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Tag: Liberty

  • Liberty Shoes joins hands with Piyush Mishra for Independence Day campaign

    Liberty Shoes joins hands with Piyush Mishra for Independence Day campaign

    MUMBAI: Freedom is the right of choice and liberty is right to choose. Today, do we even realise what independence means? Is the definition limited to getting out of your homes and travelling to any part of the country or probably holding a peaceful gathering in an open playground and expressing your opinions? More importantly, is freedom restricted to providing your fundamental rights as a citizen? Freedom has come down to a plastic celebration these days.

    Liberty, a brand to reckon with is the synonym of freedom that describes the quality or the state of being Independent and Free. 

    Considering the reality of today, Liberty has come with an action rather than a solution to evoke the sense of urgency and seriousness amongst the audience. ‘IN THE NAME OF LIBERTY’ is Liberty’s initiative to exemplify the current scenario. They took examples from everyday life like racism, gender inequality, disrespectful behaviour towards women that we encounter and choose to ignore. It’s not the actions we blame, but also the mindset we carry.

    https://www.facebook.com/124816674226948/posts/3002667236441863?s=543236168&v=e&sfns=mo

    To showcase this above-mentioned agenda, Liberty Shoes has shot an in-house production, a short film and to express its voice, renowned singer and lyricist Piyush Mishra has joined hands with Liberty for the campaign. The strong and subtle music is given by the Indian Ocean band. The expression and execution are led by marketing head Barun Prabhakar who believes in the concept of visualising the current scenario and changing the mindsets through self realisation.

    He says, "There lays a very slight difference, a very thin line between using and miss-using our freedom in the name of Liberty but the impact of this is vast. We are planning to expand the visibility of this initiative through digital media and cinema. As the responsible brand of the country Liberty came with the initiative to be the change they want to see because freedom is a right and Liberty is a conscious effort.”

  • Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    MUMBAI: Disney India has joined hands with Liberty to launch a special range of footwear featuring Marvel’s Avengers.

     

    Liberty has introduced over 50 styles featuring the Marvel Avengers namely Iron Man, Hulk, Captain America and Thor. The range is launched to add to the on-going fervor around The Avengers: Age of Ultron scheduled to release on 24 April, 2015.

     

    The range includes flip-flops, casual shoes and sandals and is available for boys above four years. The design depicts each character’s most recognised icons through its varied prints and is available in multiple shades of blue, red, green, and white. The shoes are fully adjustable with velcro fasteners and laces to provide a perfect custom fit, and cushioned insole making them comfortable and play-worthy. 

     

    The range is priced between Rs 399 – 1499, and is available across all exclusive Liberty showrooms and select multi brand stores. The products are also available online on Amazon.in and Libertyshoesonline.com. 

  • Add Elegance to your feet with Hrithik Roshans Fortune Signature Collection

    Add Elegance to your feet with Hrithik Roshans Fortune Signature Collection

    To the men who inspire; to the men who lead; to the men who speak over the everyday common din, the new range of Fortune Signature Collection launched by Liberty has been specially designed for the people who want to look exclusive and unique. Adding the style quotient of the Super Star- Hrithik Roshan, the new Fortune Signature Collection has been crafted with genuine leather for the special occasions of your life.

     

    The new collection goes well with formal as well as party wear; and is available in ankle length with zip design as well as lacing and slip-ons with buckle designs. The chunky sole of the new Fortune Signature Collection, provides a stylish contrast to the elegant strap which makes you stand out from the crowd.

    Available in various shades of brown and black with texture designs, the new Fortune Signature Collection by Hrithik Roshan ranges between Rs 1,999 to Rs 6,999. Check out Liberty’s Hrithik Roshan Fortune Signature Collection at your nearest Liberty Exclusive Showroom or Liberty Retail Revolutions across the country. You can also visit the Liberty Shoes Online Store at www.libertyshoesonline.com and purchase shoes online.
     

