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  • LF and Zee Marathi Takes You on a Journey to Witness the Vibrant Culture and People of the State with their new show ‘Mast Maharashtra’

    LF and Zee Marathi Takes You on a Journey to Witness the Vibrant Culture and People of the State with their new show ‘Mast Maharashtra’

    LF, everyone’s favorite destination/TV channel for travel and food, in collaboration with the regional powerhouse Zee Marathi, launched their new offering – ‘Mast Maharashtra’ on 3rd July 2020. Presented by Skoda and co powered by Lifebuoy and Tide, this show is the channel’s attempt to beautifully showcase the spirit of Maharashtra through its vivid colors and cultures, people and places, and the scenic beauty which illuminates the powerful history of the state. Often called the 'Gateway to the Heart of India', Maharashtra is a power pack state with its bubbling culture, great economic enterprise, traditions, ethnic richness, and wide diversity.

    The show follows the journey of Mumbai chi mulgi Prajakta Mali, who undertakes a solo journey, driving 1500kms in her trusty SKODA, across the diverse regions of Maharashtra. A perfect companion for a solo journey that takes her from one beautiful location to the other, SOKDA Rapid along with Prajakta, will be setting a benchmark for all the scenic and comfortable road trips we all are looking forward to. Weave your happy memories through her eyes, experience Maharashtra’s infinite amount of textures, flavors, sounds, and colors from a different perspective and be introduced to a side of our state you never knew existed. A popular face in the Marathi industry, Prajakta has worked in movies like Party, Hampi, Dokyala Shot, and Kho Kho to name a few. An Indian Marathi actress, Prajakta’s journey is a perfect mix of passion and creativity.

    The show also reflects what SKODA as a brand which stands for Simplicity, Surprise, and Human Experience. From surprising and inspiring experience after meeting the partiality Blind Malkhamb artists at Shivaji Park, to the simplicity of life experienced at Kaivalyadham, to the scuba adventure at Ratnagiri, to the utterly human story with the Gond Tribes at Tadoba, Skoda and Mast Maharashtra association have been like Fuel and Fire! Natural and native to each other. The show encapsulates famous locations in and around the state and takes the viewers on a journey from Mumbai to cities and towns like Pune, Kolhapur, Amravati, Nagpur, Ratnagiri, and more.

    While we live in a time where personal and social hygiene is of utmost importance, the show is associated with Lifebuoy, the global leader in handwash and sanitizer. From our house to the surrounding environment, there is a growing consciousness that the health and success of an individual and the family lie in 'one's HANDS'. Traveling to the various cities and districts Prajakta has embedded the values of good personal hygiene while talking about its importance. Each episode focuses on 3 exceptional aspects of this state: the people of the state, places that make Maharashtra popular, and the delectable palate of Maharashtra.

    Mr. Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Limited says, “Our singular focus is on delivering optimum value to our viewers. Our strong understanding of viewers gives us insights to plan innovative solutions to cater to their evolving entertainment needs. This association between LF and Zee Marathi is unique, driving synergies and leveraging the strength of our network to cross-pollinate content and reach out to a wider set of viewers. We are glad to present Mast Maharashtra which is driven by our strong storytelling approach, reflecting the cultural nuances of the region in an entertaining offering for the viewers.”

    A dedicated anthem to the state and the show which epitomizes ‘Mast’ will be released on livingfoodz.com and Zee Music and the viewers can catch the full song on social media platforms of Zee Music, Zee Cinema, Zee Yuva and Zee Talkies reaching more than 2,000,000 followers (a total of social media followers of the respective channels) globally. As the show transcend languages through a strong understanding of the country's culture, food and people, the promos of the show will be aired on channels like Zee Cinema, Zee Cinema HD, Zee Bollywood, &Pictures, &Pictures HD, & Xplor HD, Zee Action, Zee Anmol Cinema, Zee Cinema, Zee Classic, Zee Yuva, Zee Cafe, &Prive, Zee News and Zee Talkies. Starring the host, the anthem resonates with Marathi Bana (Pride of Maharashtra) as we prepare the viewers to feel the pride and depth of this state by promoting the same on all digital and social platforms.

    Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Limited says, “With our dominating presence across markets, our objective has always been to maximize our content presence by being platform agnostic & thereby providing holistic solution to our advertisers/brands.  One such case being, Mast Maharashtra, driven by Cultural nuances of Maharashtra, which helps brand ethos to synergize with the content & not just be genre driven – the true sense of partnership – wherein business objective of the brand is addressed rather than just the communication objective. Here, we have ensured that Skoda is capsuled / weaved beautifully in this journey of Discovery – a perfect partnership, right brand for right content.”

    Mr. Tarun Jha, Marketing & Product Head, Skoda Auto India says, "SKODA shares a lot of common values with Maharashtra and the rest of India. Our association with LF and Zee Marathi is of high value to our brand as LF covers lifestyle from a very unique perspective and Zee Marathi and LF together have a great reach to our target audiences. SKODA Rapid has always empowered the car owners with courage, fresh energy and guts to go on a discovery and like the host in the show, we encourage people to do a lot more road trips in the near future. The promos and anthem of Mast Maharashtra are very warm, human and extremely colorful. Over and above, the SKODA RAPID is the perfect partner to discover this majestic state."

    This show is a perfect amalgamation of LF’s premium quality content along with the mass, extensive and regional reach of a GEC like Zee Marathi, creating a unique value proposition for brands who strive to reach the audience in meaningful, creative and trendy ways. Mast Maharashtra will be aired every Friday, 8:30 PM on LF, and every Sunday, 6:30 PM on Zee Marathi. To watch all the episodes along with some fun behind the scene moments, you can log on to livingfoodz.com.

  • Digital arm of LF hits 3.2-million user mark

    Digital arm of LF hits 3.2-million user mark

    MUMBAI: livingfoodz.com, the digital arm of food and lifestyle channel from the Essel Group LF, has hit the 3.2-million user mark in March 2020. The fastest-growing web portal, with over 7.2 million page visits according to Google Analytics, focuses on food, travel, culture and lifestyle. This has placed livingfoodz.com ahead in lifestyle over many legacy players owing to its unique content, its distinctive focus on trends and TV catch up.  

    “LF has always been a torchbearer for original content, its milestone moments like this that reinstate our belief in our direction and drive towards our curated content. It is humbling to have the support of our viewers, week on week. And we hope to continue keeping our viewers engaged and invigorated in the months to come. And would love to hear from them via our social media platforms on the kinds of stories, adventures, experiences and food sojourns they would like to experience,” LF business head Amit Nair said.

    With reputed chefs and hosts and interesting concept-based shows, LF has managed to scale new heights. The channel has adopted offline and online experiences to connect with the people that make us the best in the business.

  • &flix to premiere The Angry Birds Movie 2 on 12 January

    &flix to premiere The Angry Birds Movie 2 on 12 January

    MUMBAI: &flix brings yet another entertaining World Television Premiere to you and this time it’s The Angry Birds Movie 2. With the second instalment of the franchise, the movie brings ultimate fun, entertainment and a lot of drama to the viewers. Available on Zee Prime English Pack, the audience can watch the film before the world on &flix on Sunday, 12 January at 1 PM, 7 PM and 9 PM. Directed by Two Time Primetime Emmy Award Nominees Thurop Van Orman and John Rice, the movie ensembles fantastic stars namely Golden Globe Award Winner Peter Dinklage as Mighty Eagle, Jason Sudeikis as Red, Josh Gad as Chuck with Danny McBride voicing for the role of Bomb and Rachel Bloom portrayed as Silver.

    Red, Chuck, Bomb and the rest of their feathered friends are surprised when a green pig suggests that they should put aside their differences and unite to fight a common threat. Aggressive birds from an island covered in ice are planning to use an elaborate weapon to destroy the fowl and swine way of life. After picking their best and brightest, the birds and pigs come up with a scheme to infiltrate the island, deactivate the device and return to their respective paradises intact.

