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Tag: LG Electronics

  • dentsu India makes merry in 2024

    dentsu India makes merry in 2024

    MUMBAI: It’s been a dramatic turnaround of  sorts for dentsu India’s media practice  – the calendar year 2024 that’s just ended. The agency has added  80 brands to its portfolio and achieved a remarkable 10 per cent  growth in billings.

    This accomplishment marks a strong recovery from the previous year’s challenges and sets a goal for ambitious double-digit organic growth in 2025.

    The success can be attributed to dentsu’s unique blend of marketing, technology, and consulting, which has driven innovation and impactful results. 

    “This year has been transformative,” stated dentsu  CEO south Asia Harsha Razdan. He pointed out to  the use of cutting-edge technology and data insights that helped it enhance its core offerings and unlock new growth opportunities.

    Added dentsu Media south Asia CEO Anita Kotwani : “Our success hinges on delivering measurable results for our clients. With data-driven insights, we continuously adapt to market demands and strive to set new benchmarks.”

    Throughout the year, dentsu focused on strengthening client relationships and acquiring new marquee brands, including General Insurance Council, LG Electronics, Skechers, Flipkart, Myntra, and Amazon Seller Services, Akasa Air, Vero Moda,  Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Stop, D DÉCOR, Godrej Properties, HAMDARD, Tata Mutual Fund, Tata Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats), among others.

    The agency’s array of solutions spans traditional and digital media, performance marketing, influencer campaigns, and out-of-home (OOH) advertising. dentsu’s Media Innovations & Solutions team also made notable advancements in branded content, influencer marketing, gaming, and sports, registering a fourfold increase in the business. Collaborative efforts with companies like Meta and Google led to the development of global capabilities in consumer intelligence and retail products.

    The agency introduced some tools in 2024 which gave it that edge over others, leading  to higher client satisfaction and acquisition. These included Retail Media, Performance Practice 2.0, Total Commerce and Spark—an advanced marketing mix modeling tool. With its offerings broadened,  dentsu Media achieved some outstanding results, particularly with dentsu Retail experiencing fivefold growth.

    The Media Practice’s integrated approach, highlighted by the proprietary Media++ Framework, has established dentsu as the industry leader, providing comprehensive strategies for every customer journey stage.

    “We are targeting  a higher double-digit organic growth in 2025,” said Harsha.  “Our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact.”

    With that kind of commitment in place, competitors and the industry had better keep a sharp eye on dentsu’s moves in 2025. For the agency is sure learning to dance and make its clients dance to its market- and customer-winning advertising  and marketing solutions tunes. And it’s learning it pretty fast under its new leader Harsha and team dentsu India. . 

  • Crunchyroll launches on LG Smart TVs worldwide

    Crunchyroll launches on LG Smart TVs worldwide

    Mumbai: The ultimate anime streaming destination Crunchyroll is announcing on 22 Feb a collaboration with LG Electronics to enable greater anime access for LG Smart TV users internationally.

    Rolling out on 22 Feb, the Crunchyroll application will launch on LG Smart TVs in the U.S. and across international regions, inviting viewers to explore more than 18,000 hours, 46,000 episodes and films, and 3,300 Japanese music videos and concert specials.

    Viewers will also enjoy expanded access to the latest simulcast series, streaming on Crunchyroll shortly after premiere in Japan, including the dark fantasy Solo Leveling, the emotionally complex Frieren: Beyond Journey’s End, and the comedic MASHLE: MAGIC AND MUSCLES The Divine Visionary Candidate Exam Arc, among many others. Crunchyroll’s catalog is available in subtitled or dubbed format across more than 12 languages including English, Spanish (Latin America and Spain/Castilian), Portuguese, French, German, Arabic, Italian, Hindi, Telugu and Tamil.

    “Our new partnership with LG makes it even easier to be an anime fan,” said Crunchyroll chief product officer Kaliel Roberts. “Anime offers a variety of genres and viewing adventures and now viewers have even more options to dive deeper.”

    Crunchyroll has more than 13 million paying subscribers globally, and serves 200 countries and territories with the world’s largest dedicated anime streaming library, while also offering events and experiential, theatrical, gaming, merchandise, e-commerce and much more.

