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Tag: Life Insurance

  • HDFC Life’s latest digital campaign celebrates kindness

    HDFC Life’s latest digital campaign celebrates kindness

    Mumbai: HDFC Life has launched a campaign #TheRightStep celebrating stories of kindness and encouraging people to be the ray of hope in someone’s life through small acts of generosity during these difficult times. 

    The campaign aims to inspire everyone to take the right action and help fight this pandemic in whatever way they can. To spread this message, HDFC Life has created six ten-second videos with a selection of slice-of-life stories, showcasing everyday moments where people from all walks of life are contributing towards fighting the pandemic in their capacity.

    HDFC Life executive VP Vishal Subharwal said, “Our campaign #TheRightStep is our small initiative to recognize the everyday heroes around us while also encouraging the audience to follow their footsteps. With this campaign, we also wish to spread a sense of optimism with examples of how society has taken a selfless turn, and how with these small acts of kindness we can together fight this pandemic.”

    The stories revolve around one family, where each story sees one main character taking #TheRightStep and feeling a strong sense of contribution as a result of owning up to their duty and responsibility.

    Commenting on the challenge of creating a thought-provoking campaign that aligns with the brand’s philosophy of SarUthaKeJiyo, Logicserve Digital VP Manesh Swamy says, “Everyone’s morale was at a low, we thought this is the right time to encourage people to step up and do the right thing and help people navigate through these tough times. We wanted to convey how every single person can make a difference by taking the right step. Since a majority of the cities in the country were in lockdown, it was difficult to shoot but we managed to pull it off with all the safety norms in place. We hope after watching this, viewers get inspired to do the right thing.”

  • New To Insurance? Keep These 5 Things In Mind While Purchasing Life Insurance

    New To Insurance? Keep These 5 Things In Mind While Purchasing Life Insurance

    Nothing can be better than a happy and healthy family that supports you throughout your life in every possible way. And, to reciprocate the love and acre, you would want to keep them financially protected. This is where buying life insurance ensures financial protection for your family, when you are not around to take care of them. 

    Generally, life insurance is a contract between the insurance provider and the policyholder. Here, the insurance company provides an assured sum to the insured’s family for the premiums paid over the years. 

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    During such situations, it is difficult for the family to manage emotional and financial stress together. Therefore, it is vital to make fund arrangements for your family to help them keep away from financial stress. 

    You can even opt for life insurance plans such as Term plans, health insurance and ULIPs, etc. There are several benefits that a life insurance plan provides such as:

    a)    Financial security and Peace of mind

    b)    Wealth creation, depending on the plan you choose

    c)    Flexibility of choosing an appropriate plan

    d)    Tax benefits up to a certain limit 

    e)    Death benefits to the insured’s family

    f)    Different Rider Options

    Before choosing life insurance in India, it is essential to know about the different types of life insurance plans available, to make an appropriate decision in tandem with your financial goals. Below mentioned are the types:

    1.    Term Insurance Plan

    It is an affordable type of life insurance that provides the assured sum at the end of the tenure. You will need to pay insurance premiums for a particular period at regular intervals. With such insurance, the nominee is eligible for receiving the amount in case of your untimely demise. 

    2.    ULIPs (Unit Linked Insurance Plan)

    ULIPs are a type of life insurance that provides dual-benefit of investment and life insurance coverage. A part of your amount is invested in market-linked securities like debt, equity, etc., which might be a good source of passive income. Similarly, it also provides a life coverage, in case anything unfortunate happens to you.

    3.    Child Insurance Plans

    This is also a saving cum investment insurance plan that helps meet your child’s financial needs when he/she grows up, such as their education expenses, dream to study abroad, marriage, etc,. 

    4.    Endowment Plan

    An endowment plan provides savings benefit along with life coverage. If anything unexpected happens to you during the tenure, the nominee will get the assured sum; if you outlive the tenure, you will receive the amount.

    5.    Retirement Plans

    It is similar to the endowment policy. If you survive the tenure, you can enjoy financial independence during your old age, or otherwise, your nominee will receive the amount.