    &flix offers World Television Premieres of some of the choicest Hollywood movies in the language of your choice. The channel is available as part of the Zee Prime English Pack that includes four premium channels – &flix, Zee Café, LF and WION at a very attractive price of Rs. 15 per month only.

  • Zee Café launches weeknights block ‘Greatest Of All Time’

    Zee Café launches weeknights block ‘Greatest Of All Time’

    MUMBAI: Zee Café, one of the leading English entertainment channels, brings shows that are the “Greatest Of All Time.” When the clock strikes 10, it’s time to stop what you are doing and hangout with the greatest weeknights on Zee Café, available with the Zee Prime English Pack. As the sun goes down, viewers will now be in for an exciting ride with shows such as the IMDB 7.4-rated ‘Star Trek: Discovery’, IMDB 7.3-rated ‘Dynasty’ and the IMDB 8.2-rated ‘Penny Dreadful’.

    The Primetime Emmy award-winning series ‘Star Trek: Discovery’ follows the voyages of Starfleet on their missions to discover new worlds and new life forms. The series revolves around one Starfleet officer Michael Burnham (Sonequa Martin-Green) who must learn that to truly understand all things alien, you must first understand yourself.

    With a classic interplay of wealth, power and privilege, here’s the story of America’s two wealthy families at odds in the People’s Choice Awards-Winning series ‘Dynasty’. In the modern reimagining of the classic prime-time show, the series features two-woman Fallon Carrington (Elizabeth Gillie), daughter of billionaire Blake Carrington (Grant Show) and her soon-to-be stepmother, Cristal (Ana Brenda Contreras) at loggerheads, exposing the dark underbelly of a corrupt world.

    In ‘Penny Dreadful,’ a frightening psychological thriller, some of literature’s most famously terrifying characters – including Dr. Frankenstein, Dorian Gray and iconic figures from the novel Dracula, all brilliantly re-imagined in a whole new light have become embroiled in Victorian London. The Emmy, Golden Globe and BAFTA nominated series were created, written and executive produced by three-time Oscar® nominee John Logan (Hugo, The Aviator, Gladiator) and executive produced by Logan's Desert Wolf Productions, along with Oscar winner Sam Mendes (1917, American Beauty) and Pippa Harris (Revolutionary Road, Call The Midwife), both of Neal Street.

    Bringing some of the choicest World Television Premieres in the language of your choice, prized dramas, international news and lifestyle content for the Indian viewers, the unique bouquet Zee Prime English Pack – comprising &flix, Zee Café, LF and Wion, is priced at an attractive Rs. 15 per month. That’s not all! For those who appreciate nuanced cinema &PrivéHD brings riveting and award-winning films that stimulate the minds as they show them the other sides of cinema. Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs. 25. Consumers can also subscribe to the Zee All In One Pack Rs. 59 per month.

  • LF presents MasterChef Australia season 8 now in hindi

    LF presents MasterChef Australia season 8 now in hindi

    MUMBAI: From transforming taste buds around the world, MasterChef Australia is a show that needs no introduction.A cult show that inspires many to don their chef hats and fasten their aprons, the show has inspired many and brought international kitchen and cooking style closer to home. Capturing the excitement, delicacies and trepidation of the participants, LF-the reputed lifestyle entertainment brand with a presence in TV, Digital and Events brings MasterChef Australia Season 8 to the Indian turf in Hindi. LF is the only channel to have the rights for the current season of MasterChef Australia and promises to provide mass entertainment to the Indian audience with this popular franchise with a Hindi language feed as well.

    Roping in celebrated guests who have enriched the industry with their creditworthy contributions, prepare to be excited as seasoned icons such as Nigella Lawson, Marco Pierre White, Jason Atherton, Maggie Beer, Heston Blumen and Kylie Kwong become regulars on your television screens. This season will also welcome Luke Nguyen, Curtis Stone, Peter Gilmore, Javier Plascencia, Flynn McGarry and Victor Liong with their recipes to be replicated on the show – an absolute honour for the Chefs and a dream come true for the contestants.

