ITV

Tag: Life OK

  • Zee TV back to third spot; Star Plus the only gainer

    Zee TV back to third spot; Star Plus the only gainer

    MUMBAI: Its spot at the number two position was just limited for a week as the general entertainment channel (GEC) Zee TV went back to its number three position in week six of TAM TV ratings. The channel observed a huge fall and scored 450,944 GVTs, down from 485,396 GVTs. 

     

    Despite a fall, Colors regained its number two position with 454,157 GVTs, down from 476,976 GVTs. 

     

    Star Plus was the only gainer this week as it reported 645,013 GVTs, up from 616,431 GVTs. Life OK stayed happy at number four with 309,669 GVTs, down from 337,642 GVTs. 

     

    Sab at number five generated 293,685 GVTs, down from 294,412 GVTs and at number six Sony Entertainment Television (SET) garnered 235,501 GVTs, down from 263,082 GVTs.   

     

    The popular show from Star Plus – Diya Aur Baati Hum topped the general entertainment space with 10,908 TVTs, up from 10,674 TVTs. Ye Hai Mohababtein from Star too had a clear win and stood strong at number two with 9,129 TVTs, up from 8,595 TVTs and Saathiya Saath occupied the third spot with 8,975 TVTs, up from 8,557 TVTs. 

     

    Zee TV’s Kumkum Bhagya stood at the fourth spot with 8,909 TVTs, up from 8,443 TVTs followed by Yeh Rishta Kya Kehlata Hai that clocked 8,613 TVTs, up from 8,147 TVTs. 

     

    At the sixth spot stood Colors’ reality game show – Fear Factor: Khatron Ke Khiladi 6, which opened at 8,593 TVTs. The channel’s fiction offering Sasural Simar Ka too grabbed eyeballs as it observed seventh position at the ratings chart and delivered 7,779 TVTs, up from 7,303 TVTs. 

     

    Sab’s chart leader Taarak Mehta Ka Ooltah Chashmah grabbed the eighth spot and scored 7,329 TVTs, up from 6,822 TVTs. Zee TV’s fiction offering Jamai Raja occupied the ninth position with 7,301 TVTs, up from 6,899 TVTs.

     

    Last but not the least, at the tenth spot stood Star Plus’ fiction property – Tu Mera Hero, which generated 7,143 TVTs, up from 6,289 TVTs.

  • Life OK gets a new marketing head

    Life OK gets a new marketing head

    MUMBAI: Off late, Life OK, the second rung Hindi general entertainment channel (GEC) from the Star India stable witnessed many exits, including that of the channel’s general manager Ajit Thakur.

     

    If industry sources are to be believed, the channel will further witness a change at the managerial level.

     

    According to a source from the channel, VP marketing head Sushma Rajesh has put down her papers and the channel has elevated Star India VP business strategy and consumer insights Rakesh Chakraborty to head the same.

     

    Her last day at the organisation is 13 February, 2015.

     

    Another source from the channel informs that Rajesh is going on a sabbatical leave. “Though her come back in currently not known, she may plan to join after six months or a year. Until she is back, we have got Rakesh to head the operations,” the source adds.

     

    It was in July 2014 when Thakur had proudly announced changes in the management team. The channel had rejigged its leadership internally when it designated the former programming head Rajesh as the marketing head. She has been with the channel since its inception in 2011.

  • Tam Data: Zee and Sony gain in week 5

    Tam Data: Zee and Sony gain in week 5

    MUMBAI: In week five of the TAM TV ratings, the numero uno channel, Star Plus, witnessed a drop. From 659015 GVTs, it fell to 616431 GVTs.

     

    The week saw Zee TV gaining and propelling back to number two position with 485396 GVTs, up from 407999 GVTs.

     

    Colors, which enjoyed the number two spot for a while, came in third in the rating chart. It was a marginal drop of 476976 GVTs from 485008 GVTs.

     

    At number four stood, Life OK with 337642 GVTs up from 298833 GVTs.

     

    Multi Screen Media’s Sony Entertainment Television (SET) jumped to 263082 GVTs from 237536 GVTs. Its sister channel, Sab, witnessed a drop; from 304601 GVTs to 294412 GVTs.

     

    Talking about the other small players in the market, Big Magic reported 41799 GVTs, down from 48822 GVTs; Sony Pal registered 29159 GVTs up from 25595 GVTs; Zindagi scored 18439 GVTs down from 20737 GVTs and Epic observed 8057 GVTs up from 6958 GVTs.

  • Star Plus wins big in week 4

    Star Plus wins big in week 4

    MUMBAI: In week four of TAM TV ratings, the leader in the general entertainment space, Star Plus has proved its might once again. The channel has observed a significant rise in viewership and recorded 659 million GVTs, up from 613 million GVTs.

