ITV

Tag: LIC Housing Finance

  • Maharashtra’s leaders and changemakers come together for growth agenda

    Maharashtra’s leaders and changemakers come together for growth agenda

    MUMBAI: From politics to pop culture, policy to pop-up enterprises Maharashtra’s growth story got a turbocharged rewrite at News18 Lokmat’s Samruddha Maharashtra 2025 conclave. In a state that rarely slows down, News18 Lokmat’s Samruddha Maharashtra 2025 brought the brakes to the rhetoric and the spotlight to substance. Held in Mumbai, the high-octane conclave brought together an eclectic mix of ministers, entrepreneurs, artists, and policy wonks to discuss what it’ll take to future-proof the state’s prosperity.

    The day kicked off with a sharp, youth-forward panel on the “Future of Maharashtra”, where young leaders like Meghana Bordikar, Varun Sardesai, Rohini Khadse, Shaina NC, and Sangram Kote Patil discussed sustainability, policy innovation, and the missing script of youth engagement. The verdict? Maharashtra’s tomorrow needs fresh ideas, and fresher faces at the helm.

    Aaditya Thackeray turned the political lens inward in a session on the so-called “Maharashtra Pattern of Politics”. Equal parts legacy and local aspiration, his take blended ideology with youth participation underscoring transparency and environmental consciousness as essentials, not options.

    Politics got punchier in a high-decibel discussion featuring Jitendra Awhad, Girish Mahajan, Uday Samant, Imtiyaz Jaleel, Sandeep Deshpande, and Anil Parab. Even as they sparred across party lines, there was one common goal: Maharashtra’s progress must trump political posturing.

    In the economic ring, industry bigwigs like Hemant Rathi, Girish Chitale, Lalit Gandhi, and economist Ajit Ranade headlined “Udhyemi Maharashtra”, championing entrepreneurship and industrial investment as the state’s twin growth engines. The message was clear start-ups and scale-ups are Maharashtra’s real capital.

    Culture took a graceful turn in “Kalapatadi Maharashtra”, with cinema and theatre stalwarts Mahesh Manjrekar, Kedar Shinde, Om Raut, and Bharat Jadhav waxing lyrical about the soft power of storytelling and the soul of Marathi identity.

    Deputy CM Eknath Shinde outlined priorities across infrastructure, rural outreach, and welfare, while chief minister Devendra Fadnavis wrapped up the conclave with a blueprint for a globally competitive and resilient Maharashtra, fuelled by economic reforms and mega infrastructure plans.

    Powered by MIT Design Technology – Pune and Reliance Industries Ltd, with support from MIDC, Sandip University, Rotomag Solar Pump, Pimpri Chinchwad University, LIC Housing Finance Ltd, and Mahagenco, the conclave was anything but a talking shop.

    With meaningful dialogue, sharp provocations, and a collective vision, Samruddha Maharashtra 2025 wasn’t just another networking event, it was a real-time draft of the state’s next growth chapter. Or as one panellist quipped, “Less gyan, more game plan.”
     

  • LIC Housing Finance puts your name on the door, digitally speaking

    LIC Housing Finance puts your name on the door, digitally speaking

    MUMBAI: What’s the first sign a house is truly yours? LIC Housing Finance thinks it’s seeing your name on the nameplate-and to mark 36 years of enabling that dream, it’s gone digital with a sentimental twist.

    The company, in collaboration with digital agency BC Web Wise, has launched a heartfelt campaign titled ‘Apna Ghar, Apna Naam’, a microsite-led activation that invites users to create and download their very own personalised digital nameplates. No keys, no walls, no paperwork—just your name on the door, digitally rendered as a symbol of aspiration.

    Inspired by LIC HFL’s Foundation Day brand film that celebrates the quiet triumphs of homeownership—from picking wall colours to hanging family portraits—this activation brings the emotion online. Visitors to the site can design custom nameplates and share them across social platforms as a way of manifesting their housing dreams.

    “Owning a home is one of the most personal dreams for many Indians, and the nameplate is often the most visible sign of that dream coming true,” said BC Web Wise associate creative director, Anuja Bharadwaj. “With this activation, we wanted to recreate that moment of pride, even digitally. It’s simple, it’s emotional, and it’s something everyone can relate to.”

    The brand is backing the initiative with a full-throttle digital rollout—reels, stories, user-generated content, and even employee nameplates—all designed to build a community of dreamers proud to say, ‘Apna ghar toh apna hi hota hai.’

  • TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    Mumbai: TAM AdEx India has released its half-yearly report on radio advertising for Jan-Jun’24, which showed a three per cent rise in ad volumes compared to the same period in 2023.

    The services sector remained the top contributor with thirty-one per cent of total ad volumes. The auto sector climbed to second place with ten per cent, followed by banking/finance/investment at eight per cent. Together, the top three sectors accounted for nearly fifty per cent of the total ad volumes. The top ten sectors remained consistent from 2023, with minor rank shifts.

    In the top ten categories, ‘properties/real estates’ and ‘hospital/clinics’ retained first and second positions, contributing sixteen per cent and seven per cent of ad volumes, respectively. ‘Cars’ moved up to third position, recording a fifty-seven per cent growth in ad volumes. ‘Retail outlets-jewellers’ grew by twenty-nine per cent, while ‘multiple courses’ and ‘schools’ entered the top ten categories.

    LIC of India held the top spot among advertisers, followed by Maruti Suzuki India. The top ten advertisers accounted for twelve per cent of the ad volumes, with LIC Housing Finance being the leading brand, followed by Alishan and LIC Jeevan Utsav. Notably, three brands in the top ten were from the banking/finance/investment sector, and two were from the auto sector.

    Gujarat led the states with a twenty per cent share, followed closely by Maharashtra at nineteen per cent. Among cities, Jaipur topped the list, contributing nine per cent of ad volumes, with Nagpur and New Delhi following.

    Evening time (5 pm to 9:59 pm) was the most preferred time band for advertising, contributing thirty-eight per cent of ad volumes, followed by the morning and afternoon slots. Ads of twenty to forty seconds in duration were the most popular, contributing sixty-seven per cent of total ad volumes. Shorter ads (under twenty seconds) saw an increase in share compared to the previous year.