    With LF at the helm of captivating content, MasterChef Australia Season 8 is the perfect addition to their bouquet,splendid and marvelous to say the least. Enticing Indian audiences to open up to a world of international terminology and recipes, this show is an opportunity for LF’s Indian viewers to not miss out on quality international content. Whether be it with words like ‘sous vide’, ‘roux’, ‘deglaze’, ‘ballotine’, ‘macerate’,or ‘bisque’ or new recipes, impressive descriptions and informative techniques that could make it to your kitchen and drawing room conversations; LF invites its viewers on a journey – of learning and wholesome entertainment

    Presented in a reality show format, each season of MasterChef Australia has featured the exploits of 24 individuals as they compete in a series of cooking challenges to win the title of "MasterChef", prize money of $250,000 and a feature column in the monthly cooking magazine "DELICIOUS".Like its previous editions on LF, this season too promises to leave you wanting more amongst the challenges and immunity tests, as it gets tougher than before. 

    Watch as the clock ticks and the contestants whip up delectable dishes to impress the world loved trio of Gary, Matt and George as they look for the best – amongst the best. With a mixture of both indoor and outdoor challenges, Masterchef Australia Season 8 promises to keep the culinary curious audience in India entertained and engrossed as you guess who will be eliminated next.

    Hold on to that immunity pin and get set to ace that pressure test or mystery box challenge along with your favorite contestants, only on LF.
     

  • LF presents ‘Fit& Fast – Fuel Your Brain’ #FUELYOURBRAIN with SUPER-FOOD-HEROES

    LF presents ‘Fit& Fast – Fuel Your Brain’ #FUELYOURBRAIN with SUPER-FOOD-HEROES

    MUMBAI: The international lifestyle channel LF launches another interesting show titled ‘Fit & Fast – Fuel your Brain.’ The show sees Chef & Host Rishim Sachdeva for the first time on Indian television where he takes viewers through a holistic approach towards fuelling the brain. His expertise on the show goes beyond food by speaking to experts and addressing multiple topics on mental fitness which need a lot of attention in today's busy life. This show busts the daily myths about the brain and its fitness in equal measure. It also talks about specially curated recipes for the brain, special advice from experts and showcases a series of games to make one think and feel better.

    Each episode has one focal point such as memory, energy, vision, communication, moods, addiction, decision making/problem solving, sleep, stress, senses, libido levels, motor skills and alertness/concentration. With all this Chef Rishim brings his affable self while addressing a serious issue with the utmost ease. He uses food as the power product on this show. Chef Rishim is seen in conversation with the expert whose advice is an inspiration for the dish he makes and then goes on to talk about it. A simple solution that has been available in the kitchen all along.

    The season includes various superfood-heroes some traditional and others slightly more new-age. Hence, there is something for everybody. Chef Rishim uses his expertise of over 16 years where he has mastered the art of presenting dishes that are simple and succulent yet easy. He talks about how each one helps the focal points being discussed in that particular episode. Each episode will talk about three super-food-heroes and dishes made using each of them.

    The show incepts an idea. It inculcates the need for a lifestyle overhaul through a shift in daily habits to bring a sense of accomplishment that transcends to the other areas of one’s life. Quite often the most complicated problems have the easiest solutions and that is exactly what LF & Chef Rishim would like to communicate with their viewers. With Fit &Fastand Chef Rishim, LF is aiming to change the way people live their daily lives by fuelling the brain so that people are not only physically fir but even mentally. By simply fueling it with the right elements, one can make a huge difference to one’s overall health. This is what the show aims to showcase. People tend to lay emphasis on physical and external care like going to spas or doing some physical activity. The brain, as much power it has, is often ignored when it comes to overall fitness.