  • LG’s ‘Life’s Good campaign spreads optimism globally to customers

    LG’s ‘Life’s Good campaign spreads optimism globally to customers

    Mumbai: LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

    Starting 22 August, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconic landmarks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.

    With its global campaign, the company aims to convey the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

    Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message in a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

    LG’s latest advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, LG’s LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in Noida, India, as well as in select spaces in South Korea, seizing the attention of global audiences. The campaign also extends to London’s beloved red double-decker buses, which currently feature LG’s Life’s Good slogan – visually revamped as part of an innovative brand reinvention strategy.

    The advertisement videos showcase the “Face of the Future,” the smiling face formed by the letters “L” and “G” engages and entertains; nodding, bobbing and showing off a range of different emotions. The video is also imbued with the youthful exuberance of LG Active Red, the latest addition to the company’s core colour palette.

    Furthermore, LG is expanding its digital engagement with young, global customers by promoting brand awareness through its official social media channels. Starting on 25 August, the company will introduce exclusive features, including the “LG Finger Heart Filter” and “Life’s Good Sticker Package,” tailored for major social media platforms such as Instagram and TikTok. These creative elements, freely available to all users, are part of the company’s broader plan to launch a global participation campaign, connecting customers to its brand in new and exciting ways.

    The company also plans to release collaboration content with various influencers and brand films through LG’s global social channels to convey the meaning of Life’s Good and core brand values to customers more authentically.

    LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

    In July, LG declared its vision to transform into a “smart life solution company” that can connect and expand customers’ diverse experiences and has been steadily carrying out its brand reinvent activities at various customer contact points as one of its major strategies.

    “LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognising the changing needs of customers,” said  LG Electronics head of global marketing centre Lee Jeong-Seok. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

  • Zenith India wins the digital media mandate for LG Electronics

    Zenith India wins the digital media mandate for LG Electronics

    Mumbai: Zenith, the media agency under Publicis Groupe India, has won the digital media mandate for one of the largest electronics brands, LG Electronics. Zenith won this business in an intense and competitive multi-agency pitch process which saw leading groups participate.

    Zenith’s differentiated and integrated planning approach stood out among competitors making it the natural, first choice for the brand. As per the mandate, the agency will handle end-to-end digital AOR mandate for LG, including D2C performance marketing, digital branding and marketplace commerce.

    The scope of work will focus on full-funnel delivery using multi-channel tools, tech prowess and integrated workflow management furthermore strengthening LG’s digital media presence in the Indian market.

    Speaking on the win, Zenith India CEO Jai Lala said, “We are delighted to be partnering with LG Electronics, one of the largest electronics brands worldwide and one which needs no introduction. Zenith through its strong ROI proposition and exceptional expertise in digital marketing will fortify LG’s digital media presence in India. Through our strong data and tech capabilities, we look forward to unlocking new opportunities for the brand and contributing to its expansion in India.”

    LG Electronics India corporate marketing leader Tahir Saify Hakeem said, “It was a comprehensive pitch process and Zenith’s unique ROI approach to drive business outcomes was very impressive. We as a brand are always looking for innovative, differentiated and fresh ideas that match our working style and product proposition and we are confident that the agency through its dynamic and strong media capabilities will help us maximise the consumer journey and aid in business growth.”

  • LG showcases next gen products at CES 2021

    LG showcases next gen products at CES 2021

    SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the lifestyle of customers during CES.

    LG Display is presenting cutting-edge display products through 11 lifestyle theme zones organised to not only demonstrate the excellent picture quality of OLED displays but also to introduce how displays can provide solutions for upgraded and more convenient lives. By doing so, the company will highlight three values of displays, which are ‘Natural Reality’, ‘Lifestyle in Harmony’, and ‘Better for People’. Furthermore, the company stresses the role of a ‘display that cares about people’ by showing functions that are safer and designed to protect users’ health.

    LG Display’s new 77-inch OLED display shows significant progress in picture quality through newly developed and highly efficient materials as well as the addition of a layer to the display, thereby improving its efficiency by around 20 per cent. Higher efficiency means that the display improves its brightness to realize more vivid images.

