedy Nights with Kapil with 6,281 TVTs, down from 6,967 TVTs and Balika Vadhu with 5,168 TVTs, up from 4,648 TVTs.

     

    Sab which maintains its fifth position strongly stood at 287,945 GVTs, up from 281,456 GVTs. Its popular series Taarak Mehta Ka Ooltah Chashmah witnessed a significant growth in the viewership and noted 6,143 TVTs, up from 5,860 TVTs and Badi Door se Aaye Hai observed 2,414 TVTs, up from 2,382 TVTs.

     

    Talking about the GECs which witnessed a drop in the viewership, Zee TV got 451,717 GVTs, down from 462,476 GVTs but still continues to stand strong at number two. Most of its offerings have registered a fall in the ratings. Thus, Kumkum Bhagya noted 8,573 TVTs, down from 8,610 TVTs, Jodha Akbar got 8,131 TVTs, down from 8,926 TVTs and Jamai Raja recorded 6,445 TVTs, down from 6,620 TVTs.

     

    Sony Entertainment Television (SET) is back at the bottom of the chart with 286,594 GVTs, down from 317,093 GVTs. The channel’s new fiction property Hum Hain Na opened at 3,181 TVTs. Its non-fiction properties have failed to grab eyeballs. Thus, CID reported 3,181 TVTs, down from 3,485 TVTs and Kaun Banega Crorepati (KBC) garnered 3,863 TVTs, down from 4,412 TVTs.

     

    Zindagi seems to grab more eyeballs as it witnessed a significant growth in the viewership. It secured 34,888 GVTs, up from 28,987 GVTs.

  • ‘Dare 2 Dance’: A step further to dance

    ‘Dare 2 Dance’: A step further to dance

    MUMBAI: Ever imagined grooving to music, with no dance floor? Giving the audience a break from the usual dance based reality shows, Life OK is all set to give the format a twist.

    Moving away from all the common theories of a huge stage where contestants showcase their talents, the show will have no dance floor to perform. Christened Dare 2 Dance, the contestants will be challenged to perform in the most difficult situations on land, water or air.

    Produced by SOL Productions, it is all about taking risks and re-inventing oneself. The Khiladi Akshay Kumar will take the mantle of a host, while he would also be seen playing a mentor to the contestants as he challenges contestants to dance on a narrow wall or even under water. Kumar will first demonstrate the format to each contestant with a commitment of a ‘first of its kind’ show.

    The channel has got Micromax on-board as its presenting sponsor and Honda as the powered by sponsor along with eight associate sponsors. According to a media planner, the title sponsorship is pretty high and would be around Rs 15 crore and powered by sponsor will be 15 per cent less.

    Life OK EVP and general manager Ajit Thakur states that getting Kumar on-board was the perfect choice. The channel wanted somebody who has been both seen as a dancer and a stunt hero. He adds, “Kumar has successfully managed to challenge the status quo with his constant need to push the envelope and move beyond the common. It was this need to challenge the norms and do something different that brought us together.”

    Thakur says that for a very long time the channel wanted to tap into the dance space, but couldn’t come up with an idea which could act as a differentiator. “But then we found Dare 2 Dance which went one step further with no stage or a set, but in open air on different locations.”

    Sharing his sentiments on coming on board for Dare 2 Dance, Kumar says, “What I like the most about the show, is the fact that it puts the contestants out of their comfort zone and challenges them. I’ve been so excited about it, right from the word go, and it’s been an amazing experience.”

    It has got 10 challenge takers on-board. Out of the 10, only two are actors, while the others are choreographers who have made a name in the fraternity by winning several dance reality shows. There are three international contestants as well, namely Emille Callion, a professional dancer from Paris, Scarlett Wilson, a British model and dancer and Karan Pangali a trained Kathak dancer originally from U.K. Among the actors are Ritwik Dhanjani who also got to fame as a winner of Nach Baliye, Sayantani Ghosh and Kunwar Amar, who shot to fame after Zee TV’s dance reality show Dance India Dance. The choreographers include Sanam Johar, Prince, Alisha Singh and Mayuresh Wadkar.

