Tag: Life OK

Yojana Phadnis moves from Viacom18 to JioStar as manager, creative strategy

MUMBAI: She began her career at one of our publications Tellychakkar.com more than a baker’s dozen years ago. And, in early February , seasoned marketing and communications specialist in the media and entertainment industry Yojana Phadnis, was appointed manager, creative strategy at JioStar Network.
Phadnis has played a pivotal role in brand building, marketing communications, and film promotions across Bollywood, Hollywood, and regional cinema.

Prior to this, she served as marketing manager at JioCinema, where she contributed to strategic brand and creative marketing efforts for the platform. She previously spent six years at Viacom18, where she held key positions in marketing and corporate communications, managing promotional campaigns for major film releases.

Her career also includes stints at Eros International, MSLGroup India, Perfect Relations, and Hanmer MSL, where she led public relations and corporate communications for major television and entertainment brands, including Star India and Life OK.

February 10, 2025
Ambesh Tiwari to succeed Leena Lele Dutta as Sony Yay! business head

Mumbai: Sony Pictures Networks India (SPNI) has announced a major leadership change within its kids and animation division. Leena Lele Dutta, who mothered and nurtured the portfolio, including the Sony Yay! channel since its launch in 2017, will step down as business head by the end of this fiscal year. Under her leadership, Sony Yay! became a top destination for children’s entertainment, known for its animated series, original content, and ventures into animation production and ancillary businesses.

Ambesh Tiwari, the newly appointed business operations head, will take over her role. He brings significant experience from roles at Star India, Zee Entertainment, and Life Ok, where he was instrumental in launching channels like Zee Keralam and Zee Punjabi. His academic background includes an MBA from the University of Oxford, Young India Fellowship from Ashoka University, and a diploma in media law and public policy from Nalsar University.

Leena will collaborate with Ambesh in the coming months to ensure a smooth transition.

SPNI acknowledged her significant contributions in a press release issued earlier today and wished her well for the future while expressing confidence in Ambesh’s ability to lead Sony Yay! to continued growth and success in delivering quality children’s content,

October 17, 2024
Lacklustre viewership may force SET to pull off ‘Prithvi Vallabh’: Anirudh Pathak

MUMBAI: Sony Entertainment Television’s (SET) bet on magnum opus Prithvi Vallabh didn’t go as planned for the channel. The show, according to its producer Anirudh Pathak, is likely to go off air from 1 July after completing its 45th episode.

Since its launch in January, Prithvi Vallabh has been getting mixed reviews. The channel had earlier planned to divide the show into two seasons of 40 episodes each but the failure to garner the desired viewership has compelled SET to rethink this strategy.

Speaking to Indiantelevision.com, Pathak said that there is a need to better think about characters while picking historical plots. “I thought Prithvi would do well as the story of an untold tale from the soils of Indian dynasty. But it’s unfortunate that it didn’t. It’s a learning for me. Now, I know that if one is producing a historical show, they should make sure that the audience knows about the character. For historical shows, only a well-known character can garner good ratings. I personally feel that shows with a classic storyline should not be run on the weekends. Had it been a daily soap, the show could have garnered better ratings,” he said.

Prithvi Vallabh was the first show to come out of SET’s new sub brand SET Originals. Based on the book by well-known Gujarati writer Kanaiyalal Maneklal Munshi, it depicts the history, mystery, vengeance and a love story between two arch-rival warriors Prithvi and Mrinal living in a kingdom far away.

Pathak is no stranger to the genre having produced titles such as Devon Ke Dev..Mahadev, Siya Ke Ram and Mahakumbh, which have done fabulously well. Prithvi Vallabh was also the first show under his own banner launched in 2015.

A student of Sanskrit, Pathak has been keen on working on mythological and historical shows. His interest began in the early TV years when saas-bahu sagas were dominant and the mythological and historical genres were not even considered to be capable of engaging viewers. “When I was doing saas-bahu shows, nobody, at that time, wanted to invest their money on big-budget serials. But now, they do. And since I always had an inclination towards myths and history, I decided to work on these genres. After Devon Ke Dev..Mahadev became a hit I was pretty much convinced that the Indian audience has the appetite to consume such content,” he added.

The storytelling format has also changed since families that once used to get together and watch TV are now watching independently on their phones. So much so that people even in remote areas are consuming and comparing content such as Breaking Bad and Game of Thrones with Indian shows.