    LG Display is planning to apply its advanced next-generation OLED technology to high-end TV models that will be launched this year and gradually expand its adoption. In addition, the company is set to strengthen its lineup by producing 83-inch and 42-inch OLED TV displays starting this year, adding to the existing 88-inch, 77-inch, 65-inch, 55-inch, and 48-inch OLED TV displays. It also plans to significantly expand its mid-range TV display lineup down to the 20-30-inch range, enhancing not only TV, but also gaming, mobility, and personal display options.

    It will also introduce differentiated products such as film cinematic sound OLED (Film CSO), which is able to feature an even slimmer design and to generate sound directly from the screen without separate speakers.

    While 200,000 displays were shipped during the first year of OLED TV production in 2013, the number of units shipped reached 4.5 million last year, and LG Display plans to expand that to between 7 and 8 million displays this year to solidify its competitive advantage in the next-generation TV market and accelerate the OLED trend.

    “Through the evolution of OLED, LG Display will expand its differentiated competitiveness and market dominance in premium TV markets,” said LG Display executive VP and head of the TV business unit Chang-ho Oh.

    The company will also demonstrate a variety of professional display products for monitors and laptops, ranging from 15.6-inch to 27-inch to 31.5-inch displays. These are premium IT products incorporating high-definition IPS LCD technology, which has been recognised as being comfortable for the viewer’s eyes.

    The Smart Home Zone will feature a bed with a 55-inch transparent OLED named Smart Bed, which you can use to check weather information or watch movies. At the push of a button, the Smart Bed’s 55-inch Transparent OLED display rises from its frame to show information or TV contents in various screen ratios without compromising its clear image quality. The Smart Bed display’s movable frame can easily be taken to various locations in a house to serve the diverse needs of users.

    The Game Zone will present the best gaming environment, providing the ultimate sense of realism with visual immersion and vivid sound through LG Display’s 48-inch bendable cinematic sound OLED (CSO) gaming TV, which is being unveiled for the first time in the world. It can be turned into a flat screen while watching TV or used as a curved screen while gaming for an extreme immersive viewing experience. With the company’s CSO technology, this OLED display vibrates and makes its own sound without the use of speakers.

    Moreover, LG Display is proposing a new display concept needed for consumers in the contactless era caused by Covid2019. The Restaurant Zone will recreate a sushi bar environment, in which a 55-inch transparent OLED and a 23.1-inch in-touch display are installed in the space between customers and chefs, allowing menu checking and ordering to be easily done via these displays.

    In the case of the Metro Zone, it will give passengers the chance to check route maps or weather and regional information on a 55-inch Transparent OLED display installed on a subway train’s windows, while they will still be able to enjoy the view outside with high transparency.

    The Retail Zone will also introduce 29-inch and 23.1-inch in-touch products, making it convenient to order and pay in a contactless environment at various consumer stores.

  • Eye on streaming-TV biz, LG acquires majority stake in Alphonso

    Eye on streaming-TV biz, LG acquires majority stake in Alphonso

    KOLKATA: LG Electronics has acquired a majority stake in TV advertising technology, data and measurement company Alphonso Inc to give a boost to its streaming-TV business foray.

    The $80 million investment gives LG a controlling stake of more than 50 percent in Alphonso, which reportedly had a pre-money valuation of about $125 million. As part of the transaction, LG will buy out Alphonso’s existing investors. Alphonso founders, current and former employees, and various advisers will hold the remaining shares.

    LG plans to utilise Alphonso software and services – including the tech firm’s data analytics, media planning and activation, and video AI capabilities – with its broad range of home entertainment products. Alphonso’s combined offerings will enrich consumer services including content recommendations and LG’s own streaming service, LG Channels, to create a robust owned and operated first-screen, cross-device advertising platform with integrated analytics platform for LG TVs and the smart TV marketplace as a whole.

    The move comes at a time when streaming video is witnessing its peak growth, which accelerated last year during worldwide lockdown. Hence, TV manufacturing giants are looking at capturing ad spend on video, making it a new revenue source.