    “We needed people to dance at heights and inside water. So where you can’t even stand, they have to dance. We needed only accomplished dancers and that is why roped in dancers who had won many reality shows and became choreographers,” reasons Thakur.

    The highlight of the show is that it will see no eliminations for the first four weeks. “Contestants have rehearsed and worked very hard for it and so we thought it wasn’t fair from our part to eliminate them in the first week itself. So the eliminations will happen only after the fourth week,” informs Thakur.

    Moreover contestants will be given green or red card every week and the ones who will accumulate more number of green cards will have the chance of winning the show. The contestants will be challenged to prove their mettle as ‘Extreme Dance Ke Heroes’ in a hope to rise above all odds. Thakur reveals that many have walked out of the show after being told of the challenges. The lucky winner of the show along with a cash prize will get a Honda CBR 250R motorcycle.

    Except for the finale, all the other episodes have already been canned in Cape Town in South Africa. The show will spread for 16 episodes. While it has been choreographed by Sanjay Shetty and his team of professionals, the stunts have been designed by stunt co-ordinator and performer Francois Grobbelaar, who has earlier worked on a number of Hollywood and Bollywood projects.

    It has also left no stone unturned to ensure that contestants are left unhurt, and have taken a lot of safety measures into consideration. For every round, every platform has a safety auditor who would make his team of professionals go through the entire round and give an ok to it. Moreover, an ambulance was always kept on a standby.

    It took six months for the channel to plan and get things into place. Deciding the location was a tough task for the GEC. “You can’t shoot this anywhere in the world. You need to have that level of safety and different geographical elements which allows you to use different things,” opines Thakur.

    Thakur informs that around 30 per cent of the budget of the series will be spent on marketing. Since there are several foreign participants, apart from advertising on channels, newspaper, hoardings and radio announcements, social media will be used heavily to reach to the viewers overseas.

    Though Thakur refused to divulge any financial details regarding production cost of the show, sources close to the development reveal that the production cost per episode is anywhere between Rs 2-3 crore, this includes Kumar’s fee. The show will be aired from 6 September, every weekend at 8.30pm.

     

  • Life OK drops to number 6 in the ratings chart

    Life OK drops to number 6 in the ratings chart

    MUMBAI: Continuing the fall, the week 35 of TAM TV ratings witnessed Life OK landing at number sixth position. It saw a huge drop in its viewership and scored 266,952 GVTs, down from 287,861 GVTs.

     

    All its offerings have seen a decline in the ratings. The channel’s chart topper Savdhan India stood at 2,253 TVTs, down from 2,473 TVTs, Shapath scored 1,827 TVTs, down from 2,218 TVTs and Mahadev noted 1,643 TVTs, down from 1,718 TVTs.

     

    Star Plus and Colors are the only gainers this week. Star Plus reported 561,897 GVTs, up from 559,230 GVTs. Its new Sunday fiction property Airlines opened decently well. It reported 3,325 TVTs. It seems the charm of Yo Yo Honey Singh has also worked for the channel with its new non-fiction property India’s Raw Star. It registered 4,521 TVTs. On the daily fiction side, Saathiya Saath leads the chart with 7,334 TVTs, up from 7,179 TVTs.

     

    Coming back to Colors, it recorded 388,017 GVTs, up from 376,579 GVTs at number three. Its non-fiction shows performed well. Comedy Nights with Kapil noted 6,967 TVTs, up from 6,521 TVTs and Jhalak Dikhlaja reported 4,552 TVTs, up from 3,879 TVTs. On the fiction side, Meri Ashiqui observed 3,023 TVTs, up from 2,761 TVTs and Beintehaa scored 3,012 TVTs, up from 2,977 TVTs.

     

    Other general entertainment channels (GECs) witnessed a drop in the ratings. Thus, Zee TV which enjoys its strong hold at number two registered 462,476 GVTs, down from 464,660 GVTs. The channel’s new weekend fiction offering, Neeli Chhatri Wale opened at 2,002 TVTs. Other offerings which have seen a marginal drop in the viewership are Qubool Hai at 6,179 TVTs, down from 6,194 TVTs, Jamai Raja at 6,620 TVTs, down from 6,688 TVTs and Jodha Akbar at 8,926 TVTs, down from 8,949 TVTs.

