ITV

Tag: Life OK

  • Hindi GEC: Life OK jumps in two categories, Zee & Star Utsav climb in one

    MUMBAI: Star plus continued to remain the leader in GEC and GEC – Urban genres in BARC India week 17. 

    From its fourth position in week 16, Zee TV returned to its third position in week 17. Star Utsav climbed a spot from the eight position. In Hindi GEC rural, Big Magic dropped to the tenth position.

    Hindi GEC

    Star Plus maintained its top position, witnessing a slight hike in rating with 640266 Impressions (000s) sum compared to last week’s 639788 Impressions (000s) sum. Sony Pal has come on the second slot with 577002 Impressions (000s) sum and Colors on the third with 554259.

    Zee Tv climbed to fourth spot with 527739 Impressions (000s) sum from the fifth level in the last week. Rishtey dropped one slot to the fifth position with 509513 Impressions (000s) sum and Zee Anmol bagged the sixth position with 435289 Impressions (000s) sum.

    Star Utsav and Sab TV registered seventh and eighth spot with 428772 Impressions (000s) sum and 410493 Impressions (000s) sum, respectively. Life Ok climbed one spot to ninth with 368892 Impressions (000s) sum. Sony Entertainment dropped to the tenth position with 340780 Impressions (000s) sum.

    Hindi GEC Rural

    Sony Pal continued to remain at the top position with 433816 Impressions (000s) sum followed by Rishtey with 378592 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and fourth positions with 344046 Impressions (000s) sum and 318865 Impressions (000s) sum, respectively.

    Zee TV bagged the fifth position with 227832 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 215755 Impressions (000s) sum, 184678 Impressions (000s) sum and 144703 Impressions (000s) sum.

    Life OK and Big Magic interchanged their positions as ninth and tenth with 140845 Impressions (000s) sum and 124633 Impressions (000s) sum, respectively.

    Hindi GEC Urban

    Star Plus led the chart with 424511 Impressions (000s) sum followed by Colors on the second position with 369581 Impressions (000s) sum.

    Zee TV registered its third slot with 299907 Impressions (000s) and Sab tv bagged the fourth spot with 265789 Impressions (000s) sum. Sony Entertainment Television maintained its fifth slot with 242549 Impressions (000s) sum.

    Life OK, Sony Pal and Rishtey stood on sixth, seventh and eighth spot with 228046 Impressions (000) sum, 143186 Impressions (000) sum and 130921 Impressions (000) sum.

    Star Utsav and &TV interchanged their positions as ninth and tenth with 109906 Impressions (000s) sum and 108539 Impressions (000s) sum, respectively.

  • Sony Sab upgrades in two genres, SET drops out of Top 10

    MUMBAI: Although leaders maintained their respective leads in all the genres, Sony Entertainment dropped out of the Top 10 list of Hindi GEC rural, and was replaced by Life OK in BARC week 15.

    Sony Sab jumped from the ninth to the seventh position in GEC (U+ R) whereas it climbed from fifth to third position in GEC (Urban) while Rishtey upgraded itself by two levels from the ninth position, according to the all-India ratings. In GEC (rural), Star Utsav replaced Zee Anmol on the third position.

    Hindi GEC

    Star Plus continued to maintain its leadership in the space and grabbed the first spot with 678258 Impressions (000s) followed by Sony Pal on the second slot with 599008 Impressions (000s) and Colors on third with  590632 Impressions (000s).

    Rishtey grabbed the fourth spot with 530127 Impressions (000s). Zee TV stood at number five in week 15 with 511986 Impressions (000s) and Star Utsav bagged the sixth spot with 446036 Impressions (000s).  Sab TV, Zee Anmol and Sony Entertainment Television garnered seventh, eighth and ninth spots with 434006 Impressions (000s), 426141 Impressions (000s) and 390474 Impressions (000s), respectively.

    Life OK registered 347207 Impressions (000s) on the tenth spot.

    Hindi GEC Rural

    In week 15, Sony Pal pocketed the first position with 464588 Impressions (000s) followed by Rishtey on the second slot with 395211 Impressions (000s) and Star Utsav stood at number three with 334630 Impressions (000s).

