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Tag: Li Dongsheng

  • IOC and TCL forge Global Olympic partnership through to 2032

    IOC and TCL forge Global Olympic partnership through to 2032

    MUMBAI : The International Olympic Committee (IOC) has announced a long-term global alliance with technology leader TCL, naming it a worldwide Olympic and Paralympic partner until 2032. As part of the agreement, TCL will be the official partner for home audiovisual equipment and home appliances, enhancing the Olympic experience with its cutting-edge innovations.

    TCL’s advanced technology will enhance both fan and athlete experiences, from digital displays at Olympic and Paralympic venues to smart appliances in the Olympic village. The partnership also supports the IOC’s Olympic AI agenda, improving engagement both on-site and at home. Additionally, TCL will contribute to the ‘Athlete Moments’ initiative, which connects athletes with their loved ones immediately after competing.

    As part of the deal, the IOC will redistribute revenues to support National Olympic committees, their athletes, and the organising committees for the Olympic and youth Olympic games through to 2032.

    At a ceremony in Beijing’s iconic water cube/ice cube venue, IOC president Thomas Bach said, “We are delighted to welcome TCL as a worldwide Olympic partner. Their commitment to innovation and sports aligns perfectly with the Olympic spirit, ensuring fans and athletes worldwide benefit from enhanced experiences.”

    TCL’s founder & chairman Li Dongsheng expressed pride in joining the Olympic movement, “The Olympic games inspire billions, and we are honoured to contribute through our innovations. This partnership allows us to further our mission of creating a smarter, more connected future while supporting Olympic sustainability goals.”

    TCL has a long history of supporting global sports and will provide an array of smart innovations, including advanced displays, air conditioners, refrigerators, and AI-powered devices.

    IOC revenues and commercial partnerships commission chair Jiří Kejval praised the collaboration, “TCL is a leader in its industry and one of the fastest-growing global brands. The Olympic partner programme continues to offer brands an unmatched platform, and TCL’s addition further strengthens this initiative.”

    With operations in over 160 countries, TCL continues to push technological boundaries, solidifying its position as a global leader in smart living solutions.

  • TCL to invest $30 mn to expand in India

    TCL to invest $30 mn to expand in India

    MUMBAI: Chinese electronics and appliance manufacturer TCL plans to strengthen its base in India by launching a line of products as well as expanding into new markets in the country- East and West.

    The company will invest $30 million aimed at increasing its share in the Indian consumer electronic market. 

    TCL says that it has a brand value of $6.84 billion. TCL has adopted the brand strategy, The Creative Life, which it says brings to the fore its culture of innovation and breakthrough inventions.

    The Creative Life product range comprises washing machines, air-conditions, refrigerators LED and LCD TVs. The LED TVs boasts of features such as Dynamic Natural Light, Eye Protection and Energy Saving.

    In its endeavor to focus and establish itself as a strong contender in the market, TCL plans to expand its sales and services network across the India, from the current base of 20 branch offices and dealer network of over 5000, which is supported by 136 service franchisees. At present TCL has a stronghold in southern market and is now eyeing the eastern and western regions to garner larger market share.

    The company is also an OEM to some of the leading electronic brands in the country and has signed a strategic partnership with Videocon which entitles them to supply Videocon with LCD, CRT TVs and ACs for a period of 2010-2011.

    TCL Group chairman Li Dongsheng said, “India being one of the fastest growing economies in the world and is one of the strategic market in our global expansion plans. We are committed to bring to our valued Indian consumer, a product-line that is a perfect blend of advanced technology and innovative features.”