MUMBAI: Here’s a fashion story that truly shines from within! Libas, India’s leading ultra-fast fashion brand, has launched its 2025 festive campaign Roshni, a dazzling celebration of light, power, and the divine energy that every woman carries within.
Much like its name, Roshni (meaning light) glows with symbolism, honouring women as the embodiment of the Devi, balancing strength with grace. Drawing from Indian history and timeless tales, the campaign weaves mythology and modernity into one luminous narrative.
The accompanying festive collection captures that same spirit: flowy silhouettes, intricate embroidery, and sequinned details that sparkle with understated glamour. Crafted in plush velvet and silk, the pieces radiate regal charm, with prices ranging from Rs 2,000 to Rs 7,000. Think florals, shimmer, and everything that lights up the festive mood.
Speaking about the campaign, Libas head of marketing Nisha Khatr said, “With Roshni, we wanted to capture the true essence of the festive season: joy, strength, and light. India has always been a land of Devis, and this collection embodies that duality: gentle yet fierce.”
Available across Libas’ app, website, leading e-commerce marketplaces, and offline stores, Roshni invites women to celebrate not just the sparkle around them, but also the glow within.
Because this festive season, as Libas reminds us, light isn’t just something you see. It’s something you wear.
MUMBAI: When it comes to festive fashion, Libas is clearly on a roll. The ultrafast fashion brand clocked over 1,00,000 orders on the very first day of its seasonal sale, translating to more than 50 orders every minute across its website, app, and leading marketplaces.
The frenzy was led by Libas’ most-loved collections: kurtas, kurta Sets, co-ords, loungewear, and sarees, reinforcing its status as a go-to destination for contemporary Indian wear that blends style, comfort, and accessibility. The recently rolled out GST 2.0 reforms, lowering tax slabs for mass fashion apparel, gave shoppers an added reason to click “buy now,” fuelling the festive momentum.
“Crossing 1,00,000 orders on day one is a testament to the trust our customers place in us,” said Libas founder & CEO Sidhant Keshwani. “Our focus on speed, agility, and consumer-centricity has helped us scale ultrafast fashion in India. The GST reforms have only added cheer, making festive shopping more exciting than ever.”
With 50 plus exclusive brand stores, a strong digital presence, and an omnichannel strategy, Libas continues to push boundaries in the Indian fashion landscape. This record-setting start cements its place as one of the fastest-growing brands catering to modern, style-savvy women.
MUMBAI: Libas is set to make retail history by launching 11 new stores in a single day across India on August 15. The expansion reflects the brand’s deeper push into India’s dynamic offline market and marks a significant step towards its goal of opening 100+ stores by the end of 2025.
From design to sourcing to customer experience, Libas has always stayed true to its core philosophy – “Made in India. Made for India.” The upcoming store launches are an extension of this belief, celebrating the diversity, individuality, and aspirations of modern Indian women across geographies.
Each store location has been selected with strategic intent, from the bustling neighbourhoods of Jasola and Rohini in Delhi-NCR to the high-footfall zones of Phoenix Palassio in Lucknow and MG Road in Kochi. These markets represent strong consumer demand and digital engagement for the brand.
The 11 new store locations include Jasola, Rohini, and Gaur City in Delhi-NCR; Lucknow; Indore; Kochi; Amritsar; Udaipur; Bel Road and Sarjapur in Bengaluru; and Mumbai.
Libas founder & CEO Sidhant Keshwani said, “This expansion marks a decisive step in our growth trajectory as we strengthen our presence across the country. By foraying into these high-impact markets, we are strategically taking Libas closer to the modern Indian women who have shaped and inspired us. The 11 steps closer campaign is a tribute to India’s fashion-forward women across regions. As we scale across Tier 1 and Tier 2 cities, we’re committed to creating spaces that reflect local aesthetics while delivering a consistent Libas experience. Every store is an opportunity to engage meaningfully, to listen, and to co-create fashion experiences that appeal to our target audience.”
MUMBAI: Who needs retail therapy when you’ve got a whole retail carnival? Libas, the homegrown fashion brand known for riding the ultra-fast-fashion wave, has launched its cheekily titled ‘Maa of All Sales’ campaign bringing sass, sentiment, and serious savings to the style circuit. A play on festive chaos and motherly wisdom, the campaign ushers in the brand’s flagship Purple Days Sale with a burst of colour, creativity and customer-first flair.
Running from 26 July to 3 August, the sale offers up to 70 per cent off across categories on the Libas app and website. But the real crowd-puller? The offline madness was compressed into just two days across stores, adding urgency to the already electric shopping experience.
To fuel that energy further, Libas dropped its Purple VIP Passes, letting shoppers grab Rs 3,000 worth of fashion for Rs 2,000 with exclusive early access and perks. The first 100 customers at the Lajpat Nagar flagship store were greeted with a Rs 1,000 bonus discount, while hundreds of purple balloons and a dramatic reveal moment turned the area into a fashion-themed flash mob.
The campaign also saw Libas joining forces with homegrown favourites like Sirona and Jain Shikanji to create a nostalgic yet fresh vibe. Guests at the Lajpat Nagar store were welcomed with complimentary Jain Shikanji refreshments, a thoughtful nod to the idea that great fashion should feel like home.