    Zee Anmol stood on number four with 326174 Impressions (000s) and Zee TV bagged the fifth position with 226920 Impressions (000s). Star Plus  and Colors  grabbed sixth and seventh spot with 221702 Impressions (000s) and 196819 Impressions (000s), respectively.

    Big Magic, Sab TV and Life OK collected 158304 Impressions (000s), 145307 Impressions (000s) and 130514 Impressions (000s), respectively on eight, ninth and tenth position. Sony Entertainment Television exited the Top 10 list of Hindi GEC Rural.

    Hindi GEC Urban

    Star Plus led the chart with 456555 Impressions (000s) followed by Colors on the second position with 393812 Impressions (000s).

    In week 15, Sab TV managed to grab the third slot with 288698 Impressions (000s) and pushed Zee TV on number four. The channel registered  285065 Impressions (000s). Sony Entertainment Television maintained its fifth slot with 268781 Impressions (000s).

    Life OK stood on number six with 216693 Impressions (000s) whereas Rishtey, Sony Pal and &TV bagged seventh, eighth and ninth slot with 134915 Impressions (000s), 134419 Impressions (000s) and 120696 Impressions (000s) respectively.

    Star Utsav grabbed the tenth spot  with 111405 Impressions (000s).

  • How Hindi GEC channels fared in first quarter of 2017

    BENGALURU: The Hindi general entertainment (GE or GEC) space has always been fascinating – be it from the viewers or networks or advertisers point of view. Major networks such as Star India, Viacom 18 (or Network 18), the Subhash Chandra headed Zee Entertainment Enterprises Limited (Zeel) or Sony Pictures Networks India Private Limited (SPN) have launched multiple channels in standard as well as high definition (HD) format.

    How have the channels performed during the first 13 weeks (Saturday 30 December 2016 to Friday 31 March 2017)? This paper, based on Broadcast Audience Research Council of India (BARC) data, attempts to throw some light the most watched Hindi GE channels during the first quarter of 2017. It is based on statistical analysis of Broadcast Audience Research Council of India (BARC) data from the following markets: HSM(U+R), HSM (Rural), HSM (Urban): NCCSAll : 2+ Individuals for weeks 1 to 13 of 2016 (Saturday, 30 December 2017 to Friday, 31 March 2017, HSM means Hindi Speaking Market).

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of channels per week. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

    So how did the Hindi GEC channels fare?

    While the overall networks’ primary channels – Star Plus, Colors, and Zee TV in that order were the three most watched channels in the Hindi GEC genre during the first quarter of 2017, the numbers for the Hindi GEC (Rural) during the same period tell a completely different story. The networks’ second or third channels ruled the Hindi GEC (Rural) roost. Rishtey, Sony Pal, Zee Anmol, Star Utsav were ahead of their older siblings in the Hindi GEC (Rural) markets during the first 13 weeks of 2017. Reliance Broadcast Network’s (RBNL) Big Magic also found a place in the top 10 most watched channels list for 10 of the 13 weeks of 2017 in the Hindi GEC (Rural) markets.

    The Hindi GEC (Urban) market was similar to the overall Hindi GEC market, except that the three most watched channels in this market were Star Plus, Colors and Sony Entertainment Television with Zee TV at fourth spot.

    Hindi GEC and Hindi GEC (Rural) audiences preferred the shortened versions of cricket on DD National more than the Hindi GEC (Urban) market during primetime, more specifically some One day internationals and some T20 matches between India and England, if one were to go by BARC’s top 5 most watched programmes list across the three markets (NCCSAll : Prime Time (1800 – 2330 hrs) : 2+ Individuals). Though DD National figured in the top 10 most watched channels list of all the three markets at different frequencies during the period under consideration, during primetime, its cricket programmes featured in the five top programmes list  for five and six weeks in the Hindi GEC and the Hindi GEC (Rural) markets respectively, but not in the Hindi GEC (Urban) market.