Pathak feels that channels will now focus on finite content and gradually long-running shows will cease to exist.

Pathak started his career as a writer with a crime show entitled Mujrim Kaun that aired on Sahara channel. After that, he worked with Balaji Telefilms as a writer for renowned shows like Kyunki Saas Bhi Kabhi Bahu Thi, Kavyanjali, KumKum and Karam Apna Apna. During his tenure with Life OK, he also helmed other acclaimed shows such as The Adventures of Hatim. Post Life OK, he was the name behind Siya Ke Ram, a show which depicted Ramayana from Sita’s point of view.

Pathak has created Chandrashekhar for Star Bharat, a show honouring one of the greatest freedom fighters of India, Chandrashekhar Azad. The show captures the entire life of Azad and what made him one of the undisputed fearless freedom fighters of all times. He is also making another historical show named Shankaracharya- based on the life of Adi Guru Shankaracharya, an Indian philosopher.

In the near future, he is in talks with Colors for his upcoming historical show, which is a recreation of magnum opus Mughal-E-Azam. He is also planning to crack a deal with Eros Now on the mytho-historical genre for his upcoming digital series.

Also Read :

Ace creative visionary Anirudh Pathak helms his first individual project ‘Prithvi Vallabh’

‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

Star Plus readies new mythological series ‘Siya Ke Ram’

May 8, 2018
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Life OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

The second rebranding and identity change of the youth oriented Star One, which was the earlier name for Life OK /Star Bharat seems to have worked. Star Bharat programs are mainly focused on the day to day entertainment. In the very first week (week 35 of 2017 – Saturday 26 August 2017 to Friday, 1 September 2017) of its launch, the channel moved up to fifth place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 Hindi GEC channels in the Hindi Speaking Market (Urban+ Rural) NCCS All 2+ Individuals with 519.743 million weekly impressions from tenth and ninth places obtained by Life OK in weeks 34 and 33 of 2017 with 328.527 million weekly impressions and 336.765 million weekly impressions respectively.

In week 36 of 2017, Star Bharat was ranked second in the Hindi GEC HSM (U+R) market with 669.588 million weekly impressions and in week 37 of 2017 (Saturday, 9 September 2017 to Friday, 15 September 2017) it was ranked third with 607.820 million weekly impressions.

As per BARC data, Life OK’s had viewership that was skewed towards urban audiences. Star Bharat has higher rural viewership as compared to urban. Please refer to the figure below:

A Chrome Data and Analytics (Chrome) survey study reveals interesting data about Star Bharat viewership’s swinging from urban to rural India.

The sample size used by Chrome for its study was 12,097 HSM urban and 7,414 HSM rural respondents. The ratio between males and females was 69:31 approximately for both markets. Demographics for both urban and rural HSM markets were 21 percent 15 to 21 years; 44 percent 22 to 30 years; 23 percent 31 to 40 years; 10 percent 41 to 50 years and 2 percent 51 to 60 years.

96.8 percent of rural respondents and 97.2 percent urban respondents were aware of the launch of Star Bharat while the rest were not aware of the launch. 62 percent of rural and 74 percent of the respondents were aware that Life OK had gone off-air. 72 percent of rural and 79 percent of urban respondents were aware that Life OK had been replaced by Star Bharat.

More rural respondents had watched Star Bharat than urban respondents according to the Chrome survey study. 56 percent rural and 41 percent of the urban respondents had watched Star Bharat. 22 percent rural and 20 percent of the urban respondents watched the channel daily; 10 percent rural and 7 percent urban respondents watched it two to three times a week; 3 percent rural and 10 percent urban respondents watched Star Bharat once a week, 21 percent rural and 4 percent urban respondents had no fixed routines in watching the channel; while 44 percent rural and 59 percent urban respondents had not watched the channel at all.

Among the popular programmes on Star Bharat, 41 percent rural and 26 percent urban respondents said that they have watched Savdhaan India. The reasons for watching the Savdhaan India were: 27 percent rural and 24 percent urban respondents liked Crime shows; 18 percent rural and 9 percent urban respondents watched it for knowledge; 24 percent rural and 29 percent urban respondents felt Savdhaan India had an interesting story; 15 rural and 18 percent urban respondents felt that the programme showed reality and 15 percent rural and 21 percent urban respondents liked the format of the show.