     

    The second highest gainer, Sony Entertainment Television (SET) at number six, tracked 238 million GVTs, up from 235 million GVTs.

     

    Colors continued to retain its number two position with 485 million GVTs followed by Zee TV at 408 million GVTs, down from 417 million GVTs.

     

    Despite a drop, Sab continued to hold its number four position strongly at 305 million GVTs, down from 318 million GVTs.

     

    At number five stood Life OK with 299 million GVTs, down from 316 million GVTs.

     

    Talking about the other small players in the market, all of them witnessed a fall in the ratings. Thus, Big Magic reported 49 million GVTs, down from 57 million GVTs, Sony Pal registered 26 million GVTs, down from 29 million GVTs, Zindagi scored 21 million GVTs, down from 24 million GVTs and Epic observed 7 million GVTs, down from 8.3 million GVTs.

  • Star Plus and Sony retain viewership in week 3

    Star Plus and Sony retain viewership in week 3

    MUMBAI: It was a bad week for the Hindi general entertainment channels (GECs) genre as most of the channels saw a dip in viewership. In week 3 of the TAM TV ratings, only Star Plus and Sony Entertainment Television (SET) maintained eyeballs.

     

    Thus, Star Plus at number one continued to lead at 613 million GVTs followed by Colors at number two with 485 million GVTs (down from 510 million GVTs). At number three stood Zee TV with 417 million GVTs, down from 433 million GVTs followed by Life OK at 316 million GVTs, down from 339 million GVTs.

     

    Sab too lost some numbers and generated 318 million GVTs, down from 328 million GVTs. Last but not the least Sony retained its numbers at 235 million GVTs.

     

    On the other hand, Big Magic too observed a drop from 62 million GVTs to 57 million GVTs. Zindagi too saw a fall from 30 million GVTs to 24 million GVTs. Sony Pal was gained this week from 28 million GVTs to 29 million GVTs. Epic continued its winning spree with 8.3 million GVTs, up from 7.6 million GVTs.

  • Star India’s hotstar.com to premier Star Guild Awards 2015

    Star India’s hotstar.com to premier Star Guild Awards 2015

    MUMBAI: In the US, Netflix, Hulu and Amazon have taken the lead by streaming original series like House of Cards, Transparent, Orange is the New Black, Arrested Development, The Hot Wives of Orlando to their subscribers.

     

    Indian over the top services (OTTs) like BigFlix, Spuul, BoxTV, Sony Liv, ErosNow, DittoTV have been serving as aggregation models to stream linear channels or programmes to subscribers simultaneously or after they have been aired on TV.

    Now stealing a march on them is the Star India promoted online streaming services hotstar.com. In a first for India, Indya Interactive Services (which runs hotstar.com) announced that it will be premiering the Star Guild Awards 2015 on the video on demand service on 17 January from 7 pm onwards. The awards will be aired on Star Plus a day later on 18 January.

     

    A source close to the development says that this is the next big step towards change in the way content will be delivered to viewers and consumed by them.

    The Star India network, however, is going easy on the promotion of the VoD premiere:  ads were released today in leading dailies, even as 92.7 Big FM and YouTube had promos and commercials airing.  “The platform is still in the testing stage,” revealed the source. “Hence, it is just seeding the service to potential subscribers.”

     

    But at first glance, the hotstar.com service seems interesting as it offers a vast programming catalogue on mobile and the web. With everything found under one roof, the platform has all the genres that the network dabbles in – from popular dailies to live sporting events.

     

    In all it has around 20,000 hours content spread across seven languages, which include 120+ full length TV shows, 500+ movies and live screening of popular sports like cricket, football, tennis and kabbadi.

     

    A media planner labelled the Star Guild Awards VoD premier an experiment. Said he: “I believe it is just an initiative to kick start hotstar.com.  It is just for their internal learning process as the platform is still in its beta version. The Star Guild Awards will allow them to try and test whether the platform can manage the traffic and whether it can deliver a good experience to viewers. It also allows them to correct any errors if they do crop up.”

     

    Media observers believe that premiering the awards show is not going to really ruin the telecast on Star Plus on 18 January in terms of viewership ratings. He said: “People like you and me know about it because we are in the space. But do the millions of people who watch television also know about the VoD premier?  However, as a test, an experiment I think it is good as it could attract some subscribers to try the hotstar.com service.”

     

    That would be music for the Star India management ears. Under the leadership of CEO Uday Shankar it has been making some pioneering moves and initiatives; hotstar.com is another one of them.  

  • Godrej moves beyond TVC with soaps integration

    Godrej moves beyond TVC with soaps integration

    MUMBAI: The 30-sec ad has served all of us well and still continues to do so. Today, content is king, and broadcasters are trying newer ways of communication to reach consumers.