    Hindi GEC

    Eleven channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. The overall Hindi GEC space was dominated by Star India’s Star Plus during the first thireen weeks of 2017. The Combined Weekly Impressions for the channel were 1,91,85,359 (000s) Sums during the period under consideration. Network 18’s Colors with CWI of 82,58,798 (000s) Sums was second followed by Zeel’s Zee TV with CWI of 61,91,072 (000s) Sums. Network 18’s Rishtey with CWI of 61,25,507 (000s) Sums and SPN’s Sony Pal with CWI of 57,35,709 (000s) Sums were at fourth and fifth place respectively.

    Please refer to the figure below for other data:

    public://11111111111111111111.jpg

    In terms of frequency of ranks in a week, it was again Star Plus that was ranked 1 for nine weeks out of the 13, followed by Colors which was ranked 1 in three of the 13 weeks. Sony Pal was ranked 1 in one week (week 13) during the 13 weeks under consideration.

    Please refer to the Rank table below:

    public://222222222222222222222222_0.jpg

    Hindi GEC (Rural)
    In the Hindi GEC Rural space, twelve channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. Network 18’s Rishtey was the most watched channel in weeks 1 to 13 of 2017 with CWI of 45,99,618 (000s) Sums.SPN’s Sony Pal was next with 43,55,224 (000s) Sums followed by Zeel’s Zee Anmol with 42,19,032 (000s) Impressions at third place.

    Please refer to the list below.

    public://333333333333333333_0.jpg

    Rishtey was ranked 1 as the most watched channel in seven of the first 13 weeks of 2017 in the Hindi GEC (Rural) genre. Sony Pal was next – it was ranked 1 for five weeks during the same period, followed by Star India’s Star Utsav which was ranked 1 for one week during the first 13 weeks of 2017. Zee Anmol was next – it was ranked 2 for 7 weeks, followed by DD National which was ranked 3 for one week of 2017.

    Please refer to the list below.

    public://444444444444444444444.jpg

    Hindi GEC (Urban)
    Twelve channels appeared in the top 10 channels Hindi GEC (Urban) list during weeks 1 to 13 of 2017. Like the Hindi GEC genre, Hindi GEC (Urban) audiences preferred Star India’s Star Plus the most during this period. The channel had CWI of 61,17,130 (000s) Sums. Colors was the second most watched channel in the Hindi GEC (Urban) market with a CWI of 56,12,131 (000s) Sums followed by SPN’s Sony Entertainment Television with a CWI of 38,15,488 (000s) Sums. Zee TV was the fourth most watched channel in the Hindi GEC (Urban) market with CWI of  35,69,444 (000s) Sums.

    Please refer to the chart below for the list of most watched channels in the Hindi GEC (Urban) genre during the first quarter of 2017.

    public://555555555555555555.jpg

    Star Plus was ranked first as the most watched channel in the Hindi GEC (Urban) space for 11 of the first thirteen weeks of 2017. Colors was ranked 1 for two of the first thirteen weeks in the same space, followed by Sony Entertainment Television which was ranked third for 10 of the first 13 weeks of 2017. Zee TV was next, with a frequency of three for rank 3 during the same period.

    Please refer to the list below:

    public://66666666666666666.jpg

  • Service above rule: Life OK’s Maharaja Ranjit Singh starts from 20 Mar

    MUMBAI: It’s a historical appeal. Life OK, in association with Contiloe Pictures, is all set to bring the story of the king who was like none other – a king – who was a true leader and a visionary, a man of intelligence and not just brute strength, Sher-a-Punjab: Maharaja Ranjit Singh.

    The show will be aired at 8.30pm time slot from Monday to Friday.

    Produced by Contiloe Pictures, the show is starting from 20 March. The show is about the founder of the Sikh empire, who is mostly known as the last Indian to hold the famed Koh-i-noor diamond and for gold-plating the Golden Temple.

    The show follows the journey of the exemplary king who placed service above rule, and unity above power. It sets out to discover all the facets of the man whose philosophies endeared him to his countrymen, and whose political acumen struck fear in the heart of his enemies – the British and Afghans.