Nimki Mukhiya is a serial that started airing on the channel on 28 August 2017. In rural India, 38 percent respondents said that they have watched Nimki Mukhiya as compared to 21 percent in urban India. 95 percent rural and 38 percent urban respondents watched the show because of the story, while 5 percent of rural and 62 percent of urban respondents watched the show because of the character.

Saam Daam Dand Bhed is a political drama show on the channel. According to the Chrome survey study, 36 percent rural and 22 percent urban and respondents watched the program. Both rural and urban India watched the show because of the story. 57 percent rural and 52 percent urban respondents said that they watched the show because of the story while 43 percent rural and 48 percent urban respondents said that they watched it because of the character.Kya Haal Mr. Panchaal is a family comedy show on Star Bharat. 33 percent of rural India watched the show as compared to 14 percent in urban India. Both rural and urban India have watched this show because of its comedy content with support from 62 percent of rural and 51 percent or the urban respondents.

Indian Hindi musical television series Om Shanti Om with Baba Ramdev of the Patanjali fame as the overhead judge started airing on Star Bharat on its launch day. 29 percent of rural and 20 percent of urban respondents have watched this show. 26 percent rural and 29 percent urban respondents said that they watched the show for entertainment; 23 percent rural and 34 percent urban respondents said that they watched the show for music; while 51 percent rural and 37 percent urban respondents said that they watched Om Shanti Om because it was a reality show.

The drama revenge thriller featuring an eight year old boy Ayushman Bhav airs on the channel. Only 28 percent respondents in rural India and 20 percent respondents in urban India have watched the show. 52 percent rural and 43 percent urban respondents said that they watched the show because of its story, while the remaining in each market said that they watched it because of the character.

It is early weeks as yet. Only time will tell how Star Bharat will fare.

September 26, 2017
Star Bharat debut ratings and reach impressive

MUMBAI: Well, Star India seems to be on a roll these days. No sooner had the euphoria dimmed after it outwitted others with a masterstroke $ 2.56 billion global bid for India’s premier cricket league IPL, it’s now time to savour the success of  rebranded-cum-rechristened channel Star Bharat, which is rubbing shoulders with category leaders in terms of ratings and reach — and that too within a short period.

On 28 August 2017, Life OK was revamped with a new name, logo, tag line and, of course, a lineup of fresh original shows. It debuted on free-to-air DTH platform DD FreeDish with its parent having successfully bid for a place after coughing up a shade over Rs. 160 million. That Star Bharat continues to be available on other cable and DTH platforms could be another masterstroke.

Now sample the data collated by audience measurement organization BARC India. In week 36, Star Bharat took the second position in the GEC category garnering 669588 (000s) Impressions and 378234 (000s) Impressions, respectively, in the urban+rural and rural markets. The two-week old channel’s reach too had gone up by 15 per cent from week 35-36, while the ratings or impressions grew by 29 per cent.

In contrast, in week 34 of BARC India, Life OK (the earlier avatar of Star Bharat) was placed at 10th spot in the urban+rural market with 328571 (000s) Impressions, while  in the urban market it did slightly better at sixth position with 213162 (000s) Impressions.

Cometh week 35 of BARC India. After an overhaul in name and programming, Star Bharat in its first week of operation climbed to the fifth spot in urban+rural market with 519743 (000s) Impressions. It also made an entry in the rural market at the fourth spot with 278785 (000s) Impressions and in urban market occupied the sixth position with 240958 (000s) Impressions.

An independent observer of the TV industry, having seen many a channel strategy gone awry, admitted that Star’s planning and research regarding distribution and programming does seem to be working. Primarily the FTA platform approach, though audience data provided to indiantelevison.com regarding Star Bharat doesn’t specify whether the viewership and reach is coming from DD FreeDish or elsewhere.

TG: HSM, 2+
Top 10 Channels pre re-branding and post:

Top 10 Hindi GECs in week 36:

Here the equation becomes interesting. According to information collated by Indiantelevision.com, a 10-second ad rate for Star Bharat is presently estimated at around Rs 10,000, whereas Life OK commanded a higher price in the range of Rs 30,000-40000/10 seconds.According to the BARC India data, the four-week average for Life Ok (Week 31-34) was 345621 (‘000s) Impressions.However, the average for weeks 35-36 shows a growth of 72 per cent in the viewership of Star Bharat with figures of 594666 (‘000s) Impressions.