     

    Sony Entertainment Television (SET) saw a significant drop in the viewership but still managed to retain its number four position. It garnered 317,093 GVTs, down from 366,282 GVTs. KBC season eight lost some audiences as it observed 4,412 TVTs, down from 5,216 TVTs. CID noted 3,485 TVTs, down from 3,741 TVTs and Adaalat witnessed 1,148 TVTs, down from 1,200 TVTs.

     

    Sab at number five recorded 281,456 GVTs, down from 287,686 GVTs. The channel’s chart leader Tarak Mehta registered 5,860 TVTs and Lapataganj garnered 1,412 TVTs, down from 2,014 TVTs.

     

  • TV channels celebrate the festival of Ganesh Chaturthi

    TV channels celebrate the festival of Ganesh Chaturthi

    MUMBAI: It is the only festival where almost all the youth of the locality and nearby colonies come together and dance their heart out. This is the time when young minds can get a sneak peek into the life of the mischievous Bal Ganesha from their family members.

     

    We are talking about Ganesh Chaturthi, the 11-day festival that celebrates the birth of Ganesha.

     

    The Hindi general entertainment genre, over many years, has been a reflection of the type of content the audiences can relate to. Be it the saas-bahu sagas or shows on subjects pertaining to Indian society, the genre has portrayed the darker side of society on the one hand and also spread love and laughter on the other.

     

    In the Hindi general entertainment space, Star Plus, Life OK and Sab are the only channels that will celebrate the joyous festival.

     

    On Star Plus, the channel will showcase a special track in Nisha Aur Uske Cousins. The family follows the tradition of keeping Ganapati at their home and enjoying the festival.

     

    On Life OK, the channel has created a special Ganesh Chaturthi episode in Mahadev, which will be aired on 29 August at 8pm and will run for an hour. It is coming up with a track of ‘Bhandasur’ who was an ansh of Ganesha.

     

    On the other hand, Sab will have the celebration within three of its shows. In Badi Dooooor Se Aaye Hai, the Sunshine colony recently saw a squabble between its neighbours, but due to festive season the Ghotala family (alien family) decide on doing something which would get the residents together.

     

    There is a competition with the neighbouring society on the best Ganapati. Sunshine colony attempts to make an eco-friendly Ganapati made out of sugar, to share some sweetness whereas Vasant and Varsha from the Ghotala family dress up like Vishnu and Parvati alongside the idol.

     

    A show set in a Maharashtrian household, it marks a very important and auspicious festival for Chandrakant Chiplunkar Seedi Bambawala. Chiplunkar family along with the residents celebrate Ganpati in true Maharashtrian style with everyone dancing to Marathi songs, Marathi devotional bhajans/prayers and women dressed in Nauvari sarees, etc.

     

    In Tu Mere Agal Bagal Hai, the tenants of Bungalow no 6 decide to get a Ganapati at their house, so that everyone gets to celebrate the festival. Each tenant tries to pitch in with whatever way possible, sharing responsibilities.

     

    On the other hand, music channels are also on the festive mode. 9X Jalwa has created a special package that will play only Ganapati songs as capsules, all through the 11 days.  The packaging includes songs like “Deva Shri Ganesha” (Agneepath, 2012), “Mourya Re” (Don, 2006), “Aarti” (Vaastav, 1999) and “Deva O Deva” (Ilaaka, 1989) etc.

  • KBC works its charm, Sony number four in TAM TV ratings

    KBC works its charm, Sony number four in TAM TV ratings

    Updated: 5:30 PM

     

    MUMBAI: The charm of Amitabh Bachchan has worked for Sony Entertainment Television (SET). And it’s visible in the TAM TV ratings of week 34. The Hindi general entertainment channel (GEC) that launched the eighth season of Kaun Banega Crorepati on 17 August has finally come out from being at the bottom of the ratings chart, to number four.

     

    What’s even more welcoming for the channel is the fact that the new format for KBC has been accepted by the audience.  The inaugural episode got 8,956 TVTs, while subsequent episodes delivered 5,216 TVTs.

