ITV

Tag: LG Channels

  • Zee One shines bright during Mipcom Cannes

    Zee One shines bright during Mipcom Cannes

    CANNES: As the global television industry gathered for Mipcom 2025, Zee made history as the first Indian broadcaster to take over one of the largest LED screens along the legendary Croisette. From sunrise to sunset and long after the massive display of Zee One lit up the promenade, stopping people in their tracks and sparking real excitement.

    With over 10,600 visitors and delegates expected during Mipcom, it was the perfect moment to put Zee One, the company’s French-language Fast channel in the spotlight. The channel, available on Samsung TV Plus, LG Channels, and Rakuten TV, has quickly built a following in France for its vibrant mix of Bollywood films, heartfelt dramas, and colourful family entertainment.

    For many passersbys, it was a surprise and a delight to see an Indian media brand taking over one of Cannes most visible spaces.

    Zee has built its global presence by constantly trying what others haven’t and this Cannes moment is a reflection of that same spirit.

    Standing tall among the biggest names in international entertainment, Zee One’s luminous display on the Croisette was more than just advertising, it was a statement of confidence, creativity, and cultural pride.

    And as the lights shimmer over the French Riviera, one thing is clear: Zee knows how to make the world stop and look up.

  • LG expands free streaming with 100 plus channels on smart TVs

    LG expands free streaming with 100 plus channels on smart TVs

    MUMBAI: LG Electronics India has expanded its free, ad-supported streaming service, LG Channels, now offering more than 100 channels across various genres, including entertainment, news, music, and children’s programming.

    LG smart TV owners can access these channels without the need for set-top boxes, subscriptions, or payments, enhancing convenience and accessibility. The platform features content in Hindi, English, and several regional languages, including Punjabi, Tamil, Telugu, Marathi, Gujarati, and Bangla, catering to a diverse audience.

    “We are committed to enhancing the entertainment experience for our customers,” said LG Electronics India MD Hong Ju Jeon. “With over 100 free channels, LG Channels provides a wide range of content suited to all age groups. We will continue to expand and personalise our offerings.”

    LG Channels is available on all LG smart TVs via the pre-installed app.

  • Krafton & Moloco shake up gaming ads with CTV blitz for Cookierun India

    Krafton & Moloco shake up gaming ads with CTV blitz for Cookierun India

    MUMBAI: For years, mobile gaming ads have tried to hook users through endless pop-ups, flashy in-app banners, and intrusive five-second videos that you just can’t skip. But Krafton and Moloco had a different game plan—Connected TV (CTV) advertising. And judging by the numbers, they just cracked the next big marketing play.

    Krafton, the publisher behind Pubg: Battlegrounds and Battlegrounds Mobile India (BGMI), went all-in on CTV ads via LG channels to launch Cookierun India, a localised version of Devsisters’ globally popular Cookierun series. Why? Because while mobile ads target app users, CTV taps into a much bigger screen with an audience that’s notoriously hard to reach. And as it turns out, when you see a fast-paced, sugar-fueled game running on your TV, you’re far more likely to download it.

    Krafton realised that while traditional TV commercials (TVCs) build brand awareness, they lack precise performance measurement. Enter Moloco’s CTV ads, which not only put Cookierun India in front of TV audiences but also let Krafton track how many users installed the game after seeing the ad.

    By integrating Moloco’s CTV platform with LG Channels, a free ad-supported streaming TV (FAST) service, the campaign strategically placed ads on major Indian channels like NDTV and India TV. That meant Cookierun India wasn’t just reaching gamers—it was reaching families, casual viewers, and people who never considered downloading a mobile game before.

    The results? CTV didn’t just work—it outperformed expectations:

    ●    22 per cent of users acquired through Moloco’s mobile app campaigns were also exposed to CTV ads—and these users showed two times higher D1 retention than those who only saw mobile ads.

    ●    14 per cent of CTV viewers were entirely new users, proving that smart TV ads bring in fresh audiences.

    ●    Users acquired through CTV ads had 20 per cent higher D1 retention and 37 per cent higher D7 retention than those from mobile-only campaigns.

    Retention in mobile gaming is the holy grail, and CTV just schooled mobile ads in keeping users engaged.

    Krafton head of the India performance marketing team Sangbum Kim summed it up, “Moloco’s CTV advertising maximises campaign efficiency through a data-driven approach and differentiates itself from traditional TV advertising by enabling performance measurement. The users acquired through the CTV campaign have shown high retention, proving its potential as a new and effective marketing channel. We expect it to have a positive impact on our future campaign strategies.”