    The makers of the show got Omung Kumar onboard to design the sets, the name behind the movies such as Black, Saawariya and Yuvvraj. The costumes of the lead actors have been designed by the famous Bollywood costume designers — Manoshi Nath and Rushi Sharma. Bollywood stunt director Allan Amin was brought in to direct the war sequences in the show.

    Doing justice to the complex setting of the show was not an easy task for the production house. Contiloe Pictures CEO Abhimanyu Singh said, “We are very happy to announce the launch of our next historical venture, ‘Sher-E-Punjab Maharaja Ranjit Singh’ in collaboration with Life OK. This show promises to be the biggest historical from our stable. We have worked for over a year and a half on the show and a unit of 500 hundred people are working day and night to translate our vision into reality. We are also working with state-of-the-art VFX supervisors and stylists to give a freshness to this epic saga”.

  • Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

    MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the second and third slot interchanging their last week’s positions.

    Hindi GEC

    Star Plus led the genre with 657742 Impressions (000s) immediately followed by Colors with 571698 Impressions (000s) on second slot and Rishtey on third with 428466 Impressions (000s) 

    Zee TV and  Zee Anmol respectively bagged the fourth and fifth spots with 414538 Impressions (000s)and 406528 Impressions (000s) followed by Sony Pal on number sixth with 398584 Impressions (000s)and Sony Entertainment on seventh with 396285 Impressions (000s). Star Utsav, Life Ok    and Sab TV ranked on the eighth, ninth and tenth positions with 392261 Impressions (000s), 373881 Impressions (000s) and 325293 Impressions (000s) respectively. 

    Hindi GEC Rural

    Rishtey and Zee Anmol respectively bagged the first and second positions in this category with 317113 Impressions (000s) and 313648 Impressions (000s) followed by Star Utsav on third slot with 294662 Impressions (000s). 

    Sony Pal stood on number four with 278664 Impressions (000s) and Star Plus bagged fifth position with 198474 Impressions (000s). 

    Colors TV and Zee TV grabbed sixth and seventh spot with 184729 Impressions (000s) and 169147 Impressions (000s) respectively. 

    Life OK, Sony Entertainment Television and Big Magic garnered eighth, ninth and tenth spot with 126148 Impressions (000s), 114837 Impressions (000s) and 109681 Impressions (000s) respectively. 

    Hindi GEC Urban

    In this category, Star Plus led the chart with 459268 Impressions (000s) followed by Colors on second position with 386969 Impressions (000s). 

    Sony Entertainment has maintained its position at third slot with 281448 Impressions (000s) followed by Life OK on number four with 247733 Impressions (000s) and Sab TV on fifth with 245561 Impressions (000s). 

    Zee TV stood on number six with 245392 Impressions (000s). & TV, Sony Pal and Rishtey bagged seventh, eighth and ninth slot with 134598 Impressions (000s), 119920 Impressions (000s) and 111353 Impressions (000s) respectively.

    Star Utsav grabbed tenth spot in week 7 and registered 97600 Impressions (000s).  

  • Bobbles DTH/OTT offers top Indian TV channels in Europe

    Bobbles DTH/OTT offers top Indian TV channels in Europe

    MUMBAI: Bobbles.tv, the German provider of pay-TV packages for expats in Europe, has launched an entertainment platform for Indian viewers. The platform currently offers 16 TV channels from both, Hindi and English languages.

    It includes Bollywood blockbuster channels B4U Movies, B4U Music, Star Gold, Sony Max, Zoom as well as news channels NDTV India, NDTV 24×7, Times Now and Aaj Tak. Colors, Star Plus, NDTV Good Times, NDTV Spice, Sony Entertainment Television (SET), Sony Sab, Life Ok and Rishtey Europe will deliver general entertainment, comedy, drama, lifestyle, reality TV and made-for-TV movies.

    Bubbles Media CEO Arnold C. Kulbatzki is very optimistic with this offering. He said that as many as 1.5 million Indian people living in mainland Europe now have a convenient way to receive their favourite TV shows from home, via satellite or OTT, live or on catch-up.

    Launched in August 2016, bobbles.tv distributes channels from around the globe, aiming to reach a potential audience of around 14 million people originating from Asia, Latin America and Africa, but currently living and working in Europe.

