ITV

Tag: LG CDMA

  • LG CDMA cheers for Saurav’s boys

    MUMBAI: With the India Pakistan series gathering steam the LG CDMA brand of mobile phones has announced an initiative.
     
     
    The company is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.

    Moreover, the winners also get an opportunity to become a part of the vibrant LG CDMA ‘Cheer for India squad’, egging on the cricketers to greater heights, during the ODI in Delhi.

     
     
    Any customer who buys an LG CDMA 5130 or 6130 phone from a Reliance outlet can join in the merriment. The purchase entitles a customer to a scratch card that reveals the assured gift that the customer has won: it could be an India Cap, India T shirt or a Sport Deo. Besides, the customer also gets a coupon, which when filled and returned to the retailer qualifies the customer to a lucky draw that fetches a ticket to the ODI match.

    The LG CDMA Cheer for India Squad initiative was first launched last year. Its first campaign was the India Australia Test Match in Mumbai. It was a resounding success for India and leading cricket celebrities at the victory party held at a popular night Club and lounge in Mumbai toasted the Squad.

     
     
    The objective of the Squad is to add a new glamour to the Indian cricket fan club complete with Cheerleaders, slogans, Pom Poms, Indian Tricolour, etc as well as celebrate cricket which the company states is largest unifying factor for all religions, castes, regions, ages of Indians.

  • Channel [V] kicks off ‘Get Gorgeous 2’

    Channel [V] kicks off ‘Get Gorgeous 2’

    MUMBAI: Star’s 24-hour music channel [V] has come back with yet another round of reality model hunt LG CDMA Channel [v]’s Get Gorgeous-2.

    For Get Gorgeous- 2, the channel is on a search for the country’s hottest face.

    :According to a media release, the channel received response of over 3,000 entries across five cities- Delhi, Kolkata, Pune, Bangalore and Goa the search for the hottest face finally arrives in Mumbai.

    [v] Get Gorgeous-1 winner and now Channel [v] VJ, Archana would be guiding these young women. Get Gorgeous- 2 is looking for the one face that will launch a thousand products.

    From the total entries received, 20 shortlisted finalists will spend a week at the Taj Samudra, Colombo and Taj Exotica, Bentota, with a leading model and undergo a complete transformation from the best in the industry; leading up to the selection of the final winner, who will bag the biggest reward – a contract with Channel [v] and Elite, informs the official communiqué.

    Kicking off the second season of this hunt, Channel [v] head honcho Amar K Deb stated, “Four young girls are living their dreams right now dreams made possible by LGCDMA, Channel [v] and Elite with the Get Gorgeous hunt.”

    He further adds, “The concept was a hit with girls across the country, the show was a stupendous success with audiences across India and the final 4 winners were a huge hit within the modeling world enough reason for us to launch another season of [v] Get Gorgeous. This time round we’ll have one winner but promise to double the excitement!”

    The eligible candidate has to be above 16 years of age. A photograph along with personal details can be dropped at the nearest Café Coffee Day outlet in the above mentioned cities or log on to vindia.com.

    The auditions and party where representatives from Channel [v] and Elite Model Management will screen the numerous entries. The LG CDMA [v] Get Gorgeous auditions will be held between 2 pm and 4 pm in Mumbai on 24 February.

    Elite Model Management (India) director and CEO Sushma Puri says, “The fashion and modeling world is always looking for fresh new faces. We were thrilled that our association with Channel [v] and the first edition of [v] Get Gorgeous helped us find 4 striking new faces.”

    Adds VJ Archana, “I am so happy to be back in Mumbai. I was discovered last year through the hunt and LG CDMA [v] Get Gorgeous changed my life completely and now with the second edition of this hunt, I also hope to be able to help make someone’s dreams come true.”

    The search is expected to take about 4 months before presenting India with its next supermodel.

  • Channel [V]’s ‘Get Gorgeous’ to premiere on 1 July

    Channel [V]’s ‘Get Gorgeous’ to premiere on 1 July

    Channel [V]'s Get Gorgeous will premiers on 1 July 2004 at 8:00 pm. The hunt for India's next supermodels. presented by LG CDMA and powered by Elite will be aired as a 13-episode series.

    The televised will take the viewers through the high drama and excitement of a nationwide search to identify women who have what it takes the potential to Get Gorgeous.

    The first episode captures the excitement of the Get Gorgeous parties held in Delhi, Kolkata, Pune, Bangalore, Chennai & Mumbai where thousands of Cinderella hopefuls tried their luck to become India`s next supermodel, says a company release.