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    After knowing what is life insurance and its types, you should consider a few parameters to buy appropriate life insurance in India according to your financial goals and needs. A few of them below:

    1.    Coverage Requirements

    You need to assess your long-term financial needs and existing assets and liabilities to decide the amount of coverage your family might require in the future. Despite of being financially sound, it is advisable to buy life insurance, to avoid financial difficulties that might arise in the future.

    2.    Tenure of the Policy

    Depending on the age bracket in which you fall, you can decide the length of tenure. It is advisable to start investing at a young age because usually, the premium amount is quite reasonable. 

    In addition, if you invest this amount for a longer period of time, your family will be eligible for receiving a larger corpus of the fund if anything happens to you. If you start investing at a later stage, you might have to pay a higher premium amount.

    3.    Rider Options

    A basic life insurance policy has certain exclusions. To compensate them, you can buy various rider options like critical illness rider with a basic life insurance plan to cover maximum diseases. The number of illnesses covered and other benefits vary across different providers.
    4.    Compare Plans, their Benefits and Charges

    You should always compare various insurance plans, their benefits and associated charges across various insurance providers using an investment calculator. The one that provides maximum benefits in the premium amount you can afford and levies minimum charges should be preferred. The associated charges might include administration charges, fund management charges, mortality charges, etc. 

    5.    Tax Saving Options

    You can save a fair amount of tax if you invest in life insurance wisely. Section 80C of the Income Tax Act, 1961 includes provisions for such deductions in detail. The upper limit of premium payments to avail such deductions is Rs. 1.5 lakhs per annum.

    After estimating and comparing the different types of life insurance, you can choose an appropriate life insurance plan depending on your financial goals. It is preferable to choose credible Insurance providers like Max Life Insurance, who have transparent terms and conditions, and provides maximum benefits possible depending on the premium amount. The investors can be worry-free about the return on investments and the claim disbursal in case of emergency. 
    Begin investing today to have a better tomorrow!

  • Nippon India Mutual Fund targets potential consumers with AI-enabled digital ads

    Nippon India Mutual Fund targets potential consumers with AI-enabled digital ads

    NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help potential mutual fund investors connect with empanelled mutual fund distributors (MFDs).

    Insight for the campaign: most potential mutual fund investors end up delaying their investments for the want of a connect with a dependable mutual fund distributor; preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds.

    The campaign, conceptualized by Nippon India Mutual Fund, surfaces the key issues/questions/doubts/comments in the minds of investors and then provides a solution by way of contact details of empanelled mutual fund distributors in their vicinity so that these concerns can be addressed and the wealth creation the journey is catalysed.

    Through this social media campaign, the fund house plans to help connect potential investors with local MFDs covering close to 2000 key pin codes across India; which accounts for more than 95 per cent of the mutual fund business in India. This month-long campaign uses dominant social media platform – Facebook – and is expected to reach 25 million prospective investors.

    Contact details of MFDs are displayed basis the location at which the ad is viewed; using geo-targeting at the pin code level. An algorithm customizes the ad for the viewer based on her location.

    “We have made thousands of copies of this video with contact details of local MFDs and we will be geo-targeting them at a pin-code level. This will ensure that prospective investor in Bandra, Mumbai, or Bhatinda, Punjab, with eagerness to invest in Mutual Fund but lots of unanswered questions in their minds will be helped with names and numbers of empanelled MFDs in their vicinity. This is not just a ‘nice, goodwill gesture’ but one that will actually, connect millions of information-hungry investors with thousands of small-time self-employed professionals across the country” said Nippon Life India Asset Management Limited CMO Sandeep Walunj. 

  • Amid Covid2019, ICICI Prudential touts ‘all-in-one’ term insurance

    Amid Covid2019, ICICI Prudential touts ‘all-in-one’ term insurance

    NEW DELHI: ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its award-winning term insurance plan ‘ICICI Pru iProtect Smart’, as the all-in-one term insurance product. This product provides a life cover for the financial security of the family and an option to choose critical illness cover for the policyholder, i.e. one product offering both a health and life cover. The campaign is built on consumer data which shows that Covid2019 has resulted in higher awareness and interest in life insurance.