    In addition to its new offering for Indian viewers, bobbles.tv also delivers programming to Chinese, Indonesian and Vietnamese expat communities, with further language packages to follow.

    The DTH platform is available in Europe via Astra. Supported by MX1, the technical services subsidiary of Astra satellite operator SES, it also offers an OTT service for online viewing through connected TV sets or mobile devices.

  • Life OK targets men through its marketing campaign for ‘Har Mard Ka Dard’

    MUMBAI: Life OK is all set to add twist this Valentine’s Day as they launch its brand new show ‘Har Mard Ka Dard’.

    Protagonist Vinod Khanna seems to be blessed with super powers to understand and answer the most crucial question in this history of mankind, ‘What is going on in a woman’s mind’. If the 360 degree marketing and promotional initiatives across various cities are something to go by, the show seems to give a ray of hope to men as it gives a break from the regular saas- bahu serials.
    The channel has left no stone unturned in reaching out to their male audiences. Life OK has innovatively activated radio networks, print media, on ground activations and social media to promote the show.

    Starring Faisal Rashid (Vinod Khanna) and Jhinal Belani (Sonu) in lead roles the sitcom is produced by Tony and Deeya Singh of DJ’s Creative Unit. Directed by Parmeet Sethi, the show premieres on 14th February and will be airing Monday to Friday at 8:00pm.

    TV as a medium was utilized to the fullest to promote the show. Three very distinct promos were used. The first promo is set across 3 decades citing instances of a typical husband-wifenok-jhokwhere the wife feels her husband just doesn’t get her. The second promo showcases the various meaningin woman’s dictionaryof the sentence ‘Ok fine go’ and the third promo gives a glimpse of Vinod going to a temple and pleading to a goddess with his prayers being answered. The promos were an instant hit amongst the male audiences as it was a very honest and relatable communication.

    Life OK has always tried to push the envelope further and for the first time in the history of Indian radio, Life OK and Red FM will be getting 50 male RJs fromacross cities to talk about Har Mard Ka Dard. Unlike every year where the radio channel celebrates Valentine’s Day with its ardent listeners, Red FM this year will give thisday of love a skip and will be dedicating this day to men to share their ‘Man’ Ki Baat’. The RJs will be speaking their heart out aboutpersonal experiences of understanding women. They will be seeking Vinod Khanna, the protagonist’s help in decoding women. The RJs have already started promoting the activity and the feedback so far has been phenomenal. An interesting video with RJ Malishka, RJ Rishi Kapoor and RJ Nasar who rule the radio space has been created and is doing its rounds across social media platforms. The video gives an insight into how women think and how men react to what they have to say.

    Taking the marketing innovations a notch higher, Life OK launched a rap song titled Dard-E-Rap video which is a tribute to all men on the occasion of Valentine’s Day.The song gives an insight into various ways in which men struggle tounderstand women. The video provides a humorous take on how a woman’s mind works. Every man will be able to connect and nod in agreement to the video. The lyrics of the rap narrate Vinod Khanna’s life with the words, ‘No means no, yes means no and maybe kamatlab is also no’. Vinod raps on the fact that ‘there are 99 shades for the wordfine, whereas ok has 100 different meanings’. For the first time ever the focus ofValentine’s Daytowards men and their plight in relationships.

    With Life OK tilting towards male audiences, the channel was on the look out to promote the show at touch points that are conversation starters for men, where men connect. A research carried out by the channel came out with the inference that Barber shops is one of the places where men spend their time. Taking this outcome forward, the channel has put up stickers on the mirrors across barber shops in Delhi, Gujarat and Punjab with a tagline that reads ‘Bina blade ke shave karnamumkinhain, par Aurtonkosamajhnamushkil hi nahinnamumkinhai’ and ‘Sarkesaarebaalginanamumkinhai, par Aurtonkosamajhnamushkil hi nahinnamumkinhai’. The whole idea of having stickers on the mirror is to catch the men’s attention and draw them to a conversation with other men on the concept of the show.