    Moloco Korea country manager JaeKyun Ahn added, “This collaboration has demonstrated that CTV advertising is an effective way to reach TV audiences that are difficult to access through mobile app ads, while also enabling advertisers to accurately measure performance. By leveraging CTV channels alongside mobile app campaigns, advertisers can further expand their reach, and this can also serve as a key marketing strategy to acquire high-value users, especially when launching new games.”

    With CTV proving its worth, expect more game publishers to take their campaigns beyond mobile screens. Krafton and Moloco’s partnership just set a new standard for game launches in India.

  • LG Channels partners with Moloco to enhance streaming ads in India

    LG Channels partners with Moloco to enhance streaming ads in India

    Mumbai: LG Electronics has partnered with Moloco, a leader in machine learning-based performance advertising, to power in-stream video ads and demand generation on LG Channels in India. This collaboration aims to help advertisers deliver impactful and measurable campaigns while enhancing the ad experience for millions of Indian households.

    LG Channels, a free ad-supported streaming service available on approximately 220 million LG smart TVs globally, offers over 3,800 channels across 29 countries without the hassle of subscriptions or complex logins. Since its launch in India last September, LG Channels has provided around 70 popular news, movie, music, and entertainment channels, with plans to expand its offerings with more Indian-focused programming.

    Through its partnership with Moloco, LG Channels in India will feature advanced in-stream ad targeting, allowing brands to optimise campaigns by channel, language, and region. This enables advertisers to run highly effective connected TV (CTV) campaigns, leveraging Moloco’s global expertise in streaming media and advertising in markets like the United States. The partnership aims to deliver tailored ad experiences to more than 10 million Indian households while maximising advertisers’ campaign performance.

    Moloco, head of streaming monetisation, Jay Trinidad shared, “By combining LG Channels’ rich content offering and strong presence in India with Moloco’s expertise as a leader in ML-based advertising solutions, we’re confident advertisers will benefit from a blend of brand-building and performance advertising across both mobile and TV. Moloco is committed to providing robust support to ensure LG Channels users in India enjoy an immersive viewing experience, while helping advertisers achieve measurable success with their campaigns.”

    With precise targeting capabilities and Moloco’s advanced machine learning technology, advertisers can now connect with Indian audiences in innovative ways, enhancing both reach and engagement on the CTV platform.

  • Sony Pictures Networks launches Sony Kal in the US

    Sony Pictures Networks launches Sony Kal in the US

    Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI’s new general entertainment destination featuring celebrated and award-winning drama and comedy television series direct from India.

    The channel is now available on Sling TV, LG Channels and Plex, and will be available on additional platforms and services in early 2022, said the statement.

    “With Sony Kal, anyone in the US can get free access to more of our rich and vibrant premium programming on a smart TV, computer or phone,”  said SVP of international business- head of the Americas Jaideep Janakiram. “As our business continues to evolve, this launch follows the successful integration of SonyLIV on SLING and is part of our ongoing commitment to offer the best family-oriented South Asian content in high quality to viewers across multiple platforms and devices.”

    Sony Kal is available on Sling Free and as an addition to Sling international language packages at no extra cost from 26 January. It has iconic shows such as “Jassi Jaissi Koi Nahin” and “Bade Achhe Lagte Hai.” The channel’s programming lineup also includes popular shows such as “Mann Mein Vishwaas Hai,” “Dr Bhanumati on Duty,” “Super Sisters,” “Shankar Jai Kishan,” and “Band Baja Bandh Darwaza.”

    “Sling and Sony have a long history of partnering to deliver compelling South Asian content to consumers in the US,” said Sling TV – VP of international Liz Riemersma. “The launch of Sony Kal on Sling is another milestone in that partnership. We are excited to provide this engaging new channel as a valuable addition for all Sling Desi customers.” 

  • Insight TV launches on LG Channels in Europe

    Insight TV launches on LG Channels in Europe

    MUMBAI: Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced that its channel is now available in Europe on LG Channels, exclusively powered by Xumo. This announcement follows on the heels of the same Insight TV launch on LG Channels powered by Xumo in the US and further highlights the company’s commitment to its growing audience around the world.

    LG Channels, powered by Xumo, is one of the leading innovative ad-supported TV services in the US.  The company announced its expansion into Europe earlier this year. This means Insight TV’s unique, high-quality content, based around global influencers and trending topics, will widen its reach in several European territories including the UK, France, Italy, Spain and Germany. Insight TV’s channel will provide viewers with linear and on-demand options, allowing viewers to choose whatever and however they want to watch the channel, providing flexibility and a more enjoyable streaming experience.

    Arun Maljaars, Director Content and Channels, Insight TV adds, “Expanding our relationship with LG and Xumo means that we’re continuing to fulfill our goal of providing impactful content that resonates with viewers across the globe. These types of advertising supported linear services delivered via connected TV are gaining more traction every single day.”