    As India opens up and embraces the new normal, people are taking all necessary precautions to ensure their own safety and that of their loved ones every step of the way. The campaign showcases this change in consumer behaviour of being extra cautious not just in the present but also in planning for the future. 

    The TVC pivots through a series of everyday events in the lives of people such as using a toothpick to press the elevator button, maintaining social distancing in public places and adopting safety measures to secure themselves and their loved ones. It stresses the importance of caution at every step, especially when stepping outside the house. The film culminates with the consumer choosing the All-in-One term insurance plan to secure the family against future uncertainties.

    Manish Dubey, chief marketing officer, ICICI Prudential Life, said, "As people adjust to the new normal and get on with their lives, they are taking extra precautions to safeguard their health. Today, masks and sanitisers have become essential items of the household shopping list. Like masks and sanitisers, life insurance is now a must have in everyone’s safety basket. We must take precautions to deal with the present risk and also be prepared for tough times if they occur. The life risk during the pandemic has made consumers conscious about including term insurance in their financial portfolio.”

    The heightened need amongst consumers to stay protected, both in terms of their health and life is the genesis of this campaign. It conveys the compelling proposition of ICICI Pru iProtect Smart which provides all-in-one protection to consumers at a time when they are looking to provide a safety net for themselves and their families.

  • Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life

    Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life

    Gurugram : Canara HSBC Oriental Bank of Commerce Life Insurance launches Pension4life Plan, an annuity product designed to provide financial independence to retired individuals, those near retirement or earlier. Under this plan, the customer gets a wide range of annuity options in exchange of a purchase price. The customer will get as many as 7 annuity options to choose from allowing them to lead a hassle free life. Customers can also have a joint life plan. The plan also offers flexibility to opt for the reverse mortgage option with banks or option of availing annuity for NPS (National Pension Scheme) subscribers.

    Mr. Anuj Mathur, Managing Director & Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance Company said, “We at Canara HSBC Oriental Bank of Commerce life insurance understand the needs of an individual’s financial security post retirement which is one of the prime concerns of an individual near retirement. To fill this need gap we have launched this annuity product with 7 different options meeting the requirements of different customers by offering various benefits. We are confident that this plan will benefit those who are close to their retirement.”

    Key highlights of the plan:

    There are 7 annuity Options under the plan:-

    Ø  Option 1- Immediate Life Annuity(Single Life)

    Ø  Option 2- Immediate Life Annuity with Return of Purchase Price(Single Life)

    Ø  Option 3- Immediate Life Annuity with Return of Balance Purchase Price(Single Life)

    Ø  Option 4- Immediate Life Annuity with Return of Purchase Price on Critical Illness (CI) or Accidental Total & Permanent Disability (ATPD) or Death(Single Life)

    Ø  Option 5- Immediate Joint Life Annuity with Return of Purchase Price

    Ø  Option 6- Deferred Life Annuity with Return of Purchase Price (Single Life)

    Ø  Option 7- NPS – Family Income (option available only for National Pension System (NPS)subscribers)

  • DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign

    DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign

    MUMBAI: Life insurance Company, DHFL Pramerica has launched the second film of its three-film digital campaign – #KalSePehle, today to promote the importance of life insurance in an individual’s life. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance. #KalSePehle is a campaign for the typical procrastinator in every Indian and therefore aptly personified as Mr. Kal Se, because he postpones everything to tomorrow.

    The second film revolves around how Mr. Kal Se is lazing on a weekend. In this film, Mr. Kal Se is seen reading his newspaper and his son passes a football to him so that he could play with his son. However, Mr. Kal Se ignores his son’s request and asks him to postpone the game to the next day. The film then rewinds to the point where his son again passes the football to him and he promptly does a header to show the change in his attitude. This film highlights the fact that whether it is about securing your family’s future financially, or spending quality time with them, it’s best to act #KalSePehle, i.e. before tomorrow. Despite the clear advantages of purchasing life insurance, many people often procrastinate when it comes to actually purchasing a life insurance plan. People do not realise the importance of life insurance till they actually need it. Till then, it just keeps on getting postponed to another day, another time; even at the risk of their own family’s financial future.