    To top it all Chetan Bhagat who has interviewed over 100 women as a research for his book ‘One Indian girl’ which he wrote from a women’s perspective was roped in to launch a life size book with lead protagonist Faisal Rashid titled ‘A Guide to Understanding Women’. Chetan Bhagat, was the first man to write on the book followed by Faisal Rashid. While men would be documenting their experiences of failing to understanding women, their counterparts can also come forth and share their views on what men must do in order to understand them better. The 4ft book will be travelling across the lengths and breadths of the country to reach as many people as possible.

  • Hindi GECs to be bigger and better in 2017

    Hindi GECs to be bigger and better in 2017

    MUMBAI: As the new year 2017 begins, broadcasters across Hindi general entertainment channels, are all set to come up with their big bang shows. Be it Star Plus, Colors, Sony Entertainment Television, Zee TV, Life OK, &TV or Sab TV. Each channel has pulled up its sleeves to offer a wide range of entertainment. On the one hand where Star Plus is launching its grand singing reality show ‘Dil Hai Hindustani’ from 7 January, Colors is bringing up an international format to India Rising Star.

    After strengthening the weekend time slot and rising higher and higher in the GEC space, courtesy its  reality show Super Dancer, Sony is betting big on its weekday programming with some big budget shows. Zee TV too is not leaving any stone unturned when it comes to content experimentation. Life OK changed its programming strategy altogether. Focusing more on the male audience, the channel is now experimenting with content to attract male TG for Life OK.

    &TV and Sab TV too have geared up for the race.

    With DD’s third auction bidding in December  for the prime time slot, Doordarshan too girded up its loins to launch television shows. Gajendra Singh’s Saaibaba Telefilms and Ekta Kapoor-promoted Balaji Telefilms are putting together programming ranging from family dramas to youth-oriented shows to music reality shows which may lead to the revival of viewership of the network. Indiantelevision had reported that Balaji bid successfully for four slots, and Saaibaba bagged two slots on Doordarshan’s prime time slot auctions. 

    Lets see what the Hindi GECs have for their viewers in 2017:

    Colors

    Rising Star: Originally created and produced by Tedy Productions and Keshet Broadcasting, it has since inception in 2013, enthralled  global audiences with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U, Brazil, Portugal, Argentina, China, Cambodia and Indonesia.

    The show is slated to launch in January-end. It will be a weekend programme which will replace Bigg Boss 10. Rising Star’s Indian adaptation will be produced by Optimystix Entertainment.

    Another offering from Colors is ‘Dil Se Dil Tak’, produced by Shashi Sumeet Mittal Production which will probably replace Bigg Boss 10 on weekdays at 9pm.

    ‘Chhote Miyan’ featuring the most talented kids from India is back with Season 4. After a gap of four years, the show is bringing a new format and much more laughter and entertainment.

    Star Plus

    Starting 7 January, Star Plus will launch its first show of 2017. Produced by Frame Production, ‘Dil Hai Hindustani’ will celebrate the popularity of Bollywood music through talent from across the globe, from different cultures and nationalities, bound by their love for Bollywood. The talent will be judged by an expert panel who put India on the world map of music. The panel would consist of director Karan Johar who travelled the globe to handpick singers while Bollywood’s favourite rapper Badshah will be seen making a debut as a judge on television. Music sensation – Shekhar Ravjiani and Shalmali Kholgade will be seen monitoring the contestants and judging the show.

    Another show, ‘Meri Durga’ directed by Ravindra Gautam and produced by Paperback Films is slated to launch by January-end. Set in the backdrop of Haryana, this show is a drama serial which will dramatise the relationship of a man and his daughter. Star Plus will also be offering ‘Nastik’ slated to launch by February.

    Zee TV

    Produced by Sidharth Malhotra’s Alchemy Films, ‘Wo Apna Sa’ is slated to launch on 23 January in the 10pm time-band from Monday to Friday. The show will have Disha Parmar. And it will be  Ridhi Dogra Vashisth is come back to television after a long hiatus. Zee TV is back with one of its most popular shows ‘Saregamapa Little Champs’..  