Libas, founder & CEO Sidhant Keshwani summed it up aptly: “This isn’t just about discounts. ‘Maa of All Sales’ brings emotion and insight to retail storytelling, one where humour, hustle, and heritage come together.”
From a visually immersive purple takeover of store façades to multi-sensory activations and influencer buzz, Libas doubled down on making the sale more than just transactional. It was experiential aimed at making shoppers feel seen, celebrated and cheekily indulged.
Libas head of marketing Nisha Khatri said, “From quirky naming to strategic collaborations and thoughtful in-store moments, every detail was curated to spark joy while staying rooted in our DNA.”
In a retail market often dominated by plain-vanilla discount tactics, Libas’ bold and breezy playbook proves one thing: when it comes to Indian fashion, maa does know best.
MUMBAI: The streets of Mumbai are heating up, and it is not because of the weather. It’s the billboards in the city turning heads, garnering attention, and sparking conversations. Libas, India’s leading ultra-fast fashion brand, and Zepto, the 10-minute delivery app, have unleashed a playful OOH (Out-Of-Home) campaign that’s got everyone doing double-takes. Blending fashion-forward wit with lightning-fast delivery, the OOH campaign reflects the spirit of spontaneity that defines the brands.
Strategically placed in high-footfall locations like Prabhadevi, these billboards are doing more than just advertising; they’re entertaining passersby. The campaign perfectly captures the mood of today’s digital generation: quick, bold, meme-worthy.
Libas head of marketing, Nisha Khatri said, “We wanted to have a little fun with our audience while highlighting how seamless shopping from Libas has become. Zepto’s strong logistics capabilities will help us bring our customers closer, as we strengthen our omnichannel presence. With this association, we are empowering modern Indian women with instant access to our products. And what better way to tell that story than by entertaining the entertainment capital with some good-humoured banter on billboards?
The banter-packed campaign isn’t just fun. It is part of a larger push by Libas to expand its omnichannel presence and engage with a younger, digital-savvy audience. After all, fashion doesn’t wait, and now, neither do Libas shoppers.
MUMBAI: Who needs a fairy godmother when your new kurta shows up in 10 minutes flat? In a move that fuses style with speed, Libas has become one of India’s first fashion brands to leap into the world of quick commerce by launching on Zepto. Now live across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, Libas’ best-selling kurta sets, co-ords, and everyday chic essentials can reach your doorstep faster than your pani puri cravings.
This snappy partnership marks a major milestone for the ultra-fast fashion brand and the 10-minute delivery app known for grocery speed. Together, they’ve turned wardrobe malfunctions and last-minute outfit panics into just another tap on your screen.
“AtLibas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style,no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Libas founder & CEO, Sidhant Keshwani.
Zepto chief business officer Devendra Meel shared, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”
To drive home the point, the brands have rolled out a cheeky brand film capturing the familiar chaos of last-minute wardrobe dilemmas. The message? Forgot about that puja invite? Suddenly have a sangeet to slay at? Don’t sweat it Libas and Zepto have your back. And your outfit.
From planned looks to panic orders, this collab captures the pulse of today’s hyper-spontaneous generation. Because who says fashionably late is the only way to arrive?
MUMBAI: Libas, has officially opened the doors to its latest flagship store at Sarath City Capital Mall, Hyderabad. Spanning a stylish 4,000 sq. ft., the store marks a major milestone in the brand’s expansion across southern India, taking its nationwide retail footprint to over 25 outlets.
Blending fashion with entertainment, the launch featured the first-ever edition of Libas Circle—a unique brand experience combining a secret concert, store reveal, and exclusive fashion drop. The evening drew over 1,000 fashion and music enthusiasts, with a high-energy live performance by popular cinema singer Akasa setting the tone for a new kind of cultural celebration.
Strategically located in one of Hyderabad’s busiest lifestyle destinations along the Gachibowli-Miyapur corridor, the store benefits from its proximity to key corporate zones like HITEC City and the Financial District. This makes it ideally positioned to reach Libas’ core audience—urban, style-savvy professionals who value comfort and elegance.
“Southern India is a critical market for Libas, and Hyderabad has always been on our radar as a high-potential city. Sarath City Mall, with its cosmopolitan crowd and strategic location, offers the perfect launchpad for us to deepen our regional presence,” said Libas founder & CEO Sidhant Keshwani.
The store features Libas’ full collection—from everyday ethnicwear to occasion-specific designs—crafted with premium fabrics and detailed finishes.
MUMBAI : Libas has kicked off its highly anticipated ‘Purple Days Sale’, offering unbeatable discounts and immersive shopping experiences. Running from 22 February to 2 March 2025, the sale delivers up to 70 per cent off online and an exclusive everything under Rs 999 promotion at Libas’ retail outlets.
Shoppers are also being treated to engaging on-ground activations, creating a vibrant and dynamic shopping atmosphere. The sale launch featured a striking drop-down banner at key Libas stores, a flash mob at Omaxe Chowk, Chandni Chowk, and purple-themed giveaways such as complimentary ice lollies. Adding to the excitement, the first 100 customers at select outlets received an additional Rs 1,000 discount.