“The (sponsorship) rates will pick up once the ratings come. At present, it is just two weeks data. If there is stability in the ratings over the future weeks, there is a possibility that Star Bharat may increase its ad rates. Right now the marketing buzz and hype is pushing the channel, but after a few weeks it will not only stop, but may even out too,” a senior media planner told Indiantelevision.com, adding that the channel, as also the advertising world, will have to wait for at least “four to six weeks” to fairly evaluate the viewership data.
Old shows  such as ‘May I come in Madam’, `Sher-E-Punjab Ranjeet Singh’, ‘Ghulam’ and `Chandrakanta’ have been taken off the air by the channel management of Life OK/Star Bharat, though crime series ‘Savdhaan India’ continues on Star Bharat. The channel in its new avatar has unveiled a content line up that is aimed at living up to the brand’s philosophy of ‘Bhula ke darr, kuch alag kar’ (forget the fear of the unknown and do something different).

So, Star Bharat now flaunts shows like `Om Shanti Om’, `Kya Haal Mr. Panchaal’, `Nimki Muhkiya’, `Saam Daam Dand Bhed’ and `Ayushman Bhav’.

Reach ‘000s for week 35 and 36

Star has three other channels on the DD FreeDish platform including Star Utsav, Star Utsav Movies and Star Sports First. The last one, which debuted earlier this year, again is a new FTA offering of sorts that has been riding the kabaddi league wave.Indiantelevision.com tried to reach out to Star India for its comments, but could not elicit a response till the time of writing this report. However, if we get some comments on Star Bharat from the channel owner, it’d be updated.

The big question is: will this rebranding and repositioning strategy work for Star Bharat? To use a cliché, only time will tell… oops, sorry, BARC India will tell.

ALSO READ :

Life OK rebranded as Star Bharat may start from 15 Aug

Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

TDSAT ‘no’ to stay Star Bharat launch, DPO payments subject to adjudication

September 15, 2017
Dish TV moves TDSAT against Star Life OK name change & turning FTA

NEW DELHI: After having raised an alarm a day back over an impending monopoly of Star India if it wins the broadcast and other rights to IPL cricket, Essel/Zee Group’s DTH platform Dish TV has moved broadcast and telecoms disputes tribunal seeking restraining order against Star Life OK’s rebranding process and turning free-to-air (FTA).

In its interim prayer Dish TV has sought an order from disputes tribunal TDSAT to “restrain” Star India from converting Life OK from a pay channel to FTA by changing its name to Star Bharat and joining the Doordarshan FreeDish platform. Reason?

According to the petition, reviewed by Indiantelevision.com, Star is making the changes “without informing” sector regulator TRAI as also without giving public notice about the change as “specified in clause 4-3 of the TRAI regulations.”

Star India is in the process of renaming on-air GEC TV channel Life OK (a pay channel) into Star Bharat and put it on Doordarshan’s FTA DTH platform DD FreeDish. Though industry sources indicated that the change was to come into effect from sometime end of August 2017, sources in Prasar Bharati, owner and manager of DD, had said the pubcaster’s DTH platform was not yet technically capable of bringing on board more channels despite they winning slots to be part of the FTA KU-band service as an upgradation process was still not complete.

The case at TDSAT is scheduled to for an initial hearing on 25 August 2017. Dish TV, along with its partner Videocon D2h, has appealed the tribunal for a restraint on Star India and any other further direction that it may “deem fit and proper” keeping in mind the facts placed before the court.

Keep tuned in for more episodes on the new and unfolding corporate warfare in the Indian media and entertainment realm.

ALSO READ:

Jawahar Goel raises alarm of emerging Star cricket monopoly

Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

Life OK rebranded as Star Bharat

August 25, 2017
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

MUMBAI: In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets — Hindi GEC (rural plus urban) and Hindi GEC – rural, according to BARC India all-India week 32 data.

Hindi GEC (U+R)

Zee Anmol continued to lead in the Hindi GEC (U+R) with 665948 Impressions (000s) sum followed by Zee TV at second slot with 608343 Impressions (000s) sum.

Star Plus replaced Colors on the third slot with 586614 Impressions (000s) sum and Colors grabbed the fourth slot this week with 568765 Impressions (000s) sum followed by Sony Pal on the fifth spot with 556217 Impressions (000s) sum. Rishtey stood at the number sixth with 492683 Impressions (000s) sum and Sab TV bagged the seventh spot with 409668 Impressions (000s) sum.