    Sony Entertainment Television

    Sony will soon launch one of its most-awaited shows ‘Peshwa Bajirao.’ Produced by Sphere Origins and creatively produced by Nilanjana Purkayasstha’s company Invictus T Mediaworks, the show is based on Bajirao Mastani. It is  slated to launch in January and will replace ‘Ek Rishta Sanjhedari ka’.

    Written by Saba Mumtaz and produced by Rahul Tewary, ‘Yeh Moh Moh ke Dhaage’ is a series about a family which is set in Gujarat. The story of the new show revolves around three lovers.

    Life OK

    Produced by Saurabh Tewari in association with Life OK, Ghulaam promises to focus on life in Berahampur, especially the atrocities meted out against women and focus on the men who rule the land. The men here will go to any length to terrify all to rule this town where  the law of the land has no jurisdiction. The show will be aired from 16 January from Monday to Friday at 9pm.  Another show, ‘Har Dard Ka Mard,’ is the new offering from Life OK this month. It has been produced by DJ’s  Creative and is directed by Parmeet Sethi.

  • Hindi GECs to be bigger and better in 2017

    Hindi GECs to be bigger and better in 2017

    MUMBAI: As the new year 2017 begins, broadcasters across Hindi general entertainment channels, are all set to come up with their big bang shows. Be it Star Plus, Colors, Sony Entertainment Television, Zee TV, Life OK, &TV or Sab TV. Each channel has pulled up its sleeves to offer a wide range of entertainment. On the one hand where Star Plus is launching its grand singing reality show ‘Dil Hai Hindustani’ from 7 January, Colors is bringing up an international format to India Rising Star.

    After strengthening the weekend time slot and rising higher and higher in the GEC space, courtesy its  reality show Super Dancer, Sony is betting big on its weekday programming with some big budget shows. Zee TV too is not leaving any stone unturned when it comes to content experimentation. Life OK changed its programming strategy altogether. Focusing more on the male audience, the channel is now experimenting with content to attract male TG for Life OK.

    &TV and Sab TV too have geared up for the race.

    With DD’s third auction bidding in December  for the prime time slot, Doordarshan too girded up its loins to launch television shows. Gajendra Singh’s Saaibaba Telefilms and Ekta Kapoor-promoted Balaji Telefilms are putting together programming ranging from family dramas to youth-oriented shows to music reality shows which may lead to the revival of viewership of the network. Indiantelevision had reported that Balaji bid successfully for four slots, and Saaibaba bagged two slots on Doordarshan’s prime time slot auctions. 

    Lets see what the Hindi GECs have for their viewers in 2017:

    Colors

    Rising Star: Originally created and produced by Tedy Productions and Keshet Broadcasting, it has since inception in 2013, enthralled  global audiences with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U, Brazil, Portugal, Argentina, China, Cambodia and Indonesia.

    The show is slated to launch in January-end. It will be a weekend programme which will replace Bigg Boss 10. Rising Star’s Indian adaptation will be produced by Optimystix Entertainment.

    Another offering from Colors is ‘Dil Se Dil Tak’, produced by Shashi Sumeet Mittal Production which will probably replace Bigg Boss 10 on weekdays at 9pm.

    ‘Chhote Miyan’ featuring the most talented kids from India is back with Season 4. After a gap of four years, the show is bringing a new format and much more laughter and entertainment.

    Star Plus

    Starting 7 January, Star Plus will launch its first show of 2017. Produced by Frame Production, ‘Dil Hai Hindustani’ will celebrate the popularity of Bollywood music through talent from across the globe, from different cultures and nationalities, bound by their love for Bollywood. The talent will be judged by an expert panel who put India on the world map of music. The panel would consist of director Karan Johar who travelled the globe to handpick singers while Bollywood’s favourite rapper Badshah will be seen making a debut as a judge on television. Music sensation – Shekhar Ravjiani and Shalmali Kholgade will be seen monitoring the contestants and judging the show.

    Another show, ‘Meri Durga’ directed by Ravindra Gautam and produced by Paperback Films is slated to launch by January-end. Set in the backdrop of Haryana, this show is a drama serial which will dramatise the relationship of a man and his daughter. Star Plus will also be offering ‘Nastik’ slated to launch by February.