    Helping Channel [V] and Elite in their quest to select 16 finalists from the thousands of entries is fashion expert Hemant Trivedi. The lucky 16 are then taken to Goa where an expert panel consisting of renowned fitness instructor Mickey Mehta, ace lens man Sameer Parekh, well-known choreographers Tanya and Aparna, designer Aparna Chandra and make-up expert Ambika Pillai along with Hemant Trivedi are all set to transform these 16 beauties into India`s next supermodels.

    The associate sponsor are Bausch&Lomb, Ayur herbal and Liberty footwear, style advisor Elle, an on-ground partner – Café Coffee day.

  • NGC looks to score touchdown with ‘Mission Mars’

    NGC looks to score touchdown with ‘Mission Mars’

    MUMBAI: Last year, National Geographic Channel’s (NGC) Mission involved Mount Everest. The six month long initiative saw the channel make substantial gains in viewership and ad revenue. This year, the broadcaster is hoping that the Red Planet – Mars will be able to repeat the feat for the channel.

    NGC will air the global 12 part special Mission Mars from 11 January every Sunday at 8 pm. The show has also been dubbed in Hindi.

    Speaking on the initiative at a media conference in Mumbai this afternoon, NGC’s senior VP, content and communication, Dilshad Master said,” The Mission property will be an annual initiative. The property came about as we were looking for content that would cut through Indians across the board. We are looking at expanding the infotainment genre and Mission Mars will do just that. The Mission formula is topical, inspirational, broad based and showcases our unique access in terms of photography and footage.”

    Mission Everest contributed 17 per cent to last year’s ad revenues, according to Master.

    Master added that Mission Mars was the result of a four-year collaboration between the broadcaster and Nasa. Around $820 million was invested for Nasa’s Rover missions which are currently in progress. The first Rover Spirit landed successfully on Mars on 4 January. The second one, Opportunity, will land on 25 January. They will further explore the planet’s rocky landscape. The show will go behind the scenes and provide viewers with knowledge of how Nasa’s Jet Propulsion Laboratory in California operates.

    Pictures of both the flights will be aired on the show as well the effort that went into making the two Rovers. The show also takes viewers through the excitement of the launch including a last minute hold, which happened due to a fuel system glitch. The show will also examine the nature of space exploration and what advances have been made.

    NGC is running a media campaign covering print, radio, outdoors and online. A microsite has been created where visitors will find detailed information on the planet. A contest will be run from 9-23 January. Viewers have to name the two mobile laboratories that have reached Mars and play the contest online or via SMS. Hoardings have been placed at strategic locations in the metro cities exhorting people to watch out for the show. Sponsors lined up include Hutch, LG CDMA and Parle.

    To create the important local connect, NGC says it searched the Internet for an Indian who was involved with Nasa’s Mars missions. Planetary Geologist Dr Amitabha Ghosh had studied Martian rocks in 1997 during the pathfinder mission. He was present at the briefing today. He said, ” An understanding into Nasa’s programme is important as the journey to Mars is fraught with failures.

    “Out of the four Nasa Mars missions, two have failed. That is because landing is very difficult. There are several processes that have to work together in the space of the final six minutes. 17 scientists were involved with the mission.” For rock examination instruments that are being used include a rock abrasion tool which scrapes off the rocks weathered surface. A panoramic infrared camera is used to survey the landscape.

  • Rohit Bal, Trilok Gurtu to open Lycra MTV Style Awards

    MUMBAI: One of MTV’s big ground events for the year is less than a week away. The Lycra MTV Style Awards will be held at the Jamshed Bhabha Auditorium in Mumbai on 17 October, 2003. The broadcaster has announced that a collection by Rohit Bal and music created by Trilok Gurtu will open the evening.
    The show will be hosted by MTV VJs Malaika Arora and Cyrus Broacha. The show is being brought in association with Hyundai, Yamaha, No Marks and LG CDMA.
    An official release informs that Bal will be joined by big ticket designers, Malini Ramani, Manish Malhotra and Sabyasachi. They will showcase their creations assembled to ‘Desi Cool’ themes. Each designer’s collection will be sashayed by the models, who will walk the runaway to live music composed by Medieval Punditz, Salim Suleman and DJ Aqueel.
    Attendees can gyrate to the sounds of Danish band C21. Their act will consist of songs from their self-titled album. Also lined-up is a performance by the popular trio, Shankar-Ehsan-Loy.
    As reported earlier by indiantelevision.com 35 nominees are competing for 18 awards. One of these stylish people will be saluted as the ‘Maha Style Icon’ of the year. The judges include film director Karan Johar, ex cricketer Navjot Singh Siddhu. The jury is chaired by novelist Shobhaa De.
    The nominees of the popular categories are being aired on MTV. Viewers can vote for their most stylish person in each category by logging onto mtvindia.com or dropping their votes in ballot boxes placed at ‘MTV Hangouts’ across the country and Lycra Preferred Partner outlets.