  • John Malone revives cable interest as Liberty acquires 27.3% of Charter for $2.6 bn

    John Malone revives cable interest as Liberty acquires 27.3% of Charter for $2.6 bn

    MUMBAI: US billionaire John Malone‘s Liberty Media Corporation has acquired 27.3 per cent stake in Charter Communications, the fourth largest cable provider in the US, for approximately $2.6 billion.

    The company has entered into a definitive agreement with investment funds managed by, or affiliated with, Apollo Management, Oaktree Capital Management and Crestview Partners to acquire approximately 26.9 million shares and approximately 1.1 million warrants in Charter Communications.

    “We are excited to make this investment in Charter, the fourth largest cable provider in the US,” said Liberty President and CEO Greg Maffei. “Tom Rutledge and his team have done an impressive job of turning around Charter’s operations and improving its financial position. We look forward to working with Charter’s management team and fellow board members in the future.”

    “We are pleased with Charter’s market position and growth opportunities and believe that the company’s investments in its high-capacity digital network which provides digital HD and on demand television, high-speed data and voice, will benefit its customers and shareholders alike,” said Liberty Chairman John Malone.

    “This transaction reflects a solid endorsement of the strategy that Tom Rutledge and his team are implementing at Charter,” said Charter Chairman Eric Zinterhofer. “Apollo, Oaktree, and Crestview have created substantial value for Charter and its shareholders, and on behalf of Charter’s board, we look forward to working with Liberty Media in creating further value.”

    The transaction is expected to close in the first half of the second quarter of 2013, subject to the satisfaction of customary closing conditions, including expiration of the waiting periods under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

    Upon closing, funds managed by Crestview and Oaktree will hold approximately 7.4 per cent and 2.2 per cent respectively of Charter’s common shares. Charter’s board of directors appointed a special committee of independent and disinterested directors to consider the transaction on behalf of the company.

    In addition, Liberty Media agreed to, among other things, not increase its beneficial ownership in Charter above 35 per cent until January 2016 and 39.99 per cent thereafter.

    Liberty also agreed not to engage in proxy solicitations for nominations to Charter’s board of directors through the 2015 shareholder meeting and continue to so refrain as long as its designees are nominated to the Charter board or the agreement is earlier terminated.

    Charter entered into a stockholders agreement that among other things provides Liberty Media the right to designate up to four directors for appointment to the Charter board upon the closing of the transaction.

    Liberty Media expects to designate John Malone, Chairman of Liberty Media; Gregory Maffei, President and CEO of Liberty Media; Nair Balan, EVP and CTO of Liberty Global; and Michael Huseby, CFO of Barnes & Noble.

    Charter’s board of directors will appoint these directors subject to its normal review of director qualifications, and upon the resignation of Stan Parker, Darren Glatt, Bruce Karsh and Edgar Lee in connection with the closing of the transaction, which is expected to occur sometime after Charter’s 2013 annual meeting of stockholders.

    Jeffrey Marcus, a partner at Crestview, will remain on the board.

  • Liberty launches new ad campaign with Hrithik Roshan

    Liberty launches new ad campaign with Hrithik Roshan

    MUMBAI: Liberty shoes has launched a new brand campaign with its brand ambassador Hrithik Roshan.

    Titled ‘Fashion is Comfort’, Liberty has introduced the new TVC to its audience in the festive season and on occasion of Navratras.

    The new campaign and identity aims to recreate the delightful hues of fashion and comfort connecting to the brand. ‘Fashion is Comfort’ is one of the key attributes of the new campaign – a fresh rendition of the brand philosophy associated with Roshan, while making it more contemporary.

    The Page is the creative agency that has created the TVC.

    The Page ED Anupam Bansal said “The new campaign emphasises fashion and comfort, the most appealing characteristics of Liberty Shoes. It rejoices spontaneity, vibrancy and free spiritedness of today’s youth. The campaign is yet another remarkable milestone in our journey of symbolizing shoes that are young, comfortable and colorful. It is our pleasure to be associated with Hrithik Roshan for the new advertisement. Hrithik’s proximity to perfection, his overall styling, the class, the sense of dressing, is truly the sign that characterize Liberty Shoes.”