    #KalSePehle is a three-part film digital campaign that addresses three different types of procrastination behavior. From procrastinating exercise to prioritise another hour’s sleep to postponing an outdoor game with children on a weekend or delaying healthy eating over to enjoy a sumptuous meal, this digital campaign targets it all. The series is part of a larger campaign with creative collaterals across online & offline media.

  • ING Life Insurance unveils TV campaign

    NEW DELHI: ING Life Insurance has launched a nationwide television-based campaign aimed at helping customers overcome the biggest barrier to buying life insurance.

    Through an interesting creative treatment, the advertisement highlights the ease of paying life insurance in small monthly premiums, while recognising it as a basic necessity of life. The storyline shows that if power and other bills are not paid on annual basis, then even life insurance can be paid on monthly basis.

    This TV-led campaign is a departure from the regular in this category, where everyone one else struggles to communicate multiple things about their products. The company decided to approach the customers in a more personal manner by telling them buying life insurance is now made easier through small, easy and affordable monthly premiums.

    ING Life Insurance Executive Vice President – Marketing Mohit Goel said, “Life Insurance is extremely crucial for building a solid foundation for your family’s financial future. At ING Life Insurance, we believe in educating and empowering our customers, so that they make life insurance a basic need of life. Through this ad campaign, we are reaching out to people, who have not taken life insurance at all as well as those who have taken life insurance but for an amount lesser than their actual needs because they did not have lump sum funds to cover big. Buying life insurance is now made easy. Like all of us pay utility bills every month to run our households, one can now buy life insurance by paying monthly premiums.”

    The campaign emphasises on how for an amount starting at as little as Rs 1000 per month customers can protect their families, plan their children’s future or even plan their retirement and thereby emphasizing that ING Life Insurance is a brand that makes life better by making things simpler.

  • Bates crafts Tata AIG’s extended campaign

    Bates crafts Tata AIG’s extended campaign

    MUMBAI: Tata AIG Life Insurance Company has released an extension of their communication campaign reiterating the importance of inculcating strong values and a sound foundation in children.

    The new commercial highlights the importance of building good values and principles among youngsters. The campaign focuses on the principle of basics being right and a strong foundation is a step towards a protected and secure future.

    Conceived by Bates India, the TVC showcases the importance of right values which commences with a daughter convincing her father to meet her boyfriend. The father was reluctant and hesitant and was of the opinion that a new generation boy would not have appropriate values. Surprised by the young boy‘s values rooted in tradition, when he touches his feet, he opens up and offers support for a coffee date. The commercial ends by emphasizing the fact that “Good beginnings deliver good returns all your life.”

    Tata AIG Life senior vice president and head of marketing Vijay Sinha said, “There is a huge, latent need for financial instruments for long-term savings and protection in India. Hence our brand strategy emphasises on the platform of protection through the creative route of ‘strong foundation‘. The campaign focuses on our core philosophy of providing life insurance solutions that help build a strong foundation to enable individuals protect their financial needs for a stress-free and meaningful tomorrow.”

    Bates regional planning director (Asia) Dheeraj Sinha said, “In today‘s India, growth, progress and moving ahead are the key flavours of life as well as brands. The truth however is that Indians are progressing because of their values and foundations, not without them. As my parents always said, if your basics are right, nothing can hold you back. In an increasingly uncertain time, it is our grounding that will keep us in good shape. Tata AIG Life stands up to this philosophy that our foundations will help us fly, in a context where everyone is merely focusing on winning, achievement and progress part of the picture.”

    Tata AIG Life vice president – brand marketing Vikrant Ramachandra said, “As a wise man said, ‘India has changed. Indianness has not‘. As a Tata brand, the company has always given a strong emphasis on creating a future by nurturing a strong foundation. Our communication campaigns have always focused on inculcating good values from the start. The principle that ‘a strong foundation means a protected future‘ is at the core of the brand strategy.”