To boost visibility, helium balloons and LED tricycles displaying promotional offers have been deployed across major shopping hubs, while daily pamphlet distributions continue to spread the word.
“At Libas, we don’t just sell fashion; we create immersive experiences. The ‘Purple Days Sale’ is our way of offering customers incredible value while making shopping truly exciting,” said Libas founder & CEO Sidhant Keshwani.
Mumbai: Libas, a fast fashion omnichannel ethnic wear brand, has announced the return of its flagship sale – the Purple Days sale. Scheduled to run from 27 July to 4 August, this highly anticipated sale promises to deliver an exceptional shopping experience with exclusive offers and promotions. Designed to cater to the diverse tastes and preferences of Libas’ valued customers, this sale is an unmissable shopping extravaganza.
In a bid to offer a captivating user experience, the brand announced the sale through their official social media, featuring an interactive CGI campaign. Set against the backdrop of Qutub Minar, the video showcases a blimp flying through the sky, displaying a banner that announces the upcoming sale.
Libas has earned a stellar reputation for its trendsetting ethnic wear across their omni channel offerings. This year too, the Purple Days sale will be a shoppers paradise for fashion enthusiasts. Customers can look forward to unparalleled discounts, with the primary promotional offer being “Up to 70 per cent off + extra 15 per cent off*”. In addition, a range of enticing checkout and cart-level offers will be available, including “Buy four at 2199”, “five per cent off on 1499”, “10 per cent off on 1999”, and “15 per cent off on 2499”.
To further enhance the shopping experience, Libas has strategically partnered with influencers and brand ambassadors to amplify the reach and impact of The Purple Days sale. These influencers will share exclusive insights, providing customers with style inspiration and highlighting must-have items from the sale.
Moreover, Libas is delighted to announce special offline store activations throughout the sale period. Customers visiting the brand’s physical stores can expect an array of delightful surprises, including complimentary goodies from Wingreens World for purchases exceeding a specific value. These activations are aimed at creating a memorable and engaging shopping experience for the in-store customers.
Commenting on this year’s sale, Libas founder and CEO Sidhant Keshwani said, “We are incredibly excited for this year’s Purple Days Sale, which promises to be our most remarkable event yet. What sets this year’s sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores. Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas.”
Libas remains committed to offering high-quality, stylish, and affordable fashion to its customers. The Purple Days sale is a testament to this commitment, providing an opportunity for shoppers to indulge in their favorite fashion pieces at unbeatable prices.
Mumbai: Having cemented its position as India’s leading fast fashion omnichannel ethnic wear brand, Libas has successfully closed its first external funding round, with an investment of rupees 150 crore by IAF Series 5, a fund managed by ICICI Venture. Libas has fast-tracked its growth to become a leading force in the online fashion segment, captivating customers with its dynamic product range and innovative digital touchpoints. The latest funding round comes on the heels of Libas’ remarkable financial performance, with the bootstrapped brand crossing the coveted rupees 500 crore revenue mark in FY24 under the visionary leadership of Sidhant Keshwani and Sunil Keshwani.
The fresh capital is expected to add momentum to Libas’ strategy to further strengthen its omni-channel presence and ramp up its exclusive brand and retail outlets across key metros and tier 1/2/3 cities over the next few years. Libas plans to leverage its brand, design capabilities, technology infrastructure, supply chain network across channels to create true omnichannel business.
Speaking about the fundraise, Libas founder and CEO Sidhant Keshwani said, “The organised Indian apparel sector is expected to grow significantly in coming years and this investment will fuel expansion across categories, and geographies with a strong focus on omnichannel experience. Our collaboration with ICICI Venture, bolstered by their successful track record and managerial expertise, perfectly aligns with Libas’ vision to revolutionize the Indian ethnic wear market.”
“Libas under the leadership of Sidhant and Sunil Keshwani, through its focus on product quality, design and fast fashion, has become a well-established apparel brand for Indian women consumers. Libas has demonstrated industry leading growth characteristics in a capital efficient manner and plans to strengthen its digital presence while focussing on its offline expansion and omnichannel capabilities in the Indian market. The industry is expected to see organised players with focus on branding and omnichannel customer experience become brands of choice for the consumers,” said ICICI Venture senior director, private equity Gagandeep S Chhina.
The brand already has a strong online presence on platforms such as Flipkart and Myntra, alongside offline presence through EBOs, large format stores and multi-brand outlets. Notably, a significant portion of the revenue comes from the brand’s own D2C channels. Recently, the brand also announced Bollywood actress Kiara Advani as its brand ambassador. The campaign featuring Kiara Advani, titled ‘There’s Always a Libas’ has been widely praised for showcasing the brand’s commitment to versatility and inclusivity.
With a proven track record of success and a clear vision for the future, Libas is all set to redefine the retail experience and set new benchmarks of excellence in the industry.
KPMG acted as the exclusive transaction advisor to Libas.
JSA acted as the legal advisor to IAF Series 5, a fund managed by ICICI Venture.