Sony Entertainment Television slipped to number eight and recorded 400952 Impressions (000s) sum followed by Life OK and Star Utsav at the nine and tenth positions with 346705 Impressions (000s) sum and 304324 Impressions (000s) sum, respectively.

Hindi GEC Rural

In this market, Zee Anmol retained its leadership position with 522050 Impressions (000s) sum followed by Sony Pal on second slot with 398208 Impressions (000s) sum and Rishety with 369166 Impressions (000s) sum stood at number three.

Zee TV retained its fourth position with 245837 Impressions (000s) sum and Star Utsav bagged the fifth spot with 231605 Impressions (000s) sum followed by Star Plus on the sixth level with 187340 Impressions (000s) sum. Big Magic held the seventh spot with 182799 Impressions (000s) sum and Colors stood at number eight position with 174680 Impressions (000) sum, respectively.

Life OK and Sab TV bagged the ninth spot with 131652 Impressions (000s) sum and Sab TV with 118539 Impressions (000s) sum was at the tenth position this week.

Hindi GEC Urban

After slipping to the second position last week, Star Plus reclaimed its leadership position this week with 399274 Impressions (000s) sum followed by Colors in the second slot with 394085 Impressions (000s) and Zee TV retained its third spot with 362506 Impressions (000s) sum.

Sony Entertainment Television, Sab TV and Life OK stood at the fourth, fifth and sixth spots with 293977 Impressions (000) sum, 291129 Impressions (000s) and 215052 Impressions (000s) sum, respectively.

Sony Pal bagged seventh space with 158009 Impressions (000s) sum and &TV fell on eight 156354 Impressions (000s) sum.

Zee Anmol and Rishtey grabbed ninth and tenth spot with 143898 Impressions (000s) sum and 123516 Impressions (000s) sum, respectively.

August 18, 2017
Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

MUMBAI: Going FTA seems to be the flavor of the season. Star India’s Hindi general entertainment channel Life OK, which will be soon rebranded as Star Bharat, is now slated to be available on DD FreeDish.

Recently, one of India’s largest broadcasting company Star India had won additional slots on pubcaster’s FTA KU-band service (DD FreeDish) by bidding shades over Rs. 160 million. At present, the three Star channels on the platform are Star Utsav, Star Utsav Movies and Star Sports First.

Prasar Bharati sources admitted to indiantelevision.com that Star India has additional slots on DD FreeDish, but could not give an immediate time frame for any new channel to be made part of the FTA platform. Reason: DD FreeDish is being upgraded with a new technology (MPEG-4) that will help it enhance overall viewer experience as also get more TV channels on board after signal compression.

“We cannot guarantee if the technological upgradation will be complete by the end of this month so as to accommodate more TV channels,” a source in Prasar Bharati said, explaining that the arrival of Star Bharat or any other TV channel on FreeDish could get delayed beyond August.

Meanwhile, according to industry sources, shows such as ‘May I come in Madam’, ‘Sher-E-Punjab Ranjeet Singh’ and ‘Chandrakanta’ will go off air and shows like ‘Savdhaan India’ and ‘Ghulam’ will continue on Star Bharat. Shows like ‘Kya Haal Mr Paanchaal’, produced by Optimystix, are among the new launches. Life OK earlier carried another named and was originally launched in 2011.

‘Aayushman Bhava’, produced by White Horse Telefilms (a murder mystery) and Zama Habib’s ‘Nimki Mukhiyaan’, which was supposed to have aired on Star Plus, has now been shifted to soon-to-be launched Star Bharat. It’s a story about a girl who becomes a village chief and changes her entire village.

Star Bharat is also exploring launching a bhajan reality show ‘Om Shanti Om’, produced by Colosceum Media, which will be likely judged by rock star yoga guru-turned-entrepreneur Baba Ramdev, along with Sonakshi Sinha, Kanika Kapoor and Shekhar Ravjiani.

On 17 August 2017, Star Bharat launched its first TVC, #Bhuladedarr. The TVC gives a new definition to ‘overpowering inhibitions’.
BARC data has shown in the past that private sector FTA channels on DD FreeDish, like Zee Anmol and Star Utsav, garner good audience and help in upping the ratings of such TV channels.

Doordarshan’s FreeDish is a multi-channel FTA DTH service, which was launched in December 2004 with a modest collection of 33 TV channels. Regular upgrades has enhanced capacity and presently platform has the capacity of 80 SD TV channels along with 32 radio channels. The service is a available in KU-band on GSAT-15.

