NEW DELHI: Media Planning Group has bagged the media planning and buying account of LG Care, the fast moving consumer goods division of consumer electronics major LG. The development follows the appointment of Everest Integrated Communications for the creative account.
On the win, MPG South Asia president, Sandip Tarkas, said, “We won the account following a multi-agency pitch, which was lasted for two weeks. The client allotted us the account on the basis of the credentials, quality of the team and strategic inputs.”
Tarkas termed the assignment as a challenging and daunting task, as well as satisfying and exciting win considering the fact LG Care is a new brand and the parent company had gone ahead with the largest media specialist Group M for LG Electronics account.
On the work, Tarkas said, “Its too early to comment on anything. We will getting brief from the client and the team will be announced for the same in a week’s time.”
LG Care is the latest addition to MPG clientele, which includes Reckitt Benckiser, ONGC, India TV from Independent News Television and IL&FS. “We have managed to win 12 accounts in the last year or so. MPG has performed fairly well in a short span (since its launch),” added Tarkas.