    “Our investment in Alphonso is a key component of our digital transformation strategy focusing on AI, big data and cloud to fundamentally change how consumers interact with their devices,” LG Home Entertainment Company president Park Hyoung-sei said.

    With Alphonso’s TV data analysis capabilities, LG will be able to better fulfil consumers’ needs by providing even more customized services and content to consumers, he added.

    Alphonso founder and CEO Ashish Chordia noted that the two companies have a shared vision for advancing the smart TV ecosystem through innovative software and services oriented toward modern new consumer experiences on one end, and highly flexible, lucrative advertising, planning, and measurement offerings for brands, agencies, and broadcasters on the other.

    “Becoming part of LG Electronics gives Alphonso the backing of one of the world’s leaders in home entertainment products, with access to a massive global inventory of connected TV screens. We can now maximise our mutual impact on the TV marketplace as we bring our products together and deliver immense value for the ecosystem,” he said.

    Chordia went on to say that LG will use Alphonso’s ad-buying, data-management and other tools to build a complete streaming-TV ad sales and measurement offering.

    Founded in 2012, Alphonso has been collecting TV data sets and building analytics solutions. It has previously worked with other TV manufacturers and technology firms, including LG’s market rivals Hisense, Sharp and Toshiba.

  • Laqshya Media creates outdoor campaign for LG Air Purifiers

    Laqshya Media creates outdoor campaign for LG Air Purifiers

    MUMBAI: Laqshya Media executed an outdoor media campaign for LG Air Purifiers.

    The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this festive season and thus increasing its brand awareness for LG Air Purifiers.

    LG Air purifier offers powerful filtration that reduces the harmful substances in the air, these innovative purifiers leave your home feeling fresh and clean, while potent sterilisation removes floating viruses and germs in the air. LG PuriCare Air purifiers keeps the space clean and comfortable. From sleek designs to powerful performance and circulation this innovative range of air purifiers are designed to make the air clean and fresh to breathe.

    Laqshya Media installed a plethora over 312 digital screens at all terminals of Delhi. The LG Air Purifier commercial was displayed in the digital screens where the commercial used 1/3rd of the space whereas the rest of the space is utilized to display Live Air Quality Index (AQI). Laqshya’s scope of work also comprised displaying the product placement and branding in premium plaza lounges; out of which two of them were displayed in Bangalore and four of them in Delhi. With a well-planned thought, the product is strategically displayed at the food joints and near smoking rooms at Delhi Airports which includes nine units at Terminal3.

    LG Electronics director home appliances and air conditioners Youngnam Roh says, “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

    Laqshya Solutions COO Amarjeet Singh Hudda adds, “It is a privilege to be associated with LG. They are a great brand to work with. The team is extremely passionate and were very helpful in translating the brand needs to us and ensuring that our team could get the same ethos depicted for their campaign. Their brief was very well- defined and they were clear in their objective which helped us suggest solutions to them. The synergies also helped attain a very high visibility for the brand and a lot of buzz.”

  • 2017 – The year of long-format ads

    2017 – The year of long-format ads

    MUMBAI: It’s the beginning of a new year! We are pumped up and optimistic about the year ahead and what new challenges it will throw up for the ever-changing, dynamic, uncertain and fast-evolving advertising industry. But what we are assured of is that we will continue to see some fascinating, some magnificent and a few lousy ads thrown in here and there in 2018 as well.

    Let’s pause for a minute and take a look back at how the ad industry fared last year. The key highlights included — growth of long format films, evolution of six-second ads, brands taking the digital route to connect with consumers and influencer marketing making it big.

    The first thumb rule of advertising that ad honchos vouch for is to understand your audience and engage them with well-written storytelling. But having a 20-second timer noosed around your neck doesn’t allow creative minds to conjure up enthralling stories that build an emotional connect with the consumer while also delivering the product information. The definite advantage of shorter commercials from a media investment POV is that clients can afford to run the spot more often, for a longer period of time.

