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Tag: LGBT Community

  • O&M UK launches Ogilvy Pride to tap $3 trillion market

    O&M UK launches Ogilvy Pride to tap $3 trillion market

    MUMBAI: Ogilvy & Mather Group UK has introduced its new specialism Ogilvy Pride.

     

    Ogilvy Pride delivers deep market insight into the LGBT community, a consumer group valued in excess of $3 trillion globally. Working alongside Ogilvy’s existing practices and specialisms, Ogilvy Pride will enable new and current clients to harness the consumer spending power of LGBT individuals in brand marketing and communication programmes.

     

    The inclusion of minority groups, such as the LGBT community, in mainstream marketing content allows our clients to reach consumer groups that have previously gone unrecognised and position their brand as progressive.

     

    Ogilvy Pride is the first global agency partner of Stonewall, the UK’s largest LGBT rights charity, and has already integrated the offering into a number of client accounts across parts of EMEA and to win business such as Turner Broadcasting’s truTV in the UK.

     

    truTV is the television entertainment brand owned by Turner Broadcasting. Ogilvy Pride’s strategic capabilities, audience expertise and creative approach offered the perfect partnership for truTV to ensure the UK launch of RuPaul’s Drag Race had the maximum impact on all its target audiences.

     

    Ogilvy Public Relations UK CEO Michael Frohlich said, “We are delighted to announce Ogilvy Pride, a new specialism we can offer to our existing and new clients. Ogilvy Pride began as a grass roots community to champion diversity in the workplace and has quickly grown into a key specialism for the business. Ogilvy Pride both responds to, and capitalises on, the huge appetite from brands to understand and tap into LGBT audiences in order to further diversify and grow their consumer audiences.”

     

    Ogilvy Pride head Andrew Barratt added, “Shifts in social attitudes and the considerable spending power of LGBT people provides huge opportunity for brands to harness Ogilvy Pride’s specialist expertise. By 2020 it is estimated that in London alone the traditional mainstream majority will be outnumbered by minority groups. For a global brand campaign to be truly strategic in its communications, consideration of minority consumer audiences such as LGBT is now key.”

  • Bollywood comes out in support of the LGBT community

    Bollywood comes out in support of the LGBT community

    MUMBAI: Everyone was in for a shock yesterday when the Supreme Court ruled that there was no constitutional room for change in Section 377 of the Indian Penal Code that holds same gender sexual relationship an offence. The Bollywood fraternity, which in the age of social media has become really vocal, especially when it comes to supporting the social causes, even this time came out to criticise the SC’s ruling. Many people from the industry started tweeting as soon as the news broke.

     

    Section 377 of IPC makes gay sex an offence punishable with up to life imprisonment, said a bench of justices GS Singhvi and SJ Mukhopadhaya while overruling an earlier verdict by the High Court that had decriminalised same sex relationship.

     

    Filmmaker Karan Johar tweeted: “#Sec377 is not just a violation of human rights but also makes democracy seem like a mirage in our country….”. This was even retweeted by fashion designer Manish Malhotra.

     

    Actor Adil Hussain wrote: “Ramdev and Judiciary have forgotten the Role of Shikhandi and Brihannala in Mahabharata.Wonder what Values they are talking about!! #Sec377.”

     

    Filmmaker Farhan Akhtar, who has been initiating many movements of late online, was upset with the ruling as well, but expressed himself in just one-liner, “The Supreme Court got it wrong today.”

     

    Actor Richa Chadda, who has been known for her fiery and strong characters, tweeted, “The Supreme Court criminalises love, again. Sad day.”

     

    Kabir Bedi wrote: “It’s a sad day when the Supreme Court of India does not uphold the democratic rights of sexual minorities. #Sec377 #LGBT”. He continued, “The State should stay out of the bedrooms of consenting adults. SC upholding regressive law seems bigoted. #Sec377 #LGBT.”

     

    Even actor Anushka Sharma, didn’t hesitate to present her disappointment. She tweeted, “So disappointed with the SC (supreme court) verdict. Freedom is such a deceptive term. Rights are an ambiguous mystery.”

     

    Singer-actor Shruti Haasan wrote, “11.12.13 a day that reminds us how blatant regressing and oppressing someone has become – plan b move bedroom to another planet and time… (It is) frightening how someone else decides how when and who you should love – basically freedom of choice isn’t legal anymore.”