    “Sing it to me. Sing it loud. Let the toe begin to tap on its own. Show me the comfort of the shoes. Show me the variety. Choose I will. Because Fashion is comfort” – the new campaign encapsulates the youthful emotions. Set inside a top end retail store, the film is all fun and partying. Set to a pacy track, the action begins as the store is shut and the shoes light up to party with “energetic” music. Roshan starts the action by beginning to set a drum while mixing track with “youthful” lyrics. A range of formal shoes, Fortune and Force 10 are adorned by him in the campaign.

  • Liberty ropes in Hrithik Roshan as brand ambassador

    Liberty ropes in Hrithik Roshan as brand ambassador

    MUMBAI: The footwear brand, Liberty Shoes, has roped in Indian actor Hrithik Roshan as its brand ambassador.

    With this move, Liberty is aiming to connect with the youth by giving the brand a vibrant and youthful makeover.

    Roshan comments, “It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly- stylish yet comfortable, just how we all like it.”

    In sync with the association, Liberty would introduce new products across all brand portfolios. The collection would soon be available in the market by the end of the month.

    Apart from this, Liberty is aggressively planning to strengthen its Southern markets by opening up at least 50 stores in South with a total of 100 stores all over India.

  • Liberty confirms share swap talks with News Corp for DirecTV

    Liberty confirms share swap talks with News Corp for DirecTV

    MUMBAI: Liberty Media Corp. said it would probably swap its 19.1-percent stake in News Corp. for News Corp.’s 38.3 per cent controlling interest in DirecTV.

    Liberty Media chief executive Greg Maffe has been quorted in media reports as saying, “We are saying in the marketplace that we may exchange our roughly $11bn (£5.8bn) stake in News Corp for a controlling stake in DirecTV.”

    News Corp.’s stake in DirecTV is estimated to be worth about $9 billion. Reportedly, DirecTV would join Liberty assets such as shopping channel QVC and the Starz group of subscription TV channels.

  • Liberty actively exploring India entry options

    Liberty actively exploring India entry options

    MUMBAI: If everything falls in place, India could well be the next operational port of call in Asia after Japan for the John Malone-controlled Liberty Media.

    Says Shane O’Neill, SVP, chief strategy officer and board member, Liberty Global, “Over the last six years, we haven’t looked too closely at this market. But now I want to get a more informed view.” When queried over the credible buzz that had surfaced at one time that Liberty might buy in to the Hinduja Group’s InCableNet, but that the deal fell through over valuations, O’Neill dismissed it as market speculation.

    Asked as to what Liberty’s entry route into the Indian market would be, O’Neill said those calls had still to be taken but it was “highly unlikely we would enter without (an Indian) partner”.

    “Currently India is the best opportunity in Asia, even more than China. We have the appetite to invest in these markets and are not worried about the complexities that exist,” O’Neill avers.
    There are four key issues that Liberty has identified as being critical to its India rollout plans:

    1. Figure out a partnership strategy;

    2. Garner a complete understanding of the regulatory environment in the country.

    3. Understand the government’s attitude to foreign investment in the sector;

    4. Come up to speed on the ground situation.

    O’Neill also raised the point about a the need for a level playing field as regards investment opportunities. The same set of rules should apply to telcos / cable and satellite companies, he said.

    As regards the cable scenario, his view is that FDI and channel pricing are the two issues that really need to be looked into. On pricing, O’Neill opines that government intervention should only be as regards the basic service; for everything else it should be left to the market.

    Asked about the impact of CAS, he said that the rollout of addressability would certainly incentivise the likes of Liberty to enter India.

    O’Neill did stress however, that Liberty was not going to rush into anything but would not be conservative in its thinking either. According to him, the media major’s mantra was “Informed aggression, not instinctual aggression.”

    Subhash Chandra has stated that WWIL (erstwhile SitiCable) will be pumping in $ 200 million over the next two years as part of an aggressive growth strategy that is underpinned by the switchover to digital delivery. Could Liberty facilitate that effort? Time should tell.