(With additional inputs from BB Nagpal in New Delhi)

ALSO READ:

Life OK rebranded as Star Bharat may start from 15 Aug

FreeDish: English news channel among two come aboard (Updated)

August 17, 2017
Life OK rebranded as Star Bharat may start from 15 Aug

MUMBAI: Star India is planning to relaunch its existing general entertainment channel — Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel.

According to reports, it will be relaunched with the new look on 15 August.

Since 2011, the channel will be branded for the second time. At the earlier launch, Star One was rebranded as Life OK. In 2016, the network changed the programming line-up of the channel. But, it seems the revamp of the programming strategy did not work.

According to sources, shows such as “May I come in Madam,” “Sher-E-Punjab Ranjeet Singh” and “Chandrakanta” will go off air, and shows including Savdhaan India and Ghulam will continue. Shows like Kya Haal Paanchaal, Ayushamaan Bhava and Shatranj will be launched on Star Bharat shortly.

‘Shatranj’ is basically an Indian adaptation of the English show ‘House of Cards’ that features Sonal Vengurkar, Akshay Anand and Bhanu Uday. Another show called ‘Kya Haal Paanchal’, produced by Optimystic, is based on polygamy, starring Maninder Singh in the lead and five girls.

At the time of filing this report, an official confirmation did not come through. It is hoped that the second rebranding works for Star.

July 21, 2017
Zee Anmol climbs & Colors drops two levels each

MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban markets whereas Sony Pal witnessed a slight fall but remained the leader in Hindi rural market. On the other hand, in Hindi GEC (U+R), Zee Anmol climbed two slots to fourth position as Colors dropped two slots to the fifth spot, according to BARC India data of week 19.

HINDI GEC

Star Plus, witnessing a fall in ratings, continued to lead the Hindi GEC genre with 624187 Impressions (000s) sum as compared to 632254 Impressions (000s) sum last week.

followed by Sony Pal on the second spot with a slight decrease on the ratings and recorded 577776 Impressions (000s) sum against 591324 Impressions (000s) sum last week. Zee TV climbed a spot to the third place with a hike in ratings from 488762 Impressions (000s) sum to 491514 Impressions (000s) sum.

Zee Anmol climbed two spots to the fourth position with 483157 Impressions (000s) sum, and Colors with a two-slot fall came to the fifth position with 482364 Impressions (000s) sum as compared to 529715 Impressions (000s) sum.

Rishtey dropped a slot to the sixth position with 465658 Impressions (000s) sum followed by Sony SAB, Star Utsav and Life OK at the seventh, eighth and ninth spots with 425575 Impressions (000s) sum, 404401 Impressions (000s) sum and 366100 Impressions (000s) sum, respectively.

Sony Entertainment Television sits on the tenth position with 342288 Impressions (000s) sum.

Hindi GEC Rural

Sony Pal continued to remain at the top position with 431835 Impressions (000s) sum followed by Zee Anmol with 384915 which climbed a slot to the second position with 384915 Impressions (000s) sum. Rishtey and Star Utsav stood at third and forth position with 348176 Impressions (000s) sum and 294256 Impressions (000s) sum, respectively.

Zee TV came at the fifth position with 204640 Impressions (000s) sum. Star Plus, Sony Sab and Colors grabbed the sixth, seventh and eighth spots with 202047 Impressions (000s) sum, 162257 Impressions (000s) sum and 159084 Impressions (000s) sum, respectively.

Big Magic and Life OK emerged at the ninth and tenth positions with 142504 Impressions (000s) sum and 142394 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 422139 Impressions (000s) sum followed by Colors on the second position with 323279 Impressions (000s) sum.

Zee TV registered its third slot with 286873 Impressions (000s) sum and Sony Sab bagged the fourth spot with 263317 Impressions (000s) sum. Sony Entertainment Television maintained its fifth slot with 235547 Impressions (000s) sum.

Life OK and Sony Pal stood on the sixth and seventh spot with 223705 Impressions (000) sum and145941 Impressions (000) sum, respectively.

&TV and Rishtey interchanged their positions now at eighth and ninth positions with 118770 Impressions (000s) sum and 117481 Impressions (000s) sum, respectively.

Star Utsav came tenth with 110145 Impressions (000s) sum.

May 18, 2017