     

    One such means is brands’ integration with broadcasters on TV shows. A case in point is the Tata Safari tie up with Colors’ for 24. With the fast changing consumer behaviors, attitudes, lifestyles and beliefs, brands along with broadcasters have realised that integration with the popular shows will help build recall value.

     

    Recently Madison Media Ultra team partnered with national and regional broadcasters on their prime time serials and scripted Godrej product story with ongoing story line of episode. It executed this ‘epistory’ concept where they got lead characters of the show advocating the simplicity and joy of owning and using Godrej products in their day to day life.

     

    Prime time serials, which represent the metro forward audiences, were chosen (like Mere Rang Mein Rangne Wali on Life OK, Uyirmei on Zee Tamil, Parvati Parameshwara on Zee Kannada and Raage Anuraage on Zee Bangla) for the eight brand integrations in a single episode.

     

    The eight products were – U-sonic Washing Machine, Godrej Interio Video-door phone, Godrej Interio Kreation Wardrobe, Electronic hydraulic Karbon Bed, Good Knight Fast Card, Yummiez – Mumbai Vada, Godrej Expert rich cr?me hair colour and Godrej Properties.

     

    Godrej Group head – strategic marketing Shireesh Joshi said, “There are two core objectives behind the brand integration. One, it wants people to recognise that Godrej has the most comprehensive range of modern products that takes into account their lifestyle needs. For that we need to ensure that multiple Godrej examples get shown on television.”

     

    Secondly, it wants to drive the revenue traffic to the individual products themselves. “Having an opportunity to tell what the product is about and what it does, it helps both the attraction and the revenue for the individual products,” asserts Joshi.

     

    The campaign revolves around a young modern couple who discover a new idea from Godrej. In this eight series film campaign, Godrej products were interwoven in an episodic way showcasing a slew of innovative products, through the continued story of Sam and Meera, who made their debut in Godrej Masterbrand campaign last year.

     

    Joshi feels that there is an advantage in integrating with TV shows, as it allows them to showcase unlimited products, where a quick 30 sec TVC demands only one or two. Further it also helps the brand to explain the products in a far more detailed manner and also helps them to move beyond a 30 sec TVC. “Because it is embedded in the story and coming from characters that audiences are watching, it also acts as an endorsement.”

     

    So how does it work? Firstly, the brand identifies the channel. Looking at that as a starting point, it tries to identify which program makes sense based on the kind of communication that the brand wants to convey to the audiences. It took between 8-12 weeks right from ideation to scripting and lastly shooting.

     

    On the marketing front, customized promos from the integration episode were created and promoted separately on-air on the respective channels to drive maximum tune-ins for the integration episode. An additional watch and win promo was also created for brand contest to drive maximum call on Godrej Free G number where viewers could participate and answer questions and win prizes.

     

  • Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    MUMBAI: In the week 1 of TAM TV ratings where all the Hindi general entertainment channels (GECs) made some gains during the week, week 2 of the ratings has a different story to tell. Almost all the GECs saw a decline in their numbers in week 2 of 2015. The only channels, which grew are Zee TV and Life OK at number three and fourth spot respectively.

     

    Zee TV, this week, posted gains with a rise in its ratings to 432,946 GVTs from 429,663 GVTs. Kumkum Bhagya turned out to be the most watched show this week as it garnered 9,260 TVTs, up from 8,508 TVTs followed by Jamai Raja occupied 7,194 TVTs, up from 6,636 TVTs.

     

    Life OK delivered a marginal growth from 337,915 GVTs to 339,134 GVTs. The comedy genre has worked wonders for the channel as Comedy Classes turned out to be its highlight. It clocked 3,062 TVTs, up from 2,716 TVTs followed by its crime property – Savdhan India, which registered 2,930 TVTs, up from 2,636 TVTs.

     

    Talking about the losers, Star Plus lost from 654,356 GVTs to 612,762 GVTs but still maintained its numero uno position. Its popular shows like Ye Hai Mohababtein and Diya Aur Baati Hum saw a decrease in the ratings. Yeh Hai.. scored 8,841 TVTs, down from 9,078 TVTs and Diya Aur Baati… reported 10,241 TVTs, down from 10,641 TVTs.

     

    Colors at number two settled with 510,208 GVTs, down from 519,544 GVTs. Meri Ashiqui Tumse Hi witnessed a fall from 6,703 TVTs to 6,298 TVTs and Balika Vadhu observed 5,085 TVTs, down from 5,428 TVTs.

     

    At the fifth position stood Sab with 328,467 GVTs, down from 335,130 GVTs. Though its hot property – Taarak Mehta Ka Ooltah Chashmah continued to shine with 8,940 TVTs, up from 8,006 TVTs, but its non-fiction offerings failed to grab eyeballs. Thus, The Great India Family Drama spotted 1,828 TVTs, down from 2,068 TVTs.