    But in 2017, long-format ads showed themselves as serious contenders fighting for audience attention. What helped their growth was that both the makers and viewers embraced the magic of long-format storytelling. It was soon known that the engagement in it is higher allowing for better brand building. With television ad rates skyrocketing, marketers took the plunge into the more economical digital bandwagon that allows both freedom of time and creativity. Clients can choose to run an ad between 1-15 minutes or even longer without cost constraints. In an earlier interview with Indiantelevision, Mindshare South Asia CEO Prasanth Kumar said that some stories need longer duration and compelling ads will keep the audience hooked.

    There are five ways to buy ad slots digitally—cost per thousand impressions (CPM), cost per click (CPC), cost per lead (CPL), cost per thousand (CPT) and cost per fixed buy (CPFB) without a minimum or maximum limit. YouTube, arguably the most popular platform for ads, charges per view giving the power to advertisers to choose. Instances of viewers skipping ads before 30 seconds are not counted as a charge.

    Digital ad is usually measured by click-through rate (CTR). CTR is the ratio of the number of times the ad is clicked to the total number of ad impressions. Success cannot be measured by CTR alone because an ad which is viewed but not clicked may still have an impact. Large formats usually attract 1-2 per cent CTR as opposed to small formats, which generate anywhere between 0.5 and 1 per cent.

    Cost per click (CPC), also known as pay per click, is used to direct traffic to websites, where an advertiser pays a publisher only when the ad is clicked. CPC is used to assess the cost effectiveness and profitability of internet marketing. In case of CPC, price for an entertainment content click would be as low as Rs 2 while a high transacting piece of content like travel could be upwards of Rs 30-35.

    2017 witnessed a plethora of brands taking the digital-first long format route right from insurance to FMCG, electronics and e-commerce. The product to be sold either took a step back or was incorporated seamlessly into the story.

    Indiantelevision brings you a compilation of the most touching, memorable and effective brand stories told in a longer ad film, by Indian brands in 2017:

    LG Technical School ad:

    Vicks ad:

    Ghadi detergent ad:

    Kashmir Tourism ad:

    Amazon Diwali ad:

    Kolkata Times Durga Puja ad:

    Parachute Hot oil ad:

    Also read:

    BFSI’s changing communication in the digital era

    Guest column: Ads that didn’t work!

    How iProspect’s Vivek Bhargava foresaw a digital future two decades ago

    The year of sex scandals

  • Havas Media Group strengthens Indonesian team

    Havas Media Group strengthens Indonesian team

    MUMBAI: The largest media group in Indonesia, Havas Media Group, has appointed Pranay Shah Singh as head of strategy for Indonesia.

     

    In his new role, Singh will be responsible for strengthening the strategic output on key clients including, XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of group’s proprietary – meaningful brands research and meaningful connections planning process that helps brands connect with people and create shared value for brands and consumers.

     

    He will report jointly to Havas Media Group APAC chief strategy officer SK Biswas and Havas Media Group Indonesia CEO Riadi Sugihtani.

     

    Biswas said, “In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey .”

     

    Singh joins the agency with ten years of experience in the dynamic Indian media industry, where he developed an expertise in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle. His involvement in social initiatives like Dhriti and recognition as a rising media star in India by Brand Equity magazine, are testament to his interest in the evolution of communications, and how it impacts society and culture.

     

    Singh said, “I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of Southeast Asia that is witnessing unprecedented consumer growth.” 

     

    Last year the group launched its second agency brand Arena in the country, which has been on a winning spree nabbing the business of Indofood and LG Electronics.

  • Havas Media Group appoints Josh Gallagher as regional strategy director

    Havas Media Group appoints Josh Gallagher as regional strategy director

    MUMBAI: Havas Media Group has appointed Josh Gallagher as its regional strategy director. Based out of Singapore, he will report to Havas Media Group Asia Pacific chief strategy officer SK Biswas.

     

    In his new role, Gallagher will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to deliver innovative solutions to new and existing clients.

     

    An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with quality of life and well-being of consumers.

     

    Gallanger said, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”

     

    Gallanger joins the agency with 10 years of experience working with international media and digital agencies in Australia. Prior to this, he was with ZenithOptimedia Melbourne, where he worked as a communications strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. He has spent seven years with Universal McCann Brisbane, where he worked as client services and strategic director. He has also had a stint at digital agency Kruse Digital.

     

    Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”