    Commenting on his experience with the show, Chef & Host Rishim Sachdeva says, “A wholesome diet is essential for a healthy brain. As a chef, I always try to balance elements of health and taste in my food. It is spectacular how tweaking your diet works wonder for your overall mood, health and wellbeing. In this show, I have tried to use simple everyday ingredients to make dishes which are great for people of all ages.” 

    Commenting on the show Amit Nair, Business Head, LF says, “As the control centre of our body, it is our brain which is in charge. We realized that our audience will benefit immensely from the knowledge of the most elementary ingredients that aid our brain development and in turn overall health. Chef Rishim is very passionate about this subject and the benefits it has and bringing him and his vast area of expertise on board seemed like a natural fit with LF. We are sure the audience will benefit from this extensively researched and well-curated show and will have a great time watching it and living a healthier life.”

  • LF launches new show ‘Dakshin Diaries’

    LF launches new show ‘Dakshin Diaries’

    MUMBAI: Lifestyle channel LF has launched a new show Dakshin Diaries which includes avenues that are familiar but when explored reveals a curated mix of culture, cuisine, travel, music, and faith. The show is hosted by chef Rakesh Raghunathan, starting 21 March, airing every Thursday and Friday at 8.30 pm.

    The entire series revolves around the one thing that makes it relevant – the people. Be it the people making the temple ‘prasadam’ and adding their extra faith to it, the people rapping about current issues and trying to make a difference or even the housewives and grandmothers who, for centuries, have cooked with their own recipes with just a pinch of salt or just a hint of turmeric while making the best cooked dishes in the world. Dakshin Diaries, as the name suggests, is a record of experiences that revolve around garnering a sense of familiarity to the unknown. Each episode starts with a spiritual passage in a new city, a new temple and a new ‘Madapally’ (royal temple kitchen). Here the heritage of the city is explored whilst speaking about traditions that uphold the beliefs with which the locals live together.

    Living Foodz business head Amit Nair said, “South has been a relatively less explored place for the rest of India. On films and Tv and whenever it finds a mention its mostly in cliches. What we have therefore tried to do thru this show is to un-streotype the south which also is our key communication peg. The people, culture and tastes combined with distinct traditions make it a unique part of the country and the show manages to capture south in all its glory. I’m very confident that combining great quality of human stories and the unique milieu, the show will be a success and will look forward to more seasons.”

    Dakshin Diaries’ tagline rightly says ‘Dakshin dekho desh samjho!’ A conversation on the sports culture of Chennai at the Madras Cricket club – Chepauk with a senior journalist and active member of the club R Mohan reveals a time when India lost a match but the entire stadium did a standing ovation for the Pakistan team’s victory lap. From touching the ‘Golden Lizard’, searching for Saurashtrian weavers in Kanchipuram, trying to get tickets for a Rajnikanth movie, learning the recipe for the bestselling halwa by a North Indian in Kumbakonam, cooking from recipe books left by Serfoji the Maratha ruler, Dakshin Diaries has it all, and more.

    Raghunathan said, “As someone who has looked at food culturally, historically and enjoyed the journey where I have travelled the length and breadth of the South  of India, I have been able to meet interesting people, document recipes, culinary practices, cooking techniques and local legends. I am thrilled about the association with the LF channel, for they continue to set new standards in showcasing food the way it must be shown. I strongly believe that this show will give viewers a nuanced understanding of South India culturally, historically and gastronomically. I am already looking forward to season 2 of Dakshin Diaries.

    Each episode then seamlessly transitions into speaking about musicians, art, culture and more. Chef Rakesh meets people from various walks of life each offering something exceptional. An auto-driver who has given a talk at TEDx and provides free Wi-Fi to all his customers since he realizes the importance it may have especially for his expat riders. A Mylapore Mystical Magical Food Walk with the budding generation to break certain stereotypes. Meeting Dabba Chetty the owner of a traditional medicinal store over a century old selling various herbs, ingredients and medicines some of which one may have never heard of. A visit to ‘SoFar’ which is an underground music concert community that welcomes music collaborations between the locals and expats and also where Chef Rakesh joins in for a session.