     

    Sony Entertainment Television (SET) occupied the sixth spot with 235,415 GVTs, down from 264,461 GVTs. The new series – Bhanwar saw a good start as it delivered 2,160 TVTs. The channel’s crime property – CID saw a decline in the numbers as it noticed 3,791 TVTs, down from 4,542 TVTs.

     

    Additionally, other smaller channels have recorded a rise in viewership. While Big Magic clocked 61,688 GVTs, up from 61,055 GVTs; Zindagi reported 30,340 GVTs, up from 28,232 GVTs; Sony Pal garnered 28,473 GVTs, up from 26,254 GVTs and Epic observed 7,637 GVTs, up from 6,330 GVTs.

     

  • All channels gain in week 1 of TAM TV Ratings

    All channels gain in week 1 of TAM TV Ratings

    MUMBAI: The year has begun on a positive note for the Hindi general entertainment channels as most of them saw a hike in TAM TV ratings of week 1.

     
    Star Plus continuing its reign in the genre, gained 654356 GVTs up from 596014 GVTs. The channel’s chart topper Diya Aur Baati Hum lost some numbers and registered 10641 TVTs, down from 10743 TVTs, Saathiya Saath too saw a drop and scored 7949 TVTs, down from 7951 TVTs. Big Star Awards reported 9910 TVTs.

     
    Colors at number two registered 519544 GVTs up from 492307 GVTs. Sasural Simar Ka leads the chart with 7346 TVTs, up from 6769 TVTs followed by Udaan at 6877 TVTs, down from 7038 TVTs.  Got Talent World Stage Live delivered 6195TVTs.

    Zee TV saw a marginal gain with 429663 GVTs up from 427256 GVTs. Kumkum Bhagya tops the chart with 8508 TVTs, down from 8998 TVTs, Jodha Akbar at number two garnered 6705 TVTs, down from 6757 TVTs and Qubool Hai  stood at 6190TVTs, down from 6587 TVTs.
     
    With 337915 GVTs up from 329200 GVTs, Life OK kept its hold at the number four position. Comedy Classes stood at 2716 TVTs, down from 2718 TVTs and Savdhan India scored 2636 TVTs, down from 2689 TVTs.
     
    Multi Screen Media (MSM) comedy channel, Sab, gained 335130 GVTs up from 319608 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah continued getting eyeballs and reported 8006 TVTs, up from 8002 TVTs. Chidiya Ghar too added some numbers and registered 3236 TVTs, up from 3085 TVTs and Family Antakshari observed 2035 TVTs, up from 1652 TVTs.

    Sony Entertainment Television (SET) too witnessed a hike of 264461 GVTs up from 236682 GVTs. The channel’s crime property Crime Patrol saw a significant rise in the viewership and recorded 2836 TVTs, up from 2381 TVTs, Adaalat too saw a hike in the ratings with 2522 TVTs, up from 2399 TVTs. Maharana Veer Pratap saw a drop with 2498 TVTs, down from 2568 TVTs.
     
    The newest entrant in the genre, Epic, gained 6330 GVTs up from 5281 GVTs. Sony Pal gained 26254 GVTs up from 23007 GVTs. Zeel’s Zindagi fell from 28541 GVTs to 28232 GVTs. Similarly, Big Magic fell to 61055 GVTs from 63489 GVTs.

  • Life OK promotes ‘Mahakumbh’ at Times Square, New York

    Life OK promotes ‘Mahakumbh’ at Times Square, New York

    MUMBAI: After launching a 360 degree campaign to promote its mytho-thriller offering Mahakumbh- Ek Rahasya, Ek Kahani, Life OK has set its foot on a global platform to generate buzz about the show. The channel has gone a step ahead to attract its viewers in The United States of America by showcasing Mahakumbh promos at Times Square, New York and few other parts of Manhattan.

     

    With this initiative, Mahakumbh has become the first ever Indian show to be promoted on Times Square billboards, claims the channel.

     

    The overseas campaign was executed with the support of 21st Century Fox, owned by the Star Network. Speaking about the initiative, Life OK spokesperson said, “Considering the storyline of the show, which has a lot of references to an international conspiracy related to Mahakumbh, it was important for us to grab attention of our loyal and potential overseas audiences. The promo was strategically screened on Times Square in order to reach out to the masses in one go.”

     

    The show is a contemporary mytho thriller that revolves around the journey of the enigmatic Rudra (played by Gautam Rode) who is hit by a life changing catastrophe while in the Kumbh Mela. The show features Gautam Rode, Seema Biswas, Payal Rajput, Manish Wadhwa, Robin Das, Ketki Dave and child actor Siddharth Nigam playing pivotal roles and is produced by Arvind Babbal productions.

     

    Mahakumbh- Ek Rahasya, Ek Kahani airs Monday to Friday, 8pm on Life OK.