     

    Sony garnered 366,282 GVTs, up from 262,647 GVTs. Apart from KBC, what worked wonders for the channel is its historic property – Maharana Veer Pratap which observed 3,286 TVTs, up from 2,906 TVTs.

     

    On the other hand, Life OK, which slipped to number five position, managed 287,861 GVTs, down from 301,994 GVTs. The channel’s hot property – Savdhan India lost eyeballs and scored 2,473 TVTs, down from 2,721 TVTs, Laut Aao Trisha registered 1,435 TVTs, down from 1,566 TVTs and Gustakh Dil managed 1,365 TVTs, down from 1,530 TVTs.

     

    According to the TAM TV ratings provided by the channel, the gainers this week are Zee TV at number two with 464,660 GVTs, up from 453,012 GVTs and Sab at number six faces neck-to-neck competition with Life OK as it records 287,686 GVTs, up from 278,215 GVTs.

     

    At Zee, maximum properties witnessed a rise in the ratings. The channel’s famous property – Kumkum Bhagya is climbing new heights week after week and reported 8,093 TVTs, up from 8,013 TVTs, historical show – Jodha Akbar noted 8,949 TVTs, up from 7,544 TVTs Jamai Raja witnessed 6,688 TVTs, up from 5,327 TVTs and Aur pyar Ho Gaya stood at 4,676 TVTs, up from 4,418 TVTs.

     

    On the other hand, for Sab, Taarek Mehta has been a huge win. It recorded 6,156 TVTs, up from 5,472 TVTs. Balveer registered 2,209 TVTs, up from 2,072 TVTs. On 23 August, the channel aired Sab Ke Anokhe Awards which observed 3,627 TVTs.

     

    Though it lost numbers, Star Plus continues to lead the pack with 559,230 GVTs, down from 688,618 GVTs and Colors at number three stood at 376,579 GVTs, down from 410,774 GVTs.

     

    For Star, all its properties have witnessed a huge drop in the viewership. Thus, the channel’s chart leader Diya Aur Baati Hum scored 7,343 TVTs, down from 10,696 TVTs, Saathiya Saath reported 7,179 TVTs, down from 9,455 TVTs and Yeh Rishta Kya Kehlata Hai stood at 5,942 TVTs, down from 7,367 TVTs.

     

    Coming back to Colors, Sasural Simar Ka noted 6,060 TVTs, down from 6,193 TVTs. Its non-fiction properties, Jhalak Dikhlaja and Comedy Nights with Kapil witnessed a drop in the ratings and reported 3,879 TVTs, down from 4,799 TVTs and 6,521 TVTs, down from 6,847 TVTs respectively.

  • GECs go patriotic this Independence Day!

    GECs go patriotic this Independence Day!

    MUMBAI: With a long weekend stretching ahead, Hindi general entertainment channels (GECs) don’t want to miss the opportunity to keep people inside their homes. Come 15 August, along with the whole of India, GECs will also celebrate the 68th Independence Day.

     

    Commemorating the upcoming Independence Day, Colors has planned a special two-hour recorded event titled Jashn-E-Azaadi that will display India’s rich culture from Kashmir to Kanyakumari.

     

    A dose of humour will be given by popular comedian Kapil Sharma with gags and parody by the entire cast of Comedy Nights with Kapil (CNWK). Along with the CNWK cast, other artists who will be seen performing on the latkas and jhatkas are Eijaz Khan, Sophie Chowdhry, Karan Wahi, Dadi as dadi,  Vishal Singh (representing Punjab), Rashmi Desai, Shakti Mohan (representing UP), Karishma Tanna (representing Gujarat) and Akshat (representing South). It will air twice on Independence day- 1pm to 3pm and from 5pm to 7pm.

     

    Apart from the special event, the theme of I-Day will be reflected in Balika Vadhu also, where Shiv will save the CM who’s going to be assassinated through a ticker bomb at an Inauguration ceremony held on 15 August.