    Zee TV

    Produced by Sidharth Malhotra’s Alchemy Films, ‘Wo Apna Sa’ is slated to launch on 23 January in the 10pm time-band from Monday to Friday. The show will have Disha Parmar. And it will be  Ridhi Dogra Vashisth is come back to television after a long hiatus. Zee TV is back with one of its most popular shows ‘Saregamapa Little Champs’..  

    Sony Entertainment Television

    Sony will soon launch one of its most-awaited shows ‘Peshwa Bajirao.’ Produced by Sphere Origins and creatively produced by Nilanjana Purkayasstha’s company Invictus T Mediaworks, the show is based on Bajirao Mastani. It is  slated to launch in January and will replace ‘Ek Rishta Sanjhedari ka’.

    Written by Saba Mumtaz and produced by Rahul Tewary, ‘Yeh Moh Moh ke Dhaage’ is a series about a family which is set in Gujarat. The story of the new show revolves around three lovers.

    Life OK

    Produced by Saurabh Tewari in association with Life OK, Ghulaam promises to focus on life in Berahampur, especially the atrocities meted out against women and focus on the men who rule the land. The men here will go to any length to terrify all to rule this town where  the law of the land has no jurisdiction. The show will be aired from 16 January from Monday to Friday at 9pm.  Another show, ‘Har Dard Ka Mard,’ is the new offering from Life OK this month. It has been produced by DJ’s  Creative and is directed by Parmeet Sethi.

  • Viacom’s Rishtey unseats Sony Pal; Star Plus retains lead

    Viacom’s Rishtey unseats Sony Pal; Star Plus retains lead

    MUMBAI: Star Plus continued to be the leader in Hindi GEC and Hindi GEC urban Hindi-speaking market. Viacom 18’s free to air channel Rishtey replaced Sony Pal to claim pole position in week 49, according to Broadcast Audience Research council (BARC) all India data.

    Hindi GEC

    Star Plus continues to lead the Hindi GECs genre this week with 653181 Impressions (000s) followed by Colors on the second slot with 648782 Impressions (000s) and Zee TV with 451639 Impressions (000s) bagged the third spot in the Hindi GEC section.

    Sony Entertainment Television maintained its fourth position with 431993 Impressions (000s) and Sony Pal stood at number five with 428522 Impressions (000s) followed by Rishtey on number six with 424356 Impressions (000s) and Life OK on seventh with 395131 Impressions (000s). Zee Anmol garnered the eight slot with 379534 Impression (000s).

    Sab TV and Star Utsav registered 370495 Impressions (000s) and 333564 Impressions (000s) on ninth and tenth spot.

    Hindi GEC Rural

    Rishtey emerged as the number one channel and replaced Sony Pal on the leadership position with 320967 Impressions (000s) followed by Sony Pal on the second slot with 320967 Impressions (000s) and Zee Anmol with 288423 Impressions (000s) stood on number three.

    Star Utsav bagged the fourth place with 253740 Impressions (000s). Star Plus grabbed the fifth spot with 215089 Impressions (000s) followed by Colors on sixth spot with 212457 Impressions (000s) and Zee TV on seventh with 187923 Impressions (000s).

    Life OK, Big Magic and Sony Entertainment Television garnered eighth, ninth and tenth spot with 143226 Impressions (000s), 128898 Impressions (000s) and 123671 Impressions (000s) respectively.

    Hindi GEC Urban

    Star Plus garnered the pole position with 438092 Impressions (000s) followed by Colors on second place with 436325 Impressions (000s) and Sony Entertainment Television on third with 308322 Impressions (000s).

    Sab TV climbed up to grab the fourth slot with 270767 Impressions (000s) followed by Zee TV on fifth 263715 Impressions (000s) and Life Ok with 251905 Impressions (000s) stood on sixth.

    &TV maintained its seventh spot with 135508 Impressions (000s). Sony Pal, Rishtey and Zee Anmol bagged 107554 (000s), 97539 (000s) and 91111 Impressions (000s), respectively.