     

    Talking about Sony Entertainment Television, it will celebrate Independence Day on 15 August and 16 August at 10pm. A special episode of its oldest and highest rated properties – CID will show a terrorist attack.

     

    Talking about Star Plus’s sister channel Life OK, it will celebrate the flavor of Independence with Bollywood diva Kareena Kapoor Khan on the very famous Life OK Now Awards. With Independence as the central theme, viewers will see some spectacular performances by some of the biggest names in Bollywood and television. The anchors for the evening Chintu aka Sunil Grover and Varun Sharma, will keep everyone in splits with their gags and comic timing.

     

    The audience will get to witness some power packed performances that wont only kept them entertained, but also brought out the spirit of patriotism. Actors who will perform include Sushant Singh Rajput, Shraddha Arya, Esha Gupta, Prateek and Sneha.

     

    While media planners says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day, for Independence Day, channels which have a special line up plan earn some extra bucks, but regular programming does not see a huge shift or hike in the revenues.

  • Zee TV’s ratings fall, all other GECs rise

    Zee TV’s ratings fall, all other GECs rise

    Updated:7.00 PM

     

    MUMBAI: In the week 32 of TAM TV ratings, Zee TV is the only channel that witnessed a drop in the viewership by recording 414,540 GVTs, down from 438,207 GVTs. However, there was no change in the ranking order of the other channels this week.

     

    Maximum of Zee’s properties witnessed a drop in the ratings. Thus, the channel’s most famous historical property – Jodha Akbar observed 7,332 TVTs, down from 8,580 TVTs, Qubool Hai recorded 5,428 TVTs, down from 5,550 TVTs. On the other hand, the properties that gained are – Doli Armano Ki that got 4,398 TVTs, up from 3,510 TVTs and Kumkum Bhagya scored 7,560 TVTs, up from 7,467 TVTs.

     

    Star Plus continues to be the chart leader. It witnessed a huge hike and clocked 711,648 GVTs, up from 676,578 GVTs. Almost all its offerings have seen a tremendous rise in the ratings. Thus, the channel’s chart leader Diya Aur Baati Hum scored 10,024 TVTs, up from 9,311 TVTs, Yeh Rishta Kya Kehlata Hai noted 7,326 TVTs, up from 6,958 TVTs, Ye Hai Mohababtein recorded 6,380 TVTs, up from 5,814 TVTs and Saath  Nibhana Saathiya reported 7,150 TVTs, up from 6,930 TVTs.

     

    At number three, Colors clocked 403,053 GVTs, up from 375,025 GVTs. Sasural Simar Ka noted 5,699 TVTs, up from 5,153 TVTs, Balika Vadhu got 4,974 TVTs, up from 4,713 TVTs. Talking about its non-fiction series, Comedy Nights with Kapil also observed a huge hike in the ratings and stood at 8,556 TVTs, up from 6,787 TVTs and The Anupam Kher Show reported 1,864TVTs, up from 1,575 TVTs.

     

    Life OK continues to enjoy the number four position in the ratings chart. It garnered 311,640 GVTs, up from 311,423 GVTs. Thus, Shapath recorded 2,779 TVTs, up from 2,087 TVTs, Savdhan India reported 2,690 TVTs, up from 2,676 TVTs, Gustakh Dil generated 1,829 TVTs, down from 2,033 TVTs and Laut Aao Trisha stood at 1,654 TVTs, down from 1,744 TVTs.

     

    Sony Entertainment Television (SET) retained its fifth position with 278,432 GVTs, up from 275,107 GVTs. Thus, CID, the channel’s leader scored 4,328 TVTs, up from 3,886 TVTs and Maharana Veer Pratap rated 3,446 TVTs, up from 3,054 TVTs. The much hyped show – Yudh, failed to grab eyeballs as it saw a significant drop in the viewership and stood at 703 TVTs, down from 737 TVTs.

     

    Last but not the least, Sab noted 277,018 GVTs, up from 265,377 GVTs. Taarak Mehta Ka Ooltah Chashmah continues to remain the chart leader as it scored 6,552 TVTs, up from 5,343 TVTs and Badi Door se Aaye Hai rated 2,283 TVTs, up from 1,943 TVTs.